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The Loeries and the media: not such happy fellows anymore

11 Oct 2010 10:091 commentsBizLike
The annual Loerie Awards has often been a source of controversy. This year was no different, with stories of a journalist being blacklisted, media partners protesting and news of ongoing battles between the awards committee and journalists abounding.
There's a lot that Andrew Human, CEO of the Loerie Awards, needs to be credited for, more especially reinventing the Loerie Awards and taking what was essentially a once-a-year "party until you fall over" event and transforming it into a year-long programme with multiple elements aimed at promoting creativity, brand communication and the broader advertising community... [But] where Human appears to have failed is in building strong and professional relationships with industry journalists.

To be more exact, the Loeries have had a fractured relationship with journalists and members of the media over many years, culminating this year in the alleged blacklisting of Bizcommunity's Manson. (Disclosure: Mandy de Waal and Herman Manson have a long-standing working relationship through the MarkLives and MandyLives blogs. De Waal also contributed to the now defunct Brand Magazine of which Manson was a founder.)

"Over the past 20 years the Loeries organisation has constantly caused trouble with the trade media that covers the media and marketing industry," says Chris Moerdyk, non-executive chairman of trade portal Bizcommunity. "It all stems from one thing and that is that somehow successive Loerie committees have believed the trade media should see themselves as publicists for the advertising industry, which of course they are not. That's absolutely at the root of the problem. It is not just the recent Loeries - it has been like that since Noah won a gold."

Read the full story at www.thedailymaverick.co.za.

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The Daily Maverick
The Daily Maverick is a unique blend of news, information, analysis and opinion delivered from a newsroom in Johannesburg, South Africa by the old Maverick editorial team of Branko Brkic, Kevin Bloom, Phillip de Wet and Ivo Vegter, as well as Stephen Grootes, Brooks Spector, Tim Cohen, Theresa Mallinson, Sipho Hlongwane and Mandy de Waal. First Thing is its morning newsletter which tells you what happened while you were sleeping, gives you a heads-up on what will happen during the rest of the day and gives you links to selected articles on the site, just in case you missed them. Follow The Daily Maverick on Twitter at @dailymaverick.
Go to: http://www.thedailymaverick.co.za
 
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About Mandy de Waal: @mandyldewaal

Mandy de Waal is a heavyweight writer and senior journalist who reports on technology, business, science, the media sector and whatever else she finds interesting. Back in journalism after spending time in the corridors of corporate greed, De Waal has written for City Press, Rapport, Noseweek, Brandchannel (New York) and other good titles. She now writes for Daily Maverick, iMaverick and Mail & Guardian because it's the smart thing to do. De Waal accepts interesting and challenging writing assignments.View profile and articles...
tee
journos suck.-
so does the loerie org. get over yourselves. grow up.
start seeing the good in what you both can do. Posted on 12 Oct 2010 13:12
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