BizTrends 2018


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Manufacturing Indaba 2018

Hiring B2B Sales Superstars
Hiring B2B Sales Superstars

Camsoft Solutions is hosting a half-day workshop on the Hiring of B2B Sales Superstars in Woodmead, Johannesburg on 3 May...

Issued by Maximizer Software 1 day ago

Empathy - a two-way street in customer service
Empathy - a two-way street in customer service

It's no secret that personalisation is essential in developing a successful customer experience. Central to that is getting to know all you can about your customer and using that information to drive the interaction...

By Wynand Smit 18 Apr 2018

Are you asking the why beyond the why?
Are you asking the why beyond the why?

Your company is planning on launching a competitive product offering to new regions that, if successful, is set to shake up the market and monumentally increase your brand awareness and profit margins across the country. The most important thing to plan your go to market strategy? Know thy customer...

By Lara-Anne Derbyshire 18 Apr 2018

Gamified sales training: Level up performance
Gamified sales training: Level up performance

In this post I will show you what happens when you take the modern approach to sales training and combine it with some of the latest technology the world has to offer...

By Martin Lamberti, Issued by Rapid Sales Growth 16 Apr 2018

BMi Research in partnership with BlackCurve brings price management solution to South Africa
BMi Research in partnership with BlackCurve brings price management solution to South Africa

One of the greatest challenges facing today's online retailers is accurate pricing. In fact, it's such a business-critical activity that getting it right - provided the data and pricing are accurate - is more than likely to result in an increase in sales and ultimately profits...

Issued by BMi Research 10 Apr 2018

Waffleboo © –
"Let me tell you a story..." Why marketing fails without digital storytelling

There's no denying the power of potent digital storytelling skills, but marketers aren't necessarily born equipped with those skills, nor do they know how to hone them. Enter the BrandLove potent digital storytelling experiential workshop...

By Leigh Andrews 5 Apr 2018

Activating your brand within the African market
Activating your brand within the African market

The recent rise of the flowing black middle class has led to a disconnect between brands and these consumers. Sibusiso Ndhlovu explores ways in which the gap between brands and the township segment can be closed...

By Sibusiso Ndhlovu 28 Mar 2018

Garmin South Africa announces new managing director
Garmin South Africa announces new managing director

Jennifer van Niekerk has been announced as the new managing director of Garmin South Africa as of 26 January 2017...

Issued by Garmin 27 Mar 2018

Affordable sales and marketing workshops available locally
Affordable sales and marketing workshops available locally

Local CRM provider Camsoft Solutions has commenced a series of sales and marketing workshops at their functions venue in Woodmead, Johannesburg...

Issued by Maximizer Software 27 Mar 2018

Caxton Excellence Awards acknowledges local talent
Caxton Excellence Awards acknowledges local talent

Competition between the various Caxton Local Media's editorial, sales, advertising, management and support staff was stiff at the prestigious Caxton Excellence Awards...

Issued by SPARK Media 22 Mar 2018

A five-step plan to maximise media effectiveness and drive sales
A five-step plan to maximise media effectiveness and drive sales

The media channels brands have at their disposal for marketing are growing more complex by the day; so is the consumer's path to purchase...

By Nikolay Dolgov, Issued by GfK South Africa 27 Feb 2018

The SpaceStation to exclusively handle sales for Business Insider South Africa
The SpaceStation to exclusively handle sales for Business Insider South Africa

The SpaceStation, one of SA's leading digital media solutions company, will be exclusively handling the ad sales for the much-anticipated Business Insider South Africa...

Issued by The SpaceStation 27 Feb 2018

Strand Hotel Swakopmund
Rainmaker's Vista.360 virtual tours proves a powerful boost for destination Namibia

Rainmaker's Vista.360 virtual tours were viewed by more than three million potential guests focused on Namibia as a destination in December 2017...

9 Feb 2018

New appointment to lead CNN sales in EMEA
New appointment to lead CNN sales in EMEA

CNN has appointed an EMEA content sales lead to work with broadcast and digital partners...

29 Jan 2018

Image supplied.
Trends 2018: Omnichannel is the new normal

As smart technology enters our homes, cars, work and leisure time, marketers have the opportunity to innovate and reach potential customers via ever-expanding touch points...

By Jainita Khatri 25 Jan 2018

#BizTrends2018: South African businesses should be investigating AI (now)
#BizTrends2018: South African businesses should be investigating AI (now)

As more of our devices become synced and begin to communicate with each other, connectivity will soon take on an entirely new meaning...

By Colin Thornton 8 Jan 2018

Image credit: Kaboompics // Karolina via .
Using Facebook to generate leads/sales

Bogosi Motshegwa writes about how you can use Facebook to generate leads or sales...

By Bogosi Motshegwa 19 Dec 2017

My generation failed to create loyalty
My generation failed to create loyalty

It is very obvious that my generation failed dramatically, worldwide. The next generation want change. Mostly simply change away from what my generation achieved...

By Erik Du Plessis 22 Nov 2017

Image credit: .
Ask Afrika Orange Index: Feeling customer service

Marketers need to understand the dynamics of emotions in marketing and how they relate to other factors such as attitudes, persuasion and brand loyalty...

By Danette Breitenbach 13 Nov 2017

Image credit: Negative Space via
Data visualisation tools provide a view of the customer journey beyond marketing

One of the largest challenges that organisations face in becoming more data-driven is to bring data together from different systems across and within departments...

By Richard Mullins 13 Nov 2017

Make employee recognition part of your daily routine
Make employee recognition part of your daily routine

How often do you recognise the achievements and talents of your employees? Employee recognition helps drive productivity and boost employee morale...

Issued by WOW Enterprise Performance Solutions 8 Nov 2017

Image supplied.
Direct selling is now appealing to more South African men

Traditionally more women than men were attracted to direct selling to supplement or earn an income, but more South African men are now exploring direct selling opportunities...

1 Nov 2017

Seven ways to embed your EFM programme to drive sales
Seven ways to embed your EFM programme to drive sales

Today's C-suite executives are familiar with customer feedback in ways that colleagues in previous eras could only dream of...

Issued by Ipsos 26 Oct 2017

Ten tips for excellent copywriting
Ten tips for excellent copywriting

Whether your goal is lead generation, sales conversion or brand-building, what you say and how you say it is the most powerful way to engage with your audience...

By Lauren Crooks 24 Oct 2017

When was the sale lost?
When was the sale lost?

Every now and then I find myself looking at a vehicle that carries no detail about the company the driver works for and what they do - such a wasted opportunity.

By Chris Brewer 23 Oct 2017

Boris Dzhingarov
What are the biggest challenges seen in B2B selling?

When you want to sell to a business you are faced with many different challenges than what is seen as consumer selling happens. You have a sales cycle that is naturally going to be longer and the speed of a buying process is slower...

By Boris Dzhingarov, Issued by Monetary Library 18 Oct 2017

The modern marketing hangover
The modern marketing hangover

We consume leads like we do a good mead on a night out with our mates... Because it feels like the right thing to do, it's euphoric and nothing can go wrong! But it's just as easy to get carried away...

By Martin Lamberti, Issued by Rapid Sales Growth 17 Oct 2017

Redi's book on Khwezi racks up super sales
Redi's book on Khwezi racks up super sales

Former talk show host Redi Tlhabi's book, Khwezi: The Remarkable Story of Fezekile Ntsukela Kuzwayo, an account of the life of President Jacob Zuma's rape accuser, has been an instant hit...

By Nomahlubi Jordaan and Ernest Mabuza 29 Sep 2017

Event technology: an enabler - not an end goal
Event technology: an enabler - not an end goal

Technology isn't there to showcase itself, it's there to enhance customer experiences and should be approached with a human-first mindset, writes Glenn van Eck...

By Glenn van Eck 29 Sep 2017

Smartphone and notebook sales hold up in competitive South African market, but tablets experience sharp decline
Smartphone and notebook sales hold up in competitive South African market, but tablets experience sharp decline

Retail growth in South Africa's mobile computer market has flattened out, though the market is performing reasonably well considering the tight economy...

Issued by GfK South Africa 28 Sep 2017

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