Velocity Afrika is a dedicated division focused on the producing and directing of commercials within the African continent.
Finally, what you've all been waiting for! Bizcommunity.com's 2013 Biz Trends Report is now available for downloading in pdf format - and this year we've improved the quality for a better tablet experience!
Issued by Bizcommunity.com 13 Feb 2013 14:33
Tune in to tonight's Biz Takeouts Marketing & Media radio show, streamed live 5pm-6pm via 2oceansVibe Radio, to find out more about the Content 2013 taking place 25-26 February 2013 in Cape Town. We'll also be giving away a free ticket to this content marketing conference on the show tonight! [twitterfall]
21 Feb 2013 10:44
If nothing else, the Oscar Pistorius, Lance Armstrong and Tiger Woods debacles have shown us just how quick, and sudden, even a strong brand's fall from grace can be.
By Chemory Gunko 21 Feb 2013 04:32
The right to exploit the name of a famous person commercially has been the topic of some debate, decision-making and policy consideration in local and international forums. This article briefly explores the legal issues that arise from a situation of this nature.
By Alan Smith 20 Feb 2013 09:29
Brand loyalty is often inherited - handed down from father to son and mother to daughter, but... Here's a case of a daughter who for decades has been loyal to Harpic - something she learnt from her mother who, like all mothers, liked to have a sparkling clean lavatory pan with no germs within 100km.
By Chris Moerdyk 18 Feb 2013 11:16
If you think your brand is suffering from a mistaken identity, a weak identity and any other identity crises, here are 10 tips to help you.
By Subhash Chandra 17 Feb 2013 12:01
This article is an extension of my previous article titled "Giving your brand the "cool factor" in 2013 (part I)". This time around I will be touching on the strategies that brands can use to engage with the youth market on social media and importantly to be relevant in the youth culture and pushing the point that social media marketing is a means to an end; it's not the end itself.
By Veli Dlamini 15 Feb 2013 10:16
This is the line that we use as a reminder whenever we approach a project or idea. We are particularly critical when it comes to evaluating whether the campaign idea is strong enough to support the brand we are working with. Importantly though, it liberates us when it comes to our creative processes.
By Mike Taberner 13 Feb 2013 06:00
In the cutthroat world of newspaper and magazine publishing, it has been fairly predictable that pretty much all the competitors of The New Age have been vociferous about parastatals and other advertiser supporting the paper when it doesn't have Audit Bureau of Circulations (ABC) certification.
By Chris Moerdyk 12 Feb 2013 10:18
I hate it when this happens, but I'm having a controversial opinion, and I won't rest until it's out. It's about this Primedia "Stop Rape" campaign, and before I start ranting, I better state some things clearly.
By Gail Schimmel 11 Feb 2013 09:04
NEWSWATCH: Nazeem Howa, CEO of The New Age, claims that a report in yesterday's City Press on the subject of advertising in The New Age is "misleading".
By Rod Baker 11 Feb 2013 07:33
Real-time bidding for online display advertising could help South African publishers to sell more of their inventory at a lower cost and for a higher price if it is wisely exploited.
By Attila Bernariusz 8 Feb 2013 06:00
If you have anything to do with digital marketing, you'll know the powerful impact mobile devices have had on the media.
By Chemory Gunko 8 Feb 2013 05:36
Running a consumer promotion starts with the brief to drive volume. The very concept is paramount to how the exercise affects the client's bottom line by way of putting more product in more palms and into more homes across South Africa.
Issued by Limelightsa 21 Feb 2013 11:25
Angela from Glasshouse has just completed the latest Cell C "hands" commercial, shot by Bruce Paynter of CAB Films, agency Ogilvy and the special effects team from Black Ginger.
Issued by Glasshouse Mobile Editing Solutions 21 Feb 2013 09:57
The Loeries update offers a free entry to advertisers, names three of its panel leaders and promises an online Winners Archive.
19 Feb 2013 08:00
Limelightsa was tasked with producing Colgate Palmolive's three-day East-West Africa Regional Distributors 2013 Conference in Sandton. By building on an internally driven strategic and creative concept, Limelightsa was able to deliver a five-star event by partnering with in-field experts.
Issued by Limelightsa 18 Feb 2013 10:10
Entries for the 2013 Cannes Young Lions competition are open for registration for only a few more weeks, with teams set to be briefed on Tuesday, 26 February at noon.
18 Feb 2013 09:33
Continental Outdoor, which originally looked to the UK for a technology partner to manage its digital touch screen directories and advertising displays systems, realised that in order to run a WAN (wide area network) in South Africa, with its challenges, requires a local company with local software and local expertise.
15 Feb 2013 06:02
In what's become tradition over the last few years, Johannesburg's Volcano Group once again showed love for their clients this Valentine's Day with a short film shot and produced by the agency team.
Issued by Volcano 14 Feb 2013 15:44
2013 has ushered in a new era for the Loeries with the introduction of a revamped, visually appealing and user-friendly online Winners Archive, to be launched in mid-April. The new digital version will replace the traditional hard-copy Loeries Annual.
14 Feb 2013 09:42
Rapid Blue Digital (RBD) has conceptualised, designed and developed the Telkom Convergence Augmented Reality (AR) Project for Mediacom. It was launched last week at the Tygervalley Mall in the Cape.
14 Feb 2013 09:14
Mediamark (previously known as Radmark and Digitalmark) has launched a new events division, to provide multimedia marketing solutions that address advertisers' goals across media channels. It will be working closely with its serviced radio stations in order to commercialise events that stations own and operate.
12 Feb 2013 06:21
Following its successful sojourn in the Cape last year, the Pendoring Advertising Awards will again hold its gala awards ceremony in the Mother City.
11 Feb 2013 08:59
After 18 years of being in business, Artifact- whose services include advertising, marketing, design, print, multimedia, 3D animation, digital development, as well as social media design and management - have opened up a Cape Town Office.
Issued by Artifact Advertising 8 Feb 2013 11:39
Digital display advertising is undergoing a revolution. The digital media space has changed drastically for brands, media agencies and publishers in the last few years due to the introduction of real time bidding technologies and automated trading.
By Jaco Lintvelt, Issued by DQ&A Media Group 8 Feb 2013 10:27
The Audit Bureau of Circulations of SA (ABC), has announced that its Rules, Version 2.4, are now in effect.
8 Feb 2013 09:59
Molson: The Canadians has racked up over a million views on YouTube in its first three days online. Kim Geldenhuys directed the proudly Canadian beer commercial for Toronto agency Rethink. Co-produced by Industry Films and Egg Films, the spot travels from Germany to Ireland to South Africa to Australia to Japan.
Issued by Egg Films 8 Feb 2013 09:31
The South African National Parks (SANParks) has announced its revised filming and photography rates for 2013, with an average of 10% across the board for all filming and photographic shoots taking place in national parks. The increases are effective immediately in all of its 19 national parks.
8 Feb 2013 07:59
One of the world leaders in direct and digital marketing, OgilvyOne launched in South Africa last week. Distinguished by its thought leadership and expertise in the data and analytics arena, it was voted the number one global customer engagement company in 2012 by the business researcher Forrester.
8 Feb 2013 07:20
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