African Prospects Indicator (APi) is the first ever report of its kind in the world. Released this week by Nielsen, APi is the culmination of 18 months of information collection and analysis into a ranking of sub-Saharan African countries...
By Danette Breitenbach 18 Sep 2015 09:22
What is it about the brand you picked off the shelf, signed vehicle finance for or the network you subscribe to that defined your choice? The experience. Your experience. Experiential Marketing lives in the space where decisions are made.
Issued by Mo-Tseleng 22 May 2013 09:34
In the latest drive to save Africans from the perils of life on the ever-dark continent, British charity Oxfam has launched the Big Bra Hunt campaign. No, they are not hunting down Blighty's biggest bras. Instead, Oxfam is calling on British women to donate their unwanted bras to charity - for the betterment of Africa.
By Khadija Patel 2 May 2012 13:37
NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
9 Nov 2011 09:36
NEW YORK, US: Consumer confidence fell in 25 out of 52 countries in Q4 2010 as hope for a global economic recovery evaporated at the end of last year, according to the latest edition of the Nielsen Global Consumer Confidence Index, which tracks consumer confidence, major concerns and spending intentions among online consumers.
27 Jan 2011 11:00