Your online reputation is worth gold...

[Anton Koekemoer] If you are interested in finding out what people are saying about your services and products online, have you considered starting an online reputation management strategy? Online reputation management, better known as ORM, involves so much more than just checking for links online. It's about monitoring (listening) to your actual reputation on the web and how people feel about your services, products, and company. 20 May 2013 11:35

Why brands should behave more like entrepreneurs

[Felix Kessel] The future of the country rests firmly in the hands of the entrepreneurs. Tabled as the flavour of the decade, entrepreneurs are fast becoming the base of the wealth pyramid and are the people who will give rise to the mega-companies of tomorrow. 23 Apr 2013 05:39

NCC scores Airtel high in quality of service

Barely two weeks after launching a robust network campaign in demonstration of its extensive network coverage in Nigeria, industry regulator, the Nigerian Communications Commission (NCC) has scored Airtel high in key Quality of Service parameters, saying the leading telecoms operator has met all targets in Key Performance Indicator (KPI) Measurements carried out in December 2012. 22 Apr 2013 10:35

Is your online reputation in a bad way? Here are 9 ways to repair it

[Anton Koekemoer] No matter how excellent your brand is, misconduct and negative comments online can very quickly damage your digital reputation. You might not be able to delete what was said about you, and it is always a big mistake if you do, but there are steps that you can take to minimize the damage. 15 Apr 2013 11:39

High operating costs impact customer service in Africa

Although their transition to middle class status has been fairly rapid, African consumers have embraced new mobile technologies that keep them informed of the growing array of brands, products and services. These, however, are not always easily available to them. 4 Apr 2013 11:46

Analysing the CRM needs of a midsize business

[Paul Anderson] NEWARK, US: CRM is key to any business's success, so how does one analyse the CRM needs of a midsize business to ensure that business will succeed and grow? 2 Apr 2013 11:24

Bizcommunity.com

If you're content, we're content

[Issued by Bizcommunity.com] "Content" is currently on everybody's lips, with everyone from the existing media to brand owners and individuals being encouraged to become content providers. Bizcommunity has been ahead of the content curve for over a decade. 18 Mar 2013 09:03

Africa's future is mobile

[Ayanda Dlamini] Africa is an increasingly mobile continent, making smart mobile application development one of the continent's next big industries. 11 Mar 2013 15:16

Social media integration on the rise

Communication methods may be changing, but the basics of customer service remain the same and, armed with a wealth of newly available information, contact centres are poised to redefine service standards in the coming years. 7 Mar 2013 08:22

Play fair or run foul of consumer networks

[Aki Kalliatakis] Unethical trading practices are fast coming to the end of their shelf-life thanks to advances in consumer networking - unfortunately some of 'the usual suspects' have yet to wise up and risk a backlash from exploited customers. 23 Feb 2013 14:15

Tigo listed among top social brands on Facebook

Tigo Tanzania has been named among the top global socially devoted brands on Facebook in a report issued by SocialBakers on the 7 February 2013, covering a study on the world's top 10 socially devoted brands on Facebook in the last quarter of 2012. Tigo Tanzania is the only telecom company from central, eastern and southern Africa in the ranking among some of the world's biggest brands. 19 Feb 2013 10:48

Bizcommunity.com

[2013 trends] Pdf of 2013 Biz Trends Report now available

[Issued by Bizcommunity.com] Finally, what you've all been waiting for! Bizcommunity.com's 2013 Biz Trends Report is now available for downloading in pdf format - and this year we've improved the quality for a better tablet experience! 13 Feb 2013 14:33

[2013 trends] Out-of-the-box branding

[HKLM Exco Team] No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year. 31 Jan 2013 12:33

[2013 trends] SA's youth trend-o-meter

[HDI Youth Marketeers Team] Young South Africa is savvier than ever before. If you are looking for a smart and discerning prosumer, this group of kids, teens and young adults will give you more kicks than you've ever bargained for. They know just what they are looking for from any brand, and this makes them that much more satisfying to please. Here are a few trends to look out for in 2013. 31 Jan 2013 11:30