As part of a campaign to encourage parents to purchase ViralChoice Junior and keep their children healthy, PharmaChoice has launched a 'Back2School' campaign which will see children winning bursaries worth R100,000 and parents the opportunity to win family hampers.
"The campaign was aimed at parents to help them understand that immunity is not just a winter concern but something to think about throughout the year," says Elzette Hay, franchise manager at PharmaChoice.
To enter the competition, parents need to purchase one of the junior products at any of the major retailers, take a photo of their child wearing the collectable button badge, use the online elements to decorate their photo and upload it to the website with their details.
The collectable badges come in 12 variations and a branded CD, with a catchy cold & flu themed jingle, is also given to consumers in-store, once product has been purchased.
For more, go to www.pharmachoice.co.za/vcj/