A brand manager's dream: Produce a TV advert showcasing the benefits of a product whilst bringing a tear to the consumer's eye and galvanising them to rush out to purchase it.
By Dina Saffer-Myers 18 Mar 2014 15:51
CLEVELAND, US: The 2014 Tabbies Call for Entries is now available at the TABPI website, allowing all b2b editors, publishers and art directors the opportunity to have their best work judged by their peers.
11 Mar 2014 06:26
There are a number of specialists who all contribute to analysing and interpreting big data. We'd like to add a less obvious specialisation into the mix, namely animation and gaming.
By Glenn Gillis 7 Mar 2014 06:54
The world is going gaga over culture, design and art from Africa, but back here on the continent we're innovating exciting solutions to uniquely African challenges. Here are my thoughts on the four biggest trends related to Africa...
By Oresti Patricios 20 Jan 2014 07:06
CLEVELAND, US: The 2014 Tabbies Call for Entries is now available at the TABPI website.
17 Jan 2014 06:47
Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
By Staff Reporter 21 Sep 2013 14:25
Y&R is committed to having 20 agencies on the African continent by 2015. Leading the charge to achieve this is Yossi Schwartz, chairman of Y&R South Africa.
By Danette Breitenbach 5 Sep 2013 05:42
The Designer and Agent Showcase Africa (DnA Africa) opened yesterday at Zen in Maboneng Precinct in Johannesburg. The show promotes emerging and established African fashion designers and their brands and hopes to connect them to local and international fashion buyers, giving them a stepping-stone to the retail industry.
1 Aug 2013 09:40
Nowadays, building and selling premium WordPress themes has become a very lucrative venture for many developers. Here are some things you need to consider if you want to make money through creating premium WordPress themes.
By Zubin Kutar 30 Jul 2013 08:34
Diageo chief marketing officer, Andy Fennell has unveiled a competition to find the most talented filmmaker in Africa who will produce the next local TV commercial for Guinness.
By Grace Kerengo 10 Jul 2013 14:03
With the unveiling of its LED billboards in Namibia, Primedia Africa aims to change the outdoor advertising landscape within the country.
24 Jun 2013 10:53
LOS ANGELES, US: This post highlights some aspects of parallax scrolling* that you need to keep in mind if you want to use the effect on your site or your client's.
By Kenneth von Rauch 19 Jun 2013 10:14
CANNES, FRANCE: The Cannes Lions International Festival of Creativity is set to launch Lions Health next year, a new two-day independent festival and awards celebrating creative communications in healthcare, wellness and sustainability.
13 Jun 2013 16:13
CANNES, FRANCE: Celebrating its 60th year, the Cannes Lions International Festival of Creativity is set to commemorate its anniversary with the launch of Game Changers; an exhibition and accompanying book that celebrate six decades of campaigns that have changed the landscape of the advertising industry forever.
30 May 2013 10:37
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