2012 CLIO Awards - SA winners

NEW YORK, US: The awards evening for the winners of the 2012 CLIO Awards, one of the world's most recognised awards competitions honouring excellence in advertising, design and communications, was held last night. Among the winners - out of more than 11 000 submissions from around the world, were a number of South African entries. 16 May 2012 12:31

Which ads are winners? Your brain knows better than you do

[Stuart Wolpert] Advertisers and public health officials may be able to access hidden wisdom in the brain to more effectively sell their products and promote health and safety, UCLA neuroscientists report in the what is reputed to be the first study to use brain data to predict how large populations will respond to advertisements. 30 Apr 2012 08:08

D&AD: Spoek Mathambo gains In-Book for music video

LONDON, UK: Work from the US and France has taken the top marks in the Music Video category at the 50th annual D&AD judging event taking place this week at London's Olympia Exhibition Centre. However, South Africa's Orange Films was among the entries awarded In-Book status for Control by Spoek Mathambo. 18 Apr 2012 09:36

Can you hear your brand?

[Lars Deutsch] Audio Branding comes to Africa... Audio branding, also known as sound branding or sonic branding, is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to consumers by taking advantage of the powerful memory sense of sound. 16 Apr 2012 12:08

Cannes Lions: Creative Effectiveness, Design, Film, and PR Juries

CANNES, FRANCE: The Cannes Lions International Festival of Creativity, taking place from 17-23 June, has announced the members of a further four juries: Creative Effectiveness, Design, Film, and PR Lions. South Africa is represented on the Design jury (Shelley-Ann Atkinson, Grid Worldwide Branding & Design) and on the Film jury (Catherine Ireland, Amplified). 30 Mar 2012 07:54

Global consumer confidence increases 1 point in Q4 2011

NEW YORK, US: Global consumer confidence increased one index point last quarter to 89, while Europe led confidence declines in 24 of the region's 27 measured markets, according to fourth quarter 2011 global consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy. 8 Feb 2012 12:14

2012 Tabbie Awards open for nominations

CLEVELAND, US: The 2012 Tabbies call for entries is now available at the TABPI website, allowing all B2B magazine editors, publishers and art directors the opportunity to have their best work judged by their peers. Tabbies' partners include South Africa's SAFREA, and MPASA. [video] 26 Jan 2012 11:40

Retail rewind - a year in review 2011

[Zeenat Moorad] The approval of the Wal-Mart/Massmart deal will go down as the highlight of the retail sector in 2011. 6 Jan 2012 08:19

Building YOUR brand

[Jade Delphine Otten] Isn't it exciting to find a product or service that you have no doubt would become the next 'Chuck Norris' in the business arena? But isn't it also daunting to sit in front of your inbox three weeks later, sifting through nothing but junk and spam e-mails? The excitement seems to rub off so much quicker, doesn't it? 29 Dec 2011 07:19

South Africa's YoungGuns excel

NEW YORK, US: The organisers say that 2011 was YoungGuns biggest year since the event started out recognising young talent in 2000, and once again, in an international competition against the world's best, South Africa showed it has what it takes to compete successfully. 13 Dec 2011 13:54

Newspapers changing to attract younger readers

PARIS, FRANCE / DARMSTADT, GERMANY: While the conventional wisdom holds that newspapers and young people don't mix, newspaper companies and media associations from around the world are finding new ways to attract younger readers, using video, social media, research, education and a "total youth think" attitude. 8 Dec 2011 09:18

CNN International launches pan-EMEA brand campaign

ABU DHABI, UAE / JOHANNESBURG, SA: CNN International is launching a pan-EMEA advertising campaign designed to underline its claim to be the world's leading international news channel. The campaign seeks to build the profiles of its individual anchors, cementing their relationships with existing viewers and growing the channel's core audience. 30 Nov 2011 11:52

Brands to change marketing to under-12s on websites

BRUSSELS, BELGIUM: A group of major food brands[1] have committed to changing how they communicate to children under 12 on their company websites. The EU pledge group (www.eu-pledge.eu) committed in 2007 to only advertise "better for you" products or to move out of children's airtime altogether on TV, print and third party Internet advertising. 29 Nov 2011 08:07

South African on 2012 One Show 2012 judging panel

NEW YORK, US: More than 25 of advertising's most influential and respected professionals - including Ross Chowles, of Jupiter Drawing Room, Cape Town - have been selected to judge the One Show, claimed to be the premier international awards competition. 14 Nov 2011 07:57