I am a PR and Communications Specialist with 7+ years of experience delivering integrated communications across B2B and B2C sectors including corporate, defence, investment, media, beauty, lifestyle, and technology. I bring a strategic mindset, strong media relationships, and hands-on execution capability, whether working independently or as an extension of an in-house or agency team.
My offering is a combination of traditional PR expertise and emerging digital capability. Alongside earned media and communications strategy, I specialise in SEO, Generative Engine Optimisation (GEO), and LLM content optimisation ensuring that the brands I work with are visible not just in traditional media, but across search platforms.
I can develop and execute your PR and communications strategy from the ground up, secure meaningful earned media coverage, manage your media relationships, create content that performs across channels, and plan stakeholder engagement events that build real connections.
For organisations looking to future-proof their digital visibility, I can also audit and optimise web content for SEO, GEO and AI-driven search.