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Adapt or die - Activation agencies: Keep abreast with trends, or risk becoming obsolete
Adapt or die - Activation agencies: Keep abreast with trends, or risk becoming obsolete

Digital has radically transformed how we connect with customers and impacts the customer journey; there's pressure to deliver more for less; customer attention deficits are high; markets are saturated; and clients are squeezing budgets...

By Lauren Durant, Issued by Isilumko Activate 9 Oct 2017

Redi's book on Khwezi racks up super sales
Redi's book on Khwezi racks up super sales

Former talk show host Redi Tlhabi's book, Khwezi: The Remarkable Story of Fezekile Ntsukela Kuzwayo, an account of the life of President Jacob Zuma's rape accuser, has been an instant hit...

By Nomahlubi Jordaan and Ernest Mabuza 29 Sep 2017

Event technology: an enabler - not an end goal
Event technology: an enabler - not an end goal

Technology isn't there to showcase itself, it's there to enhance customer experiences and should be approached with a human-first mindset, writes Glenn van Eck...

By Glenn van Eck 29 Sep 2017

Smartphone and notebook sales hold up in competitive South African market, but tablets experience sharp decline
Smartphone and notebook sales hold up in competitive South African market, but tablets experience sharp decline

Retail growth in South Africa's mobile computer market has flattened out, though the market is performing reasonably well considering the tight economy...

Issued by GfK South Africa 28 Sep 2017

Report indicates impact of programmatic media buying on brand reputation
Report indicates impact of programmatic media buying on brand reputation

The CMO Council and Dow Jones have released a milestone report on the state of digital brand advertising, based on consumer response and marketer reactions to issues with automated ad placement...

28 Sep 2017

QNET Board Adviser, David Sharma; Deputy Minister for Health, Community Development, Children and Elderly, Hamisi Kigwangalla; Permanent Secretary for Trade, Industry and Investment Adelhelm Meru and QNet Country Representative for Tanzania Benjamin Mariki cut the ribbon during the opening of QNet agent office in Tanzania.
QNet boosts direct selling operations in Tanzania

Asian direct selling company, QNet, is expanding its operations into East Africa. The company forms part of the $200 billion global direct selling industry...

22 Sep 2017

Gaps in customer intelligence, delivery limiting opportunities - new CMO report
Gaps in customer intelligence, delivery limiting opportunities - new CMO report

New research from Chief Marketing Officer (CMO) Council, SAP Hybris and SellingPower magazine indicates that sales and marketing need to own customer experience strategy...

19 Sep 2017

All the Most Awards 2017 winners
All the Most Awards 2017 winners

The 9th Most Awards were held at The Wanderers Club in Johannesburg last night, announcing Massiv Media as Media Owner of the Year and PHD as Media Agency of the Year...

15 Sep 2017

#InnovationMonth: Hit the 'sweet spot' and you'll get your investors
#InnovationMonth: Hit the 'sweet spot' and you'll get your investors

The SA Innovation Summit was an explosion of, well, ideas and innovation. One talk that particularly intrigued me was one by Tmara (Target Market Adoption Risk Assessment)...

By Ilse van den Berg 14 Sep 2017

Beauty, personal care remains top performing direct selling sector
Beauty, personal care remains top performing direct selling sector

The internet has changed the way women think about beauty and cosmetics but not, it seems, the value of personal face-to-face advice...

8 Sep 2017

#BehindtheSelfie with... Peter KohlÖffel
#BehindtheSelfie with... Peter KohlÖffel

This #InnovationMonth, we go behind the selfie with Peter KohlÖffel, national sales manager at Provantage Media group's activations division, ProActive...

By Leigh Andrews 6 Sep 2017

Boris Dzhingarov
Tips to sell products in controversial markets

Creating services or products in industries that are highly regulated or controversial is obviously difficult. However, with proper planning it can be done in a proper way...

By Boris Dzhingarov, Issued by Monetary Library 23 Aug 2017

Is it time for your brand to evolve?
Is it time for your brand to evolve?

All brands eventually need to evolve as the world changes, but to different degrees and at different paces. How do you know your brand is ready?

By Jessica Edgson 3 Aug 2017

Primedia Broadcasting brings in heavyweight Mark Jakins as CCO
Primedia Broadcasting brings in heavyweight Mark Jakins as CCO

Primedia Broadcasting will be bringing in the extensive expertise and skills of Mark Jakins to take on a new strategic business leadership role of Chief Commercial Officer from 1 September...

Issued by Primedia Broadcasting 3 Aug 2017

Direct sales industry displays growth despite depressed economy
Direct sales industry displays growth despite depressed economy

The direct selling industry is one of the few sectors showing growth over the past 18 months...

20 Jul 2017

Honeybee expands into the UK
Honeybee expands into the UK

Honeybee is taking its sales automation and CRM application to the UK with the opening of its London office in August 2017...

Issued by Honeybee 19 Jul 2017

Gareth Mountain, Olico executive.
Hot leads: What you need to know about responsive lead generation

Businesses are slowly but surely switching their big data outlook from one of fear to one of appreciation of its usefulness. Gareth Mountain, Olico executive, explains how you can use responsive lead generation to effectively turn your marketing into a profit centre...

By Leigh Andrews 5 Jun 2017

Samantha Craddock © –
Is cold calling dead?

I have been asked to give my feedback on whether or not cold calling is dead and my answer is quite simply, NO...

By Dave Nemeth 16 May 2017

Yarruta ©
Nobody should be out of work if they can learn to sell

A positive attitude and ability to sell means that a person will never be out of work. Here's how anyone can sell and communicate successfully and keep their enthusiasm intact...

By Kobus Tosen 4 May 2017

The future of marketer/creative agency compensation practices
The future of marketer/creative agency compensation practices

With the advent of marketing procurement specialists in recent years, it is perhaps surprising that change in agency compensation practice has been so slow.

By John Little 27 Apr 2017

Neuroscience research shows correlation between workspace design and sales results
Neuroscience research shows correlation between workspace design and sales results

Research shows a link between healthy workplace culture and working spaces, and the impacts these have on the heads, hearts and hands of staff that take your brand to market.

3 Apr 2017

(c) kantver -
The hard-learned lessons of personalised marketing

With the proliferation of smartphones and the growing amount of personal data available, a 'segment of one' marketing and sales approach is now rapidly becoming reality...

By John Beaumont and Melanie Bockemuehl 31 Mar 2017

Sappi Biotech partners with CellMark to increase global sales reach of Sappi's Hansa lignin products
Sappi Biotech partners with CellMark to increase global sales reach of Sappi's Hansa lignin products

Sappi Limited's Biotech division has entered into an agreement with CellMark appointing CellMark as the non-exclusive sales agent for Sappi Biotech's Hansa lignin products...

Issued by Sappi 28 Mar 2017

Dervish37 © –
A little less conversation, a little more action

Why an integrated data platform is the key to aligning marketing, sales and service...

By Michael Bornheim 24 Mar 2017

(c) warrengoldswain -
Top tips for face-to-face selling

It is common for salespeople to seek a path that offers least resistance. For example, a salesperson may prefer sending an email or making a quick phone call rather than meeting up with the customer. What the majority of salespeople don't know is that customers ignore emails and calls, which means selling products and services becomes more difficult...

By Jared Koning 20 Feb 2017

Gajus © –
What's your number?

I once heard a marketing consultant advise a moaning supermarket owner, who felt he just had to cut costs dramatically. He said: “Turn your lights off – that will reduce your overheads by a massive percentage. Of course, you'll have no customers, but that's the (very) short-term solution...”

By Chris Brewer 6 Feb 2017

Case studies show passion fuels success in direct selling
Case studies show passion fuels success in direct selling

It is passion that drives the country's best salespeople says Ernest Du Toit, chairman of the Direct Selling Association (DSA), who has seen thousands of entrepreneurs go from poverty to success...

23 Jan 2017

Report indicates SMEs gain success from CRM
Report indicates SMEs gain success from CRM

Maximizer has published a new study on the success measures that small to medium-sized enterprises (SMEs) are achieving from their Customer Relationship Management (CRM) solutions...

20 Jan 2017

10 ways to increase sales through effective negotiation
10 ways to increase sales through effective negotiation

A common sense rule to follow is: there is direct relationship between improving your negotiation skills and your personal motivation to sell. Improving one will improve the other. It is that simple...

By Jared Koning 6 Jan 2017

123RF
Top 15 tips to increase your sales, motivation of staff

Increase your sales motivation and number of sales by giving these quick tips some serious thought...

By Jared Koning 4 Jan 2017

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