[2013 trends] The year ahead for experiential marketing

[Mike Silver] It's that time of the year where agencies are asked to haul out the old crystal ball and provide pearls of thumb-sucking wisdom. Before we do so, it would be wise to see how history might repeat itself. Reflecting briefly, for experiential marketing, 2012 was quite a year locally and abroad. Oh, and mazeltov on surviving the Mayan apocalypse - it was touch-and-go for a second there. 29 Jan 2013 11:18

Dusi marathon selects charities, early batch selection vital

The official race charities of the Unlimited Dusi canoe marathon have been selected for 2013. They are The Unlimited Child, SPCA and DUCT (Dusi Umgeni Conservancy Trust). 29 Jan 2013 09:27

F.I.L.M Sallywood interns introduce Kwaai City

The Film Industry Learner Mentorship's (F.I.L.M) Sallywood interns from the 2012-2013 Sallywood MICT Seta Internship, is producing a fun and funky web-based program called Kwaai City. Broadly speaking Kwaai City features 'What's Hot' and by omission, 'What's Not' in the Kwaai City of Cape Town. (video) 29 Jan 2013 06:06

Midmar Mile offers opportunity for cancer awareness sponsors

The annual endurance swim, the aQuelle Midmar Mile, will offer PinkDrive and its newly launched male campaign MBTM (More Balls Than Most) a platform to raise funds for cancer awareness projects. 26 Jan 2013 08:41

[2013 trends] A virtuous cycle - appscriptions, augmented, apocalypses and other apt trends

[Gisele Wertheim Aymes] The world is more interdependent and interconnected than ever before. Technology is ensuring the free flow of ideas, information and energy; creative co-operation and influence; and is bringing change across the globe that is happening at an unprecedented and accelerated rate. 25 Jan 2013 12:59

The business of corporate social responsibility

Ever since the dawn of the industrial age, debate has raged over whether or not companies carry a responsibility solely to make profit, or whether they have a responsibility to the society from which they generate a profit. As a company in the gaming industry, Tsogo Sun is mandated by our bid commitments to give back to society and the communities in which we operate, but I believe there is much to be said for 'doing good while doing good business', writes Noëleen Bruton*. 25 Jan 2013 12:00

The Event Production Company

Spreading some cheer in the New Year

[Issued by The Event Production Company] The Event Production Company team has kicked off the new year on a positive note by donating five reconditioned computers to Xintimani Communication Warriors, a non-profit organisation taking care of 10 orphans and 50 children of teenage mums who are still attending school. 25 Jan 2013 10:38

Blue Moon

Blue Moon's approach to green in 2013

[Issued by Blue Moon] This time last year, Blue Moon's organisational carbon footprint had decreased by 10% from the previous year. This was partly as a result of an internal campaign and related initiatives to be more responsible with their resources and accountable in our business, proving that knowledge really is power - and not necessarily the electrical kind! 25 Jan 2013 09:45

Critical Mass Jozi targets Hillbrow

Through Critical Mass Jozi, urban cyclists will engage directly with local government and communities on the implementation and construction of bicycle routes in Johannesburg, when around 1,000+ cyclists descend on Hillbrow to take part in a block party with the support of Hillbrow's local community activists. 25 Jan 2013 08:01

'Pink' tyre fund raises R258,000

Apollo Tyres South Africa and Dunlop Zones countrywide 'pinked up' their stores during October 2012, as part of the Breast Cancer awareness project. Dunlop handed over a cheque for R258,000 late last year to the Breast Health Foundation. 24 Jan 2013 07:42

[2013 trends] Predictions for the retail sector

[Gareth Pearson] A transformation is in motion amongst shoppers and retailers country-wide. Consumers are becoming more discerning and demanding, and retailers and manufacturers are under pressure to innovate, offer quality and savings - all in one eco-friendly package! Here are some interesting trends for the retail sector that I've identified for 2013. 23 Jan 2013 12:48

New web, mobisite offers NPO donation options

To encourage South Africans to support non-profit organisations (NPOs), Vodacom has created a newly launched web and mobisite that enables the public to search for an NPO, read its basic profile, view what projects and needs it has, contact it and make a cash donation in a safe and easy way through a dedicated short code SMS. 23 Jan 2013 08:14

[2013 trends] 'Goodvertising' - the key to brand leadership

[Thomas Kolster] There's a transformational shift happening and it's picking up pace in the New Year. Business and its far-reaching (some might say overreaching) arm, advertising, are becoming more responsible, more caring and more sustainable. 22 Jan 2013 10:53

SchoolMedia promotes AFCON competition

SchoolMedia, an OOH media company that offers advertisers a medium to connect to schools through display systems and outdoor signage, has teamed up with Adidas and Orlando Pirates to promote a number of opportunities for the local youth. 21 Jan 2013 15:31