Many a retailer will sing to the tune of "The customer is always right", but not a lot actually live the phrase, much less invest any time or innovation in it. Luckily for you and I, this age of short-term vision is drawing to a close.
By Sindy Peters 5 Dec 2013 10:35
The retail and service industry across Africa is constantly under pressure to not only increase their customer base, while meeting profit targets, but to do so whilst satisfying its consumers' needs.
By Michael Fletcher 19 Nov 2013 08:39
The realisation that web users are looking for insight and education - not just product catalogues - is changing the nature of website copywriting.
By Daryn Smith 29 Oct 2013 08:41
At Truth, we are proud to have the opportunity to work on B2C (business to consumer) and B2B (business to business) CRM and loyalty strategies. We are often asked how to explain the differences, and what makes a loyalty programme work in the B2B environment.
By Karen De Lorenzo 14 Oct 2013 08:08
Brands around the world face a significant challenge in understanding new consumer behaviours and patterns of thinking, which are rendering many of the techniques marketers and advertisers relied on in the past obsolete.
By Diane Charton 13 Sep 2013 15:30
It is true that a good customer experience will lead to more business, or better "word-of-mouth marketing." Certainly, we all know that in the era of social media, a single negative customer interaction can lead to a public relations nightmare.
By Deon Scheepers 3 Jul 2013 12:26
Airtel Ghana has been recognised with two awards for its Customer Care and Mobile Broadband Services respectively. The awards, Best Customer Care and Best Mobile Broadband Service of the Year were handed to Airtel at the 3rd Ghana Telecoms Awards 2013 organised by Mobile World magazine at a ceremony in Accra, Ghana.
3 Jun 2013 12:20
If you are interested in finding out what people are saying about your services and products online, have you considered starting an online reputation management strategy? Online reputation management, better known as ORM, involves so much more than just checking for links online. It's about monitoring (listening) to your actual reputation on the web and how people feel about your services, products, and company.
By Anton Koekemoer 20 May 2013 11:35
The future of the country rests firmly in the hands of the entrepreneurs. Tabled as the flavour of the decade, entrepreneurs are fast becoming the base of the wealth pyramid and are the people who will give rise to the mega-companies of tomorrow.
By Felix Kessel 23 Apr 2013 05:39
Barely two weeks after launching a robust network campaign in demonstration of its extensive network coverage in Nigeria, industry regulator, the Nigerian Communications Commission (NCC) has scored Airtel high in key Quality of Service parameters, saying the leading telecoms operator has met all targets in Key Performance Indicator (KPI) Measurements carried out in December 2012.
22 Apr 2013 10:35
According to a report on The Next Web, Google Translate will be adding Somali, Zulu, Hausa, Yoruba and Igbo to its existing language options.
28 Aug 2013 12:23
Modern Ghana reports that mobile network, MTN, will be compensating its subscribers who were affected by network disruptions recently.
21 Aug 2013 12:03
No matter how excellent your brand is, misconduct and negative comments online can very quickly damage your digital reputation. You might not be able to delete what was said about you, and it is always a big mistake if you do, but there are steps that you can take to minimize the damage.
By Anton Koekemoer 15 Apr 2013 11:39
Although their transition to middle class status has been fairly rapid, African consumers have embraced new mobile technologies that keep them informed of the growing array of brands, products and services. These, however, are not always easily available to them.
4 Apr 2013 11:46
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