Code Red Communications

Cashbuild - Helping build homes for more than 30 years

[Issued by Code Red Communications] Building materials retailer and consumer champion, Cashbuild, launches a new approach to retail advertising this week with two new commercials. 14 Dec 2012 11:34

Geo-targeted mobile media platform reaches 20 million

Primedia Unlimited subsidiary, TLC Unlimited, has announced the launch of a new mobile geo-targeting advertising platform that enables advertisers to convey strategic and geographically focused SMS via an advanced database system that targets specific audiences based on cross-demographics such as location, age, gender and income. 14 Dec 2012 06:21

I'm not sure where it will end, but I know where it starts

[Harry Herber] It seems like just yesterday that the most overused word in the media planner's vocabulary suddenly appeared: convergence. I remember thinking how cool it was, and wondering how come the penny took so long to drop. Convergence was inevitable. Technology was flying and a single gadget that truly ran your life was surely on the cards somewhere in the not too distant future. Well, it has arrived. 14 Dec 2012 05:29

MACHINE

MACHINE on a steady acquisition drive

[Issued by MACHINE] MACHINE, an award-winning integrated below-the-line agency, recently acquired the digital accounts for Appletiser, Citroen and Tiger Brand Beverages, as well as the full through-the-line accounts for ADDIS and Habitat for Humanity. 13 Dec 2012 12:03

Draftfcb (South Africa)

Draftfcb Cape Town unites two African originals

[Issued by Draftfcb (South Africa)] Two African originals - Amarula Cream and Alek Wek - have been united by Draftfcb Cape Town in a beautifully shot and elegantly edited television ad breaking ahead of the summer festive season. 13 Dec 2012 11:34

What Joburg should learn from Vodacom

[Llewellyn Kriel] So, the City of Joburg plans to spend - some might say, squander - as much as R10m on an image enhancement campaign. Some "image consultants" have quoted the city as much R55m for the job - which is probably more a telling indicator of just how bad its brand is than a real cost measurement. 13 Dec 2012 08:50

Mortimer Harvey

Mortimer Harvey concludes groundbreaking BBBEE deal

[Issued by Mortimer Harvey] The Community Individual Development Trust (CIDT), pioneers of the free university education movement in South Africa, has acquired a 26% shareholding in Mortimer Harvey. The agency will also have a key role in the CIDT's Maharishi Institute with the establishment of the Mortimer Harvey Design Incubator as an integral part of the Institute's curriculum. 12 Dec 2012 12:35

Marketing lessons from the Red Bull Flugtag

[Estelle Nagel] Seeing as how the PR industry is partially fuelled by caffeine and sugar (at least at my office) I was extremely pleased at being offered a behind the scenes look at the Red Bull Flugtag held in Cape Town this past weekend. It was an object lesson in how to leverage your event to the max. 12 Dec 2012 08:34

What's this ad doing here?

[Rolf Akermann] We have all been stunned by seeing an advertisement in an environment that we do not think is right for the brand. I was shocked when seeing a canned food brand (I'll not mention the name as I'll have the agency, media planner and client on my back in a tick) advertised on the DStv Super Sport 2 channel at 4pm during a cricket match on Sunday, 9 December. As a big brand, I am familiar with it and could not fathom why the client / agency would be advertising during a cricket on a DStv channel. 12 Dec 2012 08:03

Mortimer Harvey

Mortimer Harvey celebrates 21st

[Issued by Mortimer Harvey] Mortimer Harvey's recent 21st birthday celebration at its home in Paulshof provided great excitement and cause for celebration as the agency welcomed clients and long standing friends, past, present and future to raise a glass to a truly independent South African success in the advertising and communication arena. 11 Dec 2012 09:47

Know what makes your brand succeed - or not

[Thomas Oosthuizen] In a Forbes article of 5 November, it is reported that recent consumer reviews in the US and Europe found that the number of people who claim they will buy the next device from Apple, has dropped to levels lower that in 2009. A lack of recent innovation in new products is cited as the main reason for this. 11 Dec 2012 09:29

Egg Films

Bruno Bossi chases the heat for Hunter's

[Issued by Egg Films] Egg Films' Bruno Bossi recently travelled to Namibia to direct the latest Hunter's commercial, Chase the Heat. Conceived by 140 BBDO's creative team of Ross Nieuwenhuizen, Michael Pearson and Ivan Johnson, the commercial takes the Hunter's campaign further, faster. 11 Dec 2012 08:41

Who murdered effective human billboards?

[Rose Setshoge] If your human billboard (HB) campaign lacks creativity, interactivity, research and most importantly strategy, then don't spend a cent of your marketing budget on this medium as in addition you'll waste effort, time and contribute to the population of killers. I'm not talking about handing out leaflets or waving and smiling interactivity but HBs should have some basic brand knowledge such as benefits, target market, few if not all key selling points in addition to interpersonal skills. 11 Dec 2012 07:41

Timing is everything in integrated campaigns

[Attila Bernariusz] With advertising and marketing budgets under growing pressure, South African brands are looking for ways to optimise their spending and drive maximum value out of every rand. One way marketers are looking to improve return on investment, is by taking a more integrated approach to managing campaigns across multiple media and channels. 10 Dec 2012 06:33