Sophie Baker
SOUTH AFRICA
How to write a memorable mission statement

[Sophie Baker] All too often company mission statements make a bad impression. They're sometimes vague, long and rambling, or perhaps they are overly generic and uninspired...

Posted 16 hours ago | Like
Chris Brewer
SOUTH AFRICA
Is advertising inflationary?

Is advertising inflationary?[Chris Brewer] If 'cost-push' inflation is the act of progressively increasing the general level of prices brought about by an autonomous increase in costs then, yes, advertising is inflationary...

Posted 15 hours ago | Like (1)
Chemory Gunko
SOUTH AFRICA
Five things about CMS websites you only learn the hard way

Five things about CMS websites you only learn the hard way[Chemory Gunko] Content managed system or CMS websites like Wordpress and Joomla have become very popular over the last few years. This makes perfect sense - not only do CMS website take the hassle out of needing to reinvent the wheel...

Posted 15 hours ago | Like (1)
Musa Msane
SOUTH AFRICA
New job titles, old job descriptions

New job titles, old job descriptions[Musa Msane] Something good happened at the Loeries this year, the introduction of the Service Design category in a 'creatives' event nogal! This is a great development as it reflects the industry that takes itself seriously...

Posted 19 hours ago | Like
Bryan Ndlovu
SOUTH AFRICA
Marketing is great, when it makes financial sense

Marketing is great, when it makes financial sense[Bryan Ndlovu] I am a marketer, as oppose to a financial guy. So I know that I will never be a CFO in my life, but I have come to understand in my experience of working with global businesses, that marketing combined with financial numbers produces great efforts in delivering work...

Posted 3 days ago | Like
Louise Marsland
SOUTH AFRICA
[TrendTalk] Death. Streamed live

[TrendTalk] Death. Streamed live[Louise Marsland] In this ultra-connected, real time world, death was streamed live this week in two significant game changing events: via Periscope from the Bangkok bomb blast by an eyewitness; and by the murderer who killed two journalists live on breakfast TV in the US...

Posted 3 days ago | Like
Danette Breitenbach
SOUTH AFRICA
Aloha, not goodbye

Aloha, not goodbye[Danette Breitenbach] "I am starting again and I love it," says Ken Varejes, commenting on the recent announcement that he is leaving Primedia Unlimited to pursue other opportunities within the media and marketing industry...

Posted 3 days ago | Like (2)
Hein Koen
AFRICA
Africa's invisible sector: Caught up in complexity

Africa's invisible sector: Caught up in complexity[Hein Koen] Having faced nasty bill shocks at month end, or struggled to get out of onerous mobile contracts, many consumers have long since made the switch to prepaid SIM cards...

Posted 3 days ago | Like (1)
Charles Mburugu
SOUTH AFRICA
How to build an effective newsletter signup page

How to build an effective newsletter signup page[Charles Mburugu] One of the most effective ways of connecting with your customers and prospects online is by creating a newsletter. Engaging with them on a regular basis will help you build strong relationships, and subsequently enhance your sales...

Posted 3 days ago | Like
Leigh Andrews
SOUTH AFRICA
[Behind the Selfie] with... Wendy Tlou

[Behind the Selfie] with... Wendy Tlou[Leigh Andrews] This week, as part of our special focus on women in #WomensMonth, we find out what's really going on behind the selfie with Wendy Tlou, founding owner of the ChicAfrican brand...

Posted 5 days ago | Like
David Blyth
SOUTH AFRICA
Business growth across Africa depends on more relevant business action and communication - Yellowwood Future Architects

[David Blyth] When looking to grow in African markets, many business owners have a vague understanding of how truly diverse and complex the continent really is...

Posted 3 days ago | Like
Scott Cundill
SOUTH AFRICA
Don't let the touch screen replace the personal touch

Don't let the touch screen replace the personal touch[Scott Cundill] In this always-connected world where anyone is just a click of a button away, too many of us are concentrating on the button instead of the customer...

Posted 3 days ago | Like
Roane Swindon
SOUTH AFRICA
Top apps to help your business

Top apps to help your business[Roane Swindon] There is a mobile application for everything nowadays, from monitoring the amount of steps you take and perfecting your photos to tracking loadshedding and getting the latest news...

Posted 4 days ago | Like (1)
Nicci Botha
SOUTH AFRICA
[SA Innovation Summit] Reimagining the future

[SA Innovation Summit] Reimagining the future[Nicci Botha] "It ain't about us, it's about creating a space for our children to flourish. We have a responsibility to the future," says Gavin Mageni, Head of the SABS Design Institute...

Posted 4 days ago | Like
Lesley Svenson
Lesley Svenson
[Biz Takeouts Radio Show & Podcasts] 
Posted 4 days ago | Like
Chantel Botha
SOUTH AFRICA
The craft of customer experience (CX) design

The craft of customer experience (CX) design[Chantel Botha] To an outsider who does not understand the work it may look like we draw lots of pictures, talk too much, ask people invasive repetitive questions and then play back the answers...

Posted 4 days ago | Like (1)
Noëleen Bruton
SOUTH AFRICA
Accountability is key to marketing in a recession

Accountability is key to marketing in a recession[Noëleen Bruton] In the 1800s, John Wanamaker, a US businessman considered to be a proponent of advertising and a pioneer in marketing, said, "Half the money I spend on advertising is wasted; the trouble is, I don't know which half"...

Posted 4 days ago | Like
Jeremy Maggs
SOUTH AFRICA
The secret of building great brands - The Redzone

The secret of building great brands - The Redzone[Jeremy Maggs] While worshipping at the church of high-consumerism in Gotham City, the secret of building great brands was revealed to me in an epiphany...

Posted 4 days ago | Like (2)
Charles Mburugu
SOUTH AFRICA
Beginners' guide to content marketing for real estate

Beginners' guide to content marketing for real estate[Charles Mburugu] The web has turned the whole real estate industry upside down. It has made it easier for customers to find just about anything about a solo agent or a brokerage.

Posted 5 days ago | Like (1)
Nicci Botha
SOUTH AFRICA
[SA Innovation Summit] The business of disruption

[SA Innovation Summit] The business of disruption[Nicci Botha] We're facing a brave new world, where disruption technology and e-commerce are forcing traditional industries to re-examine their take on doing business to include innovative solution-based thinking if they want to stay in the game...

Posted 5 days ago | Like