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Advanced Public Relations Writing

Master the art of impactful business communication. This
intensive two-week course equips PR professionals and
communications practitioners with the advanced writing
skills needed to craft compelling content across all platforms
and mediums.

What You'll Learn
Write with confidence across diverse formats including:
• Feature articles
• Annual reports
• Speeches
• Brochures.
Master writing for:
• Traditional
• Audio
• Visual
• Online media while exploring the latest trends in
influencer marketing.

You'll also gain practical skills in editing, proofreading, and
applying ethical principles using modern digital tools.

Who Should Attend
This course is designed for PR practitioners and
communications professionals seeking to elevate their
writing for a competitive business environment. You should
have a solid command of English and a genuine desire to
enhance your craft.

What You'll Need
A laptop for hands-on writing exercises and online research
throughout both weeks.

How You'll Be Assessed
Through formative assessments during the course, self-study

work, and a practical summative assessment based on real-
world case studies, you'll demonstrate mastery of these

essential skills.

Date: 06 April 2026 to 10 April 2026
Time: 08:00 - 16:00
Venue: Holiday Inn Rosebank, Johannesburg
Cost: R23, 232.00 (Members) R26,428.00 (Non-Members

Contact: Luyanda Qwabe
Company name: Public Relations Institute of Southern Africa
Telephone number: 0113261262
Email address az.oc.asirp@adnayul

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