[2011 trends] Ever-changing ad industry, constantly developing trends

[Adene van der Walt] So what we can expect to see in 2011? The industry is always changing and new trends are constantly developing and therefore it is crucial to keep the following top of mind. 18 Jan 2011 15:13

2011 Maputo International Ad Festival set for May

The sixth Maputo International Advertising Festival will take place from 25-27 May 2011, AMEP - the Mozambican Marketing, Advertising and Public Relations Association announced yesterday. The festival recognises advertising agencies, producers and communications companies worldwide especially from Africa and the Indian Ocean regions. 23 Feb 2011 07:22

[2011 trends] It's a Wild. Wired. Wellthy. World!

[Gisele Wertheim Aymes] The recent global recession has changed our world forever. In a new digital age, characterised by oversupply and too many product types in almost every market, the challenge for companies will be to locate and capture pools of high-profit demand and be able to move with speed and flexibility to take advantage of them. Here are 11 trends for 2011. 18 Jan 2011 14:17

Four Loerie Grands Prix this year

Four Grands Prix were handed out this past weekend at the 32nd annual The Loerie Awards, held for the second time at Good Hope Centre in Cape Town: King James once again in TV & Cinema Commercials for Allan Gray's 'Legend'; the VWV Group in Experiential: Live Events for the 2010 FIFA World Cup closing ceremony; Boogerman+ Partners Architects in Architecture & Interior Design for Soccer City aka FNB Stadium aka National Stadium; and Grid Worldwide Branding and Tonic Design in Design Mixed-Media Campaign for the Comair/British Airways SLOW Lounge. 4 Oct 2010 10:41

Global mobile user survey released

[Dr KF Lai] SINGAPORE: Despite mobile device functionality becoming ever more sophisticated, research, released this week by mobile media company BuzzCity, shows that mobiles are actually sustaining, not replacing, consumer demand for PCs. 16 Feb 2011 08:31

Loeries Travelling Expo opens in Cape Town

The Loerie Awards Travelling Exhibition will open at CityVarsity in Cape Town on 14 February 2011. The exhibition, sponsored by Adobe, showcases winning work from The 32nd Annual Loerie Awards (2010) in a gallery format. It will stop at educational institutions, expos, museums and public spaces in South Africa, Botswana and Namibia. 2 Feb 2011 10:18

ADC announces 90th Annual Awards Advertising, ADC Hybrid juries

NEW YORK, US: The Art Directors Club (www.adcglobal.org) has announced the full Advertising jury of leading creatives and educators for the ADC 90th Annual Awards, which is open for entries at www.adcawards.org. The jury includes Ivan Johnson, executive creative director, Network BBDO, Cape Town. 24 Jan 2011 10:05

First jury presidents announced for Dubai Lynx 2011

DUBAI, UAE: The first three of four jury presidents for the Dubai International Advertising Festival, the leading creative advertising and communication awards for the Middle East and North Africa, have been announced. 22 Nov 2010 09:31

The potential and pitfalls of linking products to celebrities

Linking a product to a celebrity or TV show can work well, but can be problematic if the popularity of the celebrity or show falters – or in the case of some celebrities, goes from hero to zero. And that applies in Africa as much as it does anywhere else – in this case, the UK. 19 Oct 2007 08:16

AFCON 2012: Samsung launch interactive, online events

Samsung Electronics, the long-time supporter of African football, is rallying fans across the continent to show their passion for the game by launching a series of interactive live and online events for fans to gather and share the excitement of the Orange Africa Cup of Nations 2012, taking place in Gabon-Equatorial Guinea. 31 Jan 2012 14:25

2012 Tabbie Awards open for nominations

CLEVELAND, US: The 2012 Tabbies call for entries is now available at the TABPI website (www.tabpi.org), allowing all B2B magazine editors, publishers and art directors the opportunity to have their best work judged by their peers. Tabbies' partners include South Africa's SAFREA, and MPASA. [video] 26 Jan 2012 11:40

Bizcommunity

Bizcommunity launches new dedicated sectors, newsletters

Bizcommunity.com - South Africa's largest online B2B publisher - is set to grow even more with the introduction of 16 new content channels, with weekly newsletters, as from yesterday Tuesday, 20 September 2011. 20 Sep 2011 15:45

Ten digital insights for marketers

BEIJING, CHINA: The World Federation of Advertisers (WFA) and Firefly Millward Brown have identified 10 insights that advertisers need to take into account when using digital media to communicate. 13 Apr 2011 09:15