 21 Jun 2010 |
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Proudly South African, all the way Tomorrow, let's make it Football Tuesday!Bizcommunity.com is fully behind the call of Primedia, Southern Sun and the International Marketing Council of South Africa (Brand SA) to use Tuesday 22 June to show our ongoing support for Bafana Bafana and South Africa by wearing our colours in unison once again, despite our draw against Mexico and loss to Uruguay, as face France as we face France on the field. We must stand firm against fickleness, referees, biased commentators and the cold (unless you're in Durbs by die see) and continue, as Primedia's Yusuf Abramjee says, to "show the world that we are not only united, but we are a world-class host, committed to leaving a legacy". Considering the upsets that have been happening in the 2010 FIFA World Cup so far, anything is possible, as long as we believe in our boys, ourselves and each other, and continue to show the world that we are "a fun, friendly, fractious, interesting nation" [read Gill Moodie's column from last week]. Proudly Bafana Bafana! Simone Puterman (@SimoneBiz) Managing editor PS =============<() PRAAAAAP PPS Cannes Lions has kicked off in France, too. Go South Africa! Please send all marketing and media news to marketingnews@bizcommunity.com and opinion pieces to contributors@bizcommunity.com. Responses to this column welcomed in our online editor's column archive. Top stories
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2010 FIFA World CupZoopy syndicates world cup coverage to US TV South Africa's Zoopy TV is now syndicating some of its 2010 FIFA World Cup coverage to US TV station KSEE 24, an NBC network affiliate in Fresno, California, it announced this morning, Tuesday, 15 June 2010. The Zoopy TV team has been covering the lead up to - and now the actual events surrounding - the world cup currently being hosted in SA. Read more >>Advertisement:
 Let's give ourselves a break: South Africa's ok [Gill Moodie: @grubstreetZA] Before the 2010 FIFA World Cup came to town, I used to think of South Africans - myself included - as having a tendency to whine. But right now we are the centre of the universe and, remarkable as it may seem to us South Africans, we're ok. Read more >>FIFA loses 5-0 [Herman Manson: @marklives] Beware Orange. It signals caution at stop streets, announces to South Africans that they are close to experiencing rolling blackouts, or identifies you as a Dutch soccer fan. These days it also serves as a 'go directly to jail' card thanks to the ministrations of FIFA and a whipped South African parliament. Read more >>2010 ambush marketing: Bavaria does it again! [Issa Sikiti da Silva] Dutch brewery Bavaria has done what it did at the 2006 FIFA World Cup in Germany: advertise its brand 'illegally' despite knowing very well that the practice amounts to ambush marketing. While in Germany, its 'marketers' did escape the long arm of the law, but this year in South Africa two Dutch women involved in the controversial marketing campaign were arrested, named and shamed. Read more >>
Cannes Lions: SA makes all Monday shortlists CANNES, FRANCE: The 57 Cannes Lions International Advertising Festival commenced late last week with judging, and the first set of shortlists have been released this morning, Monday, 21 June 2010. South African agencies have made all of them: Direct, Promo & Activation, PR, Outdoor, Media, Radio and Press. Here's holding thumbs! [twitterfall] Read more >>Advertisement:
 Dressed for success [Larissa Elliott & Alice Gnodde] Larissa and I accepted Pepe Marais' May 2010 challenge (About bells, whistles, suits and ties) with just a little caution. Great debate went into how this night was going to take shape and I don't think we've ever given so much thought into what to wear on a night out. Read more >>
Fresh Living TV from Pick n Pay Conceptualised and produced by specialist branded entertainment agency, 2.0 Media, Fresh Living TV, a unique lifestyle makeover reality TV show on e.tv, will launch during the channel's prime time slot on Monday 6 September 2010. The series forms part of Pick n Pay's new, consumer-focused approach to advertising. Read more >>Advertisement:
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High prices hamper Brazilian digital TV migration[Duncan McLeod] The high price of set-top boxes and digital receivers appears to have had a marked impact on the take-up of digital terrestrial television in Brazil, a new SA-commissioned report has found. Read more >>Advertisement:
 [IABC] Social media - dynamic employee communication tool [Daniel Munslow] TORONTO, CANADA: There's no doubt in anyone's mind that every company must have a website to communicate with its external audiences. Why, then, is there still uncertainty about intranets for internal audiences? This was the question tackled by William Amurgis, manager of internal communication at American Electric Power (AEP), one of the largest US electric utilities, when he spoke last week at the 2010 IABC World Conference in Toronto. Read more >>Education and TrainingPresenting to the undead: how to avoid audience disconnect [Douglas Kruger] It's about as much fun as making love to an unresponsive partner. Dead audiences. You sing, you dance, you juggle; they sit and stare. Some of them just think of England. What can you do to stop the life draining out of the room? How can you avoid that sinking sensation in your stomach every time they switch off? Read more >>
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World Refugee Day: exiled journos' struggle continues[Issa Sikiti da Silva] As the world celebrated another World Refugee Day yesterday, Sunday 20 June 2010, the United Nations (UN) was still searching for answers as to what to do with 40 million people displaced worldwide. At the same time, the spotlight fell on more than 500 journalists who fled their homelands during the past decade and who are now living in legal, social and financial limbo in their 'adopted' countries. Read more >>Rhodes to host global conf on journ education [Issa Sikiti da Silva] The School of Journalism and Media Studies at Rhodes University in Grahamstown, Eastern Cape, will host a three-day global conference on journalism education starting from 5 July 2010, head of school Prof Guy Berger told Bizcommunity.com. So far, 330 delegates - half of them from Africa - have already registered to attend the conference. Read more >>
Independent's content model underwhelms[Mandy de Waal] The Star, The Daily News, Cape Times, Pretoria News, Cape Argus and most other titles in the Independent News & Media (INM) stable literally took their tabloids online as an added-value proposition for subscribers. The result is an exact page-by-page replica of the print title that is both cumbersome and unwieldy to navigate or read. Experts describe the move as "outdated", "confused" and a "recipe for disaster". Read more >>Advertisement:
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[IABC] Why should anyone trust you? [Daniel Munslow] TORONTO, CANADA: Why does trust among leaders in an organisation matter? Who trusts who in the post-recession workplace? How can mistrust be repaired? What the communicator's role in building organisational trust? These were the tough questions tackled by Professor Veronica Hope Hailey of the Cass Business School, in City University London. Read more >>
Latest RAMS: radio still downThe third instalment of SAARF's Radio Audience Measurement Survey, RAMS June 2010, shows listening levels that are comparable with the February and April 2010 release, with neither the medium in total nor any individual stations showing significant changes in audience over the previous period. Read more >>
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FIPP magazine showcases peel 'n taste strip LONDON, UK: The latest edition of FIPP's quarterly title, Magazine World, features a peel 'n taste strip, one of the newest and most innovative techniques available in print magazine publishing. Read more >>Cloud computing governance must improve[Published by Ovum, part of the Datamonitor group] Governance of cloud computing is too reactive, technology-centric and piecemeal and must improve dramatically according to Ovum. Read more >>UK consumers can't recognise 2010 sponsors [Josh Colley, M&M, creamglobal.com] World Cup sponsors are failing to associate themselves with the competition, according to a new study of UK consumers. Read more >>Creative campaigns are 11 times better at delivering ROI[Gemma Taylor, creamglobal.com] LONDON, UK: Creatively awarded advertising campaigns are 11 times more efficient at delivering business success, revealed research from the IPA and Thinkbox, in conjunction with The Gunn Report. Read more >>The New York Times ranks as top online newspaper RESTON, USA: According to the May 2010 US comScore Media Metrix Data, the US online newspaper CPMs nearly three times higher than average. Read more >>
AdvertisingLionel Messi, Thierry Henry and others sign with Joe Public's Brothers for Life campaign - Joe Public Joe Public's latest execution for Brothers for Life uses a myriad of world-renowned sportsmen. Matthew Booth, Teko Modise, Tiger Mangweni, Graeme Smith, Patrice Evra, Ryan Giggs, Mame Biram Diouf, Thierry Henry, Lionel Messi and John Smit have all personally backed the campaign. Read more >>SAB Miller and Promise produce together - Promise Promise has been appointed by SAB Miller to work on confidential projects for both SAB Miller Corporate and Product Innovation. Read more >>Absa makes its mark - Mortimer Harvey To extend a warm red welcome to international visitors, Absa has increased its brand presence at South Africa's major airports and the three operational Gautrain stations. The advertising, which forms part of a broader soccer-focused national advertising campaign, was created by Mortimer Harvey. Read more >>Euro RSCG commercial helps save lives with PinkDrive - Euro RSCG SA This year, the must-wear colour at the Comrades Marathon was pink, thanks to a memorable pro bono commercial, "Race", created by Euro RSCG South Africa for PinkDrive. Read more >>BrandingViral or just contagious? - Rogue Brand Agency[Nicola Lourens] With a few enthusiastic sales people, you can get the right product off the ground relatively quickly. If people share similar (emotional) views about something, they will indeed buy into it. The fast spread of the South African mirror socks, is a very good example. The enthusiastic sales people, being our very own street vendors. Read more >>Not at any price - Gullan&Gullan [Desirée Gullan] As you know, your brand's price-point is a powerful vehicle in the marketing mix to harness sales and meet your marketing objectives. Undercut your competitors and you will gain market share. Right? While this may be true in some instances, in others the opposite is true. Read more >>
Popcorn scores again in Pretoria! - Popcorn Cinema Advertising Popcorn Cinema Advertising has just secured another high-end independent cinema operator, this time in the Maxi Cineplex, recently opened in the new Zambezi Mall in Pretoria. Read more >>DigitalOpportunities in India for South African agencies - KRAZYBOYZ KRAZYBOYZ digital Chairman, Zibusiso Mkhwanazi, has just returned from two significant fact-finding missions with some information to share with his digital counterparts. Read more >>SkillPod Media blazes a trail of innovation - SkillPod MediaSkillPod Media, a provider of online casual and skill games that have gained a global footprint, is rolling out a slew of powerful new features for its gaming platform. Read more >>David Beckham signs with Yahoo! as Global Football Ambassador - apurimac media This summer, Yahoo!'s more than 600 million global users will have even more reason to visit as global football star David Beckham will be featured exclusively as part of the company's unrivalled sports coverage. Read more >>Striata urges digital marketers to prepare for the PPI Bill - Striata SAElectronic Marketing Specialist, Striata, is advising all digital marketers to familiarise themselves with the Protection of Personal Information Bill, specifically the additional obligations they will have to comply with should it become an Act. Read more >>Isenzo powers Hello Mojo information stations during FIFA World Cup - Isenzo Broadcasting cc Urban media practitioners, Hello Mojo, have selected Isenzo's digital signage software to power integrated information stations (ii-stations) situated in high traffic locations across South Africa. Read more >>Get marketing results with organic search - AlterSageGoogle handles approximately 34,000 search queries per second. Think about that for a minute - that is 2,040,000 searches per minute and 122,400,000 searches per hour. Consumers are looking for information and they want relevant, informative content. Read more >>Clickthinking launches new OIL website - Clickthinking OnlineAcclaimed digital agency Clickthinking has announced that the new-look website for brand strategy consultants OIL (Original Insight Learning) has gone live. Read more >>Thought24 launches first campaign-driven social network - Thought24 Thought24 Digital has launched another innovative online brand that will introduce a unique mms-based social network to its six million readers. Read more >>Direct MarketingTracey Clark joins Wunderman SA - Wunderman Straightforward and determined Tracey Clark joined direct marketing services agency, Wunderman as Client Service Director at the beginning of June. Her 15 years experience in the industry, combined with her five years at Jet stores, makes her a laudable addition to the worldwide CRM/Direct agency. Read more >>EventingSophistication and elegance... for GSK celebration - Collyer Lessick & AssociatesThe elegant Sandton Hilton Ballroom provided a fitting venue for the Glaxo Smith Kline year-end function to recognise the top performing brands within the GSK portfolio, as well as reward individuals on their performance throughout the year and celebrate their successes. Read more >>Scooters, mods and groovy hosts... - Collyer Lessick & AssociatesCollyer Lessick hosted Teba Bank's "Swinging Sixties" year-end event at Metro Restaurant in Benmore Gardens to reward employees for their hard work and positive contributions throughout the year. Read more >>Techrig shines at Product of the Year Awards - Techrig LightingTechrig was contracted by The Production Hub to supply them with the audio-visual and lighting requirements for the Annual Product of the Year 2010 Awards function. Read more >>Three comedy options for Women's Day from comedy speaker Ronnie Whitaker - Quirky House Quirky House has a relatively small pool of top women speakers, which includes Tumi Makgabo, Chantal Rutter and Dr Linda Friedland. There are even fewer women comedy speakers. Don't be caught napping - start planning for Women's Day on 9 August, now! Read more >>Mamelodi comes alive for youth celebrations - True Colour Events The Government Department of Sports and Recreation appointed True Colour Events to manage the Youth Day festivities in Mamelodi, Pretoria East. The event was staged at Moretele Park, a recreational area for the locals situated in the heart of Mamelodi. Read more >>The 'cousin' is visiting Gallagher - Gallagher Convention Centre Barry Hilton is one of South Africa's favourite comedians and will be tickling the visitors' laughing bones at three comedy shows to be hosted by Gallagher Convention Centre during June. Read more >>Repeat business a repeated challenge - Kadoro Events & Communications [Amanda Rogaly] Sustainable businesses secure recurring income streams. Unfortunately in our industry the incidence of repeat business is low. Read more >>ExhibitionsStands voted the best at The Wedding Expo - The Wedding Expo The stands at The Wedding Expo are judged on a range of criteria from the design and construction of the stand to presentation and how the company projects themselves and attracts visitors. In April the invited judges had a hard job deciding on the winners as the stands once again achieved a high standard. Read more >>Top brands throw weight behind Look & Feel Good Expo - Biz Events Following the success of the inaugural Look & Feel Good Expo in 2009, leading companies and media have signed up to support the 2010 expos in Johannesburg and Cape Town. Read more >>MagazinesCelebrate the 150th anniversary of the Open Championship with Golf Digest's July issue - Golf DigestDon't miss out on the July issue of Golf Digest on shelves now, for an in-depth look at the Open Championship being played at St Andrews from July 15 to 18. More than 35 pages of the magazine have been dedicated to honouring the Old Course and celebrating the 150th anniversary of the first championship played in 1860. Read more >>FNB Premier Banking - LIVEOUTLOUD Imagine the feeling of exhilaration as you step onto the pitch of SA's flagship stadiums, Soccer City, Moses Mabhida Stadium or Greenpoint Stadium, to make your mark in history! On 15 April 2010, selected FNB Premier Banking clients were hosted by LIVEOUTLOUD, in conjunction with DDB SA, at the first of the Premier First events. Read more >>The Big Issue - Issue #165 - The Big Issue The Big Issue's been gearing up for the 2010 FIFA World Cup and is now ready to release a very special edition to be sold for the duration of the soccer tournament. Read more >>New lifestyle magazine for Pretoria - Capital LifeChapel Lane Media has announced the launch of Capital Life magazine, a lifestyle magazine for Pretoria and the Greater Tshwane region. Read more >>
Free iPhone application launches to welcome the world to Africa - Saatchi & Saatchi Saatchi & Saatchi AtPlay, Cape Town, has launched the African Welcome Travel Diary iPhone application following the successes of the Engen African Welcome initiative. The application will afford both visitors and local South Africans the opportunity to document and interact their travel experiences. Read more >>Advertisement:
 Multimedia Solutions launches video MMS - avatars used to present sports scores, news and more - Multimedia Solutions Multimedia Solutions has launched MMS videos using cartoon avatars, enabling corporate customers to communicate with their base using video in an MMS. Read more >>SkillPod Media launches a top-class mobile gaming platform - SkillPod MediaSkillPod Media has launched its Gazuma mobile games solution, with support for all the most popular mobile handsets and platforms - including Android, Apple iPhone, Blackberry, Windows Mobile, Nokia Maemo/Symbian, LG, Samsung and Sony Ericsson. Read more >>NewspapersBeeld celebrates readership status with gold Pendoring sponsorship - Beeld Beeld's involvement with the Pendoring Afrikaans Advertising Awards is stronger than ever this year with the daily's upgrading to gold sponsorship status. Read more >>Online MediaMake your product available to 300 000 travel seekers through Southafrica.net - South African TourismSouth African Tourism is initiating a project to pass available accommodation information on to World Cup visitors and beyond. The service will make available accommodation information, direct from the South African Tourism call centre or website through the planned integration with online booking platforms. Read more >>Kalahari Spa - JD Internet ConsultingJD Consulting has expanded its portfolio with the addition of a new, interactive website. The Kalahari Spa website boasts a range of natural products and signature spa treatments stemming from ancient secrets locked beneath the shifting sands of the Kalahari desert. Read more >>Out Of HomeThe DStv Compact winter retail promotion - Moving Ads Moving Ads is assisting DStv launch their new winter retail promotion nationwide. Read more >>Outdoor advertising industry loses a great gentleman in Ron Backhouse - POP Outdoor It is with great sadness that we announce the sudden passing of a dear colleague and friend who contributed so much to the outdoor industry over the years. Read more >>ProductionGolden Planes signs directors Dave Meinert and Sven Harding - Golden PlanesGolden Planes, a Cape Town-based production company, has launched itself onto the local arena by taking on two high-calibre directors, Dave Meinert and Sven Harding. Read more >>Soccer: South of the Umbilo - Terraplane An area where the ruffians and footballers mixed to form a lifelong bond, a bond born out of passion, determination and a unique and undying love for the game of soccer. This is the inspiration behind the documentary film, Soccer: South of the Umbilo, directed by John Barker of Terraplane. Read more >>Greg Gray brings back Hammer time - Velocity Velocity's Greg Gray has managed to bring back yet another 80's rapper with his latest spot for Castle Lite. Created by Ogilvy Cape Town, the new ad features the iconic M.C. Hammer complete with sparkly jacket and oversized shoulder pads. Read more >>Public RelationsConversations with Brendan Seery - Kezi CommunicationsWell-known South African journalist Brendan Seery will share his experiences and the lessons for South African business and marketers in presentations at two exclusive events during August. Read more >>Kezi 'buddy's up' with UJ - Kezi CommunicationsIn accordance with Kezi Communications' commitment to ongoing mentorship and internship, the Johannesburg-based PR consultancy has collaborated with UJ (The University of Johannesburg) as part of their "buddy system", joining hands in with the Department of Marketing Management. Read more >>RadioGlenrand M-I-B sponsors Kirstenbosch Chelsea Flower display at East Coast Radio House & Garden Show - East Coast RadioIf a beautiful garden is your passion, then you will thoroughly enjoy the Kirstenbosch SA Chelsea Flower display sponsored by Glenrand M-I-B at this year's East Coast Radio House & Garden Show. Read more >>ResearchTownship Insights: The latest insights in SA townships - FoshiziTownship Insights is a comprehensive qualitative omnibus research study that is conducted by Foshizi, within the townships of the Eastern Cape, KZN/Durban, Limpopo, the Western Cape, and Gauteng. The primary aim of the study is to keep abreast of the mindsets, changing trends, and developments in SA townships. Read more >>Defining South Africa's youth through integrated insights: Ask Afrika and TGI - Ask AfrikaUnderstanding South Africa's youth, their preferences and behaviours is any marketer's dream. TGI (Target Group Index), exclusively owned by South African market research company Ask Afrika, can assist marketers in understanding this dynamic group of people. Read more >>
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Merc SA wins top quality awards [Henrie Geyser: motoring editor] For the second year running, Mercedes-Benz South Africa's (MBSA) manufacturing plant in East London has received a top award in the J.D. Power and Associates US Initial Quality Study (IQS) - this time outdoing its own earlier achievement to receive the Platinum Plant Quality Award. Read more >>
It's a Francophile's folly [Brian Berkman: contributing editor, travel] Franschhoek establishments take their French connection very seriously. Perhaps none more than the Franschhoek Country House & Villas that have created a Francophile's folly with fountains, lavender hedges and wrought-iron archways. This is a model for the French-country look and given the main house's historic use as a perfumery, not entirely inauthentic. Read more >>Outrageously chic and cute Citroen [Henrie Geyser: motoring editor] Probably one of the most striking saloon car designs of all time was the original sleek, shark-like Citroen DS 20 of the '60s but the French carmaker might well have reached another champagne-popping high with its recently launched spunky-funky Citroen DS3. Read more >>DJ JB Intl goes worldwide with Electro Therapy tour [Sindy Peters] We met DJ JB Intl about a year ago and since then his career and swifly taken off to grand new heights. The Cape Town music-maker has signed a five-year two album and distribution deal with Crownn Records in Berlin, Germany after being discovered on his social media pages by Jerome Bo Fitts, A&R manager of Crownn Records and founder of Bofi Clothing. Read more >>Calculators out, results not good ... [Nick Said] Bafana Bafana have been left on the brink of World Cup elimination after Mexico beat France 2-0 in their 2010 World Cup Group B clash in Polokwane on Thursday. Read more >>Lagoon Beach, bringing the mountain inside [Brian Berkman: contributing editor, travel] Lagoon Beach Hotel, Paarden Eiland, near Cape Town lacks a little in personality, but it's spacious - with a touch of Camelot. Read more >>2010... Is the honeymoon over? [Nick Said] ... and so soon? We're barely one week into the month-long tournament and already the cracks are showing... Could this turn into a World Cup to forget? Read more >>New Musica Megastore at The Zone @ Rosebank [Ilva Pieterse] A new Musica Megastore in The Zone @ Rosebank opened last week showing the company's new vision for its retail outlets. The store is filled with CDs, DVDs, games, books, and accessories, and features live bands Read more >>Great start to 2010 [Nick Said] What an excellent opening four days we have had at the 2010 FIFA World Cup in South Africa, with some cracking matches, a brilliant atmosphere and even a win for Africa courtesy of Ghana! Read more >>
"The achievement of your goal is assured the moment you commit yourself to it." - Mack R. Douglas "Courage is what it takes to stand up and speak; courage is also what it takes to sit down and listen." - Winston Churchill "Without ambition one starts nothing. Without work one finishes nothing. The prize will not be sent to you. You have to win it. The man who knows how will always have a job. The man who also knows why will always be his boss." - Ralph Waldo Emerson "A champion is someone who does not settle for that day's practice, that day's competition, that day's performance. They are always striving to be better. They don't live in the past." - Briana Scurry "You can have the top stars to bring the attention, you can have the best stadium, you can have the best facilities, you can have the most beautiful project in terms of marketing and all this kind of thing. But if you don't win... All the work these people are doing is forgotten." - Jose Mourinho Print - Print any item in this newsletter.
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 Advertisement:  The following companies have opened press offices on Bizcommunity.com! MobiMedia is an innovative mobile advertising and media agency. We understand mobile consumers and know how to communicate with them. Click here to visit Mobi Media's press office.  Thought24 publishes South Africa's leading black female magazines: TRUE LOVE, Real, Move! and Move! Parent. We offer a highly strategic grouping of titles for advertisers who want to reach this market. Click here to visit Thought24's press office.  Golden Planes is a director based and production service company. We excel at connecting creative people and our uncompromising standards guarantee that our professional team never wings it. Click here to visit Golden Planes' press office. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
