IBS appointed to distribute Haier products

Haier Group Corporation, the global home appliances brand, has appointed International Business Systems (IBS) as it's authorised distributor in Egypt, it was annonced yesterday, 9 May 2012. The new partnership enables Haier to offer its extensive home appliance and consumer electronics products to the Egyptian market. 10 May 2012 11:33

2012 Cairo ICT begins tomorrow

Showcasing Egypt's growing reputation for ICT excellence, the country will host the Cairo ICT 2012 under the theme 'The Spring of Technologies - From Dreams to Needs' from tomorrow, 26 April 2012, and will culminate with the World Summit Awards (WSA). 25 Apr 2012 12:33

Can you hear your brand?

[Lars Deutsch] Audio Branding comes to Africa... Audio branding, also known as sound branding or sonic branding, is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to consumers by taking advantage of the powerful memory sense of sound. 16 Apr 2012 12:08

Dubai Lynx: Over 2000 entries into 2012 awards

DUBAI, UAE: The 6th Dubai Lynx Awards, one of the premier awards celebrating creative excellence in MENA's advertising and communications industry, has received a total of 2037 entries from 17 countries. 5 Mar 2012 08:33

Global consumer confidence increases 1 point in Q4 2011

NEW YORK, US: Global consumer confidence increased one index point last quarter to 89, while Europe led confidence declines in 24 of the region's 27 measured markets, according to fourth quarter 2011 global consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy. 8 Feb 2012 12:14

Consumer Confidence Survey: Economy again top global concern

NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy. 9 Nov 2011 09:36

Africa is world's second most connected region by mobile subscriptions

LONDON, UK: Africa has become the second most connected region in the world in terms of mobile subscription count, up from fourth place at the end of 2010, according to new research by Informa Telecoms & Media, and the number of mobile subscriptions in Africa is expected to reach one billion in 2016. 4 Nov 2011 08:28