A brand manager's dream: Produce a TV advert showcasing the benefits of a product whilst bringing a tear to the consumer's eye and galvanising them to rush out to purchase it.
By Dina Saffer-Myers 18 Mar 2014 15:51
The world is going gaga over culture, design and art from Africa, but back here on the continent we're innovating exciting solutions to uniquely African challenges. Here are my thoughts on the four biggest trends related to Africa...
By Oresti Patricios 20 Jan 2014 07:06
Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
By Staff Reporter 21 Sep 2013 14:25
The Designer and Agent Showcase Africa (DnA Africa) opened yesterday at Zen in Maboneng Precinct in Johannesburg. The show promotes emerging and established African fashion designers and their brands and hopes to connect them to local and international fashion buyers, giving them a stepping-stone to the retail industry.
1 Aug 2013 09:40
Nowadays, building and selling premium WordPress themes has become a very lucrative venture for many developers. Here are some things you need to consider if you want to make money through creating premium WordPress themes.
By Zubin Kutar 30 Jul 2013 08:34
With the unveiling of its LED billboards in Namibia, Primedia Africa aims to change the outdoor advertising landscape within the country.
24 Jun 2013 10:53
CANNES, FRANCE: The Cannes Lions International Festival of Creativity is set to launch Lions Health next year, a new two-day independent festival and awards celebrating creative communications in healthcare, wellness and sustainability.
13 Jun 2013 16:13
CANNES, FRANCE: Celebrating its 60th year, the Cannes Lions International Festival of Creativity is set to commemorate its anniversary with the launch of Game Changers; an exhibition and accompanying book that celebrate six decades of campaigns that have changed the landscape of the advertising industry forever.
30 May 2013 10:37