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BizTrends 2018

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Strand Hotel Swakopmund
Rainmaker's Vista.360 virtual tours proves a powerful boost for destination Namibia

Rainmaker's Vista.360 virtual tours were viewed by more than three million potential guests focused on Namibia as a destination in December 2017...

9 Feb 2018

New appointment to lead CNN sales in EMEA
New appointment to lead CNN sales in EMEA

CNN has appointed an EMEA content sales lead to work with broadcast and digital partners...

29 Jan 2018

Image supplied.
Trends 2018: Omnichannel is the new normal

As smart technology enters our homes, cars, work and leisure time, marketers have the opportunity to innovate and reach potential customers via ever-expanding touch points...

By Jainita Khatri 25 Jan 2018

#BizTrends2018: South African businesses should be investigating AI (now)
#BizTrends2018: South African businesses should be investigating AI (now)

As more of our devices become synced and begin to communicate with each other, connectivity will soon take on an entirely new meaning...

By Colin Thornton 8 Jan 2018

Prospect. Manage. Win. Simple sales automation.
Prospect. Manage. Win. Simple sales automation.

The "not too distant future" we all loved in Terminator 2 is unfolding and becoming a reality in our lifetime. That's an equally exciting and terrifying thought!...

By Martin Lamberti, Issued by Rapid Sales Growth 5 Jan 2018

Image credit: Kaboompics // Karolina via .
Using Facebook to generate leads/sales

Bogosi Motshegwa writes about how you can use Facebook to generate leads or sales...

By Bogosi Motshegwa 19 Dec 2017

My generation failed to create loyalty
My generation failed to create loyalty

It is very obvious that my generation failed dramatically, worldwide. The next generation want change. Mostly simply change away from what my generation achieved...

By Erik Du Plessis 22 Nov 2017

Image credit: .
Ask Afrika Orange Index: Feeling customer service

Marketers need to understand the dynamics of emotions in marketing and how they relate to other factors such as attitudes, persuasion and brand loyalty...

By Danette Breitenbach 13 Nov 2017

Image credit: Negative Space via
Data visualisation tools provide a view of the customer journey beyond marketing

One of the largest challenges that organisations face in becoming more data-driven is to bring data together from different systems across and within departments...

By Richard Mullins 13 Nov 2017

Make employee recognition part of your daily routine
Make employee recognition part of your daily routine

How often do you recognise the achievements and talents of your employees? Employee recognition helps drive productivity and boost employee morale...

Issued by WOW Enterprise Performance Solutions 8 Nov 2017

Image supplied.
Direct selling is now appealing to more South African men

Traditionally more women than men were attracted to direct selling to supplement or earn an income, but more South African men are now exploring direct selling opportunities...

1 Nov 2017

Seven ways to embed your EFM programme to drive sales
Seven ways to embed your EFM programme to drive sales

Today's C-suite executives are familiar with customer feedback in ways that colleagues in previous eras could only dream of...

Issued by Ipsos 26 Oct 2017

Ten tips for excellent copywriting
Ten tips for excellent copywriting

Whether your goal is lead generation, sales conversion or brand-building, what you say and how you say it is the most powerful way to engage with your audience...

By Lauren Crooks 24 Oct 2017

When was the sale lost?
When was the sale lost?

Every now and then I find myself looking at a vehicle that carries no detail about the company the driver works for and what they do - such a wasted opportunity.

By Chris Brewer 23 Oct 2017

Boris Dzhingarov
What are the biggest challenges seen in B2B selling?

When you want to sell to a business you are faced with many different challenges than what is seen as consumer selling happens. You have a sales cycle that is naturally going to be longer and the speed of a buying process is slower...

By Boris Dzhingarov, Issued by Monetary Library 18 Oct 2017

The modern marketing hangover
The modern marketing hangover

We consume leads like we do a good mead on a night out with our mates... Because it feels like the right thing to do, it's euphoric and nothing can go wrong! But it's just as easy to get carried away...

By Martin Lamberti, Issued by Rapid Sales Growth 17 Oct 2017

Adapt or die - Activation agencies: Keep abreast with trends, or risk becoming obsolete
Adapt or die - Activation agencies: Keep abreast with trends, or risk becoming obsolete

Digital has radically transformed how we connect with customers and impacts the customer journey; there's pressure to deliver more for less; customer attention deficits are high; markets are saturated; and clients are squeezing budgets...

By Lauren Durant, Issued by Isilumko Activate 9 Oct 2017

Redi's book on Khwezi racks up super sales
Redi's book on Khwezi racks up super sales

Former talk show host Redi Tlhabi's book, Khwezi: The Remarkable Story of Fezekile Ntsukela Kuzwayo, an account of the life of President Jacob Zuma's rape accuser, has been an instant hit...

By Nomahlubi Jordaan and Ernest Mabuza 29 Sep 2017

Event technology: an enabler - not an end goal
Event technology: an enabler - not an end goal

Technology isn't there to showcase itself, it's there to enhance customer experiences and should be approached with a human-first mindset, writes Glenn van Eck...

By Glenn van Eck 29 Sep 2017

Smartphone and notebook sales hold up in competitive South African market, but tablets experience sharp decline
Smartphone and notebook sales hold up in competitive South African market, but tablets experience sharp decline

Retail growth in South Africa's mobile computer market has flattened out, though the market is performing reasonably well considering the tight economy...

Issued by GfK South Africa 28 Sep 2017

Report indicates impact of programmatic media buying on brand reputation
Report indicates impact of programmatic media buying on brand reputation

The CMO Council and Dow Jones have released a milestone report on the state of digital brand advertising, based on consumer response and marketer reactions to issues with automated ad placement...

28 Sep 2017

QNET Board Adviser, David Sharma; Deputy Minister for Health, Community Development, Children and Elderly, Hamisi Kigwangalla; Permanent Secretary for Trade, Industry and Investment Adelhelm Meru and QNet Country Representative for Tanzania Benjamin Mariki cut the ribbon during the opening of QNet agent office in Tanzania.
QNet boosts direct selling operations in Tanzania

Asian direct selling company, QNet, is expanding its operations into East Africa. The company forms part of the $200 billion global direct selling industry...

22 Sep 2017

Gaps in customer intelligence, delivery limiting opportunities - new CMO report
Gaps in customer intelligence, delivery limiting opportunities - new CMO report

New research from Chief Marketing Officer (CMO) Council, SAP Hybris and SellingPower magazine indicates that sales and marketing need to own customer experience strategy...

19 Sep 2017

All the Most Awards 2017 winners
All the Most Awards 2017 winners

The 9th Most Awards were held at The Wanderers Club in Johannesburg last night, announcing Massiv Media as Media Owner of the Year and PHD as Media Agency of the Year...

15 Sep 2017

#InnovationMonth: Hit the 'sweet spot' and you'll get your investors
#InnovationMonth: Hit the 'sweet spot' and you'll get your investors

The SA Innovation Summit was an explosion of, well, ideas and innovation. One talk that particularly intrigued me was one by Tmara (Target Market Adoption Risk Assessment)...

By Ilse van den Berg 14 Sep 2017

Beauty, personal care remains top performing direct selling sector
Beauty, personal care remains top performing direct selling sector

The internet has changed the way women think about beauty and cosmetics but not, it seems, the value of personal face-to-face advice...

8 Sep 2017

#BehindtheSelfie with... Peter KohlÖffel
#BehindtheSelfie with... Peter KohlÖffel

This #InnovationMonth, we go behind the selfie with Peter KohlÖffel, national sales manager at Provantage Media group's activations division, ProActive...

By Leigh Andrews 6 Sep 2017

Boris Dzhingarov
Tips to sell products in controversial markets

Creating services or products in industries that are highly regulated or controversial is obviously difficult. However, with proper planning it can be done in a proper way...

By Boris Dzhingarov, Issued by Monetary Library 23 Aug 2017

Is it time for your brand to evolve?
Is it time for your brand to evolve?

All brands eventually need to evolve as the world changes, but to different degrees and at different paces. How do you know your brand is ready?

By Jessica Edgson 3 Aug 2017

Primedia Broadcasting brings in heavyweight Mark Jakins as CCO
Primedia Broadcasting brings in heavyweight Mark Jakins as CCO

Primedia Broadcasting will be bringing in the extensive expertise and skills of Mark Jakins to take on a new strategic business leadership role of Chief Commercial Officer from 1 September...

Issued by Primedia Broadcasting 3 Aug 2017

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