Marketing news


Subscribe to industry newsletters

Press offices

Enquire about a press office

New press offices

The following companies have opened press offices on Bizcommunity.com!
Arcade

Arcade Content is an award-winning division of Egg Films, specialising in brand films and music videos, with directors in Cape Town and Johannesburg.

AFPRO Connect Expo

With the singular aim of boosting the number of films, television shows and commercials being shot in Africa, the first AFPRO Connect Expo will be held in Johannesburg's vibrant Maboneng Precinct on 14 - 15 November 2014.

Biz Takeout's

Episode 108: Fred Robertson - Entrepreneur of the Year

Date: 10 Oct 2014
Get the Flash Player to play this.

Episode 107: IMC Conference Johannesburg 2014

Date: 3 Oct 2014
Get the Flash Player to play this.

Episode 106: Spree partners with NEXT UK and Lauren Fleiser chats about Trutrepreneur

Date: 19 Sep 2014
Get the Flash Player to play this.
Bizcommunity has over 400 industry contributors and we always welcome further contributions and contributors.

Share us


Advertise with us
Advertise & RatesMy Account
Company press officeList company
Recruitment packagesSubmit job ad
Download ratecard
Crowdsourcing ways to drive traffic, two companies team up
Crowdsourcing ways to drive traffic, two companies team up

Hiring Bounty, which makes use of crowdsourcing as a recruitment tool, and Idea Bounty, which solves business problems by tapping into the creativity of the masses, are working together to find the best and most creative idea to drive traffic to the recruitment site.

15 Nov 2012 10:13

Richard Mullins
Pay attention to mobile as email marketing channel

Email is still one of the most important and widely-used communication channels that marketers have at their disposal, but the way that many organisations use it is still surprisingly unrefined. Nowhere is this clearer than in the lack of attention many marketers pay to the mobile device as a channel for email marketing.

By Richard Mullins 15 Nov 2012 08:30

Indigo Tree launch sees jacaranda trees swathed in scented ribbons
Indigo Tree launch sees jacaranda trees swathed in scented ribbons

As a method of launching the new online fragrance site, Indigo Tree, Morrisjones wrapped rows and rows of jacaranda trees in designer-scented, purple ribbons.

15 Nov 2012 06:17

5FM appoints Natalie Frank as new marketing manager
5FM appoints Natalie Frank as new marketing manager

5FM has announced that Natalie Frank has been appointed as the station's new marketing manager which will see her developing and implementing the marketing and CSI strategy for 5FM and for promoting the station, its programming and events.

14 Nov 2012 15:47

34Woman and Clover lift the Clover Aardklop National Arts Festival to new heights! - 34
34Woman and Clover lift the Clover Aardklop National Arts Festival to new heights!

Tasked with developing an insightful, relevant marketing campaign that would connect with the festival's target audience, 34Woman used the classic knock-knock joke (or klop-klop grap, in Afrikaans) to give this year's Aardklop festival more gees.

Issued by 34 14 Nov 2012 10:35

Digital Marketing Institute partners with Vega School
Digital Marketing Institute partners with Vega School

The Irish-based Digital Marketing Institute announced a new partnership with Vega School of Brand Leadership to train over 3000 students in digital marketing in South Africa next year. The Institute forecasts that the South African market will generate revenues in excess of €3 million for the company by 2015.

14 Nov 2012 09:42

Millward Brown opens in Cairo, Egypt

Leading market research firm Millward Brown has officially opened its newest office in Cairo, Egypt to serve the North Africa market. This is the third office opened by the global firm in the Africa and Middle East region this year.

Issued by Millward Brown 14 Nov 2012 09:08

Louise Robinson
Marketing for results

You have a fantastic product or service. You have invested valuable resources into creating or acquiring an up-to-date, accurate and extensive database of prospective leads and clients for your company. So why aren't you seeing any results in terms of return on investment and sales?

By Louise Robinson 14 Nov 2012 07:46

New app offers members discounts on luxury items
New app offers members discounts on luxury items

Recently launched by Liveoutloud at one of its events in the Sandton Audi Centre, the new Playoutloud App contains a cache of luxury goods worth over R5.7m and offers a competitive format to an exclusive subscriber base, which is limited to 500 members.

13 Nov 2012 09:27

Skyfall promotion reaches South Africa
Skyfall promotion reaches South Africa

In celebration of Heineken's 15-year association with the James Bond franchise and, in anticipation of the launch of Skyfall at the end of November 2102, the company has launched its international 'Crack the Case' campaign in South Africa. (video)

13 Nov 2012 06:20

Tuk Tuks Race highlights CSI initiatives
Tuk Tuks Race highlights CSI initiatives

As part of its integrated PR and social media campaign for Old Mutual South Africa, Positive Dialogue Communications, in collaboration with Radar, launched 25 Shesha Tuk Tuks, branded with Old Mutual Foundation's supported initiatives in the streets of Sandton, offering commuters a fun and affordable transport alternative to cut through the traffic.

12 Nov 2012 11:16

[Biz Takeouts Podcast] 45: Search marketing
[Biz Takeouts Podcast] 45: Search marketing

Listen to the podcast of last week's Biz Takeouts Marketing & Media radio show which airs every Thursday 5pm-6pm, streamed live via 2oceansVibe Radio, to find out how search marketing, SEO and SMO can be used to improve a company's visibility online. [twitterfall]

12 Nov 2012 10:33

On the Dot continue to deliver effective leaflet distribution campaigns

Operational since 1994, with an infrastructure that boasts 32 depots in South Africa with six over-border depots in Botswana, Lesotho, Swaziland and Namibia, On the Dot operations has grown from 240 to 360 contractors in the last two years, creating job opportunities for over 2 900 runners.

Issued by On the Dot 12 Nov 2012 10:15

Athar Naser
Content analysis explained

Traditional advertising messages are no longer effective. To capture the attention of a consumer that is expert at tuning out "buy now" media messages, you need to offer them something they want. This is where content marketing, the latest buzzword in the digital marketing sphere, comes in.

By Athar Naser 11 Nov 2012 15:13

Keep Sasha Martinengo on the road via Caltex tweets
Keep Sasha Martinengo on the road via Caltex tweets

As part of Caltex's new socially powered campaign, Sasha Martinengo will be embarking on a road trip in a vintage car powered by tweets.

10 Nov 2012 11:20

Kagiso and VenFin Media call off talks on assets

Kagiso Media Limited on Monday announced the cancellation by mutual consent of negotiations with VenFin Media Investments Proprietary Limited‚ a wholly owned subsidiary of Remgro Limited‚ for the acquisition of various marketing assets.

9 Nov 2012 11:29

Athar Naser
What is content marketing?

Content marketing is the latest buzzword in the digital marketing sphere. It's a solution to connecting with today's savvy consumer who has become very good at tuning out media noise they're not interested in. Traditional advertising is no longer effective and rather than telling the consumer to "buy now", brands should be telling the consumer what they want to know.

By Athar Naser 9 Nov 2012 05:40

Expanding your brand across Africa
Expanding your brand across Africa

Many companies talk about expanding into Africa. It's the next obvious frontier. However, it would be wrong to assume that a week's visit to Nigeria for example, with a population of over 160 million and 350 ethnic groups with twelve languages, will give you a true understanding of how to operate your brand in that market.

By Nonye Mpho Omotola 8 Nov 2012 09:53

[Biz Takeouts Lineup] 45: Search marketing
[Biz Takeouts Lineup] 45: Search marketing

Tune in to tonight's Biz Takeouts Marketing & Media radio show, streamed live from 5pm-6pm via 2oceansVibe Radio, to find out more about search marketing and how to make your company visible online. The studio guest this Thursday evening, 8 November 2012, will be Peter Olivier from AdMakers International. [twitterfall]

8 Nov 2012 09:52

New partnership offers more in enterprise marketing
New partnership offers more in enterprise marketing

A new global partnership brings together Sitecore's Microsoft-based enterprise web content management and customer experience management solutions together with Avanade's experience in online design and digital marketing expertise.

8 Nov 2012 07:56

Is your direct marketing provider accredited?
Is your direct marketing provider accredited?

One of the biggest threats to the direct marketing industry is the apparent ease with which companies gain access to digital databases. While digital communication may appear to be one of the benefits of the information age, the use of unverified - or worse, illegal - databases carry enormous potential risk for brands that circumvent existing and pending legislation.

8 Nov 2012 06:44

Assegai Awards judging complete
Assegai Awards judging complete

Finalists for the Direct Marketing Association of South Africa's annual Assegai Integrated Marketing Awards have been selected by the panel of judges and the final 259 campaigns go through for the awards evening.

7 Nov 2012 06:38

Daryn Smith
Leads, and when to drop 'em

One of the primary responsibilities of a business-to-business marketer is to generate leads; some do this through focused lead generation programs primarily through digital channels, while others take a more subtle approach through brand related marketing.

By Daryn Smith 7 Nov 2012 05:19

Supermarket advertising... Is price everything?

Pack and claim has degenerated to pack and price, a sort of jumbled catalogue paid for by suppliers. The worst of it is that the endless inserts that arrive with a thump in the local paper are largely neutralised by the opposition. The two main groups Pick n Pay and Shoprite/Checkers are producing such similar glossy inserts that if you look quickly, it is hard to tell whose insert you are seeing.

By Tony Wightman 6 Nov 2012 17:09

Engage at every stage: New marketing mandate
Engage at every stage: New marketing mandate

The desire to engage at every stage of the customer lifecycle has reportedly been the unrealised goal of many marketers, but this may no longer be the case. Marketers are putting mobile interaction in the hands of consumers and finding clever, gratifying ways to add value to every aspect of the brand experience, reports the chief marketing officer (CMO) council in a new study recently released.

6 Nov 2012 11:31

Michelle Boehme
The SAARF LSM and the defining power of fridges

A few months ago, I read an article on consumer segmentation that asked why we're still defining people by their fridges. It boggles the mind that there can still be this perception about SAARF's Living Standards Measure (LSM) after all these years!

By Michelle Boehme 5 Nov 2012 17:42

Major activations characterise 4U Plett Rage
Major activations characterise 4U Plett Rage

Stretch Experiential Marketing will be conceptualising and executing some large activations at the 4U Plett Rage festival in Plettenberg Bay from 23 November to 8 December.

3 Nov 2012 12:16

Anton Ressel
Cause-based marketing overload

Do you market yourself as a 'green' business? OK, so you may use recycled materials in your products, limit electricity usage, even have different dustbins for glass, plastic and other, but does that entitle you to use words such as 'sustainable manufacturer' or 'environmentally-friendly' in your marketing spiel?

By Anton Ressel 3 Nov 2012 06:37

Bookmarks 2012 - all the winners
Bookmarks 2012 - all the winners

The Bookmarks Awards has celebrated its fifth year of rewarding digital excellence, yesterday, 1 November 2012. The Awards, brought to the public by the Digital Media and Marketing Association (DMMA), is an initiative that recognises the companies and people in the digital industry who raise the bar from 'mediocre' to 'incredible'.

2 Nov 2012 13:16

Loeries top 10 brands, agencies
Loeries top 10 brands, agencies

The organisers say it has been a successful year for the Loeries, with the second largest number of entries received since 2008 - over 3,000 entry submissions from across Africa and the Middle East.

2 Nov 2012 11:34

Show more