Chris Brewer
SOUTH AFRICA
Why is it so difficult to set objectives?

Why is it so difficult to set objectives?[Chris Brewer] I'm constantly amazed at how few businesses (agencies, clients and media) write meaningful sets of objectives. Often they don't exist at all and, perhaps of more concern, is how bad many of them are...

Posted 17 hours ago | Like (2)
Catherine Black
SOUTH AFRICA
Google and content: Still dating after all these years

Google and content: Still dating after all these years[Catherine Black] Back in the late 90s, when Dolly the sheep was being cloned and The Spice Girls were still Botox-free, Google was just a child. Because of this, its relationships with websites were simple prepubescent crushes...

Posted 21 hours ago | Like
Jessica Wheeler
SOUTH AFRICA
Why strategic planning is stupid - Grey

[Jessica Wheeler] I just landed this awesome 'Strategic Planning Director' job. I am a week in and while this article may lead to the shortest strategic planning career in the history of advertising, I reckon I'll throw the proverbial caution to the wind and give it a go anyway...

Posted 20 hours ago | Like (1)
Leigh Andrews
SOUTH AFRICA
Why Webfluential's wired as the SA start-up to watch

Why Webfluential's wired as the SA start-up to watch[Leigh Andrews] So many start-ups, so few still thriving a few months down the line. It's sad but true. Luckily Webfluential' falls into the 'still a success and steadily increasing' category - here's why...

Posted 15 hours ago | Like
Roane Swindon
SOUTH AFRICA
Mistakes to avoid when designing your logo

Mistakes to avoid when designing your logo[Roane Swindon] The logo of a company or a brand has to be instantly recognisable and must also attempt to represent the company's ethic, industry, and personality. Designing a logo may seem to be an easy task. It's all about picking the correct colours, choosing a wacky font, and matching it to Clipart, right? Well, no...

Posted 15 hours ago | Like
Mxolisi Justice Nzimande
SOUTH AFRICA
Tapping into online marketing

[Mxolisi Justice Nzimande] Big corporates are having doubts about the switch from traditional, to digital marketing. This has left many corporates struggling to keep up with their loyal clients.

Posted 1 day ago | Like
Erik du Plessis and Neil Higgs
SOUTH AFRICA
All South Africans are living better than before

All South Africans are living better than before[Erik du Plessis and Neil Higgs] South Africans have a better lifestyle than what they had 10 years ago! Media reports fuelling the general sympathy does not even mention this fact, which should be the basis of all business strategies...

Posted 3 days ago | Like (1)
Leigh Andrews
SOUTH AFRICA
Following through on your start-up dream...

Following through on your start-up dream...[Leigh Andrews] Tips for business success when you're starting out: Be careful of falling too in love with you product, don't confuse hustle with bullsh*tting, and prepare for the 'ready fire aim' approach...

Posted 3 days ago | Like
Leigh Andrews
SOUTH AFRICA
The lowdown on digital influence

The lowdown on digital influence[Leigh Andrews] Shh. 'Digital influence' is meant to be something mystical and vague. That's no longer the case, following the Meltwater African Brain Food event, where all aspects of digital influence were unpacked...

Posted 23 hours ago | Like
Marie Rocher
SOUTH AFRICA
Journalism or bust! How to get writing work in tricky times

Journalism or bust! How to get writing work in tricky times[Marie Rocher] Hundreds of young people may continue to enrol in journalism and communications courses at universities and colleges, but job prospects in that industry are dimming...

Posted 3 days ago | Like (1)
Natalie Bruyns
SOUTH AFRICA
Digital marketing must be a boardroom conversation

Digital marketing must be a boardroom conversation[Natalie Bruyns] Even among South Africa's most progressive brands, digital media and marketing have not yet taken the leading role they should in boardroom conversations...

Posted 3 days ago | Like (1)
Glenn Jeffery
SOUTH AFRICA
Dieting vs advertising - Grey

[Glenn Jeffery] Glenn Jeffery looks at why you should rather eat for enjoyment than diet, and trust your gut instead of the data...

Posted 3 days ago | Like
Leigh Andrews
SOUTH AFRICA
Melt the social brand mention confusion away with Meltwater 'Outside Insights'

Melt the social brand mention confusion away with Meltwater 'Outside Insights'[Leigh Andrews] When an industry event's held after hours, and fully booked within a week of receiving the invitation, you know it's a topic people are really interested in. That's exactly what happened with the recent Meltwater 'Outside Insights' launch event...

Posted 3 days ago | Like (1)
Sam Bainbridge
SOUTH AFRICA
The death of the annual report... As we know it

The death of the annual report... As we know it[Sam Bainbridge] We all want a greener, more sustainable world, yet the process of going green still seems to instil fear in some people. Good designers, on the other hand, embrace the move towards sustainability. Not only does green thinking lead to creativity and innovation, ultimately it's good for business, which to us means happy clients...

Posted 4 days ago | Like
Janine Hills
SOUTH AFRICA
Crisis communications in a digital era

Crisis communications in a digital era[Janine Hills] Communication is critical to ensure that a crisis is managed effectively and contained, and that the company's reputation is protected throughout. Especially in an era of social media, where the public has many options at their disposal to either rate or slate a brand...

Posted 4 days ago | Like
Danette Breitenbach
SOUTH AFRICA
Killing two birds with one stone

Killing two birds with one stone[Danette Breitenbach] In securing the Above the Line (ATL) business of a client in Africa, and a major local client, Switch has a launched itself squarely into the advertising space...

Posted 4 days ago | Like
Leigh Andrews
SOUTH AFRICA
Opening up the tender process and other start-up help, just a click away

Opening up the tender process and other start-up help, just a click away[Leigh Andrews] OpenTenders is a South African business-to-business social network. It's also determined to assist South Africa achieve its 2030 National Development Plan goals and create millions of jobs - not as pie-in-the-sky as it seems...

Posted 4 days ago | Like