NEW YORK, US: Global consumer confidence increased one index point last quarter to 89, while Europe led confidence declines in 24 of the region's 27 measured markets, according to fourth quarter 2011 global consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy.
8 Feb 2012 12:14
[Thomas Oosthuizen] Growth is hardly the challenge Facebook faces. The challenge for the monetarisation of Facebook is not how many people it reaches - it is a huge medium by any standards - but how it extracts revenue from its core business: connecting people in an objective, friendly, social, non-threatening and non-commercial environment.
7 Feb 2012 10:40
The Standard Bank Group has for the second consecutive year ranked the most valuable banking brand in Africa, according to the 2012 global Top 500 Banking Brands report compiled by Brand Finance Banking.
6 Feb 2012 09:57
[John Boe] Essentially a sales manager's primary responsibility is to recruit, train and motivate his or her sales force to achieve peak performance. Of these three vitally important tasks, recruiting is the least understood and by far the most challenging.
6 Feb 2012 09:48
Airtel Uganda yesterday launched its mobile money platform named
Airtel Money. The service provides consumers with convenient access to affordable and innovative financial services through their mobile phones.
1 Feb 2012 10:11
In the Federal High Court of Nigeria, the honorable Justice Shuaib, handed down judgment in the matter between Econet Wireless Ltd (EWL) vs. Bharti Airtel Nigeria Limited. Bharti Airtel has since issued a statement to the media.
30 Jan 2012 13:39[John Boe] Several years ago, I read a fascinating article about a body language experiment that was conducted by a group of marketing students attending a major university. The experiment was designed to measure the impact, if any, of non-verbal communications on the learning process. They gathered a group of 100 student volunteers who agreed to participate in the experiment.
30 Jan 2012 09:23 
[Lana Hindmarch] In 2012, businesses will take a more aggressive approach to transforming their marketing efforts and reducing their cost per lead, by focusing more on permission-based,
inbound marketing programmes that allow customers to find
them.
27 Jan 2012 13:01
Tullow Oil plc, an independent oil company in Africa, has launched a new business initiative aimed at attracting and facilitating further investment in the continent.
25 Jan 2012 12:01
[Travis Spence] A critical juncture in brand marketing has arrived. It is led by the internet and the technology changes this brings, along with consumers - who, as we all know, have changed forever. The brand now needs not only to represent its product but the people behind the product and why they do what they do for that product's success.
24 Jan 2012 12:26[Anna McGovern] More people in Africa's poorest countries have mobile phones than have bank accounts. That reality is spurring mobile service companies to explore how they can capture a share of the potential banking market by enabling migrants from these countries to transfer funds back home to their families.
24 Jan 2012 11:28 
Business news from Gabon scores an opening goal on CNBC Africa with the official opening of the channel's live satellite bureau in Libreville, West Africa, the same week which sees the 2012 Africa Cup of Nations kick off.
24 Jan 2012 10:11
[Vanessa Clark] Never before have people had such a love affair with a communications medium as they have with their mobile phones. Now, marketers aren't communicating with consumers via an impersonal one-way device; rather, they are communicating with them through a device people happily carry around 24/7. Here are my top 12 trends for the mobile world in 2012.
23 Jan 2012 14:53
Angola
Botswana
Malawi
Mozambique
Namibia
South Africa
Zimbabwe
Cote D'Ivoire
Ghana
Nigeria
Kenya
Uganda
Tanzania
Mauritius
Seychelles
Algeria
Egypt
Morocco
Zambia
