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CMO Council: Chief marketer confidence at all-time high
CMO Council: Chief marketer confidence at all-time high

SAN JOSE, US: The global marketing economy is robust and picking up pace, according to the Chief Marketing Officer (CMO) Council's eighth 'State of Marketing' report, just released.

20 Aug 2014 06:20

New Levi's campaign inspired by consumers
New Levi's campaign inspired by consumers

Inspired by the millions of stories consumers tell about the things they do in their Levi's, the company has announced its new global brand campaign, 'Live in Levi's'... (video)

11 Aug 2014 07:51

Science of brain signals opens new era for advertising
Science of brain signals opens new era for advertising

PARIS, FRANCE: Companies in the near future will reportedly be able to test public reaction to advertisements, music and films before they are released by monitoring the brain signals of a select...

4 Aug 2014 08:27

Primedia moves into Namibia, first expansion outside SA
Primedia moves into Namibia, first expansion outside SA

The Primedia Lifestyle Group has been awarded marketing rights to its first African shopping centre, Maerua Mall, based in Namibia.

17 Jul 2014 11:23

Henry Buell
Redefining direct sales to reach Generation C

RIXEYVILLE, US: The direct sales industry has changed very little over the last few decades, incorporating new technologies as they have developed, rather than evolving their business practices to capitalise further on existing markets.

By Henry Buell 20 Jun 2014 14:53

Laine Barnard
The story of the African consumer

Trying to define the average African consumer is near impossible. Tastes and shopping habits are unique to each country, with differences found between regions and even cities within a country.

By Laine Barnard 3 Jun 2014 08:59

ZenithOptimedia releases its 'Global Adspend' forecasts
ZenithOptimedia releases its 'Global Adspend' forecasts

According to ZenithOptimedia's new Advertising Expenditure Forecasts, global adspend will be boosted this year by the three 'semi-quadrennial' events...

9 Apr 2014 10:03

Dina Saffer-Myers
Winning advertising creative - you get what you brief

A brand manager's dream: Produce a TV advert showcasing the benefits of a product whilst bringing a tear to the consumer's eye and galvanising them to rush out to purchase it.

By Dina Saffer-Myers 18 Mar 2014 15:51

Glenn Gillis
Using animation to make sense of big data

There are a number of specialists who all contribute to analysing and interpreting big data. We'd like to add a less obvious specialisation into the mix, namely animation and gaming.

By Glenn Gillis 7 Mar 2014 06:54

Luxury goods firms taking the battle to Africa
Luxury goods firms taking the battle to Africa

Investment interest has grown in Africa's frontier markets this year and the region is set to become a key battleground for the luxury goods industry.

By Zeenat Moorad 27 Dec 2013 10:57

Danette Breitenbach
'Beyond Retail' for Africa

Professional services firm, Deloitte was a title sponsor of the inaugural World Retail Congress Africa, held last month in Sandton. I spoke to Ilse du Toit, a manager within the Strategy & Innovation practice at Deloitte Consulting.

By Danette Breitenbach 17 Dec 2013 08:48

Danny Groner
How stock footage can enhance your video marketing

NEW YORK, US: If you aren't already doing video marketing of some sort, you should be thinking about it.

By Danny Groner 30 Jul 2013 05:38

VML expands global network to SA: Launches NATIVE VML
VML expands global network to SA: Launches NATIVE VML

KANSAS CITY, US / JOHANNESBURG, SA: David Sable, Global CEO of Y&R and Jon Cook, President and CEO of VML, and Jason Xenopoulos, CEO of NATIVE, have announced the launch of NATIVE VML, subject to regulatory approval.

26 Jun 2013 06:00

[Cannes Lions 2013] Cannes Lions introduces Lions Health
[Cannes Lions 2013] Cannes Lions introduces Lions Health

CANNES, FRANCE: The Cannes Lions International Festival of Creativity is set to launch Lions Health next year, a new two-day independent festival and awards celebrating creative communications in healthcare, wellness and sustainability.

13 Jun 2013 16:13

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