A brand manager's dream: Produce a TV advert showcasing the benefits of a product whilst bringing a tear to the consumer's eye and galvanising them to rush out to purchase it.
By Dina Saffer-Myers 18 Mar 2014 15:51
Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
By Staff Reporter 21 Sep 2013 14:25
There is what it takes locally to reach the required standards in making a good and professional movie. The problem is that people don't want to reach these standards, the assistant lecturer at the University of Dar es Salaam's School of Journalism and Mass Communication, Edgar Ngelela, said.
5 Feb 2013 14:23
The African Film Development Foundation, established in May 2012 in response to the need to promote ventures by Africans in the film industry and support stakeholders and organisations that make the films, seeks country representatives.
21 Jan 2013 10:31
CNBC Africa is expected to open its ninth African bureau in Rwanda as it continues to widen its African reporting footprint. The bureau in partnership with Rwanda TV and the Rwanda Development Board, will be based in the Rwandan capital, Kigali and opens for business in September 2012.
4 Sep 2012 13:07
Viacom International Media Networks Africa (VIMN Africa) has announced that the general entertainment network BET is set to expand its African TV footprint following the signing of a new distribution deal that will see BET distributed on the My TV pay-TV platform.
5 Jun 2012 15:41
Airtel Africa recently launched a Pan-African television ad, created by Ogilvy Africa in Kenya, that aims to inspire youth to pursue their passion for football, by participating in the Airtel Rising Stars tournament.
16 Aug 2011 14:41
The Loerie Awards launched its 2011 campaign, Tuesday 15 March 2011, entitled "Don't hate. Create", created by Draftfcb and supported by a mobisite and specially developed augmented reality apps, linking digital technology to the printed media, along with a revamp of its award categories.
15 Mar 2011 13:19
The 14th Time of the Writer international writers festival will be held from 14-19 March 2011, hosting 21 prominent writers from a dozen different countries in Durban, South Africa for a week of literary dialogue and exchange of ideas.
28 Feb 2011 08:15
The Ngoma Africa band, a Tanzanian band based in Germany has released a new single CD Apache Wacha Pombe, which means, “Apache stop over drinking alcohol”. And by all accounts, it's a hit in Europe!
10 Jun 2008 08:07
Pan-African music entertainment network MTV Networks Africa and oil marketer Shell have partnered to boost Africa's contemporary music industry.
22 Nov 2007 14:43
The search for fresh modelling talent begins this month as TV channel M-Net and mobile phone company Nokia start holding open castings for aspiring models in Accra, Addis Ababa, Cape Town, Dar es Salaam, Gaborone, Johannesburg, Kampala, Kigali, Lagos, Luanda, Lusaka, Nairobi and Windhoek.
7 Dec 2005 12:09
Sithengi invites first-time and established filmmakers from SADC countries, excluding Tanzania, to apply to the HIVOS/Sithengi Film Fund. Dutch NGO, HIVOS, recently handed over the administration of its film fund to Sithengi for 2005.
6 Mar 2005 23:12
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