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$12m initiative launched to boost Gambia entrepreneurship, jobs

Projects to support entrepreneurship and job creation in the Gambia over the next four years, have been launched…

By Gabriella Mulligan 15 Feb 2017

Who is winning in Africa, and is Africa winning?

Africa Forum 2017 will see the launch of the much anticipated African Market Research Association (AMRA) and will set the African agenda for market research, including social research, opinion polling and data analytics...

Issued by African Market Research Association 8 Feb 2017

UNIDO creates more than 6,000 youth jobs in Tunisia

Currently, in the governorates of Central, Southern and Northern Tunisia, around 40% of young graduates are unable to find work…

30 Jan 2017

Millennial marketing in 2017 – from one

Advertising is fun, we all love it and we love watching those classic South African humour based television or radio adverts. But how often do we get one of those? Wimpy and their “Talk Foreign” or Klipdrift with “Met Eish”...

By Murray Robertson 19 Jan 2017

How to contribute to investing in Africa's youth

Call for Papers for AU ECHO 2017 with the theme, ‘Harnessing the Demographic Dividend through Investments in Youth'…

18 Jan 2017

Is traditional advertising really dead?

Brands could be focusing on the wrong goal post, says David Karega, a communication specialist at Hill+Knowlton Strategies in Kenya...

By David Karega 9 Dec 2016

Youth marketing in 2017 - five trends

In order to empower the South African youth, we need to provide them with the right information. However, in a society infiltrated with all sorts of messages, how can the right information cut through the noise...?

24 Nov 2016

First global marketplace for talent discovery launches in Africa

A new social video platform, indi.com and mobile app, has launched in Africa, offering brands a conduit to reach the continent's massive Millennial market...

18 Nov 2016

Open-publishing platform launches in East Africa

A digital publishing platform aimed at the youth has expanded into East Africa to amplify the voice of the millennial generation...

8 Nov 2016

Three essential tips you don't get from a marketing degree

Market conditions are becoming ever more challenging for youth marketers. The economy is straining under political pressure, technology has enabled one of the most powerful youth generations in history...

By Antoinette Pombo 31 Oct 2016

Ringier partners with Kenyan entertainment brand Ghafla

In partnership with Ringier, Ghafla will become a regional publisher aimed at providing content targeting the wider East African market...

19 Oct 2016

The modern marketing paradox

The youth are exposed to around 3000 ads per day and only a fraction of those come anywhere close to being noticed. It's no wonder then that brand managers are trying everything to get their brands to stand out...

By Antoinette Pombo 12 Oct 2016

Five tips to win the youth over for brand managers

If you're over the age of 25, you'll be able to reminisce how easy it must have been to be the brand manager for Citi Golf. That's because every adolescent who passed their driver's licence drove a Citi Golf...

By Antoinette Pombo 5 Oct 2016

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