Mo-Tseleng

Experiential Marketing - the contagious idea

[Issued by Mo-Tseleng] What is it about the brand you picked off the shelf, signed vehicle finance for or the network you subscribe to that defined your choice? The experience. Your experience. Experiential Marketing lives in the space where decisions are made. 22 May 2013 09:34

Oxfam's bras without borders

[Khadija Patel] In the latest drive to save Africans from the perils of life on the ever-dark continent, British charity Oxfam has launched the Big Bra Hunt campaign. No, they are not hunting down Blighty's biggest bras. Instead, Oxfam is calling on British women to donate their unwanted bras to charity - for the betterment of Africa. 2 May 2012 13:37

Consumer Confidence Survey: Economy again top global concern

NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy. 9 Nov 2011 09:36

Unemployment, inflation worries hit consumer confidence

NEW YORK, US: Consumer confidence fell in 25 out of 52 countries in Q4 2010 as hope for a global economic recovery evaporated at the end of last year, according to the latest edition of the Nielsen Global Consumer Confidence Index, which tracks consumer confidence, major concerns and spending intentions among online consumers. 27 Jan 2011 11:00