International speaker for direct marketing event

Arcadia Home Shopping, in conjuction with the South African Post Office, is hosting a direct marketing one-day seminar at the Table Bay Hotel, Cape Town, on 7 March 2007. The keynote speaker is Andy Owen, an international copywriter and keynote speaker at international direct marketing conferences,...

13 Feb 2007

Special general meeting for Direct Marketing Association

The Direct Marketing Association is holding a special general meeting at the FNB Learning Centre, Johannesburg, on 16 November 2006 instead of an AGM, as it is unable to present audited financial statements (financial year end is February 2007). RSVP before 10 November at...

30 Oct 2006

'Direct mail offers best ROI' - survey

A survey of market professionals conducted by Advertising Age has revealed that direct mail was the most favoured strategy to increase ROI, while the Internet came in second. A majority of respondents said current ROI measurement tools are inadequate, and 33% of CEOs surveyed said proving ROI should...

29 Oct 2003

US DMA releases new viral marketing guidelines

The American Direct Marketing Association has released new rules for online referral, or viral marketing. The new guidelines call on viral marketers to disclose or make available the referring consumer's identity at no cost. Marketers must also inform referring consumers of the intended use of the...

26 Oct 2003

US 'do not call' list banned by judge

Since late June, consumers in the United States have registered more than 50 million phone numbers on the Federal Trade Commission's anti-telemarketing list, www.Donotcall.gov. The American Teleservices Association has taken the FTC to court because such a list would effectively cripple the...

28 Sep 2003

Special MFSA offer on USA conference

The Marketing Federation of SA (MFSA) has negotiated huge discounts on attendance at the leading direct and relationship marketing Conference in the United States, taking place 11-15 October in Orlando, Florida. Whereas the normal conference price is $1795, the MFSA has negotiated an SA rate of ONLY...

18 Sep 2003

Assegais get major sponsor

MTN has come on board as the main sponsor of the Assegai awards for Direct Marketing. The number of entries this year is up by just over 50% on last year, from 220 to a record 336. A booking form for the banquet taking place at Vodaworld on 3 September is availabe on the Assegai website,...

30 Jul 2003

Promotional opportunity

The Public Servants Association, which publishes an A4 full colour bi-monthly newsletter to 180 000 fixed addresses, is looking for companies interested in doing free product marketing through this medium by means of sample inserts, discount vouchers, give-away hampers, competition sponsorships,...

19 Jun 2003

Assegai deadline extended

Owing to a late flurry of entries, the entry deadline for this year's Assegai Awards has been extended from 23 May to 13 June. The Assegais Committee emphasises that there will be no further extensions. The Committee, headed by Nici Stathacopoulos, has also re-iterated its call for judges,...

21 May 2003

Assegai deadline looms

Over the years, the country's leading brands have produced exceptional campaigns in all spheres of direct response marketing. Will your brand pull its weight this year at the Assegai Awards? Here's your chance to share your success story with us and get the recognition you deserve. Final deadline...

7 May 2003

IAB's new rules for email rentals

The non-profit Interactive Advertising Bureau (IAB) has put out a list of rules for email list sellers. Sellers have to be able to prove where a name came from, and can never rent out a name without permission. Sellers also won't be able to over deliver anymore - a common practice to make up for a %...

19 Dec 2002

DMA / MFSA relocation details

On the 23rd of October 2002 the DMA Head Office will be relocating to the new offices of the Marketing Federation of Southern Africa: 2 Hermatige Terrace, Richmond, Johannesburg. Tel: (011) 482-1419; Fax: (011) 726-3679.

22 Oct 2002

Save on trip to US DMA Conference

If you're thinking of attending the United States DMA's Annual Conference in San Francisco from 19 to 23 October, the South African DMA has negotiated a special $1100 discount if you book and pay before 5 October. The Marketing Conference and Exhibition is one of the largest in the world,...

16 Sep 2002

Cannes to keep Lions Direct

Cannes organisers say that the launch of Lions Direct at this year's festival was so succesful, and the feedback from attendees and the Direct Marketing industry was so positive, that the event is to be included again next year in the 50th anniversary of the festival.

17 Jul 2002

Kalahari.net to use Cognos to analyse customers

Comparex Africa is to implement a business intelligence solution to analyse customer information for Kalahari.net, SA's largest online e-tail company. Use will be made of two Cognos products: PowerPlay, a multidimensional analysis tool, and Impromptu, which determines customers' buying patterns -...

1 Jul 2002

Assegai entries almost double

The Assegai Awards has had almost 100% more entries this year than last year. Entries closed on the 29th, the first round of filter judging took place on the weekend and the Assegai Awards Banquet will be held on the 8th of August 2002, at Vodaworld in Midrand. Click here for more info....

3 Jun 2002

DMA reacts positively to postal tariffs

A Direct Marketing Association member survey has indicated that the industry has reacted positively to the revised postal tariffs and discount structures which were implemented after extended negotiations between the DMA and Post Office.

13 May 2002

Assegai deadline extended

The final deadline for entry into the Assegai Awards has been extended to 29 May 2002. The Award banquet is to be held at Vodaworld in Midrand on 8 August. For more information on entering the contest or booking your place at the banquet, visit www.assegai.co.za....

13 May 2002

Last call for Assegai

Entries for this year's Assegai Awards - accolades specially developed by the Direct Marketing Association to reward and recognise results-focused marketing and advertising - close at midnight on the 15th of May 2002. Visit www.assegai.co.za for entry forms. Bookings for the evening banquet, to be...

6 May 2002

SABC announced agency shortlist for pitch

These agencies have been shortlisted to take part in the pitch for the SABC account worth an estimated R80 million. Agencies: TBWA Hunt Lascaris, Herdbuoys McCann Erickson, Saatchi & Saatchi, Net#work BBDO and The Agency Media: The Media Shop, OMD Media Direction and CIA Nota Bene Public...

25 Jan 2002

DMA/AIM conference

The DMA and AIM will host the 2002 net.marketing conference & exhibition, to be held May 6-9 in New York. It is set to be the most comprehensive and intensive show in the interactive marketing world. For speaking or sponsorship opportunities, please contact Adrienne Gaboury at 212-790-1407 or...

6 Dec 2001

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