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Episode 192: Zero Negative Energy launch with Adidas.

Date: 20 Oct 2016
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How to improve your B2B customer experience

Customer experience is naturally at the forefront of any B2C company. The same focus is not, however, always seen in B2B companies, where marketers have little to no contact with influencing the buying decision...

By Jessica Woodruff 1 day ago

These customers ain't loyal... Or are they?

Can people buy from you consistently, but not out of loyalty? It is possible that you may be selling services and/or products, business is booming but the majority of the transactions take place grudgingly...

By Bogosi Motshegwa 12 Oct 2016

Consumer choice should extend to purchasing decision making

When last did you buy something the way your parents used to? We're talking of course, 'the traditional way' of buying goods and services...

By Thembi Mokoena 6 Oct 2016

eBucks rewards launches in Botswana

First National Bank launches its eBucks Rewards programme in Botswana...

20 Sep 2016

Your company doesn't need good content, it needs 10X content

Having watched the (recently concluded) series, "The Voice" (USA), on DStv I was struck by an undeniable truth...

By Brandon Faber 31 Aug 2016

Digitisation is not about building an app, it's about the customer's journey

The introduction of digital platforms, like Uber and Airbnb, have transformed competition and is forcing the conventional "pipeline" business to embrace three key shifts...

By Craig Terblanche 24 Aug 2016

Big Data is watching - embrace the benefits

Consumers are getting wise to brand activities and the collection of big data - but it's not as simple as they may assume...

By Wynand Smit 23 Aug 2016

#CEMAfrica: The value of CX in emerging markets

In the age of the customer, retailers and marketers need to pay attention to customers and CX like never before. Here's how to get it right...

By Leigh Andrews 17 Aug 2016

Five technologies that will change customer service by 2021

Rather than obsessing about driving efficiencies, savvy business leaders will look to emerging technologies to find new revenue streams and, more importantly, covert normally fickle customers into loyal supporters...

16 Aug 2016

[Biz Takeouts Podcast] 183: Evolution of CEM and the CEM Africa Summit

On the latest episode of Biz Takeouts Marketing and Media Radio show host Warren Harding spoke to Simon Cranswick and Mike Jones...

29 Jul 2016

[Biz Takeouts Lineup] 183: The CEM Africa Summit and NATIVE VML's trends report

Tune in to the Biz Takeouts Marketing & Media radio show on 28 July 2016, from 9-10am, as show host Warren Harding chats to Simon Cranswick and Mike Jones...

27 Jul 2016

Experts give insight in new report on the cultural connection to brand attraction

A new report from the Chief Marketing Officer (CMO) Council, Building Brands That Attract and Engage Fans, taps into expert opinion from PepsiCo, Visa, J&J, PetSmart, Cox Communications, Opus Bank...

26 Jul 2016

Creating great customer service to elevate business

Good customer service forms the basis of a successful business to consumer organisation, for though the customer is not always right, he or she has the power to make or break a company's reputation...

14 Jul 2016

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