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Louise Marsland
SOUTH AFRICA
'Doing good, is good business'

[Louise Marsland] Brands that do work that does 'good', will also do well in today's marketplace. This was the core message from Loeries 2014 - not only from the great talks, but it was also reflected in the work that won the top accolades...

Posted 5 hours ago | Like (2)
Juanita Vorster
SOUTH AFRICA
Making outsourced marketing work

[Juanita Vorster] Many businesses view marketing as a support function rather than part of core business activities. Although true in many instances, this view might jeopardise the success of marketing activities...

Posted 6 days ago | Like (1)
Ilse van den Berg
SOUTH AFRICA
Loeries 2014: "F*ck the formula" because there is no formula

Loeries 2014: "F*ck the formula" because there is no formula[Ilse van den Berg] With an impressive CV read out to attendees by outgoing Loeries chairman Xolisa Dyeshana, Patrick Baron, ECD of McCann Melbourne took to the stage at the DStv Seminar of Creativity on Friday, September 2014, dubbing his talk "F*ck the formula"... (video)

Posted 6 hours ago | Like (2)
Beverley Klein
SOUTH AFRICA
Loeries 2014: Taking design to the next level - Stephen Doyle

Loeries 2014: Taking design to the next level - Stephen Doyle[Beverley Klein] On Friday, 19 September, speaker Stephen Doyle took the stage to showcase some of his work, and how design doesn't have to be digital to be effective...

Posted 7 hours ago | Like
Jessica Taylor
SOUTH AFRICA
Loeries 2014: Unilever leads the shift from the African opportunity to the African challenge

Loeries 2014: Unilever leads the shift from the African opportunity to the African challenge[Jessica Taylor] Unilever believes that creativity is the key to making sustainable living commonplace - its vision not only for itself as a company, but SA and the African continent as a whole...

Posted 8 hours ago | Like (2)
Beverley Klein
SOUTH AFRICA
Loeries 2014: All business Vlismas at the DStv Seminar of Creativity

Loeries 2014: All business Vlismas at the DStv Seminar of Creativity[Beverley Klein] John Vlismas, comedian and businessman was a surprise speaker at the DStv Seminar of Creativity on 19 September, held in the beautiful City Hall in Cape Town...

Posted 10 hours ago | Like
Ilse van den Berg
AFRICA
Loeries 2014: Yaw Nsarkoh on the Afrocentric Phenomenon

Loeries 2014: Yaw Nsarkoh on the Afrocentric Phenomenon[Ilse van den Berg] On Friday, 19 September 2014, Unilever Nigeria's MD, Yaw Nsarkoh, gave the DStv Seminar of Creativity attendees some advice on how to become Afrocentric on the African continent, and why...

Posted 9 hours ago | Like
Jessica Taylor
SOUTH AFRICA
Loeries 2014: Facebook's Rob Newlan shares vision of an open, connected world

Loeries 2014: Facebook's Rob Newlan shares vision of an open, connected world[Jessica Taylor] Rob Newlan, Head of Europe, Middle East and Africa: Facebook Creative Shop presented a thought-provoking talk at the DStv Seminar of Creativity 2014 on an open and connected world and what this would mean for the creative industry...

Posted 9 hours ago | Like
Sindy Peters
SOUTH AFRICA
Loeries 2014: Less efficiency, more magic - PJ Pereira

Loeries 2014: Less efficiency, more magic - PJ Pereira[Sindy Peters] "Think like a marketer, behave like an entertainer, and move like a tech start-up." This is the current modus operandi for CEO and co-founder of Pereira and O'Dell, PJ Pereira...

Posted 9 hours ago | Like
Colin Morris
SOUTH AFRICA
Does your BrandTeam play like Brazil...or Germany? (Part 3)

[Colin Morris] Finally, I reveal the last four parallel team-roles between the winners in Brazil and those winning in brand boardrooms; and why the copywriter is Messi, and the Creative Director has to be my number 9...

Posted 4 hours ago | Like
Matthew Dawes
AFRICA
Fundamentals for African mobile market growth

Fundamentals for African mobile market growth[Matthew Dawes] While much has been said about the mobile opportunity on the African continent, there are still a number of issues inhibiting progress. These include the cost of bandwidth, the availability...

Posted 3 days ago | Like
Ruth Golembo
SOUTH AFRICA
The 'hired help' brand building hoax

[Ruth Golembo] The old adage of content is king rings true now more than ever, given the information overload faced by today's consumer...

Posted 3 days ago | Like
Danette Breitenbach
SOUTH AFRICA
I LAaik it local

I LAaik it local[Danette Breitenbach] Pizza Hut will follow a fast paced growth and penetration strategy in South Africa and on the continent. This was according to GM of Pizza Hut Africa, Randall Blackford at the brand relaunch in South Africa this week...

Posted 4 days ago | Like
Colin Morris
SOUTH AFRICA
Does your BrandTeam play like Brazil...or Germany? (Part 2)

[Colin Morris] Today I begin revealing the 11 parallel team-roles between the winners in Brazil and those winning in brand boardrooms; and why the copywriter (no 10) has to be Messi, my PR exec (no 1) is Neuer, and my (no 3) is the media planner...

Posted 3 days ago | Like (1)
Julian Diaz
SOUTH AFRICA
The 'three Hs' that will always fix a bad customer experience

[Julian Diaz] We all make mistakes. It's what makes us human. It's how we learn. And as businesses, we implement technology and automate processes to try to minimise the likelihood of...

Posted 4 days ago | Like (6)
Leigh Crymble
SOUTH AFRICA
Why I'm #TeamOxfordComma

Why I'm #TeamOxfordComma[Leigh Crymble] "Who gives a f*&% about an Oxford comma?" asks indie pop band Vampire Weekend in their hit song, "Oxford Comma". Quite a few people, it seems. This was evident a few years back when news broke that the University of...

Posted 3 days ago | Like
James Timpson
SOUTH AFRICA
Is there a formula to making content go viral?

[James Timpson] "It's gone viral" is a phrase that we tend to see constantly and in today's media-run world. While marketers are constantly trying to uncover the secret to success, the truth of the matter is, you can't manufacture authenticity...

Posted 4 days ago | Like (1)
Nicole Capper
SOUTH AFRICA
PR and the online measurement debate

[Nicole Capper] At the end of every month, we prepare ourselves for the question "what is our online publicity Rand Return On Investment?."

Posted 4 days ago | Like (1)
Colin Morris
SOUTH AFRICA
Does your BrandTeam play like Brazil...or Germany? (Part 1)

[Colin Morris] As world soccer seasons get under way, I reveal 11 parallel team-roles between the winners in Brazil and those winning in brand boardrooms; and why the copywriter (no 10) has to be Messi...

Posted 4 days ago | Like (1)
Lwandile Fikeni
SOUTH AFRICA
The Loerie Awards: One long stick fight

[Lwandile Fikeni] For me, creativity has always been terrifying. The first time I came across something remotely creative was at my grand parents' home in the rural village of Nzungiseni in Mount Ayliff, Eastern Cape. I was four years old...

Posted 5 days ago | Like (2)