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BizTrends 2018

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Manufacturing Indaba 2018

New magazine targets people, innovation, entertainment

A new glossy magazine, targeting people, innovation and entertainment, has been launched by Lonaka Media, a new publishing company. The magazine, entitled PiE, puts people at the heart of the innovative digital era.
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The magazine looks at modern technology's impact on South African culture, lifestyle, travel, tourism and the entertainment landscape; targeting urban males and females. Contributors to the magazine are seasoned professionals who will provide expertise from their respective industries; with a focus on innovators in digital, education, health and other sectors.

Speaking during the launch held on late last month, PiE magazine publishing editor Thami Masemola said: "The magazine is one of the best-designed, best-looking publications on shelf today. It speaks to an audience that either controls or has access to medium-to-large budgets, both at work and at home. This is a market that is innovation-savvy and is tired of the usual mundane reading material currently out on the market.

"This is constantly looking for self-enriching local information with a global flavour. Our primary objective is to create a brand and media platform that will inform, communicate and entertain. It is a magazine that can be appreciated by the man-on-the-street and the sophisticated traveller, but without the 'geek-speak'."

Strong internal team

Lonaka Media MD, Len Kalane said the magazine brings innovative ideas to the market in relation to content, for both the on and offline communities.

"We're confident that this product will take off well within the highly competitive magazine industry. We have a strong internal team running the magazine. It comprises various industry contributors with an established reputation in the South African media industry and international players.

The November launch issue is now available nationally at Spar, Pick n Pay, CNA, forecourt outlets, Musica and Look & Listen at a price of R24.90.