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South Africa’s leading advertising, marketing and media news resource for the industry! 4 Feb 2008
Marketing, 2010 FIFA World Cup, Advertising, Branding, Cinema, CRM, Design, Digital, Direct Marketing, Education & Training, Eventing, Exhibitions, Magazines, Media, Mobile, Newspapers, Online Media, Out Of Home, Printing, Production, Promotions, Public Relations, Radio, Recruitment, Research, Retail, Sales, Sponsorship, The Loerie Awards 2007, TV.

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Printers of the Year entry deadline:
31 January 2008

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I started my career in daily newspapers 20 years ago and until 1994 had never heard of trade media (now known by the more fancy name of business-to-business/B2B media). Trade media didn't feature in our curriculum at the time and maybe we weren't all that interested because as journalism students, we all thought we'd end up in television or at the old Rand Daily Mail and change the world! Business-to-business media, like community newspapers and community radio, is, however, one of the best places to start in media as smaller operations mean you get to be more hands on and tackle the big stories. You also get to try your hand at being a specialist and making a real difference in your industry with news, information and education. At Bizcommunity.com we know we also help build businesses – our clients tell us so. Problem is, B2B media in particular receives very little support and resources from any mainstream media organisations or Government. It is in fact, when done properly and ethically, a large contributor to the economy, trading in vital information and helping build knowledge assets – the currency of any well performing industry sector. So it is very heartening to us when the international B2B media organisation, TABPI, chooses South Africa as its first Editors' Chapter outside of the US to support and promote journalism excellence in this sector. We will focus on training and research through TABPI SA, supporting and liaising with existing regulatory industry organisations for the betterment of the B2B media sector. This is a call for all B2B editors to sign up to the database and assist in building a relevant organisation. Email myself, (louise@bizcommunity.com) or Natalia Thomson, managing editor of Now Media (nataliat@nowmedia.co.za), TABPI SA joint co-ordinators, to be added to the database. All input welcomed and encouraged.

Have a great week! Louise Marsland, editor: editor@bizcommunity.com. All marketing news to: marketingnews@bizcommunity.com. Responses to this column welcome on our blog: http://blog.bizcommunity.com.

Headlines


Marketing
An “out of this world” campaign
PARIS: The consumer experience of a brand transcends mere advertising. With this in mind, JWT Paris recently launched a two-phase integrated multimedia campaign to accompany the launch of the new Kit Kat, a Nestlé product for the past 35 years – with a chance to win a trip into outer space.

Jupiter to reign over Brand SA
The Jupiter Drawing Room (Jhb) has launched 2008 with a bang by winning the account for the Brand South Africa campaign of the International Marketing Council (IMC) of South Africa in a five-way pitch.

Beyond Diamond dissing
[Sizakele Marutlulle] First as a consumer, then as a black consumer, I have been apprised recently of growing commentary, seemingly the dominant discourse at liberal dinner parties, descriptive of a new sense of ‘patriotism'; a ‘nationhood' that is supposedly arising, informing and informed by imagery currently presented through the mass media and which is ostensibly descriptive of a discernable new trend amongst our populace.


Reducing environmental impact, improving energy efficiency
GENEVA: A new International Standard from the International Electrotechnical Commission (IEC) will help designers of audio-video and information technology equipment – such as laptops, mobile phones and TVs – to make the best decisions on energy efficiency and reducing environmental impact at the start of the design and development process.

Hypersonic advertising is pitched
[Derek Abdinor] Special loudspeakers can direct an audio message to one person in a crowd, leading to marketing opportunities that have been used to some success in the US. The scenario: you walk down a street and into a sound beam, hearing an advertising pitch that is audible only to those within the beam (a few square metres or as small as two square metres). If it's an ad for Kauai and there is one around the next corner, well... you get the picture.

Safari Your Child Big School Survival Drive - Egg Marketing & Communications
[Charlotte Bradley] The first day of ‘Big School' can be a daunting experience. However, this year Grade One learners and their parents received a warm welcome, thanks to the Safari and Your Child Big School Survival Drive.


Marketing Association website now live
The new website for the Marketing Association of South Africa is now live at www.marketingsa.co.za. For more information, email info@marketingsa.co.za.

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2010 FIFA World Cup
First official FIFA store to showcase 2010
The 2010 FIFA World Cup South Africa will be showcased to international buyers visiting the world's first official FIFA store, opened earlier this month at Singapore's Changi airport.

Dentsu buys stake in Match Hospitality
ZURICH: Dentsu announced last week that it will acquire a stake in Match Hospitaliy, the exclusive worldwide rights holder for the FIFA Hospitality Programme through 2014, from its parent company Byrom Holdings. Dentsu is one of the leading advertising and communications groups in the world and allegedly the market leader in Asia, with historical ties to FIFA and the FIFA World Cup.

Rising to the challenge of rolling blackouts for 2010
[Dr Nikolaus Eberl] South Africa should look to the example of the 1986 FIFA World Cup in Mexico for solutions to power outages for the 2010 World Cup. With more than 20 000 media representatives expected to hit SA shores in 2010, uninterrupted power supply before, during and after the month-long tournament is of paramount importance.



Advertising
Ad-funded free photocopying for varsity students
The Copycat Network, a newly founded student advertising company, last week announced plans to offer South African university students a free photocopying service on their campuses, made possible by selling advertising space on the back of the photocopies (or rather photocopies-to-be). The initiative is based on a Japanese idea.

Call to enter Cannes Lions 2008
LONDON: Entrant companies can now submit work to compete at the 55th Cannes Lions International Advertising Festival in all categories – Film, Press, Outdoor, Direct, Media, Cyber, Radio, Promo, Titanium, Integrated and the new Design Lions category. An important change this year is the expansion of the Film section to include categories for films created for transmission on screens other than TV and cinema.

Titanium, Integrated Lions jury president announced
LONDON: Mark Tutssel, chief creative officer of Leo Burnett Worldwide, will chair this year's Titanium and Integrated jury, at the 55th Cannes Lions International Advertising Festival. Tutssel is one of the most awarded creative directors in the industry and, as the creative leader of Leo Burnett Worldwide, he oversees the work of 94 global offices in 84 countries.


Adspend predictions for 2008
International media agency Universal McCann recently released its annual adspend predictions for 2008, penned by SVP and director of forecasting Robert Coen, one of the most closely watched adspend forecasters according to Nazeer Suliman, GM for Universal McCann South Africa.

So, you want to be an art director...
Brainstorming, conceptualising, creating real-life adverts: something you can picture for yourself? George Rautenbach, creative director of Switch Through-the-Line advertising, helps you decide…


Promo Lions jury president announced
LONDON: Armin Jochum, chief creative officer of BBDO Stuttgart and Berlin, Germany, will be this year's Promo Lions jury president at the 55th Cannes Lions International Advertising Festival. Introduced in 2006, Promo Lions award the freshest ideas that create an immediate activation taking into account creativity, strategy, execution and results.


Creative Circle results for December 2007
The Creative Circle results for December 2007 are out, and according to chairperson Julian Watt, “there was a healthy amount of work across all the media types and within that bulk quite a few really strong pieces to contend for the ad of the year prize. And hopefully put some international points on the South African board.”

This year's AdReview Awards holds surprises
After an outstanding year of achievement for South African advertising, numerous agencies are in contention for the AdReview Agency of the Year accolade, to be presented on 24 April 2008. “A rising tide floats all ships,” says awards convenor Tony Koenderman. “We've come to the end of a boom period for advertising, and just to do well won't be enough to win the award. You'll have to be an outstanding performer.”

‘Blackmail advertising' on the increase
[Chris Moerdyk] Blackmail advertising is on the increase as the economic downturn begins to bite, with reputable mass media offering free editorial as added value to the placing of paid advertising.

Mortimer Harvey announces new people and well-deserved new advancements - Mortimer Harvey
New faces and new titles emerge once again at Mortimer Harvey.

New addition to the Mortimer Harvey team - Mortimer Harvey
Savannah Williams is a vibrant new addition to the Mortimer Harvey team.


Depth ''reloaded'' – Depth's new 2008 website - Depth VFX
Depth has just launched its new 2008 website – filled with lots of creative and technical information and content.

Depth has power! - Depth VFX
In today's very unsure and unstable environment, which is affecting all of us, it's good to know you can rely on some things. Like Depth's visual effects and animation services not being interfered with, despite Eskom's continual efforts!

A hit in the dark
Nando's latest radio campaign takes a light-hearted look at the latest and most contentious South African subject, load shedding. “[W]e decided to give South Africans exactly what they want at this moment in time... POWER!” explains Nando's marketing director Paul Appleton. “Our new campaign for Nando's does away with stereotyped prize offerings like luxury 4x4s and 7 bedroomed homes in Camps Bay,” says Black River FC creative director Ahmed Tilly. “We have taken this opportunity to illustrate how the Nando's brand personality connects with South Africans and how it can zone into what people really want to feel, need to hear and want to have. The prize on offer is an emergency electricity kit – what men and women REALLY want!” [Listen to the ad here (610KB)]


Branding        Idea Engineers will grow your brand, reputation & business.  
 
Interbrand starts year with a bang
It has been a strong start to 2008 for the Interbrand Group. After a comprehensive process, globally, Interbrand has been selected as the new global brand partner of Wrigley, the confectionary giant. Locally, Interbrand has been part of the global relaunch of Xerox, as well as various large account gains in the past year.

Talent upswing at The Brand Union - The Brand Union
Brand consultancy The Brand Union has recently bolstered its talent pool with a number of new appointments in client service and the creative arm.

Display Mania launches 0861DISPLAY - Display Mania
Display Mania's 0861 DISPLAY national contact number is now live and it is also running a promo on its snap frames, pull/roll up banners and gazebos during February 2008.


Castle Lager offers fans a winning chance to back Bafana - 34
Brand activation agency Thirtyfour has developed activation campaign Soccer Millions to assist SAB in optimising the company's Castle Lager sponsorship of Bafana Bafana until 2011 and beyond.


Study shows South Africans trust Cadbury more than Absa, Standard Bank and FNB - Affinity Brands & Branding
Did you know that when it comes to trust, Cadbury sits head and shoulders above Absa, Standard Bank, FNB and Nedbank? And that South Africans place more trust in Tastic, Ace and Koo than in Old Mutual and Discovery Health? These are just some of the surprises to emerge from the Brand Trust Index, which was developed by Affinity Publishing in conjunction with Markinor for the 2007 Encyclopaedia of Brands & Branding.


Cinema
Call for short tourist films
The South African Embassy in Warsaw Poland is planning to participate for the third time in the International Tourism Film Festival in Plock, Poland, and is calling for short tourist films that may be presented at the festival in May 2008.

SA feature film selected for Berlin festival
South African feature film Jerusalema has been selected for the Panorama section of the Berlin International Film Festival. The festival, which runs 7 – 17 February 2008, will be the setting for the world premiere of the film.


CRM
eBucks reports a stellar festive season - eBucks
Customer loyaly programme Bucks is reporting an exceptional festive season with members spending R62 million worth of eBucks in the last quarter of 2007, 34% more than the previous festive season. Both the eBucks card and the eBucks shop showed strong growth.


Design    
 
Garth Walker to chair Clio Design jury
NEW YORK: Garth Walker, founder/creative director of Durban-based Orange Juice Design, was announced today, Friday, 1 February 2008, as the executive chair of the Design jury for the 49th annual Clio Awards. Also announced was the extension of the entry deadline until next Friday, 8 February.

European logo competition goes global
Designers, agencies, studios and students from all over the world are invited to enter Wolda, the Worldwide Logo Design Annual. Replacing the successful European Logo Design Annual (Eulda), Wolda is a graphic design awards scheme that rewards the best logos and trademarks designed throughout the world.

So, you want to be a designer…
Deciding what to do after you leave school is never easy. The career you choose to follow could be the start of an incredible life – where your dreams literally do come true. But how do you know you're making the right decision? How can you be sure what you want to study is the right thing for you? Gaby De Abreu, creative director: the Switch Group, shares his thoughts with would-be designers…


Opulent's director of Motion Media talks shop - Opulent Consulting
Opulent's director of Motion Media, Vincent Smith, is not a man of many words, but when he does choose to speak, those who know him make sure to listen, as they already know that you're always bound to learn something.

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Digital        Your full service Internet marketing partner  
 
Building websites easily
Cape Town-based tech startup ThisArmy recently launched its flagship web application, aptly called Tank. Described by 35 year old founder Alan Alston as "an easy blend between pages, posts and photos", at the heart of it is a content-management system for building websites.

New categories for SA Blog Awards 2008
The fourth Annual South African Blog Awards kicks off on Monday, 11 February 2008, when nominations for blogs in various categories will be opened and accepted from the public. Apart from further categories being introduced this year, there has also been an overhaul of the rules, after the controversy of 2007.

SA universities take on Google marketing challenge
Professors across South Africa are partnering with Google to introduce students to the world of online advertising and hundreds of South African marketing students are ready for the challenge. “Online advertising is now an essential business requirement, yet, businesses tell us there are not enough people in the workforce with online advertising experience,” says Lee Hunter, product marketing manager, Google EMEA.

Nox Rentals goes wireless with RedButton - RedButton
Nox Rentals, which specialises in luxury apartment and villa rentals, has partnered with RedButton to roll out Wi-Fi hotspots at its locations in Camps Bay and Clifton. This adds the convenience of prepaid wireless broadband to Nox Rentals' service repertoire.



Direct Marketing    
 
The changing landscape of direct marketing
Direct mail has been around since the invention of the typewriter in 1867. A hundred and forty years later, the landscape of direct marketing has significantly changed. “Technology has greatly affected the way we communicate, and this is particularly true with respect to the way marketers communicate with their customers,” says Michael Gullan, MD of Guerrilla Marketing.


Multiplatform functionality for DMA opt out register
The Direct Marketing Association (DMA) of South Africa recently launched multiplatform functionality for its opt out register via SMS, Internet and a call centre that allows consumers to remove their details from mailing lists used by the association's members to promote goods and services.

Adding millions to the bottom line
International roaming is a crucial service required by international travellers worldwide, yet remains exceptionally expensive, regardless of service provider or country. This was until Vodacom launched Vodafone Passport, a service that allows South African Vodacom clients to make international calls at local call rates. Entrusted to handle the launch was through-the-line agency Action Ambro's.


Education and Training    
 
IMM Graduate School of Marketing provides recruitment service to graduates and business - IMM Graduate School of Marketing
The IMM Graduate School of Marketing is regularly approached by various organisations that need to fill marketing positions in order to drive their business processes. To meet these recruitment requests, the IMM GSM provides recruitment services at both its Johannesburg and Durban offices to assist companies in filling these positions.

Student loans from FNB will assist IMM GSM students - IMM Graduate School of Marketing
To ensure that a quality tertiary education in marketing is accessible to all who want to achieve their career aspirations, the IMM Graduate School of Marketing (IMM GSM) has entered into an agreement with First National Bank (FNB), whereby FNB will provide student loans to IMM students.


Eventing    
 
Operatic magicians set to enchant
The Soweto Opera Quadro will be hitting the road to take its Brothers in Song show to Johannesburg, Cape Town and London audiences in March and April 2008.


Solid 2008 forecast for meetings industry
According to FutureWatch 2008, a definitive market trends study for the global meetings and events planning industry, meeting professionals expect healthy attendance and budget increases in the coming year.

Provantage Events doing their bit to promote trade relations - Provantage Media
As part of the Irish prime minister's recent trade mission to South Africa, Provantage Events hosted and executed a luncheon for 320 guests, which included the prime minster's Irish delegation, captains of industry and top SA businessmen and women.

Events company creates dream party on Gautrain building site - Stephanie Moss Solutions
To celebrate a successful 2007 and the progress being made on the Gautrain construction, DURA Soletanche Bachy chose specialist events company Stephanie Moss Solutions to stage a party on site at one of the Gautrain building sites in Sandton, Johannesburg.


Africa's Top Occupational Health and Safety Conference 2008 - Top Companies Publishing
Do you want to lower costs by implementing sustainable strategies to improve productivity and cut safety risks? If your answer is yes to any of these questions then you must attend Africa's Top Occupational Health and Safety Conference taking place at The Forum | The Campus in Bryanston, Johannesburg.


Something regular, international and local for fundraiser
This year, the Tuks Rag Farm Festival on 8 February 2008 will feature its first-ever international act, OK Go, as part of its annual charity fundraising event by the University of Pretoria, which is celebrating 100 years. South African locals who will open the stage for OK Go are the Parlotones, Car Crash Burn, Fuzigish, Fokofpolisiekar, Chris Chameleon, DJ Oskido and L'vovo Derrango. The festival is organised by Tuks Rag and OppiKoppi Productions in association with Vodacom and Smirnoff Spin.


Magazines
Motoring mag celebrates 30 years
[Tshepiso Seopa] Wiel magazine will be celebrating 30 years in April 2008 with a special anniversary issue. It is expected that all former editors of the magazine will contribute to the issue by looking back at the highlights of the last three decades and reflecting on their memories with the title.

Growing loyalty, winning new customers
Custom publications help a business grow a loyal customer base and win over new customers, according to Stephen Hulbert, co-ordinator of the popular Wild Card programme. Hulbert made these statements when asked about the recent increases in sales of the Wild Card, the loyalty card for national parks and nature reserves in South Africa.

Official guide to the 'ultimate human race'

click to enlarge
Runner's World has produced the official 32-page Comrades Marathon guide 2008. Comments Runner's World editor Mike Finch, “If it's a Comrades medal you're after this year, then this is a ‘must read'. It's got everything to get you in good shape and keep you inspired.” The guide is included with the February issue of Runner's World, on newsstands now.



Media
Nzimande threatens City Press
[Tshepiso Seopa & Simone Puterman] NEWSWATCH: Media24's City Press has been accused of becoming a lobby group within the ANC structures and covering news in a provocatively, factionalist, divisive and highly subjective manner by the general secretary of the South African Communist Party (SACP) and a member of the ANC National Executive Committee, Blade Nzimznde.

ANC, SABC: divorce on the cards?
[Issa Sikiti da Silva] Observers and independent analysts have reacted cautiously to the ANC's warning to the SABC that it should cease its role of party's propaganda machine and opt for a neutral approach. The Sunday Independent reported yesterday, Sunday, 3 February 2008, that CEO Dali Mpofu was summoned to the party's headquarters and told that the public broadcaster should stop pushing the party line and operate professionally.

Nation Media Group scribes scoop awards
[Walter Wafula] Five journalists attached to the Nation Media Group, East Africa's media giant, recently bagged an award each to beat several others at the first David Astor Journalism Awards in London.

Get ready for International Media Forum 2008
[Issa Sikiti da Silva] The second edition of the International Media Forum South Africa (IMFSA) will be held at the Campus in Bryanston, Johannesburg, 21 – 22 May 2008. IMFSA, a gathering of some of the world's top editors teaming up with African media managers and communicators, will seek to debate, among others, various issues and challenges affecting the environment media.


MDDA funding at board's discretion – Pahad
[Issa Sikiti da Silva] As Dr Essop Pahad, minister in the presidency, unveiled the new board of the Media Development and Diversity Agency (MDDA) to the press today, Thursday 31 January 2008, in Johannesburg, he informed them that the decision as to whom they fund and how much they give lies solely with the board, uninfluenced by Government or anyone else.

TABPI launches B2B editors' chapter for SA
CLEVELAND, US: International business-to-business media organisation TABPI is funding the creation of a new B2B media professionals group in South Africa, which will serve as the organisation's first chapter outside of the US. TABPI South Africa will operate independently out of a base in Johannesburg and is being set up by joint co-ordinators, our very own Louise Marsland of Bizcommunity.com and Natalia Thomson of Now Media.


Africa's editors call on Kibaki, Odinga, to end mayhem – or stand down
In an open letter to President Mwai Kibaki, Raila Odinga and the AU chairperson of commission Professor Alpha Oumar Konaré and chairperson of the AU, President John Kufuor, The African Editors' Forum has called upon Kenya's leaders to step aside if they cannot bring the violence to an end.

Journos need special skills to report on kids
[Issa Sikiti da Silva] Children are special and need protection. Journalists face significant challenges reporting on children – a daunting task that needs time, skills and ethical considerations, Media Monitoring Project (MMP) executive director William Bird told delegates who attended the workshop on reporting on the Children's Act, held late last week at Wits University in Johannesburg.


Mobile    
 
Growth for mobile operator
African mobile operator Vodacom Group is reporting a growth in revenue and total group customers across its networks operating in South Africa, Tanzania, the Democratic Republic of the Congo, Lesotho and Mozambique.

Ghana 2008 Mobile Football Trivia game ignites fans - Starfish Mobile
Starfish Mobile Ghana has teamed up with Tigo Ghana, an international mobile network operator to launch the latest Mobile Football Trivia Game which runs concurrently with the Cup of Nations Tournament. The trivia game was initiated to ignite African football fans to support their favourite teams and to expand their knowledge of the beautiful game.

Enterprises worldwide rely on Clickatell for mission-critical mobile messaging - Clickatell
Clickatell, provider of global mobile messaging solutions, continues to see sustained rapid adoption of its popular mobile messaging applications and services to enterprises worldwide. With ever-increasing cellphone use, mobile device ubiquity and cost effectiveness of text messaging services, enterprises worldwide are increasingly implementing mobile messaging strategies for essential communications as a key differentiator to serving their customers.

Mobile ticketing unlocks a host of opportunity - Multimedia Solutions
From logistics to security, mobile ticketing addresses a host of needs. There is a huge increase in the interest in mobile ticketing globally as large sporting events look to adopt mobile technology to aid them in managing large groups of people at the events, says Eddie Groenewald, CEO of Multimedia Solutions.


Newspapers    Sprint
 
Record entries for international newspaper competition
DARMSTADT, GERMANY: The evaluation of the record number of entries for an international newspaper competition to find the best reproduction and printing quality is in full swing. The competition is organised by IFRA, the Newspaper Association of America (NAA) and Pacific Area Newspaper Publishers Association (PANPA).


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Online Media    
 
Africa's blogging revolutionaries
The world's poorest continent is, not surprisingly, also its least wired. However, web use in Africa has exploded almost ninefold since 2000, experts say. By prying open the stranglehold that repressive regimes once held on the news, it has become, in the hands of ingenious Africans, a powerful tool for democratisation and even disaster relief.

ICANN has outgrown JPA - Thrush
[Remmy Nweke] The chairman, Peter Dengate Thrush, and board of directors of the Internet Corporation for Assigned Names and Numbers (ICANN), says the corporation has 'outgrown' the expectations of the Joint Project Agreement (JPA) on which it was founded.

2008 Female Nation Survey launched - 24.com
Women24.com – part of the 24.com network – has launched its 2008 Female Nation Survey, the country's most comprehensive online survey of South African women. Running until the end of March, the anonymous online questionnaire will reveal women's perspectives on everything from affirmative action to faking orgasms.

Financial giants turn to internet lead generation to win new clients - ClickMaven
The internet can generate valuable sales leads and contribute to the growth of your business, whether you're an insurance company or a guest house owner, says Ferdie Bester, MD of online marketing specialists ClickMaven.

Largest affiliate network in Africa challenges uncompetitive internet marketing companies - Forge
OfferForge, reportedly the first and largest African affiliate network, has announced that it will continue its policy of not requiring advertiser exclusivity for affiliate or lead generation programs in the OfferForge Affiliate Marketplace.


Out Of Home    
 
OOH exposure goes airside
Cape Town Routes Unlimited is one of the first to advertise on Primedia Outdoor's newly erected pillar lightboxes on the airside at Cape Town International Airport. "Airside is generally out of bounds to any non-aeronautical application and Primedia Outdoor is thrilled to obtain this exclusive ACSA approval," says Mark Mac Donnell, Primedia Outdoor's sales and marketing executive.


South Africans take to Facebook in a big way! - Popimedia
South Africans have so taken to the Facebook phenomenon that Popimedia has accordingly launched a subsidiary company – Popimedia Innovations – to cater to this market.


Saving power on illuminated billboards with Adwraps - Adwraps
Outdoor media specialist company Adwraps is wanting to do its bit in helping South Africa and the electricity crisis at hand.

POP Outdoor billboards to introduce anti-crime initiative - POP Outdoor
POP Outdoor will soon be placing a call to the authorities with its “Beautiful Country... Let's Fix Crime” message on its billboards. Although this is an internal campaign, POP Outdoor will gladly accommodate a high profile sponsor which also wants to speak up and fight against crime.



Printing
Chinongwa by Lucy Michot - STE Publishers
Johannesburg-based STE Publishers have just published Chinongwa by first-time author Lucy Michot. This riveting novel is a sensitive and human account of shifting communities in rural Zimbabwe.



Production
Revised film, TV production incentive welcomed
South African film producer Anant Singh has welcomed the revised film and television production incentive announced by the dti yesterday, Tuesday, 29 January 2008, saying that it “will continue to boost production activities in our country”.

Adrian de Sa Garces of Velocity has Ad of the Year Finalist for 5fm campaign - Velocity Films
The latest campaign for 5FM radio, directed by commercials director Adrian De Sa Garces of Velocity Films for agency Net#work BBDO, has been selected by the Creative Circle as an Ad of the Year Finalist. The campaign is all about the effect 5FM has on the world around you and amplifies listeners' everyday experiences, stimulating the senses and infusing energy.


Creative Vision launches cost-effective pre-viz - Creative Vision
Storyboards can communicate, but pre-visualisation creates. Pre-visualisation is normally the domain of big budget feature films, but it can now also be used for storyboards, sophisticated client presentations and research. A good quality pre-viz will cost about the same amount as creating a storyboard and making it into an animatic.

Creative Vision's 3D-animated commercial for Draftfcb wins CC ad of the month - Creative Vision
Animation director Brenton Green brings to life the vision of the Draftfcb creative team, Rob McLennan, Mike Wilson and Byron Liatos, for client Mag-Lite.



Promotions    
 
Sound Media's potent mix - Sound Media
Nightclubs countrywide were transformed into a sea of purple hysteria by Sound Media, following the arrival of F&Martinengo's Potency/12pm Volume 2 tour recently.


It's a VIP Playground for Playboys and Playgirls - Sound Media
Following the success of their 2006 tour, Aspen Pharmaceuticals once again entrusted Sound Media with the 2007 leg of the ever-popular Playboy/Playgirl tour. Bigger and even better than previous years, the 2007 tour covered beaches and nightclubs in towns across the country.


An orange coastline - Sound Media
If you thought beaches were strictly for tanning and surfing, you may have been surprised to see the coastline swamped in a sea of orange inflatables recently. Sound Media, commissioned by Tiger Brands, transformed popular beaches into an Oros wonderland for kids this festive season.


Pimp my campus - Sound Media
2007 saw the pimping of university campuses across the country, with KFC, Sound Media and 5fm's Elana Afrika prompting university students to engage in various crazy, fun and engaging activities.


And the Oscar winner is...
Running since 25 January until 22 February 2008 , two days before the Oscars are announced in Hollywood, Ster-Kinekor's Oscar Movie Millionaire promotion in association with SABC2 and SABC3 capitalises on the interest in the Oscars. “[It] is an attendance driver aimed to attract people into cinemas when the interest in movies is at one of its highest points in the year. It is also a fun way for our audiences to engage with the Oscars,” says Ster-Kinekor marketing executive Michelle Roodt.


Public Relations    
 
Deadline for PRISA PRISM awards this Friday
“The PR industry is not sitting on its hands anymore.” So says PRCC chair Bridget von Holdt, comparing the significant number of PRISM entries received to that of previous years. The deadline for the individual award entries is this Friday, 1 February 2008, and von Holdt expects that the final tally may be as much as 30% increase in entries.

Deadline for IABC International 2008 Gold Quill Awards looms
You can still make the 5 February 2008 early bird deadline for this year's international Gold Quill Awards. These awards recognise excellence in the corporate communication industry each year, with entrants competing against the best of the best internationally and prize winners announced at the IABC International conference taking place in June this year.

Livewired Communications Cape Town appointed by Isimilo Investments' for marketing campaign - Livewired Communications
Livewired Communications Cape Town, a branch of a well-established, full service PR and marketing agency, has recently been appointed for the marketing and branding campaign of Isimilo Investments.


Claire Gardner is Alerting the Media! - Alerting the Media
On Friday 1 February 2008, Claire Gardner Consulting celebrates its third birthday with the launch of a new name and two new divisions.


Three Ring Circus renews its contract with Grapevine - Grapevine Communications
Youth marketing company, Three Ring Circus, has committed to a second consecutive year with Grapevine Communications.

Livewired Communications snaps up a sweet deal - Livewired Communications
Public relations agency Livewired Communications has been chosen to head up PR for Canderel. From January 2008 Livewired will be handling all of Canderel's PR requirements.



Radio    
 
702, Joburg mayor to dialogue with residents
Talk Radio 702, together with the City of Johannesburg, will be dedicating a weekly one-hour feature to highlight the progress of the city's governance and give residents a platform to raise concerns about issues that affect their everyday lives.

What load shedding has meant for radio
[Omar Essack] In every crisis there is opportunity for those with a pioneering spirit. The obvious beneficiaries in our current spate of blackouts have been those who sell generators, batteries, battery operated devices and those in the business of selling gas and gas appliances. Here's another: radio stations.



Research    
 
Showcasing what's new in the research industry
Following the submission of an unprecedented 34 papers, 20 have been selected for presentation at the 2008 Southern African Marketing Research Association (SAMRA) Conference, each reflecting the conference's aim of showcasing new topics and trends in the research industry.

OmniVision gets SA's Top End Families to say “Cheese!” - OmniVision
OmniVision, a qualitative marketing research firm based in Cape Town, will be taking a good look at South Africa's flourishing families; from their shifting family values and financial priorities to what's on the dinner-table and in kids' lunchboxes.


Unemployment and job security - Ipsos Markinor
Gallup International's Voice of the People End of the Year Survey found that one in four working world citizens (24%) think there is a chance they may become unemployed.

The world in 2008: a fear of the future and a lack of faith in leaders - Ipsos Markinor
The latest findings of a global survey carried out for the World Economic Forum show a lack of faith that the next generation will live in a safer world.

South Africans remain confident as 2010 draws near - African Response
As a nation, 73% of South Africans are confident that we will be ready to host the 2010 FIFA World Cup, according to market research company African Response.

2008 SAMRA Conference attracts early delegate and exhibitor interest - SAMRA
Bookings for the 2008 SAMRA Conference, which is set to take place on 27 and 28 of May 2008 at the Royal Swazi Sun and Spa in the Ezulwini Valley in Swaziland, are coming in fast.


2008: the year ahead - Ipsos Markinor
Gallup International' s Voice of the People End of the Year Survey found a third of the more than 50 000 people interviewed across the world are optimistic about the year to come (33%), while a quarter (26%) are pessimistic and 32% forecast no major changes.

Medical Research Council pioneers field research techniques using mobiles - Clyral
The MRC selected Mobile Researcher, a locally developed research platform, for a large-scale baseline study conducted in Umlazi, KwaZulu-Natal. Equipped with standard cellphones, fieldworkers were able to capture and upload responses from within the mobile application, eliminating the need for paper and subsequent data capture.


Retail
R350 million expansion plan for Eastgate
Liberty Life Properties recently announced a R350 million expansion programme at Johannesburg's Eastgate shopping centre. New restaurant and retail space will introduce a lifestyle component to the shopping experience and add 12 000m2 to the gross lettable area, taking the total area to 121 000 m2.


NCR hits errant credit providers
The practice of retaining borrowers' bankcards will no longer be tolerated in the credit industry.

Lights to go out at PnP
Leading by example, one of South Africa's biggest food retailers has decided to cut its power consumption by 20%. Not only that, it is selling energy-efficient light bulbs at cost to consumers – to help you save!

Generator suppliers run out of stock
[Luyanda Makapela] As intermittent power outages continue nationwide, generator suppliers are running out of stock and many do not expect new stock for weeks.

Pointeq Teqnologies offers specialised and individualised software - Pointeq Teqnologies
Pointeq Teqnologies supplies and integrates total information technology with the focus on point-of-sale solutions in the small and medium -sized retail markets. It prides itself in its Windward software product line and the 20 different market segments it supplies to.

90 years young and still loving it - Hertz Rent a Car
For a global brand to reach 90 years of successful operation these days is a mighty feat, even more so in the volatile car rental market, which often sees companies crashing to anonymity. Great news then for Hertz Rent a Car, which is celebrating its 90th year of operation in 2008.



Sponsorship
New sponsor for career roadshow
The Rocking Future Roadshow has kicked off the New Year with Standard Bank as its new sponsor. The purpose of the show is to assist matric students in their future career decision-making process.

Twenty seven years of rugby sponsorship
Tellumat Defence, the defence technology division in the Tellumat Group, has recently extended its sponsorship of the South African Air Force Rugby Week for the 27th consecutive year.

Gamers battle it out online
iBurst is the sponsor of the inaugural and individually-ranked iGame Domination Call of Duty 4 Tournament, running 1 – 28 February 2008. iGame is iBurst's online gaming offering launched after the wireless broadband provider partnered with gaming studio Nanogames. “iBurst has invested a great deal of time and resources in its online gaming servers in order to optimise South Africa's poor international latency and provide better performances and reliability during tournaments,” says Thami Mtshali, CEO of iBurst. For more information, go to http://igame.iburst.co.za.


TV    
 
SABC ponders way forward
[Issa Sikiti da Silva] After losing its arbitration soccer case against the Premier Soccer League (PSL), the embattled South African Broadcasting Corporation (SABC) is licking its wounds and pondering its next move. However, the Auckland Park-based organisation said the judgement constitutes a huge defeat for the soccer-mad nation.

ICASA has no jurisdiction – Free2view
[Issa Sikiti da Silva] Great Media technical director Malcolm Ramsay has told Bizcommunity.com that the Independent Communications Authority of South Africa (ICASA) will not stop Free2view from broadcasting in SA as the regulator's authority and ‘ policing' only apply to SA. [Vote in our poll]

Cooking up more magic for a second season
Cooking Magic, the SABC3 cooking show produced by Urban Brew Studios, is now in its second season, targeted at the young and old.

Even more winners with Red Cherry - Red Cherry Television
Red Cherry is proud to have been able to put smiles on two people's faces during December 2007.

SABC loses case against PSL
NEWSWATCH: The SABC's complaints last year against the Premier Soccer League have been dismissed with costs by arbitrator Chris Loxton, according to News24.com.


Poll
Is Free2view operating illegally?
Yes
No
Not sure
More...  
 

Cartoons
The Creative's Stripathong: Sponsored by - Artifact Advertising
More...  
 

New accounts
  • Oz Healthcare Communications appointed by Roche Products - more info
  • Blue Label Telecoms selects Emagine for campaign management - more info
  • Carnelian Management Services to run Sanlam SA Fashion Week Winter Collections again - more info
  • More...  Submit a New account
     

    People on the move
  • Media consultant Dean Davis has joined Edge magazine as managing editor.
  • Celia Collins to head media buying and Africa division at Starcom - more info
  • Sandton magazine appoints Samantha Peel and Kerry Phillips - more info
  • GGi appoints business director of technology PR - more info
  • NAB appoints Eddie Khoza - more info
  • Gail Schimmel joins Edward Nathan Sonnenbergs - more info
  • New programming co-ordinator for 702 - more info
  • Jacqui Tanton appointed market service manager of the Newspaper Advertising Bureau (NAB) - more info
  • More...  Submit a Person
     

    Events to diarise
    The essential event management workshop Merle Falken Inclusive - Cape Town, 4 February
    This course teaches you all you need to know about conceptualising and arranging quality events, covering creative treatment, logistics, planning, budgeting and marketing.
     
    One-week intensive filmmaking course The Excellent Film School - Johannesburg, 4 February
    An exciting one-week intensive filmmaking course with a heavy emphasis on producing, directing and scriptwriting, helping dozens of budding filmmakers realise their dreams.
     
    Exhibition and interactive workshop by Heath Nash British Council - Johannesburg, 5 February / Johannesburg, 6 February / Johannesburg, 7 February
    Three one-day interactive/practical workshops will be delivered by Heath Nash, British Council's 2006 International Young Design Entrepreneur of the Year and a young South African design professional on designing creative items from waste materials.
     
    Rules of engagement The Write Co - Sandton, 5 February
    You will learn how to maintain control of the image and message you want to present, write tight, targeted press releases, identify your media, set media objectives etc.
     
    Segmentation - Breaking it down the Eighty20 way Eighty20 - Johannesburg, 5 February
    Eighty20 offers a seminar on segmentation, reviewing the most commonly used segmentation models and introducing alternative models, often overlooked or unknown to marketers.
     
    Trade show marketing Trade Show Training - Johannesburg, 6 February
    This one-day, practical course helps exhibitors gain more leads, orders and new business from trade shows covering the most common exhibitor mistakes etc.
     
    Generating prospects Steinser Alliance Group - Sandton, 7 February / Durban, 6 February / V&A Waterfront, Cape Town, 8 February / Pretoria, 19 February
    This training system on generating prospects focuses on techniques that can be used to identify the people who are most likely to buy from you - giving them a 'profile' so that efforts can be targeted accordingly.
     
    How Germany won the World Cup of internal branding IziCwe Academy - Johannesburg, 8 February
    This half-day BrandOvation seminar, presented by international brand leadership expert, Dr Nikolaus Eberl examines the internal branding program that Germany applied to turn a nation of brand pessimists into a team of brand evangelists.
     
    Adobe Photoshop CS3 Vega The Brand Communications School - Cape Town, 11 February
    Learn how to use this indispensable tool to create images for print, web and multimedia as well as scanning and image editing.
     
    One-week filmmaking course The Excellent Film School - Johannesburg, 11 February
    An exciting, practical, hands-on one-week filmmaking course with a strong emphasis on scriptwriting, producing and direction - the foundation of filmmaking.
     

    Upcoming events
  • Two-year digital design course - First semester Friends of Design - Academy of Digital Arts - Cape Town, 4 February
  • Four-week Adobe Illustrator® essential skills Friends of Design - Academy of Digital Arts - Cape Town, 4 February
  • Essential event management and co-ordination works Merle Falken Inclusive - Cape Town, 4 February
  • Principles of graphic design AAA School of Advertising - Johannesburg, 4 February
  • Principles of art direction AAA School of Advertising - Johannesburg, 4 February
  • E-hotelier - The master-class in hotel e-marketing Britefire - Cape Town, 4 February
  • Magazine journalism course SA Writers' College - Countrywide, 4 February
  • Basic sub-editing IAJ - Johannesburg, 4 February
  • The principles of brand building Vega The Brand Communications School - Cape Town, 4 February
  • Diploma in communications management - Module four Vega The Brand Communications School - Cape Town, 4 February
  • More...  Submit an event
     

    Jobs offered    Specialising in Media Sales, Advertising
    and Marketing placements
    OPEN DOOR Recruitment:
    Research Associate Account Director - Sandton
    One of the top global research houses needs a top calibre account director to maintain relationships with current client and pitching for new business. read more

    Senior Multimedia Designer/Developer - Norwood
    Looking for a forward thinking senior multimedia designer with developer skills to spearhead the newly formed digital division of an established advertising agency. 3+ years experience. read more

    Account Manager - Houghton
    We hire great people who are passionate, dedicated and work well in a team. We offer a rock solid reputation, vibrant agency environment and the opportunity to work with global brands. read more

    Video Cameraman/Still Photographer - Rivonia
    Video and still photographer for an event and communication company based in Rivonia, own transport essential. read more

    Digital Printer Operator - Large Formal - Cape Town
    Looking for an operator for a large formal digital printer, minimum three years experience, references to be supplied. Salary negotiable and based on experience. read more

    DTP Operator/Junior Designer - Johannesburg - Edenvale Area
    DTP operator to undertake full DTP function - Design, layout and typesetting, with the ability to conceptualise, implement designs and take artwork through to print ready material. read more

    Online Sales Manager - Cape Town
    Looking for a new sales challenge? Have proven track record in online media sales? Management calibre? Want opportunity to earn upwards of 350k? Contact us today. read more

    Media Strategist - Durban
    Our client requires the dexterity of an experienced media strategist to plan and co-ordinate both locally and throughout Africa on a leading FMCG account. read more

    Account Manager - Advertising - Qatar
    A multi-faceted consultancy offering expertise in the fields of marketing, branding, interactive, public relations and advertising is looking for an account manager for their advertising division. read more

    Account Manager – Branding and Design - Qatar
    Looking for fun and adventure? A multi-faceted consultancy offering expertise in the fields of marketing, branding, interactive, public relations and advertising is looking for an account manager - advertising division. read more

    Designer - Johannesburg
    Nicework needs a designer! Experience in new media, animation, corporate, layout and identity design is ideal. We are young, crazy and growing. read more

    FMCG Tracking Manager - Bryanston
    Synovate is looking for a FMCG tracking manager to ensure the smooth-running of all ongoing FMCG wave tracking and continuous tracking projects. read more

    Junior or Mid-weight Designer - Germiston
    Do you want to show off your creativity and design skills, influence top brands' look and feel and stand out of the pack? read more

    Media Designer - Centurion
    Jigsaw Holdings Limited is an investment holding and management company focused on real estate franchising, property management, housing development, training and related services looking for a mid-senior designer. read more

    Video Data Creator and Editors Technical Assistant - Sandton - Johannesburg
    Johannesburg stock footage company requires visual data creator/capturer to prepare stock footage clips for uploading material to motion website. A good command of the English language essential. read more

    Receptionist - AA - Benmore Gardens
    We are looking for somebody to replace our fabulous front-line lady. She is being promoted within our company. We think it’s impossible. Prove us wrong. read more

    Middle-weight Design Genius - Sandton
    We're looking for a talented designer that can take a brief by the...you know what, and dominate it, bend it to their will and design the hell out of it. read more

    Brand PR Manager - Sandton
    Leading brand PR agency seeks outgoing and ambitious individual for a senior client service role for blue chip clients. Previous experience required. read more

    PR Manager - Fourways, Johannesburg
    Vacancy for a classical PR person with excellent writing ability, multi-tasker, detail-oriented, looking for extremely challenging and deadline driven position in leading marketing and sponsorship agency. read more

    Account Manager - Cape Town
    Switch Design Group Cape Town is seeking a highly motivated account manager to work with our blue chip clients. read more

    Book Designer - Publishing House - Cape Town
    A leading book publisher seeks a talented book designer to form part of a successful team in Cape Town. Proven experience, a design degree/diploma and Adobe CS3 secures. read more

    Software Engineer/Entrepreneur - Johannesburg
    The JCSE at Wits is looking for pre-incubator companies with a software prototype, that needs 12 months in a high tech environment to prepare for market. read more

    Digital Operator/Digital Photographic Assistant - Cape Town
    Little Yellow Jacket is a bespoke digital production company based in London and Cape Town. Wanted - A highly skilled digital operator to compliment our core of in-house operators. read more

    Graphic Designer - Johannesburg
    Graphic designer required for below-the-line agency based in trendy Melville. Projects entail design for all print elements for consumer promotions and launches along with corporate brochures. read more

    National Sales Manager - Digital Imaging - Johannesburg
    Minimum eight years sales management experience in capital equip and consumables in digital print, signage industry. Valid license. read more

    Live Events Project Manager - Dubai
    Dubai events management. Our client is recruiting talented individuals to join their rapidly expanding business. Experience and proven understanding of live event production techniques and technologies are required. read more

    Junior Graphic Designer - Johannesburg
    We are looking for a young and enthusiastic junior graphic designer to work for a dynamic IT-media business, where you will grow your skills. read more

    Picture Researcher - Illovo - Sandton
    SA photo library seeking picture researcher to handle search requests from clients in the advertising and publishing industries. Candidates must have strong visual sense and passion for photography. read more

    Webmeester - Stellenbosch
    Ons benodig dringend 'n voorslag van 'n webmeester wat rats in 'n span kan speel en 'n oog het vir detail, sperdatums en tegnologiese vernuwing. read more

    Senior Events Manager - Conference and Exhibitions - Bryanston - Johannesburg
    Ensure all event managers co-ordinate and manage the logistics and quality of the hosting of events to achieve cost-effective, well-run events that provide customers with a great experience. read more

    Art Directors - Johannesburg
    We are looking for talented art directors with big agency experience, highly conceptual minds, brilliant porties and TV and radio experience. Fit the bill? Send plain Word CVs at once. read more

    Creative Director - Johannesburg
    Looking for award-winning creative directors who are looking for a fantastic opportunity! Your big agency track record will secure an interview. Must have TTL experience. Send plain Word CVs. read more

    Copywriters - Mid to Senior-weight - Johannesburg
    Looking for talented, award-winning copywriters. TV and radio experience essential. If you're very conceptual with a brilliant porty then we want to see you. Send your CV ASAP. read more

    Multimedia Designer/Developer - Medium-weight - Northern Suburbs
    Our client one of SA’s top direct marketing agencies is looking for a medium-weight to join their digital division. read more

    Art Director - Medium - Northern Suburbs
    A thriving branding and advertising agency is looking for a highly creative art director to join their team. read more

    Sales Representative - Cape Town
    Human Element Inc, organiser of the lifestyle SA Festival - Celebrating Black is offering sales representative positions to results driven individuals. read more

    Medium-weight Designer - Johannesburg
    Dynamic, well-respected design company in northern Johannesburg seeks experienced designer to work on diverse blue chip design projects. Great personal growth opportunity. read more

    2D Animator/Motion Graphics Artist - Johannesburg
    Post-production facility looking for 2D animator/motion graphics designers. Candidate should have at least 2-3 years experience and an overall knowledge of 2D animation and design. read more

    Sales Executive - Johannesburg
    BizCommunity.com enjoys an avid following within the sales, marketing and advertising fraternities. We need online recruitment sales executives who believe in the power and importance of the internet and branding. read more

     

    Noticeboards
    CANSA Shavathon
    [Other] As per previous years we will need your much appreciated enthusiasm and support on this fun filled day. There will be some smooth music for the adults, entertainment for the kids and lots of hair loss for all.
    More...  Submit a Noticeboard
     

    Quotes
    "Television has done much for psychiatry by spreading information about it, as well as contributing to the need for it." - Alfred Hitchcock
    "You're only given a little spark of madness. You mustn't lose it." - Robin Williams
    "There is a bit of insanity in dancing that does everybody a great deal of good." - Edwin Denby
    "A book is a gift you can open again and again." - Garrison Keillor
    "Living in an age of advertisement, we are perpetually disillusioned. The perfect life is spread before us every day, but it changes and withers at a touch." - J. B. Priestley
    More...  Submit a Quote
     

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