Africa's biggest eSports festival aims to create jobs

Ten countries are expected to participate in the Electronic and Video Game Festival of Abidjan (FEJA), the biggest eSport and video gaming event in Africa...

13 Sep 2018

Using data to create iconic fashion to map cities

Three African fashion designers have created 12 extraordinary outfits from vast amounts of data extracted from the cities of Nairobi, Lagos and Johannesburg...

27 Aug 2018

Kenyan entrepreneurs create African-focused stock photo platform

Kenya-based AfricanStockPhoto is a stock photography marketplace. Sitati Kituyi co-founder and CTO, talks about his entrepreneurial journey...

2 Aug 2018

Influential Africans changing the narrative on Africa

The most influential people of African descent that are changing the conversation on Africa globally to that of an 'Africa Rising', have been named in Los Angeles...

3 Jul 2018

Implement GDPR or organisations risk losing business

For businesses around the world, including Africa, the implementation of the European Union's (EU) General Data Protection Regulation (GDPR) is particularly pertinent...

21 Jun 2018

AfCFTA could raise trade by 52%

Preparations for an Intra-African Trade Fair in Cairo in December 2018 are underway...

6 Jun 2018

VR and digital video storytelling as top marketing tools for 2018

Creative director and virtual reality expert Brendan Stein of Soapbox Films video production company explains how to make B2B video pop and why you need to get to the 'why' fast in your VR and video marketing, or else...

By Leigh Andrews 19 Apr 2018

Why and how to add ephemeral content to your marketing strategy

Temporary content and impermanence is the name of the game when it comes to social media for consumers in 2018. Here's why you're missing out if Snapchat, Periscope, Facebook Live and Instagram Stories aren't part of your brand's marketing strategy...

By Leigh Andrews 12 Apr 2018

Four fast ways to maximise in-store promotions

When economies are under pressure, brand owners must work hard to preserve their coveted customer loyalty and sales...

By Sandra Steenkamp 5 Feb 2018

In-store retail engagement - a simple yet significant medium

In-store face-to-face engagement with the consumer still forms a crucial role in both introducing new products, as well as directly influencing the shopper's purchasing decision at the final point-of-purchase.

Issued by Rocket Creative Design & Display 22 Jun 2017

Turning retail space into art space: Elevating the SA narrative at store level

Retroviral's Mike Sharman explains the new Russell Hobbs ‘Art of Living' campaign as a long-term win for Boardmans and a first in SA's luxury appliance category...

By Leigh Andrews 20 Jun 2017

Tips on how YouTube videos can drive consumers to purchase your product

Today's consumer need to stay informed about your product offering and what the benefits of purchasing those products are. You need to find consumers where they are and progressively this is the digital realm - online...

By Nicola Graves 24 Jun 2016

Killing two birds with one stone

In securing the Above the Line (ATL) business of a client in Africa, and a major local client, Switch has a launched itself squarely into the advertising space...

By Danette Breitenbach 2 Jul 2015

[SXSW Interactive 2014] SXSW highlights - Gary Vaynerchuk

Originally, Gary Vaynerchuk wasn't on the schedule for SXSW 2014, so when I saw that he was the keynote speaker on the first day, I made sure that this was one talk I didn't miss.

By Mark Schefermann 1 Apr 2014

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