According to ZenithOptimedia's new Advertising Expenditure Forecasts, global adspend will be boosted this year by the three 'semi-quadrennial' events...
9 Apr 2014 10:03
A brand manager's dream: Produce a TV advert showcasing the benefits of a product whilst bringing a tear to the consumer's eye and galvanising them to rush out to purchase it.
By Dina Saffer-Myers 18 Mar 2014 15:51
There are a number of specialists who all contribute to analysing and interpreting big data. We'd like to add a less obvious specialisation into the mix, namely animation and gaming.
By Glenn Gillis 7 Mar 2014 06:54
Investment interest has grown in Africa's frontier markets this year and the region is set to become a key battleground for the luxury goods industry.
By Zeenat Moorad 27 Dec 2013 10:57
Professional services firm, Deloitte was a title sponsor of the inaugural World Retail Congress Africa, held last month in Sandton. I spoke to Ilse du Toit, a manager within the Strategy & Innovation practice at Deloitte Consulting.
By Danette Breitenbach 17 Dec 2013 08:48
NEW YORK, US: If you aren't already doing video marketing of some sort, you should be thinking about it.
By Danny Groner 30 Jul 2013 05:38
KANSAS CITY, US / JOHANNESBURG, SA: David Sable, Global CEO of Y&R and Jon Cook, President and CEO of VML, and Jason Xenopoulos, CEO of NATIVE, have announced the launch of NATIVE VML, subject to regulatory approval.
26 Jun 2013 06:00
CANNES, FRANCE: The Cannes Lions International Festival of Creativity is set to launch Lions Health next year, a new two-day independent festival and awards celebrating creative communications in healthcare, wellness and sustainability.
13 Jun 2013 16:13
CANNES, FRANCE: Celebrating its 60th year, the Cannes Lions International Festival of Creativity is set to commemorate its anniversary with the launch of Game Changers; an exhibition and accompanying book that celebrate six decades of campaigns that have changed the landscape of the advertising industry forever.
30 May 2013 10:37
As a display specialist, Scan Display is renowned for its beautiful custom-designed and crafted exhibition stands. At this year's Markex Gauteng show, Scan plans to deliver its largest self-branded exhibition stand yet - with an 84m² foot print.
Issued by Scan Display 27 May 2013 09:46
LONDON, UK: Here are the nominations for the D&AD Awards. See this year's In Book winners and Nominations below. Yellow Pencil winners will be revealed on Wednesday 12 June at the Awards Ceremony.
22 Apr 2013 11:05
LONDON, UK: Heritage is the new baggage. The future belongs to Clean Slate Brands.
By David Mattin 22 Apr 2013 09:09
SEATTLE, US: Fred is the owner of a small design firm. His work has recently become recognised for using design thinking to build brands through social media.
By Ted Leonhardt 20 Apr 2013 12:35
SINGAPORE / JOHANNESBURG, SA: Mobile devices are more important to consumers than money, keys or food, yet marketers are yet to unlock the full potential of mobile.
17 Apr 2013 11:39
Receive free email newsletter
Tell a friend about us