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Kevin Dayton's profile on Bizcommunity

Kevin Dayton is the Chief Technology Officer and co-founder of Shinka, a mobile media company connection brands and agencies to targeted users through their network of publisher partners. Email him at .
Real time bidding takes lead in digital advertising

[Kevin Dayton] The digital marketing landscape is a vastly changing one and in recent years we have seen two trends emerge almost simultaneously: real time bidding (RTB) has taken off and completely changed the face of digital advertising, and the rise of mobile has forever altered user interaction with digital content.

Posted 6 months ago | Like

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