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Louise Marsland
SOUTH AFRICA
[NewsMaker] Melissa Attree

[NewsMaker] Melissa Attree[Louise Marsland] Ogilvy & Mather Cape Town's new director of content strategy and digital marketing expert, Melissa Attree, took up her new position this week at the agency...

Posted 3 hours ago | Like (2)
Tiffany Markman
SOUTH AFRICA
Communication lessons from The Steve & Nancy Saga: A Sorbet Story

[Tiffany Markman] Let me first admit two things: 1.) I'm a groomer. Big time. I polish. I wax. I whiten and straighten and tweak; 2.) I do a fair chunk of this at Sorbet salons, making me what they call a 'guest'...

Posted 3 hours ago | Like (3)
Donna Rachelson
SOUTH AFRICA
Marketing for entrepreneurs: start here - Branding and Marketing YOU

[Donna Rachelson] Many entrepreneurs that I speak to tell me they know they need to market their business, but they just don't have the time, or they don't know where to start. While I understand that marketing can seem intimidating, it presents huge opportunities...

Posted 3 hours ago | Like
Deirdre Elphick-Moore
SOUTH AFRICA
Building accountability

[Deirdre Elphick-Moore] I think Coca Cola's 2020 Vision sums up nicely what accountability is all about: "If it is to be, it's up to me". In the words of Ghandi, "be the change you want to see in the world"...

Posted 8 hours ago | Like (3)
Scott Cundill
SOUTH AFRICA
Integration - the one truism that should underpin all businesses

Integration - the one truism that should underpin all businesses[Scott Cundill] With the explosion and exponential growth of marketing technology, businesses are spending billions to acquire the tools and capabilities to better connect with and service their customers...

Posted 1 day ago | Like
Steven Murray
SOUTH AFRICA
How to grow an audience and influence them

[Steven Murray] Creating an online profile is easy, but cultivating a trusted online presence is hard work. It is not as simple as creating a blog and hoping someone will read it, or signing up to Twitter and gaining a few followers...

Posted 1 day ago | Like
Chris Midgley
SOUTH AFRICA
Doing good should also be good for business - Blast Brand Catalysts

[Chris Midgley] What can brands and businesses do in order to make their CSI projects more meaningful, and go beyond simply donating money to a "needy cause"? Chris Midgley, Strategist with Blast Brand Catalysts, ponders strategic CSI initiatives...

Posted 1 month ago | Like
Chris Midgley
SOUTH AFRICA
So why should we trust you? - Blast Brand Catalysts

[Chris Midgley] Chris Midgley, strategist with Blast Brand Catalysts, examines what brands and businesses can do to build trust with stakeholders...

Posted 14 days ago | Like (1)
Chris Midgley
SOUTH AFRICA
What makes a great client service person? - Blast Brand Catalysts

[Chris Midgley] Chris Midgley, Strategist with Blast Brand Catalysts, considers the characteristics that make a great client service person and what traits should be considered when hiring...

Posted 1 day ago | Like
Leigh Andrews
SOUTH AFRICA
Lacklustre 2012, golden 2013 and XL 2014 for NATIVE VML

[Leigh Andrews] Jason Xenopoulos, CEO of NATIVE VML explains the agency exploded onto the scene in 2013 as Agency of the Year at the Bookmarks, with the agency's name popping up again everywhere in 2014. Here's how...

Posted 2 hours ago | Like (1)
Leigh Andrews
SOUTH AFRICA
How LinkedIn is changing the integrated communication landscape

How LinkedIn is changing the integrated communication landscape[Leigh Andrews] If you're leaving your company's social media communications to one department to handle, you're missing out on a great opportunity to punt individuals as experts - Lars Basche, EMEA digital lead for Text 100, explains...

Posted 1 day ago | Like
Rolf Akermann
SOUTH AFRICA
Our industry needs a "Hellopeter"

[Rolf Akermann] Do you remember the days when there were plenty of functions where clients, agencies, freelancers, production houses and the media got together and picked up on all the "skinner"?...

Posted 1 day ago | Like (2)
Jessica Taylor
SOUTH AFRICA
#OutofOffice is where great brands are built

#OutofOffice is where great brands are built[Jessica Taylor] Out of Office is no longer just an automatic reply, but a new talk series that features inspirational, informative and high-profile speakers in unusual spaces...

Posted 1 day ago | Like (1)
Brent Lees
SOUTH AFRICA
Internet of Things - when problems can be hidden in a billion places

[Brent Lees] The promise of the Internet of Things era is that all things can be connected and so all things can be efficiently tracked and controlled...

Posted 2 days ago | Like
Desiree Gullan
SOUTH AFRICA
The value of social interactions - decoded - Gullan&Gullan

[Desiree Gullan] In South Africa, brand pages on social networks are undergoing an evolution. What began as me-too mania is now slowly becoming a far more nuanced and strategic understanding...

Posted 2 days ago | Like (2)
Dries Badenhorst
SOUTH AFRICA
Email newsletters: Keep customers informed to get repeat business

Email newsletters: Keep customers informed to get repeat business[Dries Badenhorst] Email newsletters are the medium most commonly used by companies to communicate with prospective customers and current customers. The goal of this communication is to educate, inform and persuade customers to visit them again...

Posted 2 days ago | Like (2)
Pete Case
SOUTH AFRICA
Interruptive marketing is dead - Gloo

Interruptive marketing is dead - Gloo[Pete Case] Marketing directors and CMOs have experienced a decade of rapid change, thanks in part to the explosion of digital media and digital technology...

Posted 2 days ago | Like (3)
Andre Steenekamp
SOUTH AFRICA
Content trickery alienates audiences rather than engaging their attention

[Andre Steenekamp] Brands, agencies and publishers need to take a consumer-friendly approach to digital native advertising that emphasises transparency and value to the reader...

Posted 8 days ago | Like