Jaco Pienaar
SOUTH AFRICA
Do we measure up?

Do we measure up?[Jaco Pienaar] The debate around the effectiveness of Advertising Value Equivalency (AVE) for public relations (PR) practitioners is nothing new. More recently, concerns around automated analysis have also gained momentum...

Posted 14 hours ago | Like
Richard Firth
SOUTH AFRICA
Harnessing workflow and mobility

[Richard Firth] The need for connectivity, anywhere and at any time, has driven the need for organisations of all sizes to look for ways to automate business processes and ensure seamless and measured communication...

Posted 13 hours ago | Like
James White
SOUTH AFRICA
Publicity stunts for marketing

[James White] There's an old saying that suggests there's no such thing as bad publicity for companies. While there's a grain of truth in the adage, it's always preferable to get good publicity...

Posted 3 days ago | Like
Leigh Andrews
SOUTH AFRICA
The case for the IAB PwC SA internet ad revenue report

The case for the IAB PwC SA internet ad revenue report[Leigh Andrews] Wondering why there's a need for a new internet ad revenue report if one already exists? Read on for a handful of reasons...

Posted 14 hours ago | Like
Francois Boshoff
SOUTH AFRICA
What Judge Dredd taught me about advertising - Grey

What Judge Dredd taught me about advertising - Grey[Francois Boshoff] Francois Boshoff, Creative Director at Grey JHB, on happiness, suffering for your art, advertising. And comics...

Posted 17 hours ago | Like
Chris Brewer
SOUTH AFRICA
How much is an idea worth?

How much is an idea worth?[Chris Brewer] Charlie Piccirillo is reputed to have been sitting around his Madison Avenue office one day in New York, when the announcement came through that petrol prices were being significantly increased...

Posted 19 hours ago | Like (2)
Nafisa Akabor
SOUTH AFRICA
The top five on-the-go admin apps

[Nafisa Akabor] Working in a corporate environment means being productive on-the-go. Whether a meeting, brainstorm, or ticking off tasks from a to-do list, you'd do well to make use of productivity tools available for your device...

Posted 3 days ago | Like
Gordon Cook
SOUTH AFRICA
Let us encourage brand activism

[Gordon Cook] How decent, healthy and authentic are our brands? Are we sufficiently activistic about those which are dishonest or even harmful?...

Posted 3 days ago | Like
Gordon Geldenhuys
SOUTH AFRICA
To be successful in social media, brands must look from the customers' perspective

[Gordon Geldenhuys] Over the past decade, the consumer landscape has shifted as customers have become more empowered to find and share information about the brands they interact with every day.

Posted 3 days ago | Like
Louise Marsland
SOUTH AFRICA
[TrendTalk] Would your consumers eat bugs?

[TrendTalk] Would your consumers eat bugs?[Louise Marsland] Savvy marketers know just how to tug on consumers' heartstrings to build brand loyalty to effect sales. But you need to alsi know how to leverage their guilt, grab the attention of the new hipsters, and work with bacteria and bugs...

Posted 3 days ago | Like
Charlie Wannell
SOUTH AFRICA
2014's mad media mix

[Charlie Wannell] Looking back on 2014, it's clear that we are living in an era of converged media where the consumer has a voice, content lives on dozens of scattered platforms, and traditional media is having to move at a lightning pace...

Posted 3 days ago | Like
Louise Marsland
SOUTH AFRICA
[NewsMaker] Kim Kullmann

[NewsMaker] Kim Kullmann[Louise Marsland] Kim Kullmann has been appointed business director of Saints Branding at the Cape Town studio with responsibility for operations, strategy and key client management...

Posted 4 days ago | Like
Leslie Pascaud
SOUTH AFRICA
Smart data at the heart of pro-social brands

Smart data at the heart of pro-social brands[Leslie Pascaud] 'Big data' and 'social good' may be the yin and yang of tomorrow's most successful brands. Both are recognised as important components of contemporary marketing strategy, yet they are not typically thought of as bedmates. That is changing...

Posted 4 days ago | Like
Leigh Andrews
SOUTH AFRICA
[Loeries 2015] Extra extra, read all about how the Loeries are rejuvenating Durban

[Loeries 2015] Extra extra, read all about how the Loeries are rejuvenating Durban[Leigh Andrews] A Bizcommunity journalist was embedded with the Loeries' team to get a sense of what Durban can expect from the Loeries this August, and what the Loeries hopes to get out of Durban...

Posted 3 days ago | Like
Leigh Andrews
SOUTH AFRICA
[Loeries 2015] Dates, prices and more...

[Loeries 2015] Dates, prices and more...[Leigh Andrews] This year's Loerie Awards are being held in Durban in August to best make use of the weather - that means you may have less time than you thought to sort out your entries, accommodation and ticket purchases...

Posted 19 days ago | Like
Al Mackay
AFRICA
Misconceptions about marketing "in Africa"

Misconceptions about marketing "in Africa"[Al Mackay] With some of the fast-growing economies in the world on our doorstep and growth sluggish at home, more and more South African brands are getting serious about expanding "into Africa"...

Posted 5 days ago | Like (1)
Leigh Andrews
SOUTH AFRICA
Does employer branding fall under HR, marketing, or both?

Does employer branding fall under HR, marketing, or both?[Leigh Andrews] To get employer branding right you need to think like your employees, not like your customers. But whose task is it, really? Employer Branding SA's Celeste Sirin unpacked the topic in a full-day masterclass on Thursday, 19 March...

Posted 4 days ago | Like (2)