Brand South Africa's new chief marketing officer, Linda Sangaret, has a host of international experience with South African Tourism, in business and as a diplomat, that she hopes to put to good use in building the brand reputation...
'Accidental entrepreneur' Ravi Naidoo lets us in on why Design Indaba has turned the usual design philosophy of 'less is more' on its head: 'More is more' means this year's conference attendees will get more inspiration, more immersive experiences and more examples to reboot your creativity...
According to Gartner, there are over one billion smartphones in the world. This is certainly a very large number of internet enabled, multi-function phones, and means that in theory, one in six people on the planet uses a smartphone.
Brand activations and entertainment company, the Zinto Activation Group (Zinto), recently donated 10 smartphones to the Limpopo Malaria Control Programme in support of a research pilot project underway in the Vhembe district of Limpopo aimed at improving the monitoring of indoor residual spraying with insecticides.
Since the inception and subsequent explosion of the social media phenomenon, there has been a quiet assumption that as a mass communication platform - social networks such as Facebook were not popular among the high income earners and wealthy classes.
CMFD (Community Media for Development) Productions has produced a radio drama that breaks the silence on violence and HIV/AIDS and Kaya FM's Central & Top 40 presenter, Mo G, has announced his on-going support for the 16 Days of Activism for No Violence against Women & Children.
According to the National Retail Foundation's retail sales forecast for 2012, holiday sales this year will reach approximately US$586.1 billion, an increase of 4.1% over last year. This increase in sales means that your call centre should have an influx of customer contacts over the course of the holiday season.
The inaugural Durban Fashion Showcase opens tonight, Friday 30 November 2012, at the Mixed Zone at the Moses Mabhida Stadium from 7pm. It will display local couture designers and exclusive boutique houses, whilst raising awareness for abused men, women and children.
OwenKessel, a leading ideas centric and media agnostic advertising agency in association with Greg Gray of Velocity Films, has scooped a silver LIA award for best Cinematography and was a finalist in Direction in the Online Film Production and Post Production category for Amstel's new TVC "The Boxer".
As South Africa joins the rest of the global community in marking World AIDS Day, The Centre for HIV/AIDS Networking (HIVAN), one of the country's leading providers of information in the field of HIV, AIDS and TB, has announced that it is changing its name to info4africa.
Global Market Research company, Ipsos, has appointed Harald Hasselmann as Country Manager of its South African operation. As Country Manager, Hasselmann will be succeeding Jake Orpen who is leaving the company.
The Your Street Challenge is back again, offering inspired residents the opportunity on how to make the area where you live, work or play better, by harnessing the transformative power of creativity, design and innovation. Entries close on 28 January 2013.
There is a ban on free news media photography at the Lady Gaga Concerts in Johannesburg and Cape Town, with the organisers only making available selected publicity photographs. The South African National Editors' Forum (Sanef) notes its concern at such a decision, which it regards as a form of press censorship, fundamentally in conflict with the constitutionally guaranteed freedom of media in South Africa.
The Brand Council of South Africa (BCSA) has launched its first BCSA Brand Barometer, sending surveys to opinion leaders across the spectrum of business, government, education, media, branding and communications. Results are expected in early 2013.
Times Media Academy will launch in January 2013, with its first training module aimed at strengthening skills in the understanding of the print industry. Times Media will cover the full costs of hosting course applicants from tertiary institutions and creative agencies who wish to strengthen the quality of print work they deliver.
Mustard Marketing and Fivestar PR have been appointed to rebrand the Culinary Academy (TCA) in 2013. Mustard will design and develop the new corporate identity, website and mobisite, and manage its social media activities strategy, while Fivestar will drive the company's strategic media and communications strategy to raise the public profile of the academy.
Leo Burnett is pioneering a new approach to shopper marketing that pays attention to extending the shopper journey both pre- and post-purchase. This idea has been doing the rounds at large multinational corporations as they look for better ways to find new audiences beyond 'interruption' marketing. This article is a quick summary of some of the innovative thinking coming from the Leo Burnett strategic function.
The new Amstel TVC, The Boxer, was the only entry from South Africa to receive an award in the Online Film Production and Post-Production for Cinematography category at the London International Advertising (LIA) Awards. (video)
With ever-changing shopper trends marketers have recognised the need to stay closer to the consumers and connect better with their shoppers in order to keep abreast. A closer look at consumer decisions identified that 68% of shoppers make decisions at shelf. Shoppers are more easily influenced by emotional stimuli in comparison to rationally prescribed messaging.
The AdFocus 2012 winners were announced on Wednesday, 28 November 2012, at Kyalami's Theatre on the Track in Johannesburg. The keynote speaker at the awards was Carol Abade, Kenyan-born Group CEO of Exp.
It's been a phenomenal year for Quirk, one of Africa's largest independent marketing agencies. Last night the agency was recognised as the Best Digital Agency in South Africa at Financial Mail's AdFocus Awards 2012.
The face of entertainment news is changing, with consumers demanding up to date content that suits their busy lifestyles. 80% of people use their mobile phones to browse the Internet, revealed a recent survey conducted by Channel24.