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Episode 108: Fred Robertson - Entrepreneur of the Year

Date: 10 Oct 2014
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Episode 107: IMC Conference Johannesburg 2014

Date: 3 Oct 2014
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Episode 106: Spree partners with NEXT UK and Lauren Fleiser chats about Trutrepreneur

Date: 19 Sep 2014
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Mike Saunders
Authentic loyalty through brand utility

We are now in the age of the empowered consumer, and these customers are skeptical of traditional marketing tactics, all they see is a gimmick...

By Mike Saunders 29 Sep 2014 06:25

Julian Diaz
The 'three Hs' that will always fix a bad customer experience

We all make mistakes. It's what makes us human. It's how we learn. And as businesses, we implement technology and automate processes to try to minimise the likelihood of...

By Julian Diaz 18 Sep 2014 11:39

Joseph Neusu
Emotional branding - The love affair between consumers and brands

I recently carried out a survey of newspaper advertisements, and I was shocked to learn that the majority are solely based on unsentimental logic and product specifications...

By Joseph Neusu 29 Aug 2014 14:45

Craig Steyn
Are social media community managers for Facebook still relevant?

Since Facebook has implemented the changes to its algorithm feed limiting the organic reach available for pages, people, and more, businesses have been...

By Craig Steyn 4 Aug 2014 14:02

Interactive Intelligence advocates call centre association across Africa
Interactive Intelligence advocates call centre association across Africa

Christopher Bell, Interactive Intelligence's Channel Manager for Africa, has recently called for the creation of a call centre association for Nigeria and other African countries as a way of promoting...

22 Jul 2014 10:57

[Biz Takeouts Lineup] 98: Fast Company SA, The Lean Startup methodology and Brad Sugar
[Biz Takeouts Lineup] 98: Fast Company SA, The Lean Startup methodology and Brad Sugar

Tune in to the Biz Takeouts Marketing & Media radio show, Thursday, 17 July from 9am-10am as we chat to Brad Sugars, Daniel Marcus and Robbie Stammers. [twitterfall]

16 Jul 2014 10:03

Laine Barnard
You've clearly underestimated online reviews

For decades, consumers depended on marketers to help them decide whether a product was a good purchase or not. If the product delivered on the marketing message, the...

By Laine Barnard 3 Jul 2014 09:37

Joseph Neusu
How to handle negative feedback on social media

Negative feedback from customers has been part of the business landscape since time immemorial. What is just different now is the velocity and visibility of complaints as a result...

By Joseph Neusu 26 Jun 2014 14:00

Second annual global customer service survey: The findings
Second annual global customer service survey: The findings

INDIANAPOLIS, US: Research by global software provider Interactive Intelligence Inc reveal what customers look for in a great service experience.

10 Jun 2014 07:19

Jose Capelo
Big data and the consumer experience for business

EDINBURGH, SCOTLAND, UK: The concept of big data has brought a revolution in relations between companies and their customers.

By Jose Capelo 30 May 2014 08:39

[Biz Takeouts Podcast] 88: Understanding key consumer trends across the African continent
[Biz Takeouts Podcast] 88: Understanding key consumer trends across the African continent

Last week on the Biz Takeouts Marketing and Media Radio show we chatted to Terry Behan of VWV and Tony Koenderman about the AdReview Awards. [twitterfall]

12 May 2014 08:54

[Biz Takeouts Lineup] 88: Understanding key consumer trends across Africa
[Biz Takeouts Lineup] 88: Understanding key consumer trends across Africa

Tune in to the Biz Takeouts Marketing & Media radio show on Thursday, 8 May from 9am-10am as we chat to Terry Behan of VWV and Tony Koenderman about the AdReview Awards.[twitterfall]

6 May 2014 12:36

Why customer satisfaction surveys are important
Why customer satisfaction surveys are important

According to statistics, a satisfied consumer will share a good customer service experience with two to three people, while an unhappy customer will tell between eight and ten people, sometimes as many as twenty.

By Louise Robinson 2 May 2014 13:53

Consumer trends publication - Connect with the Continent
Consumer trends publication - Connect with the Continent

Terry Behan, MD of VWV Africa and the Middle East, has recently released a book, 'Connect with the Continent - Understanding key consumer trends across the African Continent right now', to help aspiring businesses build businesses and brands across the continent.

30 Apr 2014 09:19

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