[Shauneen Procter] At the Cannes Lions this year, someone chalked the following onto a sandwich board next to the stage. Just two words... 'F*!ck Advertising'.
[Shauneen Procter] The national zeitgeist continues to take shape around issues of politics and economics, and the impact of major shifts in these areas radiates across all parts of South African society. Within this context, winning brands (personal and organisational) are gaining traction thanks to their ability to maintain open and honest conversations with stakeholders.
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