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Tune into Biz Takeouts Radio Show on 2oceansvibe Radio today at 9am with show host Warren Harding (@bizWazza). In this week's show he speaks to Louna Lohann, General Manager of Spree (@spreecoza ) and Lauren Fleiser about Trutrepreneur

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Episode 105: The 2014 DMASA Assegai - Integrated Marketing Awards

Date: 12 Sep 2014
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Episode 104: Mike Wronski, Fred Roed and Oresti Patricios

Date: 5 Sep 2014
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Episode 103: IMC conference sponsor, Everlytic, talk POPI and email marketing

Date: 1 Sep 2014
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Geo-targeted mobile media platform reaches 20 million

Primedia Unlimited subsidiary, TLC Unlimited, has announced the launch of a new mobile geo-targeting advertising platform that enables advertisers to convey strategic and geographically focused SMS via an advanced database system that targets specific audiences based on cross-demographics such as location, age, gender and income.

14 Dec 2012 06:21

Harry Herber
I'm not sure where it will end, but I know where it starts

It seems like just yesterday that the most overused word in the media planner's vocabulary suddenly appeared: convergence. I remember thinking how cool it was, and wondering how come the penny took so long to drop. Convergence was inevitable. Technology was flying and a single gadget that truly ran your life was surely on the cards somewhere in the not too distant future. Well, it has arrived.

By Harry Herber 14 Dec 2012 05:29

MACHINE on a steady acquisition drive

MACHINE, an award-winning integrated below-the-line agency, recently acquired the digital accounts for Appletiser, Citroen and Tiger Brand Beverages, as well as the full through-the-line accounts for ADDIS and Habitat for Humanity.

Issued by MACHINE 13 Dec 2012 12:03

Draftfcb Cape Town unites two African originals - FCB South Africa
Draftfcb Cape Town unites two African originals

Two African originals - Amarula Cream and Alek Wek - have been united by Draftfcb Cape Town in a beautifully shot and elegantly edited television ad breaking ahead of the summer festive season.

Issued by FCB South Africa 13 Dec 2012 11:34

Llewellyn Kriel
What Joburg should learn from Vodacom

So, the City of Joburg plans to spend - some might say, squander - as much as R10m on an image enhancement campaign. Some "image consultants" have quoted the city as much R55m for the job - which is probably more a telling indicator of just how bad its brand is than a real cost measurement.

By Llewellyn Kriel 13 Dec 2012 08:50

Mortimer Harvey concludes groundbreaking BBBEE deal - Mortimer Harvey
Mortimer Harvey concludes groundbreaking BBBEE deal

The Community Individual Development Trust (CIDT), pioneers of the free university education movement in South Africa, has acquired a 26% shareholding in Mortimer Harvey. The agency will also have a key role in the CIDT's Maharishi Institute with the establishment of the Mortimer Harvey Design Incubator as an integral part of the Institute's curriculum.

Issued by Mortimer Harvey 12 Dec 2012 12:35

Estelle Nagel
Marketing lessons from the Red Bull Flugtag

Seeing as how the PR industry is partially fuelled by caffeine and sugar (at least at my office) I was extremely pleased at being offered a behind the scenes look at the Red Bull Flugtag held in Cape Town this past weekend. It was an object lesson in how to leverage your event to the max.

By Estelle Nagel 12 Dec 2012 08:34

Rolf Akermann
What's this ad doing here?

We have all been stunned by seeing an advertisement in an environment that we do not think is right for the brand. I was shocked when seeing a canned food brand (I'll not mention the name as I'll have the agency, media planner and client on my back in a tick) advertised on the DStv Super Sport 2 channel at 4pm during a cricket match on Sunday, 9 December. As a big brand, I am familiar with it and could not fathom why the client / agency would be advertising during a cricket on a DStv channel.

By Rolf Akermann 12 Dec 2012 08:03

Mortimer Harvey celebrates 21st - Mortimer Harvey
Mortimer Harvey celebrates 21st

Mortimer Harvey's recent 21st birthday celebration at its home in Paulshof provided great excitement and cause for celebration as the agency welcomed clients and long standing friends, past, present and future to raise a glass to a truly independent South African success in the advertising and communication arena.

Issued by Mortimer Harvey 11 Dec 2012 09:47

Thomas Oosthuizen
Know what makes your brand succeed - or not

In a Forbes article of 5 November, it is reported that recent consumer reviews in the US and Europe found that the number of people who claim they will buy the next device from Apple, has dropped to levels lower that in 2009. A lack of recent innovation in new products is cited as the main reason for this.

By Thomas Oosthuizen 11 Dec 2012 09:29

Bruno Bossi chases the heat for Hunter's - Egg Films
Bruno Bossi chases the heat for Hunter's

Egg Films' Bruno Bossi recently travelled to Namibia to direct the latest Hunter's commercial, Chase the Heat. Conceived by 140 BBDO's creative team of Ross Nieuwenhuizen, Michael Pearson and Ivan Johnson, the commercial takes the Hunter's campaign further, faster.

Issued by Egg Films 11 Dec 2012 08:41

Rose Setshoge
Who murdered effective human billboards?

If your human billboard (HB) campaign lacks creativity, interactivity, research and most importantly strategy, then don't spend a cent of your marketing budget on this medium as in addition you'll waste effort, time and contribute to the population of killers. I'm not talking about handing out leaflets or waving and smiling interactivity but HBs should have some basic brand knowledge such as benefits, target market, few if not all key selling points in addition to interpersonal skills.

By Rose Setshoge 11 Dec 2012 07:41

Attila Bernariusz
Timing is everything in integrated campaigns

With advertising and marketing budgets under growing pressure, South African brands are looking for ways to optimise their spending and drive maximum value out of every rand. One way marketers are looking to improve return on investment, is by taking a more integrated approach to managing campaigns across multiple media and channels.

By Attila Bernariusz 10 Dec 2012 06:33

Ben Wren to head up new OwenKessel Cape Town office - OwenKessel
Ben Wren to head up new OwenKessel Cape Town office

Ben Wren, Co-founder and former CEO of 60 Layers of Cake has joined the team at OwenKessel and will be heading up its new Cape Town office as of January 2013.

Issued by OwenKessel 7 Dec 2012 09:57

Saturday's Soweto Derby features Nando's magic mirror
Saturday's Soweto Derby features Nando's magic mirror

During tomorrow's Soweto Derby, the Magic Mirror will launch the second Nando's festive campaign ad.

7 Dec 2012 08:03

Applications to AAA open until late January 2013
Applications to AAA open until late January 2013

To assist in alleviating stress over career choices, in educating the public about the various careers available in advertising and in shifting the focus to private college course options, the AAA School of Advertising has extended its 2013 application date to 21 January 2013, unlike the majority of tertiary educational institutions that close for applications by the end of September.

6 Dec 2012 07:30

Rick de Kock appointed MD of M&CSaatchi Africa - M&C Saatchi Abel
Rick de Kock appointed MD of M&CSaatchi Africa

Until recently, Rick de Kock was the director of Africa Operations for TBWA\Africa where he managed the network of 15 offices across 13 countries on the continent. M&C Saatchi has now appointed him to lead its charge into Africa.

Issued by M&C Saatchi Abel 5 Dec 2012 10:19

Natasha McClymont
Six tips for sensible in-store marketing in the silly season

With Christmas closing in on us, we've all been bombarded by cheap tinsel, Boney M and a gaudy plethora of competing product displays in most of the supermarkets we've frequented over the past month or so. Most marketers view the festive season as a prime opportunity to boost product sales, and it can be, if it's done smartly.

By Natasha McClymont 5 Dec 2012 07:52

Rebranding for Zoom Advertising
Rebranding for Zoom Advertising

Zoom turns 15 in February 2013 and, as this is reportedly a very busy period for its clients, the company decided to celebrate its birthday at the end of 2012 with a party on its premises. This was the perfect opportunity to refresh the brand and décor of the agency.

5 Dec 2012 06:05

John Laurence
Activating explicit, implicit memory encoding

A recent UCLA psychology study found that people often do not recall things they have seen hundreds of times. In the study, 54 people who worked in an office building were asked whether they knew of the location of their nearest fire extinguisher, but only 13 (24%) were able to correctly identify the location. But when asked to find a fire extinguisher, in other words to physically locate it, they were all able to do so quickly.

By John Laurence 4 Dec 2012 07:02

What's in The Media magazine's December digital edition?
What's in The Media magazine's December digital edition?

The December edition of the Media magazine is, once again, jam packed with insightful information on what's happening in the media industry. Readers will find new ways to gauge the industry through value-added digital content, imagery, video and audio. Contributors include Trevor Ormerod, Chris Vick, Gordon Patterson, Dario Milo, Michelle Solomon and Sandra Gordon.

3 Dec 2012 12:12

ABF host another successful crazy golf day

The ABF Vital Support Fund hosted their annual crazy golf day on the 27 November 2012 with the AdMad Media team taking the day's first place trophy. The event was held at Kyalami Golf Course with golfers geared up for the theme "Pirates of the Golf Course - On Stranger Greens".

Issued by Advertising Benevolent Fund 3 Dec 2012 11:15

Technology Top 100 honours dotJWT
Technology Top 100 honours dotJWT

At the Technology Top 100 (TT100), the minister of science and technology, Derek Hanekom, presented JWT's multi-disciplinary digital agency, dotJWT the award for Excellence in the Management of Technology, competing against FNB, Altech, Bell Equipment and others.

3 Dec 2012 10:57

MacLennan on the march
MacLennan on the march

London-based advertising group, M&C Saatchi, plans to use South Africa as its launch pad into East and West Africa, says worldwide CEO Moray MacLennan.

3 Dec 2012 10:00

Draftfcb on the podium at Adfocus 2012

Draftfcb South Africa was one of the agencies in the spotlight at the prestigious Financial Mail AdFocus 2012 Awards. This year, AdFocus 2012 named Draftfcb South Africa CEO, John Dixon, as its Agency Leader of the Year and awarded Draftfcb Johannesburg ECD, Neo Mashigo, its New Broom Award.

Issued by FCB South Africa 3 Dec 2012 09:42

OwenKessel wins LIA Award for acclaimed TVC "The Boxer" - OwenKessel
OwenKessel wins LIA Award for acclaimed TVC "The Boxer"

OwenKessel, a leading ideas centric and media agnostic advertising agency in association with Greg Gray of Velocity Films, has scooped a silver LIA award for best Cinematography and was a finalist in Direction in the Online Film Production and Post Production category for Amstel's new TVC "The Boxer".

Issued by OwenKessel 30 Nov 2012 09:27

Estelle Nagel
The Ban-Ban Club: the rise of banned advertising

Earlier this week we saw the banning of yet another controversial advertisement poking fun at the president. I can't say that I think it's a bad thing.

By Estelle Nagel 30 Nov 2012 07:16

The Boxer TVC wins silver at London International Advertising Awards
The Boxer TVC wins silver at London International Advertising Awards

The new Amstel TVC, The Boxer, was the only entry from South Africa to receive an award in the Online Film Production and Post-Production for Cinematography category at the London International Advertising (LIA) Awards. (video)

30 Nov 2012 06:47

Winners of AdFocus 2012 announced
Winners of AdFocus 2012 announced

The AdFocus 2012 winners were announced on Wednesday, 28 November 2012, at Kyalami's Theatre on the Track in Johannesburg. The keynote speaker at the awards was Carol Abade, Kenyan-born Group CEO of Exp.

29 Nov 2012 13:29

King James wins Agencies' Agency of the Year
King James wins Agencies' Agency of the Year

At the Smartest Event, held at Wanderers Club, Johannesburg this morning, King James won the Agencies' Agency of the Year (Angy) Award for the second year in succession.

29 Nov 2012 12:17

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