'New Generation' is one of South Africa's leading Social and Digital Media events companies with a key focus on training teams and individuals about the Importance of on-line marketing & communications.
It's almost the end of 2013 and you know you need the well-deserved December break, but now is not the time to let your mobile ads go on holiday too.
By Ferdie Bester 25 Nov 2013 07:41
South African TV operator TopTV is relaunching as StarSat, and has set itself an ambitious target of adding 700,000 customers a year.
4 Nov 2013 09:18
Telemarketing tends to get a bad rap, because when it is done incorrectly or badly, it can be a great annoyance with which business owners risk driving prospective customers away and even alienating their existing ones.
By Louise Robinson 17 Oct 2013 08:53
Integration. It's the holy grail of modern advertising and earns the most prestigious awards. To win a Titanium at Cannes or an Integrated Campaign Loerie is regarded as the pinnacle of advertising success.
By Amanda Sevasti Fairweather 17 Oct 2013 07:21
With social media continuously growing and companies spending exorbitant budgets on increasing their social following, there's a need to convert fans and followers into subscribers. There's no point in having 300,000 Facebook fans if you're not engaging with them on a regular basis through email, one of the highest ROI channels.
By Warren Cornelius 2 Oct 2013 06:03
Never has it been more important to hold on to your customers than it is in the current economic climate.
By Juliet Newton 12 Sep 2013 07:36
In today's world of cut throat marketing and technology, the primary goal is creating newer ways of projecting your business to the clients, reaching as many people and advertising as far as you can around the globe.
By Ramiz Islam 1 Sep 2013 11:40
Many great brands have used rich, relevant content to reach out to and build relationships with their customers for years, but content marketing is now more powerful than ever before.
By Diane Charton 16 Aug 2013 08:12
Great content is no longer simply important to brand success; it's absolutely essential.
By Tom Manners 13 Aug 2013 08:00
One size does not fit all when you are dealing with individuals. Therefore, it is crucial for a business to educate their clients on their products and services without letting them "learn how to" on their own.
By Nthabeleng Meso 7 Aug 2013 11:58
To launch its new variants, Pink Pomegranate and Black Espresso, Ola Magnum hosted South Africa's first 'live' Twitter Auction.
29 Nov 2013 08:17
Having an updated database that contains the names and contact details of both existing customers and prospective clients is one of the most vital marketing tools for a company of any size.
By Louise Robinson 21 Nov 2013 08:32
TLC Marketing is launching a national sales promotion campaign going into all SAB regions from 15 October until 15 December 2013.
Issued by TLC Marketing Worldwide 15 Nov 2013 10:33
Premier online education company, GetSmarter, is looking for a dynamic and driven manager for their Sales and Enrolments team to start in time to kick off an array of course campaigns come January 2014.
Issued by GetSmarter 14 Nov 2013 08:54
One thing that some small to medium business (SMB) owners find challenging is to delegate tasks to others, particularly during the early days when they are still nurturing a fledgling business.
By Louise Robinson 10 Nov 2013 10:54
In a testament to successful 'low' budget campaigns, is Innovation Health's Salcura product, which received a 70% growth in sales month on month from the launch of the product in South Africa through its use of exclusive advertising with TLC.
8 Nov 2013 09:45
The South African auction industry faced many challenges during 2013, but still experienced growth and contributed towards the South African economy.
Issued by Park Village Auctions 6 Nov 2013 12:53
According to Maven Agency, the companies that show the greatest increase in footprint, market share and sales figures are those that have invested in a carefully conceived online marketing strategy.
Issued by Maven Agency 5 Nov 2013 09:33
Dear marketer, about that SMS you sent me...
By Keanan Reis 25 Oct 2013 07:00
Recently, I had a delightful conversation with one of my clients, she pointed out that the lack of courage is often the reason why people don't buy.
By Monika D'Agostino 17 Oct 2013 15:00
The online shopping portal, Takealot.com, has added two new departments to its offerings; Camping & Outdoor and Luggage & Travel, as it continues to scale its offering beyond 9 million products.
15 Oct 2013 10:08
ICT distributor, Rectron has announced an exclusive trade-in promotion with Samsung where Rectron customers and resellers will receive a R500 discount voucher off Samsung printers when they bring in any older printer.
10 Oct 2013 10:32
It is important to use the best marketing plans and strategies to be able to sell your vehicle for top profit.
By Rachel Smith 4 Oct 2013 11:29
There is a belief that cold calls for the purpose of appointment setting leave many a recipient cold, but it is still cited as being the second most effective tool for growing one's business, second only to referrals.
By Louise Robinson 19 Sep 2013 07:30
Hosted by Knowledge Resources, this groundbreaking event, exclusively designed for marketing directors, CMOs and group marketing and sales executives, will focus on high-level strategic issues and help marketing executives prepare for present and future challenges.
Issued by Knowledge Resources 28 Aug 2013 10:12
The real test of an estate agent's ability and dedication is not so much how he markets and sells a property, but how fully they are involved with the seller, the buyer and the conveyance, as well as certain other service providers after the sale has gone through. This was said recently by Tony Clarke, MD of the Rawson Property Group.
23 Aug 2013 15:45
Many sales people struggle with the decision as to whether they should leave a voice mail message or not.
By Monika D'Agostino 21 Aug 2013 07:05
Most managers and sales executives simply don't have the time to do cold calling. Then there are the issues in trying to find relevant and accurate business data and then managing and tracking who has been called and when.
Issued by AfriSeek 19 Aug 2013 13:25
To celebrate the annual harvesting of the marula fruit, Amarula Cream has launched a multi-million rand Spring campaign from now until end of November in retail, wholesale and on-consumption channels, backed by radio and digital advertising.
16 Aug 2013 09:11
Many of you will have been gorging yourselves on e-commerce services for a while, downloading all the music, movies, TV series and news services that you desire. A few of you might even have paid for some of them. It's brilliant, isn't it?
By Tim Wyatt-Gunning 15 Aug 2013 12:01
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