USSD, a South African-born marketing technology, has proved to be a "knockout" for marketers in Africa, especially for Boxer Superstores, SA's well-known grocery store servicing low to mid income shoppers, which created the Boxer Super Shopper Show...
Issued by Mobitainment 20 Nov 2014 11:03
SAN JOSE, US: The global marketing economy is robust and picking up pace, according to the Chief Marketing Officer (CMO) Council's eighth 'State of Marketing' report, just released...
20 Aug 2014 06:20
Inspired by the millions of stories consumers tell about the things they do in their Levi's, the company has announced its new global brand campaign, 'Live in Levi's'... (video)
11 Aug 2014 07:51
PARIS, FRANCE: Companies in the near future will reportedly be able to test public reaction to advertisements, music and films before they are released by monitoring the brain signals of a select...
4 Aug 2014 08:27
The Primedia Lifestyle Group has been awarded marketing rights to its first African shopping centre, Maerua Mall, based in Namibia.
17 Jul 2014 11:23
RIXEYVILLE, US: The direct sales industry has changed very little over the last few decades, incorporating new technologies as they have developed, rather than evolving their business practices to capitalise further on existing markets.
By Henry Buell 20 Jun 2014 14:53
According to ZenithOptimedia's new Advertising Expenditure Forecasts, global adspend will be boosted this year by the three 'semi-quadrennial' events...
9 Apr 2014 10:03
A brand manager's dream: Produce a TV advert showcasing the benefits of a product whilst bringing a tear to the consumer's eye and galvanising them to rush out to purchase it.
By Dina Saffer-Myers 18 Mar 2014 15:51