Mobile engagement: a better way to reach and influence your customers

[Llew Claasen] If you've been hiding under a rock during 2011, then you might have missed predictions from industry pundits that "the year of mobile" had finally arrived. The truth is, we ain't seen nothin' yet. While there has been significant traction and momentum in mobile recently, the potential opportunities for mobile marketing and engagement are immense. 23 May 2012 09:00

Customers' complaints need strategy

[Aki Kalliatakis] Customers have the power to change service levels, performance and product, yet still they feel they are often mistreated. Successful complaining however needs to be focused in order to achieve lasting results. 24 May 2012 09:21

[2012 trends] Social media marketing and the youth

[Bradley Maseko] The following is a breakdown of 12 social media marketing trends for 2012 with regards to how businesses will target the youth market. The emphasis for businesses/brands in 2012 will be to avoid becoming subject to the "Social Media Burnout Effect". 10 Jan 2012 14:23

[2012 trends] Brand purpose to take lead in brand strategy

[Travis Spence] A critical juncture in brand marketing has arrived. It is led by the internet and the technology changes this brings, along with consumers - who, as we all know, have changed forever. 24 Jan 2012 12:26

All roads lead to mobile marketing - social, shopping and CRM

[Staff Reporter] Mobile marketing, the be-all and end-all of targeted advertising encompasses many online avenues which include promotions, shopping, social media and CRM. Let's delve into some of these options and how they tie into mobile marketing. 23 Feb 2012 13:36

[Biz Takeouts Podcast] 16: Destination marketing and cultural awareness

Find out how to market a vibrant and diverse country such as India by listening to the Biz Takeouts podcast of this week's Bizcommunity/Chai FM Media & Marketing radio show, which airs every Wednesday 6pm-7pm on 101.9 FM in Johannesburg and via streaming audio. [twitterfall] 23 Sep 2011 11:13

[2011 trends] Ever-changing ad industry, constantly developing trends

[Adene van der Walt] So what we can expect to see in 2011? The industry is always changing and new trends are constantly developing and therefore it is crucial to keep the following top of mind. 18 Jan 2011 15:13

Making money on the internet in Africa

[Vanessa Clark] Despite a lack of appropriate electronic payment systems and expensive shipping costs continuing to plague the African e-commerce sector, making money on the internet is increasingly a reality for many African entrepreneurs. 20 Feb 2012 09:49

Airtel, GlaxoSmithKline partner in health awareness campaign

As part of its corporate social responsibility (CRM) programme to empower Nigerian children with quality education via its adopt-a-school initiative, telecommunication services provider, Airtel together with research-based pharmaceutical and healthcare company, GlaxoSmithKline (GSK) embarked on a health awareness campaign at a public school in Lagos, Nigeria. 12 Apr 2012 12:35

How mobile marketing failed in 2011

[Vanessa Clark] Mobile marketing failures in 2011 were arguably less about campaigns going horribly wrong, and more about missed opportunity, too little integration of mobile into overall marketing tactics, and the need to be much more strategic about using mobile marketing. 10 Jan 2012 14:11

[Biz Takeouts Lineup] 16: Destination marketing and cultural awareness

Biz Takeouts is going all Indian at 6pm-7pm tonight, Wednesday, 21 September 2011, by looking at various Indian stage shows and festivals and the growth of Indian airline Jet Airways. We will also discuss destination marketing and how to create cultural awareness. Tune in to the Bizcommunity/Chai FM Media & Marketing radio show on 101.9 FM in Johannesburg and via streaming audio. [twitterfall] 21 Sep 2011 14:30

Airtel Ghana awarded Telecoms Company of the Year 2010

At the recent Chartered Institute of Marketing Ghana (CIMG) Awards, held in Accra, Airtel Ghana was awarded the "Telecoms Company of the Year 2010" for its effort at transforming the telecommunications industry in Ghana. 30 Aug 2011 09:53

[2011 trends] It's a Wild. Wired. Wellthy. World!

[Gisele Wertheim Aymes] The recent global recession has changed our world forever. In a new digital age, characterised by oversupply and too many product types in almost every market, the challenge for companies will be to locate and capture pools of high-profit demand and be able to move with speed and flexibility to take advantage of them. Here are 11 trends for 2011. 18 Jan 2011 14:17