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SOUTH AFRICA
How to tell if your business needs social media

[Catherine Milward-Bridges] Surprised that this is even a topic for discussion? Don't be. Many are still debating the relevance of social media as an integral part of business in SA.

Posted 1 hour ago | Like
SOUTH AFRICA
Contextualise yourself

[Dylan Laubscher] The current reality of the ad industry is that of Charles Darwin's quote - 'It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.'

Posted 2 hours ago | Like
SOUTH AFRICA
Omni-channel retail, from product to customer focused - NATIVE VML

[Kevin Lourens] In the early 2000's, online retail threatened the "bricks & mortar" stores with extinction. The talk was of being "Amazoned", meaning Amazon.com would add your product line to its ever-expanding inventory and render you redundant.

Posted 21 hours ago | Like (1)
SOUTH AFRICA
The SABC, Ayisafani, the EFF and section 10(1)(d) of the Broadcasting Act

[Ed Herbst] The Act says the SABC's news and public affairs programmes must 'meet the highest standards of journalism'. In reality, however... (Videos)

Posted 1 day ago | Like
SOUTH AFRICA
Intelligence will hamper your progress

[Sid Peimer] Here are a couple of examples of strategy by design, or a strategy that emerges - both devoid of copious amounts of market "intelligence"

Posted 1 day ago | Like (1)
SOUTH AFRICA
Closing the divide between social and media

[Matthew Arnold] Social community management and paid media campaign management are often treated as two separate entities.

Posted 1 day ago | Like (1)
AFRICA
African content will fast forward connectivity growth

[Michele McCann] There's a new wave of growth on the horizon for African internet companies and it's being driven by a worldwide phenomenon called remote peering.

Posted 1 day ago | Like
SOUTH AFRICA
Fast food, democracy and the power of marketing

[Amanda Sevasti] There is a place in South Africa that is truly democratic. Young, old, black, white, rich, poor, rural and urban all congregate around it at least one Friday night a month. It is a choice they willingly and happily make, despite long queues.

Posted 7 days ago | Like
SOUTH AFRICA
SABC shows ANC colours in run-up to elections

[Anton Harber] One would expect a public broadcaster to bend over backwards to show its neutrality at a time such as this. Well, not the SABC...

Posted 2 days ago | Like (1)
SOUTH AFRICA
DigiChat with Andrea: Digital marketing skills, talent and training

[Andrea Mitchell] Just less than a year ago, I closed my own digital marketing agency and went freelance. A large contributing factor behind the closure was my inability to attract and retain the required calibre of staff to help maintain the standards required in a very fast-paced and constantly changing industry.

Posted 4 hours ago | Like (1)
SOUTH AFRICA
Mxit is not dead

[Cari Van Wyk] The bulk of Mxit's user base has always been people using feature phones. Now it's upped the ante by introducing smarter, prettier features.

Posted 5 days ago | Like
KENYA
Kenya's internet market recovers lost ground

[Tom Jackson] Kenyan internet subscriptions increased by 1.2 million to 13.1 million between October and December last year, recovering from losing almost one million subscribers during the previous quarter, according to the latest figures from the Communications Commission of Kenya (CCK).

Posted 5 days ago | Like
SOUTH AFRICA
Performance Based Marketing is showing business a real bang for their buck

[Yaron Assabi] With 2014 well underway, it is an ideal time to look ahead to some of the trends guiding digital marketing in 2014.

Posted 6 days ago | Like
SOUTH AFRICA
Expanding the customer funnel to increase conversions

[Johan Walters] In the first part of this column, I outlined how you can put in place an advanced infrastructure to track and report on the customer's journey across your organisation's digital touchpoints.

Posted 6 days ago | Like
SOUTH AFRICA
Websites are shrinking

[Zimaseka Njomi] In Bizcommunity's [2014 trends] report, Anton Krugel names the first trend as "Less is more"...

Posted 7 days ago | Like (2)
SOUTH AFRICA
DigiChat with Andrea: Do agencies, brands and publishers need a digital division?

[Andrea Mitchell] We've all experienced it - the compelling and emotive TV ad that leaves us wanting to find out more...

Posted 29 days ago | Like (3)
SOUTH AFRICA
The future is smart, and it's here

[Gerald Naidoo] Government service delivery is once again in the headlines, with ongoing protests in some areas highlighting the desperation of those living in poorer areas for access to improved services.

Posted 7 days ago | Like
SOUTH AFRICA
Five social media tips to maximise your brand's online presence

[Gareth Slaven] Social media channels should be constantly monitored and tweaked according to your market's response. If you're looking for some fail-safe social media tips, you've come to the right place.

Posted 5 days ago | Like
SOUTH AFRICA
Creating shopping centres for consumers

[Danette Breitenbach] A shopping centre is more than just bricks and mortar; it is a reflection of the evolution of consumers. Therefore, how a shopping centre's design reflects the values of its consumers plays an important role in its success.

Posted 7 days ago | Like (1)
SOUTH AFRICA
Knack or technique: Honing your sales skills

[Grant Newton] Selling can be a wonderful and rewarding profession if it's conducted ethically, professionally and with integrity and many successful businesses today rely one hundred percent on having a proficient sales team.

Posted 7 days ago | Like