With more and more brands ushering towards unique email marketing strategies, building a strong customer base is more important than ever before. The urge can only be satisfied with more personalised email marketing efforts...
By Prashant Sengar 29 Sep 2015 10:25
Originally, Gary Vaynerchuk wasn't on the schedule for SXSW 2014, so when I saw that he was the keynote speaker on the first day, I made sure that this was one talk I didn't miss.
By Mark Schefermann 1 Apr 2014 09:40
CANNES, FRANCE: Cinemark, the local SA representatives of Cannes Lions and its affiliates, with their passion for both great film and advertising, bring you the latest information from the world's premier advertising festivals.
15 Jan 2014 11:21
CANNES, FRANCE: Lions Health, the new bespoke Festival and Awards celebrating creativity in healthcare marketing and communications, has opened for entries.
9 Jan 2014 11:38
Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
By Staff Reporter 21 Sep 2013 14:25
CANNES, FRANCE: Celebrating its 60th year, the Cannes Lions International Festival of Creativity is set to commemorate its anniversary with the launch of Game Changers; an exhibition and accompanying book that celebrate six decades of campaigns that have changed the landscape of the advertising industry forever.
30 May 2013 10:37
Loerie entries are now open, and those that get their work in by 15 April 2013; get 10% off their entry fee. The final deadline for entries is 31 May and agencies or marketers throughout Africa and the Middle East can enter their work.
4 Apr 2013 10:04
After six years of research into why businesses succeed or fail in China, Emily Chong, the acting vice president of design and marketing for Frog innovation specialists, tackles the subject of survival strategies for brands in China. The parallels and differences in marketing to South Africans were startling.
By Keenan Harduth 13 Mar 2013 10:28
The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
By Obaika Consulting Team 31 Jan 2013 13:20