Juju and brands

[Alan Smith] The right to exploit the name of a famous person commercially has been the topic of some debate, decision-making and policy consideration in local and international forums. This article briefly explores the legal issues that arise from a situation of this nature. 20 Feb 2013 09:29

PharmaChoice offers bursary competition

As part of a campaign to encourage parents to purchase ViralChoice Junior and keep their children healthy, PharmaChoice has launched a 'Back2School' campaign which will see children winning bursaries worth R100,000 and parents the opportunity to win family hampers. 19 Feb 2013 09:17

Marketing Association recognises three marketing qualifications

Recently the Marketing Association of South Africa recognised three qualifications offered by the Independent Institute of Education (IIE), due to its reputation within the industry. The qualifications are particularly valued by employers because of their practical, workplace-oriented approach. 19 Feb 2013 08:18

Department of Marketing Management becomes independent at Tuks

The Department of Marketing Management at the University of Pretoria will operate as an independent academic department following its split from Communication Management. 18 Feb 2013 18:46

Last Nuvolite winners round off 18-month competition

The Nuvolite competition, 'Now that's Living', which has run for the past 18 months has ended with the awarding of the two final prizes to Capetonians Denise Johnson (who won an electric guitar) and Georgia Paulsen (who won a Kenwood Mix Kitchen machine). 18 Feb 2013 14:29

When do ads start irritating?

[Chris Moerdyk] Brand loyalty is often inherited - handed down from father to son and mother to daughter, but... Here's a case of a daughter who for decades has been loyal to Harpic - something she learnt from her mother who, like all mothers, liked to have a sparkling clean lavatory pan with no germs within 100km. 18 Feb 2013 11:16

Micro Strategy

MicroStrategy Wisdom Professional - Make your market research 10x broader, faster and more targeted

[Issued by Micro Strategy] Wisdom Professional is an extensive market intelligence network, collecting information from social and other big data networks to offer businesses a competitive advantage. 18 Feb 2013 09:04

10 Tips to create strong brand identities online

[Subhash Chandra] If you think your brand is suffering from a mistaken identity, a weak identity and any other identity crises, here are 10 tips to help you. 17 Feb 2013 12:01

The significance of mobile strategies

[Philani Mdingi] A few months ago I was in Cape Town attending an email marketing campaign on behalf of Everlytic. Following the event I sought to enjoy the city's night life. Sadly my bar hopping adventure was cut short when my brother and I were skilfully relieved of our cell phones. 17 Feb 2013 09:55

The great brand race

[Shauneen Procter] The national zeitgeist continues to take shape around issues of politics and economics, and the impact of major shifts in these areas radiates across all parts of South African society. Within this context, winning brands (personal and organisational) are gaining traction thanks to their ability to maintain open and honest conversations with stakeholders. 16 Feb 2013 13:23

Daily Buzz expands outlets, offers entrepreneurial advice

Chris and Andrew Brown, brothers and joint owner-managers of workplace coffee bar chain, The Daily Buzz, will expand the current chain from six outlets in blue chip companies. Started in 2006, the first coffee bar opened on the trading floor of the investment bank at Standard Bank in Johannesburg. 16 Feb 2013 12:05

Your small business' new best friend

[Anelde Greeff] So your business plan is ready and working and you're rearing to start your dream venture. Or maybe you've just started one and you're desperate to crank your marketing efforts up a few notches. 16 Feb 2013 11:19

Giving your brand the "cool factor" in 2013 (part II)

[Veli Dlamini] This article is an extension of my previous article titled "Giving your brand the "cool factor" in 2013 (part I)". This time around I will be touching on the strategies that brands can use to engage with the youth market on social media and importantly to be relevant in the youth culture and pushing the point that social media marketing is a means to an end; it's not the end itself. 15 Feb 2013 10:16

iPoint managing digital touch screen directories at airports

Continental Outdoor, which originally looked to the UK for a technology partner to manage its digital touch screen directories and advertising displays systems, realised that in order to run a WAN (wide area network) in South Africa, with its challenges, requires a local company with local software and local expertise. 15 Feb 2013 06:02