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Customers still like personal interaction in a digital world

A new study from Verint and Opinium Research reveals that customer experience (CX) is considerably more nuanced than many businesses realise and they should focus on both traditional and digital interactions...

17 Apr 2017

How learning empathy can help build better community projects in Africa

Empathy is one of the most important skills any leader can have. A huge 2015 research project across 38 countries found that empathy makes leaders more effective and their businesses more successful...

By Keneilwe Munyai 12 Apr 2017

Customer Experience Africa Awards launched

The Customer Experience Africa Awards will celebrate industry leaders that promote the highest level of customer experience across Africa...

5 Apr 2017

The hard-learned lessons of personalised marketing

With the proliferation of smartphones and the growing amount of personal data available, a 'segment of one' marketing and sales approach is now rapidly becoming reality...

By John Beaumont and Melanie Bockemuehl 31 Mar 2017

A little less conversation, a little more action

Why an integrated data platform is the key to aligning marketing, sales and service...

By Michael Bornheim 24 Mar 2017

How to hack Pinterest to market your business

Marketing is a dense arena with many companies adopting the same stale approach. But, there is a new strategy you can implement focusing on the sleeping giant of the social media realm...

23 Mar 2017

Humans want human touch in customer journey, not bots

New UK research indicates that consumers value human interaction in the customer services process, with 87% reporting they tend to stay more loyal and increase their business with companies that offer a real person to talk to at the right stage of their customer journey...

20 Mar 2017

#SeamlessAfrica: A masterclass in millennial engagement and retention

Millennials are known to be tech-savvy, socially engaged, have zero tolerance for delays and are always on the go...

By Lauren Hartzenberg 17 Mar 2017

African Reputation Index defines corporate reputation

While 80% of people will not buy from a company with a damaged reputation, the good reputation of a company brings with it benefits such as allowing it to charge a premium for its products...

By Danette Breitenbach 16 Mar 2017

Eight startup marketing strategies that always work

Blogger and freelance writer for yen.com.gh Lisa Griffin discusses eight marketing strategies that always work for her.

By Lisa Griffin 17 Feb 2017

Customer centricity and collaboration for all

First came Marketing2020, then came Insights2020. In their latest industry shakeup, Kantar Vermeer has put the wheel in motion for the formation of a local South African CMO Council. Frank van den Driest, Kantar Vermeer's chief client officer, shares how this will strengthen the local marketing industry...

By Leigh Andrews 16 Feb 2017

Putting customers first

Business has always been built around the customer, and recent developments are forcing companies to examine their business processes...

By Wynand Smit 14 Feb 2017

How to create engaging customer experiences

Customer experience has become an emerging battleground for most organisations, as they seek ways to extract further value from customers…

13 Feb 2017

Right mix of emotions drives social media referrals

BBC StoryWorks has revealed a link between emotions and campaign metrics that can enhance the success of content-led marketing campaigns. The right mix of emotions drive social media referrals...

10 Feb 2017

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International

Cognifide reports on the Adobe US Summit 2017 in Vegas

In a dazzling splash of lights, big screens and booming sound, Adobe hosted over 12,000 attendees at their 2017 Summit in Las Vegas.

By Jay Smith 2 days ago

Alibaba backs decision to add video games to 'Asia Olympics'

BEIJING, China - Online retail giant Alibaba on Thursday batted down criticism over a decision to add e-sports to the lineup of the 2022 Asia Games in China, responding to scepticism about an event it will play a major role in promoting.

3 days ago

Clio Awards announce 2017 jury, includes Fran Luckin

Clio Awards have selected the jury for the 2017 awards but are still calling for more creative nominations.

3 days ago

The ‘New' category at LIA reshapes itself

Almost a decade ago, the London International Awards (LIAs) collaborated with Faris Yakob, author of Paid attention: Innovative advertising for a digital world, to conceptualise the New category to recognise work that sat outside traditional media definitions.

20 Apr 2017

F8 2017: Camera effects platform and more from day one

F8 2017, the annual Facebook event where developers and businesses come together to explore the future of technology was held in the McEnery Convention Center in San Jose, California on 18-19 Aprils 2017. More than 4 000 people attended the event and millions watched the keynote via Facebook Live.

20 Apr 2017

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