YoungAfricaLive now live in Kenya

YoungAfricaLive, a mobile community that entertains and educates young people on topics of love, sexual health, gender and relationships affecting the youth, has launched in Kenya, adding to the mobile community portal's presence in East Africa which commenced when YoungAfricaLive launched in Tanzania in December 2011. 26 Jan 2012 15:30

[2012 trends] Anthropological trends in the digital space

[Marcela Ospina] When putting these trends together, I focused on socio-cultural changes that will transform our interaction with digital technologies, using the concepts of nature and culture to explain the role that we, and technology itself, play in closing the gap between these concepts. Here are 12 trends that describe how our relationship with the environment, politics and one another will shape the future use of digital devices and technologies. 13 Jan 2012 14:07

[2012 trends] Social media marketing and the youth

[Bradley Maseko] The following is a breakdown of 12 social media marketing trends for 2012 with regards to how businesses will target the youth market. The emphasis for businesses/brands in 2012 will be to avoid becoming subject to the "Social Media Burnout Effect". 10 Jan 2012 14:23

South Africa's YoungGuns excel

NEW YORK, US: The organisers say that 2011 was YoungGuns biggest year since the event started out recognising young talent in 2000, and once again, in an international competition against the world's best, South Africa showed it has what it takes to compete successfully. 13 Dec 2011 13:54

Deck the halls with vinyl reindeer

[Paul Williams] It's silly season once again and I suddenly realised that there are few, if any, Christmas carols which those in the advertising and marketing industries can relate to. So, to all of you involved in this stressful yet wonderful industry and truly wanting to celebrate the joy of Christmas, I present an agency Christmas carol. 12 Dec 2011 09:49

Airtel Africa targets youth with music

Airtel Africa today launched a thematic television commercial for its year-end promotion, called 'Airtel Friendzy', which uses music as a tool to forge a strong bond between the brand and the youth. [video] 9 Dec 2011 09:01

Newspapers changing to attract younger readers

PARIS, FRANCE / DARMSTADT, GERMANY: While the conventional wisdom holds that newspapers and young people don't mix, newspaper companies and media associations from around the world are finding new ways to attract younger readers, using video, social media, research, education and a "total youth think" attitude. 8 Dec 2011 09:18

YoungAfricaLive launches in Tanzania

YoungAfricaLive, a mobile community that entertains and educates young people on topics of love, sexual health, gender and relationships affecting the youth, launched yesterday, 1 December 2011 in Tanzania. 2 Dec 2011 14:01

Brands to change marketing to under-12s on websites

BRUSSELS, BELGIUM: A group of major food brands[1] have committed to changing how they communicate to children under 12 on their company websites. The EU pledge group (www.eu-pledge.eu) committed in 2007 to only advertise "better for you" products or to move out of children's airtime altogether on TV, print and third party Internet advertising. 29 Nov 2011 08:07

2011 YoungGuns Award Party for SA?

NEW YORK, US: The awards party taking place in SA? Well, it could happen... The 2011 YoungGun of the Year organisers have announced that in 2011 the YoungGuns Award Party will be staged on the winner's home turf... 11 Nov 2011 06:45

Bizcommunity.com

The true story of Bizcommunity lies in the numbers

[Robin Parker] Since its inception a decade ago, Bizcommunity.com's subscriber base to its popular newsletters has grown to 241 000 subscriptions across Marketing & Media South Africa and Africa, Retail and Medical. Subscriptions to the new portals before the launch last week were already in the tens of thousands without any active marketing - the power of content. 26 Sep 2011 14:10

[Biz Takeouts Podcast] 16: Destination marketing and cultural awareness

Find out how to market a vibrant and diverse country such as India by listening to the Biz Takeouts podcast of last week's Bizcommunity/Chai FM Media & Marketing radio show, which airs every Wednesday 6pm-7pm on 101.9 FM in Johannesburg and via streaming audio. [twitterfall] 23 Sep 2011 11:13

[Biz Takeouts Lineup] 16: Destination marketing and cultural awareness

Biz Takeouts is going all Indian at 6pm-7pm tonight, Wednesday, 21 September 2011, by looking at various Indian stage shows and festivals and the growth of Indian airline Jet Airways. We will also discuss destination marketing and how to create cultural awareness. Tune in to the Bizcommunity/Chai FM Media & Marketing radio show on 101.9 FM in Johannesburg and via streaming audio. [twitterfall] 21 Sep 2011 14:30

Bizcommunity.com

Bizcommunity launches new dedicated sectors, newsletters

Bizcommunity.com - South Africa's largest online B2B publisher - is set to grow even more with the introduction of 16 new content channels, with weekly newsletters, as from last week Tuesday, 20 September 2011. 20 Sep 2011 15:45