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BizTrends 2017


Download the complete BizTrends 2017 PDFs with over 100 trends contributors across 18 industry sectors.

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(c) warrengoldswain -
Top tips for face-to-face selling

It is common for salespeople to seek a path that offers least resistance. For example, a salesperson may prefer sending an email or making a quick phone call rather than meeting up with the customer. What the majority of salespeople don't know is that customers ignore emails and calls, which means selling products and services becomes more difficult...

By Jared Koning 20 Feb 2017

Gajus © –
What's your number?

I once heard a marketing consultant advise a moaning supermarket owner, who felt he just had to cut costs dramatically. He said: “Turn your lights off – that will reduce your overheads by a massive percentage. Of course, you'll have no customers, but that's the (very) short-term solution...”

By Chris Brewer 6 Feb 2017

Case studies show passion fuels success in direct selling
Case studies show passion fuels success in direct selling

It is passion that drives the country's best salespeople says Ernest Du Toit, chairman of the Direct Selling Association (DSA), who has seen thousands of entrepreneurs go from poverty to success...

23 Jan 2017

Report indicates SMEs gain success from CRM
Report indicates SMEs gain success from CRM

Maximizer has published a new study on the success measures that small to medium-sized enterprises (SMEs) are achieving from their Customer Relationship Management (CRM) solutions...

20 Jan 2017

10 ways to increase sales through effective negotiation
10 ways to increase sales through effective negotiation

A common sense rule to follow is: there is direct relationship between improving your negotiation skills and your personal motivation to sell. Improving one will improve the other. It is that simple...

By Jared Koning 6 Jan 2017

123RF
Top 15 tips to increase your sales, motivation of staff

Increase your sales motivation and number of sales by giving these quick tips some serious thought...

By Jared Koning 4 Jan 2017

Deep analytics bump up sales and marketing for banks
Deep analytics bump up sales and marketing for banks

The new hype is the ability to analyse various types of information that are not based at the same location - termed deep analytics...

30 Dec 2016

Nine ways to scale your sales team
Nine ways to scale your sales team

Thinking about hiring some new salespeople for your growing company? When your business begins to expand, there comes a time when you need to increase your sales team. There are a lot of factors to consider...

By James White 21 Dec 2016

#BestofBiz: Marketing & Media
#BestofBiz 2016: Marketing & Media

We've compiled our annual #BestofBiz 2016 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views...

12 Dec 2016

De Barros: Weekday marketer, weekend sun worshipper.
#BehindtheSelfie with... Tony de Barros

This week, we find out what's really going on behind the selfie with Tony de Barros, sales and marketing director for Lamelle Research Laboratories, which started in his garage and is now one of the leading skincare companies in SA...

By Leigh Andrews 7 Dec 2016

All you want for Xmas... is more customers
All you want for Xmas... is more customers

This festive season, Effective Intelligence (EI) - South Africa's leading direct marketing solutions provider - offers you the gift of more customers...

Issued by Effective Intelligence 6 Dec 2016

It's easier to keep up than to catch up
It's easier to keep up than to catch up

Why fix something that isn't broken, right? Wrong! Outdated business practice will put any organisation at a disadvantage to those competitors who choose to keep up with new and innovative practices and technology...

By Daniel Bruwer, Issued by Honeybee 5 Dec 2016

'Yule' struggle without solid Christmas sales
'Yule' struggle without solid Christmas sales

Mid-year seems a little early for Christmas planning, but retailers hoping to put the ho-ho-ho back into yuletide sales are well advised to start early...

By Aki Kalliatakis 25 Nov 2016

The SpaceStation adds The Huffington Post premium ad inventory to their network
The SpaceStation adds The Huffington Post premium ad inventory to their network

The SpaceStation (24.com's digital media sales arm) will represent The Huffington Post South Africa's premium ad inventory across web and mobile web, making them custodians of some of the most anticipated internet traffic this year...

Issued by The SpaceStation 14 Nov 2016

Craig Nicholson new sales director for The SpaceStation
Craig Nicholson new sales director for The SpaceStation

Today The SpaceStation announced that industry stalwart Craig Nicholson will be joining the team as sales director on 1 December...

Issued by The SpaceStation 2 Nov 2016

What is 'transparency in business'?
What is 'transparency in business'?

"Transparency in business" is a phrase that is becoming more and more common under managers, owners, and leaders. But, what does all of this actually mean?

Issued by Honeybee 28 Oct 2016

The SpaceStation purchases SouthernX
The SpaceStation purchases SouthernX

SouthernX will be fully integrated into The SpaceStation as of 1 November to form a wholly publisher-owned private media marketplace within Media24...

Issued by The SpaceStation 21 Oct 2016

123RF
Warm up to cold calling and yield better results for your agency

In some quarters, cold calling is regarded as the life blood of some of the businesses operating in the marketing, advertising, communication industry's B2B environment...

By Johanna McDowell 19 Oct 2016

Three sales and marketing apps to use
Three sales and marketing apps to use

The world has proved more digital than we could've imagined. We can basically conduct all our business anywhere, with mobile phones and Internet access...

By Guest Contributor 18 Oct 2016

Unparallelled power of predictive analytics to grow profits
Unparallelled power of predictive analytics to grow profits

Ever been in that uncomfortable situation at the end of the quarter when sales is banging on the door for more qualified prospects?..

By Julian Ardagh, Issued by Effective Intelligence 18 Oct 2016

Making sales conferences deliver results
Making sales conferences deliver results

Many companies throw lavish sales conferences annually, but are these conferences resulting in just a fun event or do they actually impart knowledge, sending a driven, passionate and more skilled sales-workforce back to the grind the next day...?

By Kim Currin 10 Oct 2016

The SpaceStation welcomes Helene Siepman to their business development team
The SpaceStation welcomes Helene Siepman to their business development team

The SpaceStation team has welcomed Helene Siepman as a business development manager on the lifestyle portfolio...

Issued by The SpaceStation 29 Sep 2016

Differences between a direct sales company and a pyramid scheme
Differences between a direct sales company and a pyramid scheme

For South Africans wishing to generate more income, they may consider joining a direct sales company or a multi-level marketing company. However, they must be sure that this isn't in fact an illegal pyramid scheme...

26 Sep 2016

No pyramid or Ponzi schemes in multilevel marketing
No pyramid or Ponzi schemes in multilevel marketing

The Direct Selling Association of South Africa (DSASA) has reassured South Africans that direct selling and multilevel marketing are neither pyramid nor Ponzi scheme, but to still be on guard against falling for "get rich quick" schemes...

15 Sep 2016

Using telesales to reach the low-income insurance market
Using telesales to reach the low-income insurance market

Despite the country's well-developed market, less than 30% of low-income South African adults have any form of insurance...

15 Sep 2016

[Newsmaker] Susie White from Times Media
[Newsmaker] Susie White from Times Media

Susie White has recently been appointed as the new national sales manager for retail & agencies at Times Media. White was previously the general manager of Business Media...

By Beverley Klein 12 Sep 2016

Marketing automation adoption key to South African marketers
Marketing automation adoption key to South African marketers

If they haven't already, marketers should be embracing marketing automation software to streamline, automate, and measure marketing tasks and workflows, enabling them to increase operational efficiency...

By Bianca Quinn-Diavastos 6 Sep 2016

Boost sales with Powerhouse Sales Activate
Boost sales with Powerhouse Sales Activate

Powerhouse Sales Activate provides a specialised service: boosting your sales team/trade counter training team to assist with product launches, trade shows, unforeseen problems and peak time demands...

Issued by Powerhouse Advertising 5 Sep 2016

Sales vs Engineering - building effective teams
Sales vs Engineering - building effective teams

Whether in the workplace, professional sports, or your local community, team building requires a keen understanding of people, their strengths and what gets them excited to work with others...

By Johan Hanekom 2 Sep 2016

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