Limelightsa

Record-breaking consumer promotion with heart

[Issued by Limelightsa] Running a consumer promotion starts with the brief to drive volume. The very concept is paramount to how the exercise affects the client's bottom line by way of putting more product in more palms and into more homes across South Africa. 21 Feb 2013 11:25

[Biz Takeouts Lineup] 53: Content 2013

Tune in to tonight's Biz Takeouts Marketing & Media radio show, streamed live 5pm-6pm via 2oceansVibe Radio, to find out more about the Content 2013 taking place 25-26 February 2013 in Cape Town. We'll also be giving away a free ticket to this content marketing conference on the show tonight! [twitterfall] 21 Feb 2013 10:44

Glasshouse Mobile Editing Solutions

Glasshouse: Hands up for Angela and Cell C

[Issued by Glasshouse Mobile Editing Solutions] Angela from Glasshouse has just completed the latest Cell C "hands" commercial, shot by Bruce Paynter of CAB Films, agency Ogilvy and the special effects team from Black Ginger. 21 Feb 2013 09:57

What to do in the wake of a damaged brand

[Chemory Gunko] If nothing else, the Oscar Pistorius, Lance Armstrong and Tiger Woods debacles have shown us just how quick, and sudden, even a strong brand's fall from grace can be. 21 Feb 2013 04:32

Juju and brands

[Alan Smith] The right to exploit the name of a famous person commercially has been the topic of some debate, decision-making and policy consideration in local and international forums. This article briefly explores the legal issues that arise from a situation of this nature. 20 Feb 2013 09:29

Loeries update, get free entry

The Loeries update offers a free entry to advertisers, names three of its panel leaders and promises an online Winners Archive. 19 Feb 2013 08:00

When do ads start irritating?

[Chris Moerdyk] Brand loyalty is often inherited - handed down from father to son and mother to daughter, but... Here's a case of a daughter who for decades has been loyal to Harpic - something she learnt from her mother who, like all mothers, liked to have a sparkling clean lavatory pan with no germs within 100km. 18 Feb 2013 11:16

Limelightsa

Limelightsa delivers the unforgettable for Colgate Palmolive

[Issued by Limelightsa] Limelightsa was tasked with producing Colgate Palmolive's three-day East-West Africa Regional Distributors 2013 Conference in Sandton. By building on an internally driven strategic and creative concept, Limelightsa was able to deliver a five-star event by partnering with in-field experts. 18 Feb 2013 10:10

Still time to enter Young Lions competition

Entries for the 2013 Cannes Young Lions competition are open for registration for only a few more weeks, with teams set to be briefed on Tuesday, 26 February at noon. 18 Feb 2013 09:33

10 Tips to create strong brand identities online

[Subhash Chandra] If you think your brand is suffering from a mistaken identity, a weak identity and any other identity crises, here are 10 tips to help you. 17 Feb 2013 12:01

Giving your brand the "cool factor" in 2013 (part II)

[Veli Dlamini] This article is an extension of my previous article titled "Giving your brand the "cool factor" in 2013 (part I)". This time around I will be touching on the strategies that brands can use to engage with the youth market on social media and importantly to be relevant in the youth culture and pushing the point that social media marketing is a means to an end; it's not the end itself. 15 Feb 2013 10:16

iPoint managing digital touch screen directories at airports

Continental Outdoor, which originally looked to the UK for a technology partner to manage its digital touch screen directories and advertising displays systems, realised that in order to run a WAN (wide area network) in South Africa, with its challenges, requires a local company with local software and local expertise. 15 Feb 2013 06:02

Volcano

Volcano Group continues Valentine's tradition for its clients

[Issued by Volcano] In what's become tradition over the last few years, Johannesburg's Volcano Group once again showed love for their clients this Valentine's Day with a short film shot and produced by the agency team. 14 Feb 2013 15:44

The Loeries Annual goes digital

2013 has ushered in a new era for the Loeries with the introduction of a revamped, visually appealing and user-friendly online Winners Archive, to be launched in mid-April. The new digital version will replace the traditional hard-copy Loeries Annual. 14 Feb 2013 09:42