Megan Hollis
SOUTH AFRICA
Digital transformation - What does it mean?

Digital transformation - What does it mean?[Megan Hollis] If you're wondering why the concept of digital transformation has been pushed into the limelight only now in 2015, you're not alone...

Posted 5 hours ago | Like
Keri-Ann Stanton
SOUTH AFRICA
Growing brand belief - the core of PR

[Keri-Ann Stanton] Campaigns are exciting but it is SACRILEGE to build a campaign community and then not talk to them until the next campaign. We are all guilty of it...

Posted 1 hour ago | Like
Joanna Oosthuizen
AFRICA
Africa's development potential is about reputation

Africa's development potential is about reputation[Joanna Oosthuizen] As the bitter cold January winds swept through the alpine town of Davos this year, delegates at the 2015 World Economic Forum portrayed a warm picture of economic growth in Africa...

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Leigh Andrews
SOUTH AFRICA
Giving Africa's medical innovations a global audience

Giving Africa's medical innovations a global audience[Leigh Andrews] What do the realms of TV, medical issues and Africa have in common? The Med in Africa show says Alex Jakana, Executive Producer, Editorial Partnerships for BBC Africa...

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Chris Brewer
SOUTH AFRICA
Are you still street-wise?

Are you still street-wise?[Chris Brewer] Or have you forgotten what it's like to be one your customers? An increasing number of executives lay claim to 'knowing their market'...

Posted 7 hours ago | Like (1)
Johanna McDowell
SOUTH AFRICA
IPRA Global Congress: We promise to inspire

IPRA Global Congress: We promise to inspire[Johanna McDowell] The IPRA Global Congress only takes place every three years. This is the second time it will be hosted in South Africa...

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Peter du Toit
SOUTH AFRICA
How brands can reach black consumers

How brands can reach black consumers[Peter du Toit] Advertising and marketing strategies in South Africa are more often than not pitched to an imagined black consumer: homogenous, newly-moneyed, and still baffled by what to buy as well as in desperate need of a funeral policy...

Posted 7 hours ago | Like
Kevin Welman
SOUTH AFRICA
Bridging the gap

Bridging the gap[Kevin Welman] Corporate behaviour matters as much as products and customer benefits in influencing perceptions of companies and driving buying decisions, according to global research on corporate reputation...

Posted 1 day ago | Like
Bridget von Holdt
SOUTH AFRICA
Elements of magic

Elements of magic[Bridget von Holdt] If I had a magic wand, with one exaggerated wave I would place a skilled PR professional to sit on the right hand side of every CEO in the country...

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Myles Brown
SOUTH AFRICA
Brand engagement through the power of social influencers

Brand engagement through the power of social influencers[Myles Brown] In 2014, it became clear that South Africa was starting to pay attention to influencer marketing as a genuine, worthwhile marketing tool...

Posted 7 hours ago | Like
Leigh Andrews
SOUTH AFRICA
'My BPL First' campaign heralds new brand loyalty era

'My BPL First' campaign heralds new brand loyalty era[Leigh Andrews] What does it take to translate 'memorable experiences' into customer loyalty? David Wingfield, Head of Marketing: Barclays Africa, shares the secret...

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Danette Breitenbach
SOUTH AFRICA
[PRISM Awards 2015] My African Dream

[PRISM Awards 2015] My African Dream[Danette Breitenbach] Last night, the PRISM Awards turned dreams into reality for some public relations (PR) consultancies and practitioners...

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Louise Marsland
SOUTH AFRICA
[TrendTalk] How to be a sustainable brand

[TrendTalk] How to be a sustainable brand[Louise Marsland] Brands that invest in sustainability programmes ensure their own sustainability. It is as simple as that...

Posted 4 days ago | Like (1)
Joseph Neusu
SOUTH AFRICA
How to win in mobile moments

How to win in mobile moments[Joseph Neusu] When someone uses his smartphone to search for information about a product or service, he expects to receive an answer that is contextually relevant and satisfies his immediate needs...

Posted 4 days ago | Like
Daryl Blundell
SOUTH AFRICA
SME survival guide for loadshedding

[Daryl Blundell] Loadshedding is here to stay, so every small business needs to take steps to protect its systems and data when the lights go out as well as from power surges when electricity is restored after an outage...

Posted 5 days ago | Like
Gordon Geldenhuys
SOUTH AFRICA
Your brand is more than a hashtag

Your brand is more than a hashtag[Gordon Geldenhuys] One of the most important things to get right in your social media monitoring strategy is to track the correct keywords in order to get a clear picture of social sentiment about your brand, product and services...

Posted 4 days ago | Like
Nicholas Kuhne
AFRICA
Building superbrands in Africa - an African brand perspective

Building superbrands in Africa - an African brand perspective[Nicholas Kuhne] Having spent the better part of 12 years traversing the continent as an ad and brand man, I have had the pleasure of seeing the quality and breadth of brands available to consumers in Africa increase...

Posted 5 days ago | Like (1)
Danette Breitenbach
SOUTH AFRICA
PR showing off... just a little bit

[Danette Breitenbach] With only 48 hours to go before the cream of the Public Relations (PR) industry are crowned at the annual PRISM Awards, I asked past winners of the Awards why the Awards are so meaningful...

Posted 4 days ago | Like