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Biz Takeout's

Episode 146: Global insights from Effective Measure CEO

Date: 27 Aug 2015
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[Biz Takeouts Lineup] 53: Content 2013
[Biz Takeouts Lineup] 53: Content 2013

Tune in to tonight's Biz Takeouts Marketing & Media radio show, streamed live 5pm-6pm via 2oceansVibe Radio, to find out more about the Content 2013 taking place 25-26 February 2013 in Cape Town. We'll also be giving away a free ticket to this content marketing conference on the show tonight! [twitterfall]

21 Feb 2013 10:44

Glasshouse: Hands up for Angela and Cell C - Glasshouse Mobile Editing Solutions
Glasshouse: Hands up for Angela and Cell C

Angela from Glasshouse has just completed the latest Cell C "hands" commercial, shot by Bruce Paynter of CAB Films, agency Ogilvy and the special effects team from Black Ginger.

Issued by Glasshouse Mobile Editing Solutions 21 Feb 2013 09:57

Chemory Gunko
What to do in the wake of a damaged brand

If nothing else, the Oscar Pistorius, Lance Armstrong and Tiger Woods debacles have shown us just how quick, and sudden, even a strong brand's fall from grace can be.

By Chemory Gunko 21 Feb 2013 04:32

Alan Smith
Juju and brands

The right to exploit the name of a famous person commercially has been the topic of some debate, decision-making and policy consideration in local and international forums. This article briefly explores the legal issues that arise from a situation of this nature.

By Alan Smith 20 Feb 2013 09:29

Loeries update, get free entry
Loeries update, get free entry

The Loeries update offers a free entry to advertisers, names three of its panel leaders and promises an online Winners Archive.

19 Feb 2013 08:00

Chris Moerdyk
When do ads start irritating?

Brand loyalty is often inherited - handed down from father to son and mother to daughter, but... Here's a case of a daughter who for decades has been loyal to Harpic - something she learnt from her mother who, like all mothers, liked to have a sparkling clean lavatory pan with no germs within 100km.

By Chris Moerdyk 18 Feb 2013 11:16

Still time to enter Young Lions competition
Still time to enter Young Lions competition

Entries for the 2013 Cannes Young Lions competition are open for registration for only a few more weeks, with teams set to be briefed on Tuesday, 26 February at noon.

18 Feb 2013 09:33

Subhash Chandra
10 Tips to create strong brand identities online

If you think your brand is suffering from a mistaken identity, a weak identity and any other identity crises, here are 10 tips to help you.

By Subhash Chandra 17 Feb 2013 12:01

Veli Dlamini
Giving your brand the "cool factor" in 2013 (part II)

This article is an extension of my previous article titled "Giving your brand the "cool factor" in 2013 (part I)". This time around I will be touching on the strategies that brands can use to engage with the youth market on social media and importantly to be relevant in the youth culture and pushing the point that social media marketing is a means to an end; it's not the end itself.

By Veli Dlamini 15 Feb 2013 10:16

iPoint managing digital touch screen directories at airports
iPoint managing digital touch screen directories at airports

Continental Outdoor, which originally looked to the UK for a technology partner to manage its digital touch screen directories and advertising displays systems, realised that in order to run a WAN (wide area network) in South Africa, with its challenges, requires a local company with local software and local expertise.

15 Feb 2013 06:02

Volcano Group continues Valentine's tradition for its clients - Volcano
Volcano Group continues Valentine's tradition for its clients

In what's become tradition over the last few years, Johannesburg's Volcano Group once again showed love for their clients this Valentine's Day with a short film shot and produced by the agency team.

Issued by Volcano 14 Feb 2013 15:44

The Loeries Annual goes digital
The Loeries Annual goes digital

2013 has ushered in a new era for the Loeries with the introduction of a revamped, visually appealing and user-friendly online Winners Archive, to be launched in mid-April. The new digital version will replace the traditional hard-copy Loeries Annual.

14 Feb 2013 09:42

Augmented reality launch proves successful for Telkom, RBD
Augmented reality launch proves successful for Telkom, RBD

Rapid Blue Digital (RBD) has conceptualised, designed and developed the Telkom Convergence Augmented Reality (AR) Project for Mediacom. It was launched last week at the Tygervalley Mall in the Cape.

14 Feb 2013 09:14

[2013 trends] Pdf of 2013 Biz Trends Report now available -
[2013 trends] Pdf of 2013 Biz Trends Report now available

Finally, what you've all been waiting for!'s 2013 Biz Trends Report is now available for downloading in pdf format - and this year we've improved the quality for a better tablet experience!

Issued by 13 Feb 2013 14:33

Mike Taberner
A great brand won't come off in the wash

This is the line that we use as a reminder whenever we approach a project or idea. We are particularly critical when it comes to evaluating whether the campaign idea is strong enough to support the brand we are working with. Importantly though, it liberates us when it comes to our creative processes.

By Mike Taberner 13 Feb 2013 06:00

Chris Moerdyk
The ABC of The New Age

In the cutthroat world of newspaper and magazine publishing, it has been fairly predictable that pretty much all the competitors of The New Age have been vociferous about parastatals and other advertiser supporting the paper when it doesn't have Audit Bureau of Circulations (ABC) certification.

By Chris Moerdyk 12 Feb 2013 10:18

Mediamark launches new event division
Mediamark launches new event division

Mediamark (previously known as Radmark and Digitalmark) has launched a new events division, to provide multimedia marketing solutions that address advertisers' goals across media channels. It will be working closely with its serviced radio stations in order to commercialise events that stations own and operate.

12 Feb 2013 06:21

Gail Schimmel
Can advertising "Stop Rape"?

I hate it when this happens, but I'm having a controversial opinion, and I won't rest until it's out. It's about this Primedia "Stop Rape" campaign, and before I start ranting, I better state some things clearly.

By Gail Schimmel 11 Feb 2013 09:04

Pendoring stays in the Cape
Pendoring stays in the Cape

Following its successful sojourn in the Cape last year, the Pendoring Advertising Awards will again hold its gala awards ceremony in the Mother City.

11 Feb 2013 08:59

Howa 'bout this... TNA slams City Press
Howa 'bout this... TNA slams City Press

NEWSWATCH: Nazeem Howa, CEO of The New Age, claims that a report in yesterday's City Press on the subject of advertising in The New Age is "misleading".

By Rod Baker 11 Feb 2013 07:33

Jaco Lintvelt
Optimising display advertising yield for publishers

Digital display advertising is undergoing a revolution. The digital media space has changed drastically for brands, media agencies and publishers in the last few years due to the introduction of real time bidding technologies and automated trading.

By Jaco Lintvelt, Issued by DQ&A Media Group 8 Feb 2013 10:27

ABC Rules Version 2.4 now in effect
ABC Rules Version 2.4 now in effect

The Audit Bureau of Circulations of SA (ABC), has announced that its Rules, Version 2.4, are now in effect.

8 Feb 2013 09:59

Kim Geldenhuys' Canadian beer commercial goes viral - Egg Films
Kim Geldenhuys' Canadian beer commercial goes viral

Molson: The Canadians has racked up over a million views on YouTube in its first three days online. Kim Geldenhuys directed the proudly Canadian beer commercial for Toronto agency Rethink. Co-produced by Industry Films and Egg Films, the spot travels from Germany to Ireland to South Africa to Australia to Japan.

Issued by Egg Films 8 Feb 2013 09:31

SANParks increases filming, photography rates
SANParks increases filming, photography rates

The South African National Parks (SANParks) has announced its revised filming and photography rates for 2013, with an average of 10% across the board for all filming and photographic shoots taking place in national parks. The increases are effective immediately in all of its 19 national parks.

8 Feb 2013 07:59

OgilvyOne launches in SA
OgilvyOne launches in SA

One of the world leaders in direct and digital marketing, OgilvyOne launched in South Africa last week. Distinguished by its thought leadership and expertise in the data and analytics arena, it was voted the number one global customer engagement company in 2012 by the business researcher Forrester.

8 Feb 2013 07:20

Attila Bernariusz
Real-time bidding vs traditional web ad sales

Real-time bidding for online display advertising could help South African publishers to sell more of their inventory at a lower cost and for a higher price if it is wisely exploited.

By Attila Bernariusz 8 Feb 2013 06:00

Chemory Gunko
Does your digital marketing collateral pass the mobile test?

If you have anything to do with digital marketing, you'll know the powerful impact mobile devices have had on the media.

By Chemory Gunko 8 Feb 2013 05:36

Tami Sussman
Mobility is driving advertising

It is widely acknowledged in the ICT industry that Africa has the second fastest growing mobile market globally. Quite understandably there has been an increase in interest in mobile advertising and the ability to leverage off this high growth and expected demand.

By Tami Sussman 8 Feb 2013 05:16

Usain Bolt on largest signboard
Usain Bolt on largest signboard

Breaking another record, Usain Bolt, dubbed the world's fastest man, is featured on what is described by the Guinness Book of Records as the world's largest illuminated advertising sign (indoors), in his role as Nissan's 'Ambassador of Excitement'.

7 Feb 2013 07:36

Eve Williams
Content innovation - the customer comes first

LONDON, UK / CAPE TOWN, SA: There's often a temptation with content marketing to think about the next big innovation or technology without actually thinking about what it could mean for the customer. It's vital that content is always relevant and empowering to customers regardless of the technology used.

By Eve Williams 7 Feb 2013 06:20

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