Content marketing is defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience...
The right to exploit the name of a famous person commercially has been the topic of some debate, decision-making and policy consideration in local and international forums. This article briefly explores the legal issues that arise from a situation of this nature.
Alan Smith 20 Feb 2013
As part of a campaign to encourage parents to purchase ViralChoice Junior and keep their children healthy, PharmaChoice has launched a 'Back2School' campaign which will see children winning bursaries worth R100,000 and parents the opportunity to win family hampers.
19 Feb 2013
Recently the Marketing Association of South Africa recognised three qualifications offered by the Independent Institute of Education (IIE), due to its reputation within the industry. The qualifications are particularly valued by employers because of their practical, workplace-oriented approach.
19 Feb 2013
The Department of Marketing Management at the University of Pretoria will operate as an independent academic department following its split from Communication Management.
18 Feb 2013
The Nuvolite competition, 'Now that's Living', which has run for the past 18 months has ended with the awarding of the two final prizes to Capetonians Denise Johnson (who won an electric guitar) and Georgia Paulsen (who won a Kenwood Mix Kitchen machine).
18 Feb 2013
Brand loyalty is often inherited - handed down from father to son and mother to daughter, but... Here's a case of a daughter who for decades has been loyal to Harpic - something she learnt from her mother who, like all mothers, liked to have a sparkling clean lavatory pan with no germs within 100km.
Chris Moerdyk 18 Feb 2013
Wisdom Professional is an extensive market intelligence network, collecting information from social and other big data networks to offer businesses a competitive advantage.
Micro Strategy 18 Feb 2013
A few months ago I was in Cape Town attending an email marketing campaign on behalf of Everlytic. Following the event I sought to enjoy the city's night life. Sadly my bar hopping adventure was cut short when my brother and I were skilfully relieved of our cell phones.
Philani Mdingi 17 Feb 2013
The national zeitgeist continues to take shape around issues of politics and economics, and the impact of major shifts in these areas radiates across all parts of South African society. Within this context, winning brands (personal and organisational) are gaining traction thanks to their ability to maintain open and honest conversations with stakeholders.
Shauneen Procter 16 Feb 2013
Chris and Andrew Brown, brothers and joint owner-managers of workplace coffee bar chain, The Daily Buzz, will expand the current chain from six outlets in blue chip companies. Started in 2006, the first coffee bar opened on the trading floor of the investment bank at Standard Bank in Johannesburg.
16 Feb 2013
This article is an extension of my previous article titled "Giving your brand the "cool factor" in 2013 (part I)". This time around I will be touching on the strategies that brands can use to engage with the youth market on social media and importantly to be relevant in the youth culture and pushing the point that social media marketing is a means to an end; it's not the end itself.
Veli Dlamini 15 Feb 2013
Continental Outdoor, which originally looked to the UK for a technology partner to manage its digital touch screen directories and advertising displays systems, realised that in order to run a WAN (wide area network) in South Africa, with its challenges, requires a local company with local software and local expertise.
15 Feb 2013
2013 has ushered in a new era for the Loeries with the introduction of a revamped, visually appealing and user-friendly online Winners Archive, to be launched in mid-April. The new digital version will replace the traditional hard-copy Loeries Annual.
14 Feb 2013
Rapid Blue Digital (RBD) has conceptualised, designed and developed the Telkom Convergence Augmented Reality (AR) Project for Mediacom. It was launched last week at the Tygervalley Mall in the Cape.
14 Feb 2013
As more and more shopping centres spring up, providing savvy consumers with more retail choices than ever before, centres need to be sure they have sound marketing strategies in place to remain competitive and to attract patronage.
Heidi Franck 14 Feb 2013
Finally, what you've all been waiting for! Bizcommunity.com's 2013 Biz Trends Report is now available for downloading in pdf format - and this year we've improved the quality for a better tablet experience!
Bizcommunity.com 13 Feb 2013
Google will offer a free full-day training seminar to highlight the use of online marketing tools for digital agencies on 7 March 2013 at Montecasino in Fourways, Johannesburg. This first Google Engage Academy seminar is open to all members of Google Engage for Agencies.
13 Feb 2013
This is the line that we use as a reminder whenever we approach a project or idea. We are particularly critical when it comes to evaluating whether the campaign idea is strong enough to support the brand we are working with. Importantly though, it liberates us when it comes to our creative processes.
Mike Taberner 13 Feb 2013
They say that the only constant thing in internet marketing is change and nothing proves this statement more than the ever-shifting design of websites. One day it's black, the next day it's white. One minute it's avant-garde, the next it's streamlined and minimalist.
Subhash Chandra 13 Feb 2013
Mediamark (previously known as Radmark and Digitalmark) has launched a new events division, to provide multimedia marketing solutions that address advertisers' goals across media channels. It will be working closely with its serviced radio stations in order to commercialise events that stations own and operate.
12 Feb 2013
Let's face it, the adman was very close to the weatherman in the popularity ranking in the past, with advertising messages mostly benefiting the brand rather than the consumer. During the past couple of years, however, there has been a significant shift in consumer behaviour and it is no secret that the consumer is holding all the chips.
Find out more about the business of blogging in South Africa by listening to the podcast of last week's Biz Takeouts Marketing & Media radio show, which airs every Thursday from 5-6pm streamed live via 2oceansVibe Radio. [twitterfall]
11 Feb 2013
Marketing is confronted with a stark choice. To avoid losing its place on the business ladder, it must either step up and become an integrated hub of insight and innovation or fall down to the rung of catchy tunes and pretty pictures.
Statistics South Africa, or Stats SA, is the National Statistical Service of South Africa. Its goal is producing timeously, accurate and official demographic, economic and social censuses and surveys. To date, Statistics South Africa has produced three censuses; 1996, 2001 and 2011.
Global Access 10 Feb 2013
The South African National Parks (SANParks) has announced its revised filming and photography rates for 2013, with an average of 10% across the board for all filming and photographic shoots taking place in national parks. The increases are effective immediately in all of its 19 national parks.
8 Feb 2013
One of the world leaders in direct and digital marketing, OgilvyOne launched in South Africa last week. Distinguished by its thought leadership and expertise in the data and analytics arena, it was voted the number one global customer engagement company in 2012 by the business researcher Forrester.
8 Feb 2013