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Episode 84: Agency focus - Source

Date: 2 Apr 2014
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Episode 82: An African Path to Success & Effective Measure

Date: 24 Feb 2014 | Time: 39:00min
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Episode 81: Conn Bertish and Cairo

Date: 14 Feb 2014 | Time: 44:44min
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Ornico Ad Showcase

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Fresh, True and Brave Awards

Every quarter Blue Moon recognises winners within the three categories of the Blue Moon Values of Fresh, True and Brave - with the final annual awards being held at the end of each year. As well as awards in each Value category, there is also an overall Fresh, True and Brave winner who embodies all of the Values.

Issued by Blue Moon 10 Jan 2013 12:12

10th Tabbie Awards open for nominations

CLEVELAND, US: The 2013 Tabbies Call for Entries is now available at the TABPI website, allowing all b2b editors, publishers and art directors the opportunity to have their best work judged by their peers. The Tabbies, the editorial and design awards program run by Trade, Association and Business Publications International (TABPI), is again partnering with the US's American Society of Business Publication Editors (ASBPE), New Zealand's Magazine Publishers Association (MPA), South Africa's SAFREA, Australia's Society of Editors NSW and the Magazine Publishers Association of South Africa (MPASA).

10 Jan 2013 09:23

Eight ways to rejuvenate your 2013 in PR

2012 has come and gone as quickly as the New Year has begun. Now it's time to rejuvenate your agency and public relations campaigns with new thinking, re-invention and innovation. Reflecting on 2012 there are many case studies and examples of great PR campaigns, but there are also many mistakes which took place, particularly in the social media space.

By Janine Lloyd 10 Jan 2013 07:28

Ten business lessons from the other side

Due to a chain of events, I was asked to take over a client's company when the CEO fell ill. I spent three years running the business in an industry about which I initially knew little. A successor has been groomed, and so I have returned to Cape Town to resume where I left off: strategic planning and training (and contributing to Bizcom).

By Sid Peimer 10 Jan 2013 07:22

Incorrect media planning is costly

Successful advertising depends on several aspects. Among them are appealing creative concepts, proper execution, and delivery. If one part of the chain is broken, the advertising will lose the effectiveness and the money is wasted. The point I want to emphasise is the delivery of the message. This part is called media planning and buying.

By Tinyiko Maswanganye 9 Jan 2013 10:57

New PRISM Awards categories generate strong interest

The seven Awards Categories introduced into last year's PRISM Awards are attracting growing interest from entrants. With a record number of entries expected for the 2013 PRISM Awards and the entry deadline of 25 January looming, organisers are being inundated with queries.

9 Jan 2013 10:15

Take advantage of these hot marketing trends in 2013

NOIDA (UP), INDIA: Unlike the traditional forms of marketing such as advertising, wherein almost everything has been said and done, search marketing is still dynamically growing and best practices are invented day in and day out. Every year, search engine marketers get filled with anticipation wondering what would emerge as the "next big thing" in search marketing.

By Subhash Chandra 9 Jan 2013 05:50

A trucking good idea

Commercial feature: Hot on the heels of international trends, RollingMedia is delighted to launch an innovative suite of media packages for brands looking to maximise their outdoor visibility.

Issued by Rolling Media 8 Jan 2013 10:21

What is content curation?

When thinking about the content involved in your content strategy, there are two possible routes to take - creation and curation. Creation is, of course, the act of generating your own content. Curation, on the other hand, is the act of 'collecting', or 'collating' content your audience will find useful.

By Athar Naser 8 Jan 2013 07:45

How to get back into your groove this January

There's very little that weighs as heavily on your heart as the first day back at work after a holiday - especially when every step feels like lead and the weather is calling you back to the beautiful outdoors.

By Chemory Gunko 8 Jan 2013 05:47

Millward Brown's Futures Group: Top 10 emerging digital, media trends for 2013

NEW YORK, US: Millward Brown, a global research agency, expert in helping companies grow great brands, has released its annual top 10 digital and media predictions, highlighting growing trends in the media sector.

7 Jan 2013 06:22

Most Popular lists for 2012 for Bizcommunity Marketing & Media SA

Here they are, Bizcommunity.com Marketing & Media South Africa's 2012 lists of most popular articles, those that drew the most comment, our most-read contributors, our most-visited galleries - and the ads from the Ornico Ad Showcase that got you voting.

Issued by Bizcommunity.com 4 Jan 2013 11:30

Poor local marketing 'fails mobile apps'

Mobile device applications (apps) are not marketed well enough in South Africa to make substantial money for their developers or companies, according to World Wide Worx.

By Alistair Anderson 2 Jan 2013 08:04

Are you using the right medium to target your customers? TV vs online advertising

LAS VEGAS, US: With the rapid changes that happen in the advertising industry, deciding how to spend your marketing dollars can be a challenge. We make that choice easier with our infographic: "Advertising in the United States - Television vs Online".

By Peter Koeppel 28 Dec 2012 09:13

Out-of-home trends for 2013

Craig Page-Lee, managing director Posterscope, shares his views on what he reckons will be the out-of-home trends in 2013.

27 Dec 2012 09:14

Clover's CSI programme wins award

Following the completion of PMR Africa's national survey on CSR in South Africa, the Clover group's corporate social investment programme, Clover Mama Afrika has been awarded the Diamond Arrow Award. It won the award in the business sector 'food manufacturers/processors' with a highest rated mean score of 4.10 out of a possible 5.00.

21 Dec 2012 08:31

Midas Awards 2012 Winners: King James Cape Town wins Grand Midas for Santam Insurance

NEW YORK, US: The Midas Awards, for the World's Best Financial Advertising, announced the award winners for the 2012 competition. This year's Midas Grand Jury awarded one Grand Midas, 26 Gold Ingots, 46 Silver Ingots, and 63 Finalists. The 2012 Midas Awards competition received entries from 28 countries and is reputed to be the only international competition that recognises excellence in financial services communications on a global scale.

21 Dec 2012 08:23

Crossing borders with virtual offices

The world of office space may look like a complete mess to someone on the outside of that industry. Every single business needs to be able to solve the problem of having enough office space, yet many entrepreneurs are willing to go even further than that and invest money into offices that are not completely physical - the so-called virtual offices.

By Lewis Edward 21 Dec 2012 05:58

'What Women Want'

Looking at what marketers can do to relate better to the major spenders.

21 Dec 2012 05:14

Anti-mosquito campaign increases brand awareness

An "anti-mosquito" campaign for Swedish client ThermaCELL has pulled in more than 1,000 Facebook likes in the first two weeks of its launch in November and a sharp increase in awareness from consumers as well as customers and other retailers.

20 Dec 2012 11:00

SA's top ten most popular YouTube video ads in 2012

YouTube has released a list of South Africa's top ten most popular YouTube video ads of the year. These are the South African ads which achieved the largest number of views from people in South Africa. Ranked in order they are:

19 Dec 2012 07:19

Small business marketing seminar gets straight "to the point" in the Mother City

Sponsored by leading international investment group, Old Mutual, the inaugural tothePOINT Small Business Marketing Seminar took place on 10 December in what was described by one of the delegates as a "highly informative, inspiring and challenging day of discussion".

Issued by Living Your Brand 14 Dec 2012 11:47

Geo-targeted mobile media platform reaches 20 million

Primedia Unlimited subsidiary, TLC Unlimited, has announced the launch of a new mobile geo-targeting advertising platform that enables advertisers to convey strategic and geographically focused SMS via an advanced database system that targets specific audiences based on cross-demographics such as location, age, gender and income.

14 Dec 2012 06:21

Liqui-fruit officially sponsors 800km mountain bike race in 2013

Liqui-Fruit will be the official juice sponsor of the 2013 Absa Cape Epic from 17-24 March 2013 in the Western Cape and has simultaneously announced its title sponsorship of the Liqui-Fruit Cape Times Vineyard races, which take place on the final day of the Absa Cape Epic at Lourensford Wine Estate.

13 Dec 2012 10:09

What Joburg should learn from Vodacom

So, the City of Joburg plans to spend - some might say, squander - as much as R10m on an image enhancement campaign. Some "image consultants" have quoted the city as much R55m for the job - which is probably more a telling indicator of just how bad its brand is than a real cost measurement.

By Llewellyn Kriel 13 Dec 2012 08:50

Census 2011: A take on youth

The Census 2011 results were made available on Tuesday, 30 October 2012, and, as predicted, have already enjoyed their fair share of controversy.

Issued by HDI Youth Marketeers 12 Dec 2012 12:17

Marketing lessons from the Red Bull Flugtag

Seeing as how the PR industry is partially fuelled by caffeine and sugar (at least at my office) I was extremely pleased at being offered a behind the scenes look at the Red Bull Flugtag held in Cape Town this past weekend. It was an object lesson in how to leverage your event to the max.

By Estelle Nagel 12 Dec 2012 08:34

What's this ad doing here?

We have all been stunned by seeing an advertisement in an environment that we do not think is right for the brand. I was shocked when seeing a canned food brand (I'll not mention the name as I'll have the agency, media planner and client on my back in a tick) advertised on the DStv Super Sport 2 channel at 4pm during a cricket match on Sunday, 9 December. As a big brand, I am familiar with it and could not fathom why the client / agency would be advertising during a cricket on a DStv channel.

By Rolf Akermann 12 Dec 2012 08:03

Know what makes your brand succeed - or not

In a Forbes article of 5 November, it is reported that recent consumer reviews in the US and Europe found that the number of people who claim they will buy the next device from Apple, has dropped to levels lower that in 2009. A lack of recent innovation in new products is cited as the main reason for this.

By Thomas Oosthuizen 11 Dec 2012 09:29

Who murdered effective human billboards?

If your human billboard (HB) campaign lacks creativity, interactivity, research and most importantly strategy, then don't spend a cent of your marketing budget on this medium as in addition you'll waste effort, time and contribute to the population of killers. I'm not talking about handing out leaflets or waving and smiling interactivity but HBs should have some basic brand knowledge such as benefits, target market, few if not all key selling points in addition to interpersonal skills.

By Rose Setshoge 11 Dec 2012 07:41

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