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CategoriesPartnersSpecial sectionsLifestyleArchivesIn the news | Will festive season ad campaigns ring cash registers? [Odette van der Haar] Historically, the retail season promises a spike in advertising and naturally consumer spend is not far behind as advertisers pull out all the stops to ensure that their brand makes it onto consumers' festive season shopping lists. In the face of a continued global economic recession, however, this is no simple feat... 14 Dec 2011 11:09Sales Master awards open onlineGroupon South Africa and 2oceansvibe are hosting the Sales Master 2012 awards, which will give young salespersons the chance to audition and demonstrate why they are the country's leading salesperson. Entries opened last week and close on 15 January 2012. 12 Dec 2011 10:42Cell C's marketing man to remain in tech sector Cell C marketing director Simon Camerer, the man behind the recent corporate rebranding at Cell C and the advertising campaigns that got rival Vodacom seeing red, is leaving the cellular operator at the end of the year after more than seven years in the position. 6 Dec 2011 09:29Difficult customer? Exceed expectation! [Chris Moerdyk: @chrismoerdyk] There are a lot of cute little phrases in marketing - most of which make those of us who have been in the business for a while want to go outside and throw up in the gladioli. But there are some buzzwords that have a huge amount of merit. Like "exceeding expectation". 28 Nov 2011 14:42CoreXalance CoreXalance celebrates in Cape Town As part of their year end festivities, CoreXalance celebrated a successful year by hosting a second year-end function in Cape Town. 16 Nov 2011 12:22Updated edition narrows generation gap A fully revised and updated edition of the book Mind the Gap, with new chapters, has been released by authors Graeme Codrington and Sue Grant-Marshall through Penguin. 16 Nov 2011 08:24Garry Rogers appointed ComutaNet sales director ComutaNet has announced the appointment of Garry Rogers as its new sales director. 15 Nov 2011 07:28Softline VIP Top ten tips for Sales ConsultantsSandra Swanepoel listst the top ten things effective sales consultants should be aware of. 11 Nov 2011 11:40CoreXalance CoreXalance awards credit professionals again CoreXalance celebrated a successful year by hosting a year-end function and awards ceremony for the financial departments of the media owners they most frequently do business with. 10 Nov 2011 12:54Consumer Confidence Survey: Economy again top global concern NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy. 9 Nov 2011 09:36Judges ready for 2012 Apex Awards The Association for Communication and Advertising (ACA) has announced the judges for the 2012 Apex awards. Led by Andy Rice of Yellowwood and vice chairperson of the 2012 Apex awards adjudication panel, Ivan Moroke, group MD of TBWA, they are described as 'the cream of the South African advertising and communications sector', by Odette van der Haar, CEO of the ACA. 3 Nov 2011 10:25Marketers: don't take your script on stage [Douglas Kruger] Here's your challenge: 120 rural women, all over the age of 40, packed into a community hall in the middle of nowhere. They're hot, they're sweaty and they've gathered to hear another speaker, but your bank is sponsoring the event. Get them excited about opening an account with you. Go! 2 Nov 2011 13:17Workshops offer insight into 2012 Apex entries Entrants for the 2012 Apex Awards, which have opened for entries, are encouraged to attend the free Apex workshops taking place in Cape Town and Johannesburg in November 2011. 28 Oct 2011 11:15[The ready-made feature III] Reincarnating your opinion piece [Vanessa Clark] In this third and final part of my series on the opinion piece and its role in the PR mix, let's look at what do to if your piece is rejected, as well as how to maximise the impact of your content. 25 Oct 2011 12:23 | ContributorsAd showcase |
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