Photographer & Creative Director, Art Director,

Photographer and creative director with 15+ years delivering high-impact visual
campaigns for global brands. Former Art Director at Ogilvy Cape Town (10 years),
where I led creative for blue-chip clients including BMW, Jaguar, Porsche, Visa, and
Land Rover. Now operating as Crow & Co. — a boutique creative studio that pairs
agency-calibre strategic thinking with the agility and cost-efficiency of a senior
independent. I bring what I call an “AD-level brain behind the lens”: every image is
crafted not just for aesthetic impact, but to serve campaign objectives, brand
positioning, and commercial outcomes. From concept to final delivery, I own the entire
creative chain.

SPECIALTIES
Automotive, Healthcare, Lifestyle, FMCG, Telecom, Agriculture, Finance, Tourism,
Fashion, Fitness, Conceptual, Portraits, Still Life, Reportage, Interior, Motion, Black
Life, Celebrity, Children, Family, Science, Sports, Music, Models
CONTACT & LINKS
Email: photographerl@icloud.com | photographerdeborahrossouw@gmail.com

Skills

KEY SKILLS
– Creative Direction & Art Direction
– Commercial Photography (15+ years)
– Strategic Branding & Brand Identity
– Visual Storytelling & Narrative
– Campaign Concept to Execution
– Project & Production Management
– Print Production & Packaging
– Digital Workflow & Post-Production
– Client & Stakeholder Management
– Cross-Functional Team Leadership

– Strategy + Craft: A decade in an agency environment means every photograph,
design, and campaign concept is built on consumer insight, market dynamics, and
brand strategy — not just aesthetics.
– Agency Capability, Boutique Model: Clients get senior-level creative direction
without layers of account management, overhead, or inflated costs. Direct engagement
with the person doing the work.
– End-to-End Ownership: Concept development, art direction, photography,
videography, graphic design, packaging, print production, and digital delivery —
managed as one integrated process.
– Production House Agility: For specialised skills, I leverage a curated network of
top-tier independents (film directors, producers, retouchers) while remaining the single
point of accountability.
– Global Experience: International productions with major brands across automotive,
FMCG, healthcare, finance, telecom, and lifestyle — comfortable with complex logistics
and cross-cultural briefs.

Experience

Creative Consultant & Project Lead | Crow & Co. (Self-Employed) | Present
– Provide end-to-end creative direction and photography for local and international
clients across automotive, healthcare, lifestyle, FMCG, and financial services.
– Built comprehensive annual stock libraries for clients — covering website, social,
print, press, outdoor, annual reports, and expos — replacing the need for multiple
agency engagements.
– Pioneered the “Give Her a Crown” fine art empowerment series: concept, art
direction, photography, and print production from a single creative vision.
– Manage the full ATL/BTL spectrum from strategic planning through final creative
delivery, operating as a single accountable point of contact for clients.
– Collaborate with Scout Production as local agent for large-scale advertising
campaigns and film industry stills requiring extensive production support.
Art Director (ATL) | Ogilvy Cape Town | 10 Years
– Led creative teams on integrated campaigns for BMW, Jaguar, Land Rover, Visa,
Nestlé, and 1Life — from initial brief through to final production across print, outdoor,
digital, and TVC.
– Directed multidisciplinary teams including cinematographers, film directors, stylists,
and producers to translate complex briefs into polished campaign deliverables.
– Ensured meticulous brand alignment across all touchpoints, delivering consistent,
impactful messaging for high-profile accounts.
– Gained deep expertise across the full advertising gamut: print, press, outdoor, digital,
social media, annual reports, expos, and film production stills.

Details

Remuneration:Neg
Province:Western Cape
Education level:Degree
City:Cape Town
Type:Permanent Temporary
Job level:Senior


Posted on 05 Mar 12:52, Closing date 2 Jan