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Episode 132: Digicape launches iBeacon technology in South Africa.

Date: 22 May 2015
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Back to their roots

Family is what the youth cannot live without. This is one of the key findings of the Sunday Times Generation Next Study. This was in response to the question about what things respondents cannot live without...

By Danette Breitenbach 14 May 2015 08:38

@Marketing4Youth #Africa

Brands should have a bad case of FOMO* when it comes to marketing to the youth in Africa, because if you engage with the youth market now, you could potentially have a customer for life...

By Charles Foster and Ilse Dinner, Issued by Millward Brown 8 May 2015 10:47

Is South Africa differentiating itself from Africa for the wrong reasons?

Why is it that South Africans have adopted a culture of expecting handouts? Contrary to common belief, handouts are not an inherent African ethos...

By Antoinette Pombo 11 Mar 2015 07:19

Richest youth entrepreneurship prize opens for entries

African Leadership Academy's Centre for Entrepreneurial Leadership, which was established through a multi-year partnership with The MasterCard Foundation, has opened entries for this year's Anzisha Prize...

20 Feb 2015 09:00

Engaging with connected consumers - Part 2

It took 14 years to sell 40 million laptops, but only four years to sell 40 million tablets...

By Danette Breitenbach 12 Feb 2015 05:34

How to react when making market research mistakes

WASHINGTON DC, US: In each stage of the market research process, there are common mistakes that can be made. So how should you handle them?

By Caitlin Stewart, courtesy Ashlan Bonnell 9 Jan 2015 14:20

Five struggles of a market researcher

WASHINGTON DC, US: The process of conducting market research isn't always easy, nor is the job of a market researcher. Here are five factors you should consider when gatthering data...

By Caitlin Stewart, courtesy Ashlan Bonnell 31 Dec 2014 06:40

Access Bank appeals to youth through AccelerateTV platform

In an aim to target Nigeria's youth, Access Bank Plc has launched AccelerateTV, a social interaction platform which delivers creative content...

20 Nov 2014 14:49

SA schools get opportunity to enter Dubai Lynx International Festival of Creativity 2015

Schools in the Middle East have an opportunity to enter the Dubai Lynx International Festival of Creativity 2015 through the FP7 School Print Competition. Entries close on 11 December 2014...

18 Nov 2014 10:38

TBWA\Africa conference to focus on scope for sustained business expansion

In a quest for continued strong growth, Zimbabwean communication businesses aligned with the Africa network of the global TBWA\ advertising group are about to plug into the latest creative trends...

18 Oct 2014 09:49

Loeries Creative Week kicks off with Adams & Adams Student Portfolio Day

The Loeries Adams & Adams Student Portfolio Day is integrated with the Loeries expo and registration at the Cape Town City Hall on 20 September 2014...

2 Sep 2014 10:22

[Biz Takeouts Lineup] 102: Why Millenials matter & agency focus with Utopian Advertising

Tune in to the Biz Takeouts Marketing & Media radio show tomorrow from 9am-10am. We take a look at recent Generation Y research by Cosmopolitan, why Millenials matter, and we chat to Utopian Advertising in our agency focus slot...

20 Aug 2014 11:16

CMO Council: Chief marketer confidence at all-time high

SAN JOSE, US: The global marketing economy is robust and picking up pace, according to the Chief Marketing Officer (CMO) Council's eighth 'State of Marketing' report, just released...

20 Aug 2014 06:20

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