Tseko Shibambu: @tsekobambu

Tseko Shibambu is director of bambu Advertising and Mavens on Target. He is currently reading for a doctoral degree in marketing and holds MBA and BSc degrees. Tseko has worked for blue chip companies and also on various successful brands over and above his university lecturing experience, and prides himself in assisting companies and individuals deliver on their brand promises. Email Tseko at .
Tseko Shibambu: @tsekobambu commented on Zuma and the right to dignity
Great article. The right to dignity is a constitutionally afforded one irrespective of the person in question. The other issue we need to start discussing as South Africans is the role of indigenous beliefs, customs and cultures. No matter how we justify our actions, if they are seen to be contra bonos mores (contrary to public opinion), we risk being seen to impose our own norms and values on others. In African cultures, e.g. depicting your elders, whether they are your favouires or not is shunned upon and could result in corporal punishment.
Let's respect each other's way of life. There are numerous ways to be artistic, but this one was unfortunately insulting.
Posted 10 days ago | Like
Content marketing contributes substantially to the bottom line

[Tseko Shibambu: @tsekobambu] The advent of the Internet has brought with it opportunities and new marketing techniques. Sales people offer prospects face-to-face and verbal communication which depends on their innate ability to be successful. Content marketing provides online information that the public needs in order to make the right decisions.

Posted 8 months ago | Like
The essential role of employees as brand advocates in companies

[Tseko Shibambu: @tsekobambu] Companies have evolved significantly from the pre-industrial revolution, where employees were only seen as providers of an exchange process where they were remunerated for their labour without regard to their well-being and satisfaction. Anecdotally, though it may seem mindboggling, some companies today are still struggling to break-free from this practice.

Posted 9 months ago | Like
Great PR efforts by the world's undoubtedly quintessential retailer

[Tseko Shibambu: @tsekobambu] As the South African authorities, opinion leaders and opinion formers (such as trade unions and economists, the general public, and every Mr-Know-It-All) prepare to comment and/or dent the prospects of the proposed Massmart/Walmart deal, Walmart has launched a very brave and ingenious PR campaign.

Posted 1 year ago | Like

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