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Millennial marketing in 2017 – from one

Advertising is fun, we all love it and we love watching those classic South African humour based television or radio adverts. But how often do we get one of those? Wimpy and their “Talk Foreign” or Klipdrift with “Met Eish”...

By Murray Robertson 3 days ago

Is traditional advertising really dead?

Brands could be focusing on the wrong goal post, says David Karega, a communication specialist at Hill+Knowlton Strategies in Kenya...

By David Karega 9 Dec 2016

Youth marketing in 2017 - five trends

In order to empower the South African youth, we need to provide them with the right information. However, in a society infiltrated with all sorts of messages, how can the right information cut through the noise...?

24 Nov 2016

First global marketplace for talent discovery launches in Africa

A new social video platform, indi.com and mobile app, has launched in Africa, offering brands a conduit to reach the continent's massive Millennial market...

18 Nov 2016

Open-publishing platform launches in East Africa

A digital publishing platform aimed at the youth has expanded into East Africa to amplify the voice of the millennial generation...

8 Nov 2016

Three essential tips you don't get from a marketing degree

Market conditions are becoming ever more challenging for youth marketers. The economy is straining under political pressure, technology has enabled one of the most powerful youth generations in history...

By Antoinette Pombo 31 Oct 2016

Ringier partners with Kenyan entertainment brand Ghafla

In partnership with Ringier, Ghafla will become a regional publisher aimed at providing content targeting the wider East African market...

19 Oct 2016

The modern marketing paradox

The youth are exposed to around 3000 ads per day and only a fraction of those come anywhere close to being noticed. It's no wonder then that brand managers are trying everything to get their brands to stand out...

By Antoinette Pombo 12 Oct 2016

Five tips to win the youth over for brand managers

If you're over the age of 25, you'll be able to reminisce how easy it must have been to be the brand manager for Citi Golf. That's because every adolescent who passed their driver's licence drove a Citi Golf...

By Antoinette Pombo 5 Oct 2016

A millennial's take on rewarding his generation

If anyone has intimate knowledge about what millennials think about rewards programmes, it's millennial entrepreneur, founder and managing director of mobile rewards platform, TuYu, Ruan Geyser...

13 Sep 2016

The love affair between young Nigerians and disruptive mobile technology

Young Nigerians are mobile-first people - technology is inspiring young entrepreneurs to create businesses that could not have existed in the past...

By Magnus Nmonwu 30 Aug 2016

African leaders commit to empowering youth, women to transform Africa

African, Japanese and other leaders at the Sixth Tokyo International Conference on African Development (TICAD VI), in Nairobi, will empower youth and women to transform Africa...

30 Aug 2016

Finalists for Africa's leading youth entrepreneurship award

The Anzisha Prize applauds outstanding youth entrepreneurs between the ages of 15 and 22 for effecting change through innovative, people-centred solutions across Africa...

30 Aug 2016

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