Hicks Crawford
SOUTH AFRICA
The big three: Professional website platforms for small businesses

The big three: Professional website platforms for small businesses[Hicks Crawford] A brand has less than two seconds to make an impact with a potential customer. On the web, the endless barrage of advertising and content means that your company has to stand out from the crowd, or risk becoming part of the noise...

Posted 7 hours ago | Like
Rebone Masemola
SOUTH AFRICA
Social media for change

Social media for change[Rebone Masemola] Although we loudly profess that we share a collective mind-set while embracing what's unique about others, it's become quiet cliché of our generation to continue a legacy of category creation...

Posted 10 hours ago | Like
Daniel Munslow
GHANA
Cultural appreciation in reputation management

Cultural appreciation in reputation management[Daniel Munslow] Communicating across cultures was the theme that emerged from a recent reputational management workshop I presented...

Posted 1 day ago | Like
Louise Marsland
SOUTH AFRICA
[Shopper Marketing] Customers gravitate to the 'Third Place'

[Shopper Marketing] Customers gravitate to the 'Third Place'[Louise Marsland] Shopper marketing is being driven by a shopper revolution powered by our digital world. It has led a "seismic change in marketing"...

Posted 9 hours ago | Like
Quinton Pienaar
SOUTH AFRICA
Sales force automation software solves sales peoples' woes

Sales force automation software solves sales peoples' woes[Quinton Pienaar] In the rapidly rising digital economy, sales people need technology to work harder for them, to make knowing and understanding the customer easier, as well as streamlining the sales process as much as possible...

Posted 1 day ago | Like
Leigh Andrews
SOUTH AFRICA
Highlighting Ogilvy's yellow D&AD pencil

Mariana O'Kelly
Mariana O'Kelly
[Leigh Andrews] With international award season in full swing, Mariana O'Kelly shares exclusive insights into global recognition for local ideas from Ogilvy SA, the top performing SA agency at the D&AD awards this year...

Posted 1 day ago | Like
Nokwazi Mzobe
SOUTH AFRICA
Book writing 101

Book writing 101[Nokwazi Mzobe] I've always wanted to write a book, I even attended one of those free book writing seminars. I was thinking seriously about putting pen to paper when I mentioned my plan to a client and she suggested I create a book...

Posted 1 day ago | Like
Tess Sulaman
SOUTH AFRICA
Digital campaigns get the vote

Digital campaigns get the vote
©luminastock via [[www.123rf.com 123RF]]
[Tess Sulaman] As South Africans get ready to head to the polls, there is no shortage of advisers on what the three main political parties should be doing to win the hearts and minds of voters...

Posted 1 day ago | Like (1)
Chris Brewer
SOUTH AFRICA
It all starts with the merchandise

It all starts with the merchandise
© Angela Waye – [[www.123rf.com 123RF.com]]
[Chris Brewer] If your leg is riddled with gangrene and you go to the finest surgeon in the world, he'll have no option other than to say "it's going to have to come off". The same applies to a poor product: you can get a temporary respite perhaps from major losses by using a brilliant copywriter and investing in a major ad campaign but, in the end, you'll fail and say "it'll have to come off..."

Posted 1 day ago | Like (1)
Louise Marsland
SOUTH AFRICA
[Shopper Marketing] Menlyn Park raises stakes in retail innovation

Menlyn Park concierges
Menlyn Park concierges
[Louise Marsland] Menlyn Park shopping centre in Pretoria is undergoing a R2bn redevelopment, which will include futuristic retail innovations...

Posted 1 day ago | Like
Chris Moerdyk
SOUTH AFRICA
How to save a fortune on marketing costs - Chris Moerdyk

Chris Moerdyk[Chris Moerdyk] If only company CEOs would take the trouble to understand the intricacies of engaging the media, they could add millions to the bottom line with minimal investment...

Posted 8 years ago | Like
Chris Moerdyk
SOUTH AFRICA
Getting a better return on investment from TV commercials - Chris Moerdyk

Chris Moerdyk[Chris Moerdyk] With 20% of all advertising failing or negatively affecting the brand it is supposed to be promoting, it only takes a tiny amount of time and money to make sure that a huge bundle of both is not being wasted...

Posted 8 years ago | Like
Charlie Stewart
SOUTH AFRICA
How quality content can seal the B2B deal

Charlie Stewart
Charlie Stewart
[Charlie Stewart] This is a summary of a talk I recently gave at The Marketing Indaba 2016 in Cape Town on 25 May...

Posted 4 days ago | Like
Chris Moerdyk
SOUTH AFRICA
Internal communication that really works - Chris Moerdyk

Chris Moerdyk[Chris Moerdyk] Most internal communications methods are outdated and inefficient. Getting something that works means thinking logically and making things simple...

Posted 6 years ago | Like
Chris Moerdyk
SOUTH AFRICA
What's the big deal about branding? - Chris Moerdyk

Chris Moerdyk[Chris Moerdyk] A few nights ago I had a dream about the beggar who regularly comes to my gate asking for a cup of tea or a handful of change and suddenly, there he was in a pinstripe suit declining my offer of a cuppa...

Posted 5 years ago | Like
Chris Moerdyk
SOUTH AFRICA
Advertising without marketing is just wishful thinking - Chris Moerdyk

Chris Moerdyk[Chris Moerdyk] Getting a measurable return on investment from advertising, branding and PR depends entirely on making sure they are monitored by marketing...

Posted 5 years ago | Like
Chris Moerdyk
SOUTH AFRICA
Digital impact on consumer habits - Chris Moerdyk

Chris Moerdyk[Chris Moerdyk] Mobile devices don't just mean cell phones anymore. They have literally grown up and will soon be having a huge impact on South African business...

Posted 5 years ago | Like
Chris Moerdyk
SOUTH AFRICA
Marketing isn't an optional extra - Chris Moerdyk

Chris Moerdyk[Chris Moerdyk] It is still quite remarkable how many companies and consumers think that marketing is either pretty much the same as the Lotto or that it is just an excuse for yuppies to get to own Porsches...

Posted 5 years ago | Like
Chris Moerdyk
SOUTH AFRICA
New Year resolutions for marketers - Chris Moerdyk

Chris Moerdyk[Chris Moerdyk] 2011 is going to be a year in which marketers and especially advertisers are challenged to the limit with an increasing number of CEOs and financial directors insisting on more precise returns on investment and a lot more measurement of marketing strategies and funds employed...

Posted 5 years ago | Like
Chris Moerdyk
SOUTH AFRICA
11 tips for successful marketing in 2011 - Chris Moerdyk

Chris Moerdyk[Chris Moerdyk] Accountability, measurement, getting closer to customers and understanding the opportunity of new media and pressurea on the old, are all important role players for the year ahead...

Posted 5 years ago | Like