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Ian Drummond
SOUTH AFRICA
Supercharge your digital traffic with radio campaigns

[Ian Drummond] Your website and social media properties will only generate new business for you if your prospects and customers know where to find them...

Posted 1 hour ago | Like
Tracy Gilpin
SOUTH AFRICA
You're never too old to spy

[Tracy Gilpin] South Africa boasts two Nobel Prize winning authors but has never produced a John le Carre or Ian Fleming. Strange, when the success of South African intelligence operations have, from time to time, been the envy of intelligence agencies the world over.

Posted 23 hours ago | Like
Danette Breitenbach
SOUTH AFRICA
OOH: the valuable real estate of the future

OOH: the valuable real estate of the future[Danette Breitenbach] Out of Home (OOH) will be one of the last mediums where the consumer does not have a choice of exposure...

Posted 4 hours ago | Like (1)
Mike Jones
SOUTH AFRICA
All we need is time - NATIVE VML

[Mike Jones] During the South African Advertising, Performance and Excellence Awards (APEX Awards), Graham Warsop spoke about his vision for a successful marketing and advertising future...

Posted 5 hours ago | Like (1)
Stephen Sandmann
SOUTH AFRICA
Digital marketing's social media and SEO - What you need to know

Digital marketing's social media and SEO - What you need to know[Stephen Sandmann] Digital marketing is an indispensable part of most brands' marketing mix today. This is reflected in South African digital marketing expenditure, which according to PwC's research, will reach R3.7bn in 2017...

Posted 6 hours ago | Like (2)
Ronelle Bester
SOUTH AFRICA
Penny for your thoughts: Becoming a thought leader

[Ronelle Bester] Thought leadership is an underused and misunderstood element of the PR mix, but in a world of noise, it's this contemplative approach to publicity that ends up being most effective...

Posted 7 hours ago | Like
James Hurford
SOUTH AFRICA
How to be a more natural speaker

[James Hurford] Marlon Brando is probably the most famous cue card user in movie history. Brando claimed he used to, "Write my lines on actors faces or pinned cue cards on their costumes."...

Posted 1 day ago | Like
Terry Sutherland
SOUTH AFRICA
How to ensure that your corporate year-end functions are a success - The RSVP Agency

[Terry Sutherland] End-of-year corporate events are an important chance to wow clients as thanks for their support, as well as a way to show appreciation to hardworking staff. Unfortunately, planning a year-end function can be fraught with challenges...

Posted 1 day ago | Like
Danette Breitenbach
SOUTH AFRICA
Be creative, be a troublemaker

Be creative, be a troublemaker[Danette Breitenbach] Everyone is creative, but only 25% of people feel they are living up to their creative potential. If organisations could tap into the other 75%, they would have a competitive advantage over their rivals...

Posted 1 day ago | Like (1)
Louise Marsland
SOUTH AFRICA
[NewsMaker] Liam Olding

[NewsMaker] Liam Olding[Louise Marsland] 140 BBDO is bolstering its creative leadership with new appointments including that of Liam Olding as creative director. Olding will take the lead in growing creative talent at 140 BBDO...

Posted 1 day ago | Like
Marion Scher
SOUTH AFRICA
Adopt a journalist day/week/month/year...

[Marion Scher] Various professions are also honoured with special days - secretaries, teachers and of course mothers. Well-deserved I must add. BUT there is no National Journalist Day...

Posted 1 day ago | Like
Louise Robinson
SOUTH AFRICA
You still have mail: Why email campaigns pay off

[Louise Robinson] In this age of realtime advertising, as well as interactive, online video ads, a far more humble medium continues to remain popular as a marketing and lead generation tool: email.

Posted 2 days ago | Like (1)
Eric Edelstein
SOUTH AFRICA
Three tips to inculcate a connected tech startup culture

[Eric Edelstein] Mind-set, connectedness and government support are everything when it comes to building and sustaining a far reaching tech culture set to breed innovations across the globe...

Posted 2 days ago | Like
Donna Rachelson
SOUTH AFRICA
Startups, avoid these four marketing mistakes - Branding and Marketing YOU

[Donna Rachelson] As an entrepreneur, I network extensively with other entrepreneurs and I am always inspired by their energy, expertise and passion. Yet as a professional in the marketing industry, I often find that entrepreneurs and startups do not know how to tackle marketing effectively...

Posted 2 days ago | Like (2)
Daryn Smith
SOUTH AFRICA
How inbound marketing improves your corporate sales strategy

[Daryn Smith] One of the upshots of implementing an inbound marketing strategy is that it results in a better corporate sales strategy. Marketers who implement inbound marketing...

Posted 2 days ago | Like (1)
Sid Peimer
SOUTH AFRICA
The digital meme generation

[Sid Peimer] The term 'meme' was popularised by Richard Dawkins in his book The Selfish Gene. The reason that our genes are selfish essentially boils down to survival of the fittest...

Posted 2 days ago | Like (1)
Louise Marsland
SOUTH AFRICA
When brands troll brands

When brands troll brands[Louise Marsland] Today I have to thank the internet for my weekly trends column. It produced a veritable fruit salad of social media memes this week: apples and bananas specifically...

Posted 3 days ago | Like (1)
Jayson O’Reilly
SOUTH AFRICA
Protecting the mobile workforce

[Jayson O’Reilly] Not too long ago, many organisations were dismissing the bring your own device (BYOD) phenomenon as being of no consequence...

Posted 6 days ago | Like
Andrea Mitchell
SOUTH AFRICA
DigiChat with Andrea: Search engine marketing

[Andrea Mitchell] Search results are vitally important for businesses with an online presence. Studies also show that people tend to give their business to the ads that appear near the top of the page, whether paid or organic...

Posted 3 days ago | Like (3)