In the first part of this column, I outlined how you can put in place an advanced infrastructure to track and report on the customer's journey across your organisation's digital touchpoints.
By Johan Walters 18 Apr 2014 07:39
Originally, Gary Vaynerchuk wasn't on the schedule for SXSW 2014, so when I saw that he was the keynote speaker on the first day, I made sure that this was one talk I didn't miss.
By Mark Schefermann 1 Apr 2014 09:40
Too many businesses are getting customer service wrong. Bureaucratic business processes are making it incredibly difficult for employees to be flexible and accommodate unique customer needs.
By Su-Mari Du Bruyn 17 Mar 2014 14:00
Great relationships are like Russian Matryoshka Dolls. They are a series of partnerships within partnerships - between client and agency, between agencies, and even between departments within the client's own business.
By Jason Xenopoulos 3 Mar 2014 07:00
Most people involved in ecommerce spend most of their time dealing with operations, inventory and policy. However, the most vital element of any business is the customer.
By Charles Mburugu 19 Feb 2014 09:49
The pace of technological change is accelerating and competition is rapidly increasing across Africa as global players scramble for a piece of African economic growth.
By Honore Gasa 17 Feb 2014 09:09
How do you make your brand stand out from the clutter? How can you retain existing customers and acquire new ones in a world of rising consumer expectations?
By Gordon Geldenhuys 3 Feb 2014 12:00
Many businesses think that the only way they can grow their business and increase their revenue is by recruiting new customers.
By Jerome Hendricks 23 Jan 2014 14:09
Many a retailer will sing to the tune of "The customer is always right", but not a lot actually live the phrase, much less invest any time or innovation in it. Luckily for you and I, this age of short-term vision is drawing to a close.
By Sindy Peters 5 Dec 2013 10:35
The retail and service industry across Africa is constantly under pressure to not only increase their customer base, while meeting profit targets, but to do so whilst satisfying its consumers' needs.
By Michael Fletcher 19 Nov 2013 08:39
The realisation that web users are looking for insight and education - not just product catalogues - is changing the nature of website copywriting.
By Daryn Smith 29 Oct 2013 08:41
At Truth, we are proud to have the opportunity to work on B2C (business to consumer) and B2B (business to business) CRM and loyalty strategies. We are often asked how to explain the differences, and what makes a loyalty programme work in the B2B environment.
By Karen De Lorenzo 14 Oct 2013 08:08
Brands around the world face a significant challenge in understanding new consumer behaviours and patterns of thinking, which are rendering many of the techniques marketers and advertisers relied on in the past obsolete.
By Diane Charton 13 Sep 2013 15:30
According to a report on The Next Web, Google Translate will be adding Somali, Zulu, Hausa, Yoruba and Igbo to its existing language options.
28 Aug 2013 12:23
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