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Eight startup marketing strategies that always work

Blogger and freelance writer for yen.com.gh Lisa Griffin discusses eight marketing strategies that always work for her.

By Lisa Griffin 17 Feb 2017

Customer centricity and collaboration for all

First came Marketing2020, then came Insights2020. In their latest industry shakeup, Kantar Vermeer has put the wheel in motion for the formation of a local South African CMO Council. Frank van den Driest, Kantar Vermeer's chief client officer, shares how this will strengthen the local marketing industry...

By Leigh Andrews 16 Feb 2017

Putting customers first

Business has always been built around the customer, and recent developments are forcing companies to examine their business processes...

By Wynand Smit 14 Feb 2017

Right mix of emotions drives social media referrals

BBC StoryWorks has revealed a link between emotions and campaign metrics that can enhance the success of content-led marketing campaigns. The right mix of emotions drive social media referrals...

10 Feb 2017

How the Top 20 SaaS companies deal with angry Twitter users

Twitter is public, unfiltered, uncensored, and often an aggressive place. It can be harsh for software companies to combat the constant influx of negativity...

By Benjamin Brandall 9 Feb 2017

Forrester's predictions indicate CMOs at risk as consumers up experience needs

Forrester's 2017 predictions indicate US online adults want new and engaging digital experiences and will switch companies to find them, IoT will suffer compromise and over 30% of CMOs could be ousted...

8 Feb 2017

How to address the needs of the uncompromising customer

Intercontinental Hotels Group's 2017 Trends Report highlights the uncompromising nature of today's customer...

19 Jan 2017

#BizTrends2017: The shift from the experience economy to the transformation economy

The world is in a silent revolution. Global consciousness is growing. Passion for mindless luxury is waning. Consumers are increasingly mindful of not only what their chosen product gives them, but how it makes them feel...

By Claudia Roth 11 Jan 2017

So we've created a world of consumers... now what?

The relentless marketing and advertising drives of the last century have landed us in the midst of a world of consumers driven by instant gratification - and to be fair, advertising is completely to blame...

By Chemory Gunko 5 Jan 2017

Digitalisation: do or die

Doing business in the digital age will become more about enhancing the customer experience than the product or price...

By Deon van Heerden 22 Dec 2016

Five customer referral mistakes to avoid

One of the most effective ways of getting new customers is through referrals. Getting constant referrals from your clients and customers can increase brand awareness, create trust and boost your profits significantly...

By Charles Mburugu 8 Dec 2016

Virtual reality, chatbots will dominate CX by 2020

The relationship brands have with their customers is set to undergo a technological revolution causing the number of human-to-human interactions to fall...

8 Dec 2016

Social media sentiment shows why customer expectations matter

Brands that fail to meet customers' high expectations may see their market share slide. Marketing is a multi-billion rand exercise in setting expectations...

By JP Kloppers 8 Dec 2016

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