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Bizcommunity.com's Biz Takeouts Marketing & Media Radio Show takes South Africa's biggest online marketing, media and ad industry platform to the airwaves to give relevant, useful and interesting insight into all aspects of marketing in SA, Africa and beyond. Each week, the show features news, industry movers-and-shakers, current trends, upcoming events and brand activities. So listen every Thursday morning, 9am - 10am, on 2OceansVibe Radio via live audio streaming or listen to or download the podcast here after the show. Guests may be either in 2OV's Cape Town and Johannesburg studios, or may call in via Skype.

To advertise on the show, email or contact Biz marketing manager Warren Harding on tel +27 (0)21 680 3500 (Cape Town).

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[Biz Takeouts Podcast] 14: In which Toby meets Toby to talk about Brand Soweto

12 Sep 2011 13:20
Soweto is bustling and perceptions are changing of what is arguably Joburg's most famous suburb. So how does one market Soweto to the rest of Joburg, but also market Soweto to the people who live there? Listen to last week's Bizcommunity/Chai FM Media & Marketing radio show, which airs every Wednesday 6pm-7pm on 101.9 FM in Johannesburg and via streaming audio. [twitterfall]
Lineup

In studio on Wednesday, 7 September 2011, were Toby Chance, MD of Adele Lucas Promotions which organises the Soweto Festival, and Pepe Marais (@pepemarais), co-founder and executive creative director of Joe Public. They joined our new permanent host, Toby Shapshak (@shapshak), to discuss Soweto as a brand then and now, and the economics, branding, and owning of the black diamond market.

The agency focus was on Joe Public (@joepublicagency), with Marais chatting to us about the independent agency's latest work.


Toby Shapshak, new show host for Biz Takeouts.
The news roundup, from Bizcommunity's marketing manager Warren Harding (@WazzaBiz), covered some digital lessons from Ard Matthews; government wanting access to Blackberry BBM records for security reasons; the new category structure for Bookmarks, how to avoid getting into trouble with Rugby World Cup 2011 promotions if you're not an official sponsor; and initial reviews of the new weekly news-aggregrator magazine NewsNow and iPad newspaper iMaverick by Gill Moodie and Herman Manson.

Podcast

If you missed the show, download (42.8MB) or listen to the podcast (46.42 minutes).



Listen every week

For your RDA of media and marketing news in South Africa and Africa, listen every Wednesday, 6pm-7pm, by
  • tuning your radio to community station Chai FM on 101.9 FM in Johannesburg
  • via streaming audio at chaifm.ndstream.net
Send advance comments or questions via email (), Twitter (tweet @chaifm, @bizcommunity, @shapshak, @SimoneBiz or @WazzaBiz using the hashtag #biztakeouts) or Facebook.

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