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Issa Sikiti da Silva is a winner of the 2010 SADC Media Awards (print category). He freelances for various media outlets, local and foreign, and has travelled extensively across Africa. His work has been published both in French and English. He used to contribute to Bizcommunity.com as a senior news writer.
Issa Sikiti da Silva
Angola tense as journalists, protesting youth targeted by government

Barely three weeks after an Angolan judge thought to be a member of the ruling MPLA (People's Movement for the Liberation of Angola - Labour Party) handed down a two year-suspended sentence to a journalist and fined him US$105 000 (about R840 000), another Angolan journalist is being threatened with harm and possibly death by armed gunmen believed to be working for the government.

By Issa Sikiti da Silva 1 Nov 2011 14:52

Issa Sikiti da Silva
Managing promotional resources: are TV broadcasters getting it right?

TV broadcasters need to apply the basic tools when managing their promotional resources if they are truly committed to achieving desired results. Objectives, strategy and tactics would have to be carefully designed to achieve specific goals. This emerged late last week at PromaxBDA Africa 2011.

By Issa Sikiti da Silva 1 Nov 2011 12:07

Issa Sikiti da Silva
Mbalula vs the media: privacy, dignity vs public interest

Sports minister Fikile Mbalula's sex scandal, comprehensively exposed by Sunday newspapers City Press, Sunday World and Sunday Sun, has once again fuelled the debate about the burning issue facing South Africa: privacy and dignity versus the public's right to know where public figures - who many people look up to for inspiration and guidance - are concerned.

By Issa Sikiti da Silva 31 Oct 2011 14:30

Multimillion-rand Motorola Razr marketing campaign
Multimillion-rand Motorola Razr marketing campaign

Motorola Mobility South Africa will initially spend about R20 million to aggressively market its newly launched Razr smartphone, Dorothy Matemba, Motorola sub-Saharan Africa head of marketing, told Bizcommunity.com on the sidelines of the launch of the Android-powered device in Sandton, Johannesburg, on Thursday, 27 October 2011. [video]

By Issa Sikiti da Silva 28 Oct 2011 11:36

[Tech4Africa] Power failures, low bandwidth? Try cloud computing
[Tech4Africa] Power failures, low bandwidth? Try cloud computing

In sub-Saharan Africa, a literally dark area where only 53% of urban dwellers and 8% of rural communities, respectively, have access to electricity, and where Internet connectivity and data are still a luxury, cloud computing might be just the best solution for emerging businesses, according to two speakers at the 2011 Tech4Africa conference.

By Issa Sikiti da Silva 28 Oct 2011 10:38

Print media: to regulate or not to regulate? Send your views to PFC
Print media: to regulate or not to regulate? Send your views to PFC

Members of the South African public, including individuals, organisations, readers of newspapers, online publications and magazines, have until 30 November 2011 to send their written views to the Press Freedom Commission (PFC) about what type of regulatory systems should be put in place in SA. Is it independent regulation, co-regulation, self-regulation or statutory regulation?

By Issa Sikiti da Silva 27 Oct 2011 10:33

Issa Sikiti da Silva
[Sustainability media seminar]: Business's role in sustainability

Sustainability is the process of meeting the needs of current generations without compromising the ability of future generations to meet their own needs, Nedbank head of sustainability Brigitte Burnett told journalists this week, quoting a definition from the 1987 Brundtland Commission.

By Issa Sikiti da Silva 26 Oct 2011 13:54

Issa Sikiti da Silva
[Sustainability media seminar]: Can SA drift towards a green economy?

South Africa, Africa's economic powerhouse and the world's 11th greenhouse gas (GHG) emitter, will have to restructure its economy away from capital and energy-intensive growth and strive to shift it towards the green line due to severe implications of climate change, Nedbank chief economist Dennis Dykes said last week in Sandton, Johannesburg, while addressing a media seminar on sustainability.

By Issa Sikiti da Silva 26 Oct 2011 12:18

Issa Sikiti da Silva
Coming to SA: Disney on Ice's Worlds of Fantasy, BBC's Lonely Planet

Captivating adventure Worlds of Fantasy - presented by Feld Entertainment's Disney on Ice - will begin its South African tour on 26 June 2012 in Johannesburg and wrap it up in Cape Town on July 10, The Walt Disney Company Africa (TWDCA) country manager Christine Service told the media last week in Johannesburg.

By Issa Sikiti da Silva 24 Oct 2011 10:08

Knives out for SABC 'consultant' Justice Ndaba
Knives out for SABC 'consultant' Justice Ndaba

The knives are out for Justice Ndaba, SABC acting head of human capital and strategy, who is said to be a consultant and not a permanent employee - as board chairperson Dr Ben Ngubane told Parliament recently. But, BEMAWU president Hannes du Buisson told Bizcommunity.com on Friday, 21 October 2011, "Ngubane is a blatant liar; he must resign".

By Issa Sikiti da Silva 21 Oct 2011 14:22

Newly revamped SA Press Code goes 'on honeymoon'
Newly revamped SA Press Code goes 'on honeymoon'

The South African Press Council, including press ombudsman Joe Thloloe and his deputy Johan Retief, hit the road this week armed with the newly revamped press code to celebrate and present it to industry in an effort to create awareness and get journalists to abide by it.

By Issa Sikiti da Silva 21 Oct 2011 09:51

No more media repression, warns SANEF as Zuma calls for fairness
No more media repression, warns SANEF as Zuma calls for fairness

19 October - Media Freedom Day - is an important date in South Africa, when the country's media commemorate the banning of the World and Weekend World newspapers and the detention of several journalists in 1977 by order of the then justice minister Jimmy Kruger. More than three decades later, the South African National Editors' Forum (SANEF) is warning the ANC-led government against travelling such a dangerous road.

By Issa Sikiti da Silva 20 Oct 2011 10:03

Issa Sikiti da Silva
Africa needs more devices, relevant content, cheap data - Google Mobile

Despite Africa's mobile explosion, there a belief that there's still a long way to go before the continent accedes to the throne of the mobile revolution, thanks to expensive Internet data, lack of relevant content and affordable devices, and difficult access to remote areas. "We need more devices and relevant content, and data is too expensive," Brett St Clair, head of mobile of Google in SA, said.

By Issa Sikiti da Silva 18 Oct 2011 13:50

Issa Sikiti da Silva
Media path to persuasion: budget, reach alone no longer enough!

The 'supreme law', requiring media planners to make their decisions solely on budget and reach alone, may no longer be valid in today's complex business environment. "One of the key skills of media planning is the assessment of a multitude of factors that influence the intra-media and inter-media decision," Freshly Ground Insights (FGI) MD Brad Aigner said late ast week in Sandton, Johannesburg.

By Issa Sikiti da Silva 17 Oct 2011 10:01

Understanding 10 mega-trends shaping brands in 2012
Understanding 10 mega-trends shaping brands in 2012

In the face of evolving brands, change has to be anticipated and the strongest indicator of that change is culture, Added Value South Africa cultural insights specialist Dr Inka Crosswaite said this week in Johannesburg, as she revealed the 10 mega-trends which she said will shape the future of brands, come 2012.

By Issa Sikiti da Silva 14 Oct 2011 10:58

Five ideas to reach consumers successfully in 'unbranded' Africa
Five ideas to reach consumers successfully in 'unbranded' Africa

In an 'unbranded' continent such as Africa - the new branding frontier - where masses of people gather every day to get services and goods, brands that can deliver on experience, emotion and social responsibility will gain trust, love and loyalty among communities, HKLM director Gary Harwood said Wednesday 12 October 2011.

By Issa Sikiti da Silva 13 Oct 2011 10:19

Andrew Human's Loeries resignation not 'unexpected' - Andy Rice
Andrew Human's Loeries resignation not 'unexpected' - Andy Rice

Advertising analyst Andy Rice believes Andrew Human's resignation as the Loeries CEO is not an untoward event. "In my opinion there is absolutely no reason to consider Human's resignation as 'unexpected', if by that you mean that there is more to it than meets the eye," he said.

By Issa Sikiti da Silva 11 Oct 2011 10:37

Issa Sikiti da Silva
Africa's five major trends for potential growth

Population growth, rapid urbanisation, adoption of new technologies, unlocking of abundant resources and the deepening of the financial sector are the five major trends that are set to drive Africa's economic growth, Simon Freemantle, Standard Bank Africa senior analyst, told a media roundtable in Johannesburg, South Africa, yesterday, Thursday 6 October 2011.

By Issa Sikiti da Silva 7 Oct 2011 09:56

Issa Sikiti da Silva
Digital migration: rush is on, but where's the spectrum?

As the world prepares to switch off all analogue TV signals by 2015 and embrace digital terrestrial TV (DTT) - as per the International Telecommunications Union (ITU) recommendations - the rush is on to meet the deadlines and revolutionise the broadcasting sector. But, as the battle for spectrum heats up behind the scenes, this looks easier said than done.

By Issa Sikiti da Silva 5 Oct 2011 11:03

Issa Sikiti da Silva
Print media diversity, transformation in SA: myth or reality?

Black participation in the South African print media industry currently stands at 14% and women in board and senior management is 4.44%, as white-owned groups (Caxton, Independent Newspapers, Avusa and Media24) continue to own the big chunk and call the shots. "The industry has not transformed enough at all since 1994," MDDA CEO Lumko Mtimde told Bizcommunity.com.

By Issa Sikiti da Silva 4 Oct 2011 09:29

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