No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.
By HKLM Exco Team 31 Jan 2013 12:33
LONDON, UK: Here are the nominations for the D&AD Awards. See this year's In Book winners and Nominations below. Yellow Pencil winners will be revealed on Wednesday 12 June at the Awards Ceremony.
22 Apr 2013 11:05
As Samsung's partner in their regional expansion plans, 34 developed Samsung Switch On - a consumer-facing communication platform for Samsung to launch new apps into the pan-African market, by asking consumers to tell them what they wanted most to switch on in their lives.
Issued by 34 6 Nov 2013 10:38
As part of the Brand Zimbabwe Series project to promote Zimbabwe tourism, enhance tourists' experiences and activate local brands, Nhume Marketing Communications has released a free Z-CARD pocket guide to Victoria Falls.
11 Sep 2013 08:32
Entries are now open for PromaxBDA Africa 2013 which recognises excellence in on-air promotion, branding and advertising. Compete for the coveted PROMAX Muse and BDA Isis and be recognised as the best in Africa.
22 Jul 2013 11:02
With the unveiling of its LED billboards in Namibia, Primedia Africa aims to change the outdoor advertising landscape within the country.
24 Jun 2013 10:53
CANNES, FRANCE: The Cannes Lions International Festival of Creativity is set to launch Lions Health next year, a new two-day independent festival and awards celebrating creative communications in healthcare, wellness and sustainability.
13 Jun 2013 16:13
Launch Factory Experiential, the producers of Healthline, have announced that the show has been awarded two more awards to increase the award tally to an unprecedented four awards.
Issued by Launch Factory 30 May 2013 22:54
What is it about the brand you picked off the shelf, signed vehicle finance for or the network you subscribe to that defined your choice? The experience. Your experience. Experiential Marketing lives in the space where decisions are made.
Issued by Mo-Tseleng 22 May 2013 09:34
When Tiger Brands went looking for a partner to assist them grow market share and create brand awareness in Mozambique, they found what they needed in experiential marketing specialists, Oomph! Africa.
Issued by Oomph! Africa 17 May 2013 11:13
Airtel Malawi has reportedly spent K1.1 million in the ongoing 'Yabooka SMS Promotion'. In the third draw, expected to reach a grand finale in October, a lucky subscriber will cart home a grand prize of K5 million.
By Gregory Gondwe: @Kalipochi 21 Aug 2012 12:33
Nashua Limited has won the award for Best Exhibition Stand - Large Category, at the Africa Print Expo recently held in Cape Town, South Africa. The award provides further validity of the company's recent decision to pour a substantial investment into leading its expansion into production printing.
11 Jul 2012 14:15
CANNES, FRANCE: The Cannes Lions International Festival of Creativity has held the first of four Awards Ceremonies to honour the winners of the Promo & Activation, PR and Direct Lions categories. Among the winners, South Africa was represented in the Direct category and also in the PR Lions category.
19 Jun 2012 11:16
Advertisers and public health officials may be able to access hidden wisdom in the brain to more effectively sell their products and promote health and safety, UCLA neuroscientists report in the what is reputed to be the first study to use brain data to predict how large populations will respond to advertisements.
By Stuart Wolpert 30 Apr 2012 08:08
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