Can you hear your brand?

[Lars Deutsch] Audio Branding comes to Africa... Audio branding, also known as sound branding or sonic branding, is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to consumers by taking advantage of the powerful memory sense of sound. 16 Apr 2012 12:08

Dubai Lynx: Over 2000 entries into 2012 awards

DUBAI, UAE: The 6th Dubai Lynx Awards, one of the premier awards celebrating creative excellence in MENA's advertising and communications industry, has received a total of 2037 entries from 17 countries. 5 Mar 2012 08:33

Record year for Cannes Lions entries

CANNES, FRANCE: A total of 28 828 entries from 90 countries (725 from SA) have been submitted to the Cannes Lions 58th International Festival of Creativity, the international annual awards for creative advertising and communications. This is the most entries in the history of the festival. 1 Jun 2011 07:19

Global advertising rebounded 10.6% in 2010

LONDON, UK: The global advertising industry climbed out of recession last year and posted a 10.6% year-on-year increase to US$503 billion* based on published rate cards from the Global AdView Pulse, a new report released by The Nielsen Company. 11 Apr 2011 10:35

Loeries 2011 opens for entries, categories revised

The Loerie Awards launched its 2011 campaign, Tuesday 15 March 2011, entitled "Don't hate. Create", created by Draftfcb and supported by a mobisite and specially developed augmented reality apps, linking digital technology to the printed media, along with a revamp of its award categories. 15 Mar 2011 13:19

2011 Maputo International Ad Festival set for May

The sixth Maputo International Advertising Festival will take place from 25-27 May 2011, AMEP - the Mozambican Marketing, Advertising and Public Relations Association announced yesterday. The festival recognises advertising agencies, producers and communications companies worldwide especially from Africa and the Indian Ocean regions. 23 Feb 2011 07:22

Dubai Lynx Festival 2011 dates, new venue

DUBAI, UAE: The Dubai International Advertising Festival in 2011 will take place over two and a half days, 27- 29 March and the Dubai Lynx Awards, honouring North Africa and the Middle East's best work in advertising and creative communications, will be held on 30 March. Both events will take place for the first time at the Arabian coast resort, the Madinat Jumeirah, in Dubai. 12 Nov 2010 06:53

Right Stuff

The Absa National Boat Show

This spectacular event was held at the Coca-Cola Dome in Johannesburg from 17 - 19 August 2007. The annual event is a platform to showcase powerboats, yachts, outdoor adventure and watersports. The show has grown steadily in its five years of existence, with both exhibitor and visitor numbers increasing dramatically. 24 Aug 2007 15:08

Right Stuff

Innovation is the key

Recently Right Stuff developed the popular Pop Right Open range further to include the all-new Vertical Pop Right Open, which comes in two sizes. The new option offers greater variety for branding optimisation. 23 Jul 2007 14:32

Right Stuff

Right Stuff at Markex

Right Stuff had the pleasure of participating in the annual Markex trade show held recently at the Sandton Convention Centre. As usual, the show was a great success and filled to the brim with exhibitors from all over the country, their stands as impressive as ever, making a visit to the show very much worth the while. 18 Jun 2007 11:50

Right Stuff

Right Stuff at the Durban Beach Festival

Right Stuff was recently awarded the 2007 Durban Beach Festival branding and activation contract. The brief is to brand the area, to bring the event into focus to make it more streamlined and eye-catching, ensuring that it is less intrusive than in previous years and giving prominence to the Beach Festival throughout the entire event area. 1 Jun 2007 16:40

Right Stuff

The Quick Kiosk is right every time

When it comes to outdoor event and point-of-sale branding, the Quick Kiosk provides a combined branding and sales platform using the classic recognisable Teardrop shape while also providing shade. 9 May 2007 17:15