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Episode 110: Consumer Marketing Insights 2015 eBook and more

Date: 23 Oct 2014
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Episode 108: Fred Robertson - Entrepreneur of the Year

Date: 10 Oct 2014
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Episode 107: IMC Conference Johannesburg 2014

Date: 3 Oct 2014
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TSiBA Eden gets a perfect 10 - TSiBA Education
TSiBA Eden gets a perfect 10

Ten TSiBA Eden students were recently interviewed for an amazing training programme venture between Unilever and Smollans. Each and every one of the students made it onto the programme.

Issued by TSiBA Education 15 Nov 2012 11:22

34 Mo-Sistas and Clover Mmmilk support Movember - 34
34 Mo-Sistas and Clover Mmmilk support Movember

Clover, one of South Africa's leading dairy suppliers and 34Woman, a division of AdReview's Specialist Agency of the Year, 34, developed a campaign to drive consideration and purchase of Clover's vanilla-flavoured Mmmilk, all whilst supporting a cause that resonates with the whole family.

Issued by 34 15 Nov 2012 10:50

A launch in technicolour - Rain Productions
A launch in technicolour

The Rain Productions Aurorae range of LED furniture has finally arrived and received rave reviews at its launch on 13 November 2012.

Issued by Rain Productions 15 Nov 2012 10:30

Boomtown wins silver in the CLIO Healthcare awards - Boomtown
Boomtown wins silver in the CLIO Healthcare awards

Boomtown Strategy Brand Agency secured a silver at the 2012 CLIO Healthcare awards in New York for its direct mail campaign for Africa Health Placements, an organisation that places doctors from the US and Europe in public service roles across Africa.

Issued by Boomtown 15 Nov 2012 10:15

Crowdsourcing ways to drive traffic, two companies team up
Crowdsourcing ways to drive traffic, two companies team up

Hiring Bounty, which makes use of crowdsourcing as a recruitment tool, and Idea Bounty, which solves business problems by tapping into the creativity of the masses, are working together to find the best and most creative idea to drive traffic to the recruitment site.

15 Nov 2012 10:13

Oasys scoops international contract

The China Sourcing Fair will again be hosted at Gallagher Convention Centre from 28 to 30 November. This is the last leg of the 2012 global road show following major successes in Hong Kong, Dubai, Miami, Sao Paulo and Mumbai. Oasys Innovations was contracted for the third successive year to build the show.

Issued by GL events Oasys 15 Nov 2012 09:53

Lucinda Boddy
Managing clients' expectations

There are a significant number of misconceptions as to what exactly a PR strategy entails and how it adds value to business. This presents a considerable challenge for practitioners in the PR space, particularly with regards to the management of client expectations.

By Lucinda Boddy 15 Nov 2012 09:46

Don't lose the plot, focus on the customer in the digital age - NATIVE VML
Don't lose the plot, focus on the customer in the digital age

Web 2.0 and spectacular innovations in mobile technologies have opened-up a world of opportunities for companies and their brands to interact with a diversity of customers, regardless of where in the world they may be.

Issued by NATIVE VML 15 Nov 2012 09:16

Green billboard generates millions of blog visits, tweets and likes
Green billboard generates millions of blog visits, tweets and likes

MediaVest, in collaboration with NU Venture, Tractor Outdoor and Draftfcb, conceptualised a vertical wall garden in 2011 as a billboard for Emirates airlines. Grown on a traditional billboard, it was constructed solely from wood and vegetation.

15 Nov 2012 09:13

Richard Mullins
Pay attention to mobile as email marketing channel

Email is still one of the most important and widely-used communication channels that marketers have at their disposal, but the way that many organisations use it is still surprisingly unrefined. Nowhere is this clearer than in the lack of attention many marketers pay to the mobile device as a channel for email marketing.

By Richard Mullins 15 Nov 2012 08:30

Southern Comfort goes local for new TVC
Southern Comfort goes local for new TVC

Southern Comfort's latest TVC takes its positioning of 'Here's to the Unexpected' up several notches, giving it a fast-paced, contemporary and unexpected twist in its first locally produced commercial. It has begun airing on all SABC channels, e.tv and DStv this week.

15 Nov 2012 07:53

Prepaid TV proves successful
Prepaid TV proves successful

Following its launch in mid-August 2012, the TopTV Prepaid payment voucher is proving to be quite popular. To date, it has sold close on 70,000 vouchers on consignment to various distribution partners and has been activating more than 500 prepaid vouchers daily in recent weeks.

15 Nov 2012 07:32

Student exhibition at the Open Window next week
Student exhibition at the Open Window next week

On Thursday, 22 November 2012, a student exhibition will take place at the Open Window School of Visual Communication in Irene, Centurion at 7pm. Pepe Marais, a founding partner of Joe Public, will open the event. The exhibition runs until 2pm on 1 December 2012.

15 Nov 2012 07:26

Indigo Tree launch sees jacaranda trees swathed in scented ribbons
Indigo Tree launch sees jacaranda trees swathed in scented ribbons

As a method of launching the new online fragrance site, Indigo Tree, Morrisjones wrapped rows and rows of jacaranda trees in designer-scented, purple ribbons.

15 Nov 2012 06:17

Cross-promotion of Afrikaans dailies on KykNET
Cross-promotion of Afrikaans dailies on KykNET

KykNet's new actuality breakfast show, Dagbreek, broadcast Mondays to Fridays from 6-8am, will offer a discussion of the latest news in the Afrikaans dailies, as presented by editors from the Media24 newspaper stable: Tim du Plessis, Waldimar Pelser and Mandy Rossouw. Their analysis of the day's events can be found in detail in the newspapers.

15 Nov 2012 06:04

5FM appoints Natalie Frank as new marketing manager
5FM appoints Natalie Frank as new marketing manager

5FM has announced that Natalie Frank has been appointed as the station's new marketing manager which will see her developing and implementing the marketing and CSI strategy for 5FM and for promoting the station, its programming and events.

14 Nov 2012 15:47

New magazine targets people, innovation, entertainment
New magazine targets people, innovation, entertainment

A new glossy magazine, targeting people, innovation and entertainment, has been launched by Lonaka Media, a new publishing company. The magazine, entitled PiE, puts people at the heart of the innovative digital era.

14 Nov 2012 11:45

South African online consumer confidence increases by one point to 78 in quarter three 2012

Online consumer confidence in South Africa increased by one point to 78 in the third quarter of 2012 but remains flat when compared year-on-year (Q3 2011) according to global consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy.

Issued by Nielsen 14 Nov 2012 11:25

Marikana Commission of Inquiry streaming live on SABC
Marikana Commission of Inquiry streaming live on SABC

The SABC is extending its coverage of the Marikana Commission of Inquiry's sittings in Rustenburg by providing a live stream on the SABC News website www.sabc.co.za/news, as well as on the SABC News YouTube channel.

14 Nov 2012 10:55

Safeguarding creations of the mind

More intellectual property is being generated in emerging economies, yet thought leaders in these areas are not as adept at protecting it as their developed world counterparts.

Issued by UCT Graduate School of Business 14 Nov 2012 10:44

34Woman and Clover lift the Clover Aardklop National Arts Festival to new heights! - 34
34Woman and Clover lift the Clover Aardklop National Arts Festival to new heights!

Tasked with developing an insightful, relevant marketing campaign that would connect with the festival's target audience, 34Woman used the classic knock-knock joke (or klop-klop grap, in Afrikaans) to give this year's Aardklop festival more gees.

Issued by 34 14 Nov 2012 10:35

Nu Metro Montecasino's major makeover - Popcorn Advertising
Nu Metro Montecasino's major makeover

Popcorn Cinema Advertising's flagship cinema, Nu Metro Montecasino, has undergone renovations over recent months and now boasts sleek and modern décor that is illuminated with multi-coloured lighting creating a contemporary ambience throughout the cinema.

Issued by Popcorn Advertising 14 Nov 2012 10:33

Lex Faure
Windows 8 - mobile alternative?

Microsoft has committed a very large chunk of its development budget to make Windows 8 the product which will firmly establish Microsoft as a dominant player in the computer and mobile market.

By Lex Faure 14 Nov 2012 10:28

Mzansi's growing "klout" - Wetpaint Advertising
Mzansi's growing "klout"

It seems that digital marketing is the buzzword of the moment. Every tech-savvy analyst and advertising exec is repeating the message, to the point of it being an industry mantra, that a marketing strategy with its sights set on success needs to put the digital platform at the forefront of its tactical mix.

Issued by Wetpaint Advertising 14 Nov 2012 10:22

Ireland/Davenport find an opportunity in the Amazon - Ireland/Davenport
Ireland/Davenport find an opportunity in the Amazon

What do you do when a client asks you for a truly unique and captivating concept for a campaign? Where do you look for something genuinely beautiful and out of this world? When Investec Asset Management gave this challenge to Ireland/Davenport they found their answer in the Amazon.

Issued by Ireland/Davenport 14 Nov 2012 10:16

We've proved it... size does matter... Reg Lascaris - TBWA
We've proved it... size does matter... Reg Lascaris

Big ideas are rare. So if you are going to go big, go really big; let's say 22 metres high by nine metres wide. That's the size of the new Doom billboard up in Braamfontein, Johannesburg.

Issued by TBWA 14 Nov 2012 10:00

Utilising social media in your beauty brand's marketing strategy - Digital Fire
Utilising social media in your beauty brand's marketing strategy

Social media is by now considered to be an integral aspect of any brand's online marketing mix, and while social media can be used to boost any brand's profile there are certain brands that excel at the social networking game.

Issued by Digital Fire 14 Nov 2012 09:57

Digital Marketing Institute partners with Vega School
Digital Marketing Institute partners with Vega School

The Irish-based Digital Marketing Institute announced a new partnership with Vega School of Brand Leadership to train over 3000 students in digital marketing in South Africa next year. The Institute forecasts that the South African market will generate revenues in excess of €3 million for the company by 2015.

14 Nov 2012 09:42

Youth flashmob creates awareness
Youth flashmob creates awareness

Life Talk, an NGO focused on creating awareness about life's challenges, staged a surprise flashmob of around 100 youth from various communities around Cape Town that entertained the crowd at the Flagpole Terrace with five minutes of choreographed dance and music. (video)

14 Nov 2012 09:29

Yellowwood helps take the Rand Show to the next level - The 2014 Rand Show
Yellowwood helps take the Rand Show to the next level

Expo Centre Johannesburg and Dogan Exhibition & Events have brought in brand consultancy, Yellowwood, to help strategise the next step in their ongoing quest to rebuild South Africa's oldest exhibition brand - the Rand Show.

Issued by The 2014 Rand Show 14 Nov 2012 09:29

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