Inaugural UN World Data Forum to advance innovative solutions on better data for sustainable development...
7 Nov 2016
Intercontinental Hotels Group's 2017 Trends Report highlights the uncompromising nature of today's customer who expects brands to deliver experiences that satisfy contradictory needs...
9 hours ago
The world is in a silent revolution. Global consciousness is growing. Passion for mindless luxury is waning. Consumers are increasingly mindful of not only what their chosen product gives them, but how it makes them feel...
Claudia Roth 11 Jan 2017
The relentless marketing and advertising drives of the last century have landed us in the midst of a world of consumers driven by instant gratification - and to be fair, advertising is completely to blame...
Chemory Gunko 5 Jan 2017
The relationship brands have with their customers is set to undergo a technological revolution causing the number of human-to-human interactions to fall...
8 Dec 2016
Brands that fail to meet customers' high expectations may see their market share slide. Marketing is a multi-billion rand exercise in setting expectations...
JP Kloppers 8 Dec 2016
If 2016 taught us anything it is that it is essential to fully understand who your customers - or target audiences - are. The shock Brexit and USA election outcomes are both cases in point...
Julia Ahlfeldt 7 Dec 2016
A focus on distinct innovation and product development capabilities is paying off for some companies...
6 Dec 2016
Communication, time and resolution work in relationship with one another and can all be improved. If they're made more efficient, the customer service machine will be faster and smoother, ensuring that what needs to get done does, and that customers experience great service, boosting loyalty and more business...
Wynand Smit 8 Nov 2016
Verint Systems has published a report on a large-scale study of more than 24,000 consumers in 12 countries, including South Africa, that indicates that despite the rise in digital customer service channels and options..
28 Oct 2016
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