| | | No Comment |  No brand manual has prepared brands for what is taking place online, where global brands can be assassinated by one blogger and new products are launched without any marketing budget or campaign, just through world of mouth. Global brand guru Martin Lindstrom should be required reading and viewing (through his weekly podcasts) for every CEO and MD. What he talks about is revolutionary for our brands, even more so now as Web 2.0 has made those ideas mainstream - yet many of the so-called 'leaders' of our real-time corporate worlds do not understand how their own email works, let alone what the blogosphere is doing to the brands that pay their salaries and the hundreds of thousands of workers they purport to represent. Lindstrom, the author of Brand Sense, counts Disney, McDonalds and Mattel as clients, so he definitely has a strong platform and brand history to launch his revolution from. The key learning from his presentation at the African Experiential Summit hosted by Exp. Marketing last week is that the consumer is now the broadcaster and you need to impress them in a “human” way with your brand’s attributes if you want a recommendation. Because the consumer does not trust your communication much anymore – the consumer takes advice from peers, friends and family in this new cyber world where much of what we learnt in communications or marketing school is irrelevant, unless you entered the industry in the last two or three years. How are you going to protect your brand or your customer’s brand online when you don’t even blog? It’s the wild wild west out there and your computer is the new frontier. Go explore!
Happy Googling! Louise Marsland, editor: editor@bizcommunity.com
| | Headlines | Primedia Broadcasting appoints Cape Town GM
The mother of all PR jobs
SA Chenin Blancs highlighted in New York Times
CNBC Africa to launch 1 June
Do you know what your brand did last night?
Concern over parliamentary processing of Films Bill
Media gurus to meet at SA summit
Bizcommunity Africa now live
Independent Newspapers Gauteng appoints new GM
BBDO Consulting launches SA operation
Longevity goes Afrikaans
Loeries call to entry opens
MTN media agency tender out soon
New editor for Sunday World
Cannes entry deadline looms
SA media must take heed of online innovation
Bester Burke merges with Bryan Slingers
Metro FM announces new presenters
Thami Ngubeni for O editorship
Gold for Leo Burnett at World Press Awards
A clean Caple win for proximity
|
Marketing | | Beware of corporate communications divide
While South African Airways has made an excellent choice in luring Business Day deputy editor, Robyn Chalmers, to head up its group corporate affairs department, it is debatable whether Chalmers has made anything like as good a choice in picking SAA as a platform to launch a career in corporate communications.
Do you know what your brand did last night?
[Louise Marsland] It's a brave new world of 2.0 marketing out there and if you aren't already playing, you and your brands have probably lost the game. Brand pioneer and futurist Martin Lindstrom was in South Africa yesterday, Thursday, 15 March 2007, at the first Africa Experiential Marketing Summit to talk about why traditional branding and advertising no longer works and experiential does. It's time to chuck your brand manual.
Bizcommunity.com brand activation
 South Africa’s first all-Africa experiential marketing summit provided an opportunity for Bizcommunity.com to showcase its brand with a brand activation sequence. The opportunity was also used to launch Bizcommunity.com Africa: www.www.bizcommunity.com.
Marketing involves everyone - including the boss
[Chris Moerdyk] There are very few people in business who have a problem with the notion of communication being the foundation of marketing. Even some accountants and bankers have been known to agree that communication has something vaguely to do with marketing. But, what many even seasoned marketers don’t grasp is that communication is not only about word but very much to do with deed as well.
Bizcommunity Africa now live
Launching into the English-speaking territories in Africa to start with, Bizcommunity.com today, Thursday, 15 March 2007, has gone live with www.www.bizcommunity.com in a total of 15 countries (including adjacent islands) that are deemed to be the prime movers in Africa north of South Africa.
BBDO Consulting launches SA operation
BBDO Consulting, the global management consulting group focused on strategic marketing, announced its official launch in South Africa earlier this week, with Ingrid Veysie as CEO. Veysie has 21 years of national and international marketing experience.
Major anti-piracy raids in Mexico
MEXICO CITY: During the past two weeks, authorities from the Mexican Attorney General’s office, the Public Security Group (PGR) from Mexico State and local police forces have intensified their anti-piracy enforcement operations, resulting in significant seizures at various locations.
What does Mom want? - Egg Marketing & Communications
 [Charlotte Bradley] Moms have many different roles and thus positioning a brand correctly among all the roles can be tricky. A good starting point is determining whether the brand should help her to be a better mother, whether it should help her prosper as a woman or both.
Zinto lives up to its name - Zinto Marketing Group
 If you’ve been guessing as to the meaning of the word “Zinto” guess no more; it means “all things” in Xhosa. “In our case 'Zinto' translates as all things to do with brand activation," says Michelle Combrinck, CEO and founder of the company.
Partnership aspires to bring music to life
Samsung is collaborating with Beyoncé to promote its Ultra Music F300 cellphone through TV commercials, advertisements, global concert tours, and other co-promotional activities. According to Geesung Choi, president of Samsung Electronics’ Telecommunication Business, Samsung and Beyoncé share a lot in common – both have a strong passion for music, video and entertainment, are considered icons in their respective industries and both aspire to deliver seamless satisfaction and bring music to life.
| Advertisement:
|
Advertising | | Loeries call to entry opens
 Yes, it’s that time of the year again! The Loerie Awards 2007 Call for Entry is now open – deadline 15 May 2007. So put the coffee percolator on, clear the whiteboard and start planning your entries. And remember – entries from the whole of Africa and the Middle East are eligible.
International magazine highlights AAA student work
The AAA School of Advertising is reportedly the first advertising school worldwide to have its students’ work appear in five consecutive issues of industry magazine Luzer’s Archive. Published bi-monthly and featuring cutting-edge advertisements from around the globe, Lurzer’s Archive is one of the most widely subscribed-to creative magazines in the world.
Weirdesign wins Gecko Grand Prix
At last week’s 11th Annual Gecko Awards for the Namibian advertising industry, the one and only Grand Prix went to Weirdesign for its ‘Maid in Africa’ ironing board ‘billboard’, with Runner-up going to DV8 Saatchi & Saatchi for Namibia Breweries' ‘Too Much is Too Much’ radio ad.
Explicit campaign for explicit movie
 Launching the explicit new movie Shortbus, morrisjones&co has come up with a copy-driven print campaign using headlines such as ‘read this you fag’ to make the film seem playfully exclusive to gay people.
MTN media agency tender out soon
 After a 13-year partnership with its current agency OMD, MTN will be issuing a tender for a new media buying agency in the second quarter of 2007. OMD has indicated that it will not be pitching for the business.
Cannes entry deadline looms
In 2006, South Africa won 30 Cannes Lions, including its first Grand Prix award, six Golds, four Silvers and 19 Bronzes. This year, says Andrew Cuthbertson, GM of Independent Newspapers (The Inc) which is representing Cannes locally, “we are looking forward to superseding the 124 shortlists from last year as well as the 30 Lions... Our presence at Cannes has been growing annually and we want to keep the momentum.”
Warsop for Creative Circle Hall of Fame
 At a ceremony in Rivonia, Johannesburg, last week, the South African Creative Circle inducted The Jupiter Drawing Room’s Graham Warsop into its Hall of Fame. The Creative Circle has held off from nominating anyone new since Mike Schalit several years back, but given the most recent business success of The Jupiter Drawing Room towards the end of the last year, Warsop’s nomination has been inevitable.
Bester Burke merges with Bryan Slingers
 Bester Burke and The Bryan Slingers Partnership (TBSP) announced yesterday, Monday, 12 March 2007, that the two groups have combined forces to create Bester Burke Slingers. This development merges the interests of multi award-winning above-the-line agency Bester Burke and below-the-line agency Underground with through-the-line social marketing agency (TBSP).
Gold for Leo Burnett at World Press Awards
 Leo Burnett’s Mercedes Benz SLK Toupee print ad has won Gold in the automotive category of the inaugural World Press Awards. Launched by Neil French in 2006, the World Press Awards are the first global awards specifically recognising excellence in print advertising.
Challenging the banking industry
 Last week saw the launch of the new TV campaign for Nedbank and Pick ’n Pay’s re-branded Go Banking. According to Kevin Palmer, CEO of Go Banking, the main reason for the re-launch of the brand was as a result of research conducted with customers and non-customers.
FCB Durban’s new campaign ratchets up retail sales - FCB South Africa
Since appointing FCB Durban as Game’s new advertising agency, Game has exceeded its sales target for seven months in a row. This achievement substantially exceeds any previous performance in recent years.
Reach Africa with online advertising networks - Fuel Ad Network
Fuel Ad Network, a service offering of Fuel Group, SA's largest independent online advertising company, gives marketers in South Africa a way to reach the burgeoning numbers of Web users in other African countries.
Calling nominations for AMASA 2007 Committee - AMASA
The AMASA (Advertising Media Association of South Africa) Annual General Meeting is rapidly approaching, as another financial year comes to a close. AMASA is calling on industry personnel to nominate key players to serve on the 2007/8 AMASA Committee.
FCB Johannesburg campaign for new Lexus beats targets - FCB South Africa
 The campaign devised by FCB Johannesburg to launch the Lexus LS460 has seen monthly sales spiral upwards since breaking in November last year.
Universal McCann wins UIP
Universal McCann South Africa has been awarded the United International Pictures (UIP) account after another head-to-head pitch against three top-rated media agencies. “Our success lay in the simple truth that each new movie release should be treated as a unique brand in its own right,” explains Sue Rooney, Pan African media director for Universal McCann. “There is no one size fits all answer to the movie business.”
Press, Outdoor and Film Lions entries extension
Last week’s deadline of 9 March 2007 for the Cannes Press, Outdoor and Film competitions has been extended until Friday, 30 March. This will allow entrants extra time to prepare their entries and also to enter new work that has been completed recently or may be running later than expected. The deadline for Radio, Direct, Promo and Media Lions currently remains at 16 March, with the deadline for Cyber and Titanium & Integrated Lions at 23 March. Rules and frequently asked questions about submitting an entry are available online. Entrants may also contact the entries team on +44 (0)20 7239 3400 or email entries@canneslions.com for further information.
Dove ad fails to appeal
Dove’s new television ad in America, which is indicative of two current advertising trends - debuting during the Academy Awards telecast and consumer-generated advertising - lacks appeal, according to daily web magazine Slate.com. For more, click here.
| Advertisement:
 |
| | Branding | | | Idea Engineers will grow your brand, reputation & business. | |  |
| | | Vega Cape Town workshops: media efficiency in building brands - Vega School
This two-day media workshop will explore the wisdomwithmagic within the planning of the myriad of media opportunities available today and how to evaluate and leverage these opportunties.
HKLM records bumper year - HKLM
Brand consultancy HKLM has recorded a bumper growth year for the fourth consecutive year since inception, with annual revenue up 59% and headcount increasing by 40%. Furthermore, HKLM aims to add impetus to this performance by evolving into a full-service agency offering a broad range of marketing services.
Invitation to the Cascoland Festival - Vega School
Cascoland is a dynamic public art project which utilises the skills of local and international artists and designers, together with local urban communities, in creating a public art festival. The aim of the project is to create awareness of particular urban issues in a creative framework and have communities get actively involved in shaping their public spaces.
|
Cinema | | Doubling up on comedy
Nu Metro Theatres is launching the Premiere Comedy Club, a double bill featuring a live comedy act and preview of a fun holiday blockbuster, towards the end of March 2007. “Our aim is to elevate the cinema experience in a ‘unique night out’ rather than an average trip to the movies,” says Shelley Saksenberg of Nu Metro Theatres.
| Advertisement:
|
Design | | Local designers honoured in Parliament
Tuesday morning, 27 March 2007, will mark the unveiling of the new emblem for the South African Parliament in a joint sitting that will honour the creative collaboration of all who participated in the democratic call for a new design embodying the vision, mission and values of Parliament.
think to debate free pitching
On Monday evening, 19 March 2007, the SA Graphic Design Council think will be holding a debate at Sappi Braamfontein at which delegates will discuss the contentious issue of free pitching in the design industry. The 6pm – 8pm debate will be chaired by Jeremy Maggs, and will feature four speakers from various top design firms in South Africa.
|
| | Digital | | | Ensight - The Smarter eMarketing Solution | |  |
| | | New SA video portal promotes a safe and smut-free social web - MyVideo
Social networks are book clubs for the young - only they meet every day, several times a day. If the middle-aged gossip face-to-face (how conventional) over books, the young connect over computers and cellphones and whatever channels of communication that hardware offers: SMS, MMS, jpeg and, with increasing access to broadband, mpeg.
| Advertisement:
|
Direct Marketing | | A clean Caple win for proximity
 At the annual International Caples Awards for direct marketing, which took place in New York City early March 2007, marketing services agency proximity#ttp took home first place for its Va Va Broom Cleaning Services campaign, as well as for a component of the 5FM “Lonely Finger” campaign.
|
Education and Training | | UCT course gets business to go with the gut - UCT Graduate School of Business
The UCT Graduate School of Business (GSB) is launching a revolutionary course this April that uses a powerful process adapted from psychology to help executives develop their strategic planning and decision-making capacities.
|
| | Eventing | |  |
| | | LiquidChefs at J&B Met 2007 - LiquidChefs
 Think J&B Met and it conjures up images of glamorous outfits, fast horses, good and bad bets and, of course, champagne and cocktails! LiquidChefs was there, making sure that the crème de la crème was kept well-lubricated in true J&B Met style.
'Miele goes Moroccan' for sales reward event - Loudfire
 Miele’s elegant Tygervalley (Cape Town) showroom recently had a complete facelift for one night only, for the company’s annual Sales Rewards. The showroom, with its contemporary, minimalist décor, was transformed into a richly textured Moroccan lounge, in the hands of designer entertaining company Loudfire.
Star named after Novo Nordisk - Tru Touch Events
 Tru Touch special events and training management house was awarded the kick-off of Novo Nordisk South Africa’s cycle meeting for 2007. Novo Nordisk, with its head office based in Denmark, is a world leader in diabetes care.
Vodaworld Events has undergone a total venue refurbishment - Vodaworld Events
 Vodaworld Events has announced that its refurbishment is now completed for phase one. The overhaul includes upgrading of the toilet facilities, changes to the arrival foyer and the two 188-seater auditoriums, as well as the Talk 500 ballroom.
Amara welcomes new team - Amara Productions
You see things that are, and ask, “Why?” We dream things that never were and ask, “Why not?” Amara is continually seeking the best talent out there to meet with the capacity and the growing demands of our clients. We are delighted to welcome the exceptional talent that our new team brings into the Amara family.
Paying tribute to outgoing Coca-Cola director
Experiential agency VWV has been commissioned by long-standing client Coca-Cola South Africa to produce a series of farewell events for David Lyons, outgoing director at Coca-Cola Canners SA. As part of the celebrations, VWV will be producing a golf day for Lyons and his colleagues at the Wanderers Golf Club, staging a luncheon at Hazeldene Hall and a gala dinner at the Wanderers Club Ballroom, all in Johannesburg, Gauteng. The highlight of the dinner will be a film tribute to Lyons, produced by the experiential agency’s video division.
International jewellery congress opens in Mother City
Deputy President Phumzile Mlambo Ngcuka is the guest of honour at the 2007 congress of CIBJO, the World Jewellery Confederation, which opened on Monday, 12 March 2007, at the Cape Town International Convention Centre (CTICC). The four-day congress, hosted by the Jewellery Council of South Africa and sponsored by the Department of Trade and Industry and De Beers, is being held in Africa for the first time. Comments Dirk Elzinga, MD of the CTICC, “It is another important international gathering experiencing the quality Cape Town has to offer.”
| Advertisement:
|
Exhibitions | | Business tourism expo shows growth
Meetings Africa, the business tourism exhibition held for the third time at the Sandton Convention Centre in Johannesburg recently, is on a growth path, according to Carol Weaving, MD of organisers Thebe Exhibitions & Events. Not only was there an increase of roughly 15% on the number of visitors last year, it was also the first time that all nine provincial tourism authorities were present.
Experience life on a wave - Biz Events
 Strap on your lifejacket and slip on your docksiders because Joburg's preparing for the annual National Boat Show incorporating Dive 2007. From 17 to 19 August 2007, the Coca-Cola Dome in Northgate will transform into the ultimate one-stop marine lifestyle centre.
South Africa’s biggest home enhancement expo now in George - Homemakers Fair
 Homemakers Expo, the country’s largest brand of home enhancement shows, will now also be presented in the southern Cape. This ever-popular show will open in George at the Outeniqua Railway Museum, 5 - 9 April 2007.
Happy birthday to SABC Education Baba Indaba! - Baba Indaba
 To celebrate SABC Education Baba Indaba’s third birthday, Sandton and Cape Town invite Durban to join their legendary Baba Indaba party.
mediatech africa brings global technological innovations home - mediatech africa
 mediatech africa 2007, South Africa's only all-inclusive broadcast, media, entertainment and AV exhibition, is building momentum for a truly innovative and well timed event in 2007, as the country prepares for some big events in the near future. The biennial show will take place at the Sandton Convention Centre, Johannesburg, 12 - 14 June 2007.
|
Magazines | | Longevity goes Afrikaans
 This April sees the launch of Longevity - Die Afrikaans Uitgawe, an Afrikaans translation of this international title, at the Klein Karoo Nasionale Kunstefees (KKNK) in Oudtshoorn. The magazine will be almost identical to the English edition, with a print run of 15 000 copies.
Thami Ngubeni for O editorship
Thami Ngubeni has been appointed as the new editor of O, The Oprah Magazine South Africa, published by Associated Magazines, effective 2 May 2007. Replacing Kgomotso Matsunyane, Ngubeni’s first issue will be the July 2007 one, which will be available on the newsstands on 20 June 2007.
CLASSICfeel Magazine extends Cape Town reach through partnership with FMR 101.3 fm - DeskLink Media
CLASSICfeel Magazine, the successful monthly journal of music, culture and entertainment, has announced that as from April 2007 it will be extending its reach to Cape Town through a new partnership with radio station Fine Music Radio 101.3 fm.
Remedial, special education title to go monthly
RemSpecED magazine, which launched in February 2007 with a print run of 5000 copies, will be published monthly. The full colour title provides information on parenting children with learning and development challenges, localised to South Africa. It is distributed through specialised schools, therapy practices and doctors’ waiting rooms.
|
| | Media | | | Recruitment - Advertising, Marketing, Public Relations, Media Sales | |  |
| | | Concern over parliamentary processing of Films Bill
The South African National Editors’ Forum (SANEF), SA Chapter of the Media Institute of Southern Africa (MISA-SA) and the Freedom of Expression Institute (FXI) earlier this week expressed their shock in reaction to the reported announcement by Patrick Chauke, chairman of the parliamentary Home Affairs Committee, that he plans parliamentary hearings for the Films and Publications Amendment Bill soon so that the Bill can come before Parliament within the next three months.
Media gurus to meet at SA summit
The 5th World Summit on Children and Media, taking place in South Africa 24 – 28 March 2007, is expected to attract in the region of 1600 delegates, made up of professionals working and participating in children’s media from Hollywood, Great Britain, Asia and Africa. The summit will also showcase a large contingent of public broadcasters of television and radio from all over the world.
SA media must take heed of online innovation
[Gino Cosme] Media companies need to start thinking out of the box and paying attention to what their readers are doing online. Too much time gets spent on being traditional instead of innovating. In times like these, this is a mistake that could encourage the disloyalty of new generation media consumers.
BBC Africa head moving to India
The Sunday Time Online reports that Soweto-born Milton Nkosi, who has been the head of BBC in Africa for six years, is moving to New Delhi, India, to take up the position of bureau editor for South Asia. For more, click here.
| Advertisement:
|
| | Mobile | |  |
| | | Digital mobile space - why should you own it
[Petros Kondos] A few years ago a small band of entrepreneurial sales people started visiting large corporate organisations across South Africa, selling what seemed like an intangible product. The going was tough and many of the corporate managers scoffed at the sales pitches. The idea of owning a portion of virtual space that your customers could access at any time to find out about your company seemed incomprehensible to many managers – the virtual shop front.
Clickatell grows North American management team - Clickatell
Clickatell has announced the appointment of John O'Leary as vice president of North American sales. O’Leary is tasked with continuing to drive the mobile messaging operator's successful launch into the enterprise market, particularly into the financial services, emergency first response, logistics and government sectors.
10 000 free airtime contracts with hot new MXit - MXit
 MXit is giving away 10 000 six-month airtime contracts worth R135 every month to subscribers. The mobile instant messaging service has also just released the latest version of its software with some hot new features.
|
| | Newspapers | |  |
| | | Independent Newspapers Gauteng appoints new GM
Independent Newspapers has appointed seasoned journalist and publisher, Mike Tissong, as GM of its Gauteng operations, effective 1 April 2007. A Print Media Fellow, Tissong’s 26 year career in the newspaper and publishing industry makes him one of South Africa’s more experienced newspaper managers.
New editor for Sunday World
Charles Mogale has been appointed editor of Sunday World, Johnnic Communications announced yesterday, Tuesday, 13 March 2007, taking over at a time when the weekly newspaper is experiencing huge growth according to the latest ABC results (Oct - Dec 2006).
Beeld reporters honoured with Media24 Awards - Beeld
Media24 constantly seeks to motivate and recognise great work undertaken by its employees. Three of Beeld’s reporters have been honoured as recipients of this year’s Media24 Awards for Excellence in Journalism.
| Advertisement:
|
Online Media | | How to harness the networking power of del.icio.us
 [Mike Stopforth] Have you arrived here hoping to take over the world the del.icio.us way without reading part one? For those of you with your del.icio.us accounts ready and raring to go, let’s dive back in and discover the power of its networking functionality.
SA blog makes Lulu Blooker shortlist
 Oshun Books’ So Close: Infertile and addicted to hope by Capetonian blogger Tertia Albertyn is the first South African blook – a book based on a blog - to be shortlisted for the second international Lulu Blooker Awards. Winners will be announced on 14 May 2007.
Cisco bets on social media tools
[Sally Falkow] In addition to its acquisition of Five Across, which makes social-networking and forum software to help companies improve their internet marketing strategy and their communications with customers, Cisco sealed a deal last week to purchase software assets from, and acquire employees of, social-networking site operator Utah Street Networks.
Ananzi introduces desktop news - Ananzi
Ananzi.co.za, South Africa's premier search engine and information portal, has added another product to the Ananzi range of services in the form of an automatic desktop news application.
bluesouth SA merges with UK agency to form R90 million digital media agency - bluesouth
Leading South African full service digital media company bluesouth has merged with Shake Interactive, a global digital media company based in the UK, to form a R90 million-a-year online agency.
Arrive Alive site celebrates birthday with blog
www.ArriveAlive.co.za celebrated its fourth birth on 13 March 2007 with the launch of blog www.roadsafety.wordpress.com, which aims to take even bigger steps in raising awareness of road safety.
Podcasters, get on your podium!
Apple, 5FM, Coca-Cola and MINI are running a podcast competition with more than R250 000 in prizes up for grabs. The competition opens for uploads on Monday, 19 March 2007, so get ready to broadcast yourself or vote for your favourite podcast. Go to www.getpodcasting.co.za for more information.
|
| | Out Of Home | |  |
| | | Spouting sports commentary in the loo
When national broadcaster SABC wished to talk to sportsmen, fitness fanatics and other members of South Africa’s sport-minded public about listening to, as opposed to watching, sports commentary, SABC’s media agency, The MediaShop, commissioned Primedia Unlimited’s washroom advertising arm TLC to display a series of amusing posters in washrooms frequented by this audience.
Tangtalising the senses
 The Letter Corporation, Primedia Unlimited’s washroom advertising platform, has been commissioned by Douglas Green Bellingham to deliver a three-month campaign targeted at consumers who frequent trendy upmarket nightclubs, bars and restaurants, and to the vast student community via campus washrooms.
|
Printing | | Kemtek reflects on the past as they look forward to the future - Kemtek
 Kemtek Imaging Systems Holdings, a well respected customer-oriented solutions provider to the printing, labelling and bar coding industries, has launched a new corporate logo to reflect the company’s forward thinking values in the rapidly changing technologies in which the company operates.
|
Production | | Mr Bones to adventure in India
Film producer Anant Singh announced at a press conference last week in Mumbai, India, that the sequel to the hit South African comedy Mr Bones will be partly shot on location in the Indian subcontinent as a co-production with an Indian production company.
Course on wildlife filmmaking
Are you passionate about wildlife? Do you have a desire to learn more about wildlife filmmaking? The Wildlife Film Academy has four spaces available for its April/May 2007 course.
Inaugural Green World Award for French photographer
 PARIS: French photographer Yann Arthus-Bertrand will receive the first-ever Green World Award at MIPTV featuring MILIA 2007 on Tuesday, 17 April 2007. This new award has been created to recognise audiovisual industry figures who have contributed to the growing global awareness of environmental issues.
Bright young talent at Creative Vision - Creative Vision
 Known to most South Africans for her role in local television drama Generations, new director Abena Ayivor is an accomplished actress both locally and internationally, and will bring a fresh new perspective to the world of commercial directing.
Freshlyground get nostalgic with Ian Gabriel - Giant Films
 A BBC World project that aims to show "extraordinary South Africans and special incidences of cultural crossover" will feature Freshlyground with Giant Films' Ian Gabriel shooting a music video for the Freshlyground signature song ‘I’d like’.
Mukunda and Bester Burke win at Adtrack - Krishna Smiles Flowers Bloom
 After tracking the performance of 2000 of the country's top commercials of 2006, Adtrack has found that "Fish Tank", directed by Mukunda at Krishna Smiles - Flowers Bloom and conceptualised by Bester Burke for its client Redro, was the second most-liked commercial of last year.
Bioscope shoots Positive Options for Ireland - Bioscope Films
 Director Hylton Tannenbaum has just completed a campaign for Positive Options, an Irish government funded initiative offering counselling and support to women in crisis.
| Advertisement:
|
| | Public Relations | |  |
| | | The mother of all PR jobs
Great career, good salary, interesting clients. Tick the box marked “Joburg”. No cash, cool lifestyle, mellow work. Tick the box marked “Cape Town”. Right? Wrong. The PR industry in Cape Town has experienced considerable growth over the last two years, but now it’s facing a challenge – not because of the lack of new business but simply as a result of a shortage of quality consultants, according to PR agencies Sentient Communications and Atmosphere.
Quo Vadis opens West Rand bureau - Quo Vadis Communications
Award-winning communications’ training and public relations company, Quo Vadis Communications (QVC), has expanded by opening a bureau in the West Rand to better service its growing client base.
Execs to blame for crises yet again - Crisis Communications Consultancy
Management were once again to blame for most crises that occurred during the last quarter of 2006 and most of those tracked during this three-month period had their roots inside organisations and companies. This is according to the Crisis Communications Consultancy which has announced the results of its analysis of business and social issues for the fourth quarter of 2006.
Pirelli: Uma Thurman debuts on the web with ''Mission Zero'' - Claire Gardner Consulting
After the successful first edition, the new Pirelli short film, Mission Zero, stars Uma Thurman and is directed by Kathryn Bigelow of Strange Days and Point Break fame.
|
| | Radio | |  |
| | | Primedia Broadcasting appoints Cape Town GM
Primedia Broadcasting announced on Friday, 16 March 2007, that Karl Gostner will in June 2007 assume the position of general manager: Cape Town within the group, to assist with operations at 94.5 Kfm and 567 CapeTalk.
KZN breakfast show joins blogosphere
East Coast Radio recently launched a blog on its website for The Bokomo Big Breakfast radio show, hosted by Daryl Ilbury, in order to encourage greater interaction and tighter community with listeners through this platform.
Radio station’s W Cape, KZN sales going in-house
As of 1 May 2007, Heart 104.9 will be handling its own sales in Western Cape and KwaZulu-Natal. RadMark will continue to represent the brand for airtime sales in the other regions, especially Johannesburg.
Metro FM announces new presenters
While Metro FM’s new DJ line up will be detailed at an exclusive media and trade briefing next week Tuesday, 20 March 2007, the station revealed yesterday, Monday 12 March, that Unathi Nkayi, KG Moeketsi and Adil More will be joining the lineup as from 1 April.
|
| | Recruitment | | | Recruitment - Advertising, Marketing, Public Relations, Media Sales | |  |
| | | An accolade for Ad Talent - Top Women in Business and Government 2007 - Ad Talent
Ad Talent has been nominated by Top Companies Publishing as one of South Africa’s top gender empowered organisations for 2007, and it thus qualifies for inclusion in the 4th annual Top Women in Business and Government publication.
|
| | Research | |  |
| | | Reach the “bottom of the pyramid” more effectively
CK Prahalad, one of the world's leading business strategists, has recently provided new insights on how brand-owners can tap into “The Fortune at the Bottom of the Pyramid” (lower–middle mass market, LSM 1 – 5 in South Africa), and is featured later this month at Gallagher Estates.
| Advertisement:
|
Retail | | SA Chenin Blancs highlighted in New York Times
 In a recent article on South African Chenin Blancs in the prominent New York Times, Fleur du Cap Chenin Blanc 2005 has been singled out as an exceptional good-value-for-money wine and ranked second out of 10 wines.
Coupon usage decline noted for 2006 - Promotional Intelligence
[Lisa Nicholson] Dispensed, most commonly on-shelf, on-pack or via a promoter, coupon usage and acceptance has increased quite dramatically over the past years. Notably in 2004, a 43% increased redemption rate was achieved versus 2003 – the majority of this growth driven by a flurry of discounts in the Personal Care categories.
|
| | Sponsorship | |  |
| | | 8000 desks for 8000 without - SAIL
 SAIL Group, a company at the forefront of the sports and entertainment industry, has invested in the Lapdesk initiative that aims to address the problem of a lack of desks at our schools. The Lapdesk is a portable school desk manufactured from a blend of child-proof materials, ergonomically designed to fit the human body which creates a comfortable learning surface area for the students.
A racy partnership
As of the 2007 race season, Puma will become the official supplier of all four Red Bull Motorsport teams: Red Bull Racing, Scuderia Torro Rosso, Red Bull Nascar and Red Bull Air Race. With this new several-year partnership, Puma intends to strengthen its position in the motor sport category. In particular, its entry in Red Bull Nascar, a highly popular race sport in the US, will support the sports lifestyle company’s brand visibility in the American market.
|
| | TV | |  |
| | | CNBC Africa to launch 1 June
 International business news television network CNBC will launch its African channel on 1 June 2007. CNBC Africa will focus on business, economics and markets news across South Africa and sub-Saharan Africa. The station will also feature live crossings of essential business, economics and markets news from CNBC Europe, US, Middle East, Dubai, India, Pakistan and other CNBC affiliates across the world.
Adding local colour
 e.tv’s Creative Services Department has come up with a tongue-in-cheek concept for promoting the final series of The Sopranos, which returns to the free-to-air channel on 9 April 2007. Starting earlier this week, the on-air promos have introduced a colourful local character,with whom most locals should be able to relate to on some level, to the show.
Zimbabwe to get 3rd Degree
While scenes reminiscent of Apartheid play themselves out in Zimbabwe, the South African Government chooses to monitor and observe. e.tv’s 3rd Degree will deconstruct recent events in Zimbabwe on Tuesday, 20 March 2007, at 8pm.
TV platform for business entrepreneurs
Earlier this month, Global Access InformationTV launched its first broadcast for Enterprise Development Television (EDTV) with a free-to-air programme on the new BEE scorecard, which has been showing twice a day since. EDTV itself launches properly in April 2007 and will show a variety of subjects, including training, mentoring, best practices and others.
|
| | Galleries | | Atmosphere celebrates fifth birthday
 
More | | | |
| | Forums | | | How many concepts and how many changes are acceptable to the industry?I work in an agency that believes it acceptable to make as many as 30 changes to an ad in order to get something out.What is your view? | | Coke parody of Cell C cinema adAnyone seen the Coke parody of the Cell C cinema ad? I laughed myself silly last night at the movies.What is your view? | | Your ideal line up at radio stationsYo, what do you think would be an ideal line up for radio stations at the moment? We all know they're busy with contract renegotiations.What is your view? | | That's definitely not my MarmiteThe new Marmite commercial must surely be doing more harm than good.What is your view? | | More... Submit a Forum | | |
| | Accounts | | | VWV video productions does a triple take - more info | | Wisdom Africa appoints Premier Brands - more info | | DigiCape selects BBDO Cape Town - more info | | VWV video productions brewing for a good year - more info | | Trojan Horse appointed to publicise SA Disabled Golf Open - more info | | Foodcorp appoints VWV to stage gala dinner - more info | | Jack's Paint & Hardware signs three dynamic partners - more info | | Catalyst Publicity and Events wins BBDO Cape Town account - more info | | Design Culture win PR accounts - more info | | Currin't Events partners with Toyota Forklift - more info | | Port Elizabeth Hotel Group appoints Electric Fire - more info | | More... Submit a New account | | |
| | People | | | Fish Tank Recruitment welcomes Natasha Burger - more info | | New appointments at ComutaNet Johannesburg - more info | | New appointments at Primedia Unlimited - more info | | JWT Cape Town creative director off to judge Dubai Lynx - more info | | Chantal Meugens appointed head of QVC West Rand bureau - more info | | New on the House and Leisure menu - more info | | Promise appoints new creative director and designer - more info | | Gail Langley has been appointed sales manager for Vibrant Direct. | | Jenna Robbertse appointed assistant editor for ELLE, SA - more info | | Owen Kley joins Bester Burke Slingers - more info | | Kirstin Cheetham appointed senior designer for CORE - Design Essence - more info | | More... Submit a Person | | |
| | Events to diarise | Magazine journalism course SA Writers College - Countrywide, 22 March
Learn everything you need to know about writing and selling articles to magazines - plus get the chance to be published! | | | Travel writing course SA Writers College - Countrywide, 22 March
Learn how to write and sell travel articles, under expert tutorage by veteran travel writer, Carrie Hampton. | | | Short story writing course SA Writers College - Countrywide, 22 March
Learn how to write and sell your short stories both locally and internationally, with personal tuition by award-winning writer, Ginny Swart. | | | Freelance journalism course SA Writers College - Countrywide, 27 March
From leads and features to interviewing skills, this course covers everything you need to write articles for newspapers. | | | Communication, culture and the image of my company Stellenbosch University Language Centre - Stellenbosch, 27 March
This informal half-day seminar will serve as an introduction with specific focus on the problems associated with managing an image through written communication. | | | 2007 supplychainforesight research results Consumer Goods Council of South Africa - Sandton, 28 March / Durban, 27 March
CGCSA Logistics SA and Barloworld are proud to invite you to the launch of the 2007 supplychainforesight survey results. | | | Grow your brand through experiential marketing Launch Factory - Johannesburg, 30 March
Grow your brand in 2007 with this half-day session on experiential marketing and connect your brand to your target market using art, science and emotion. | | | Maya 3D animaton course Learn 3D Autodesk Media Entertainment Training - Johannesburg, 2 April
The course will cover Autodesk Maya 8.5 and Adobe After Effects 7.0 from an intermediate to advanced level, preparing students to enter the workplace at the end of the course. | | | Web 2.0 and social media First Tuesday - Johannesburg, 3 April
First Tuesday brings together industry leaders to explore the impact of participatory communication as social media changes the way we work, communicate and live. | | | High impact presentations Dale Carnegie Training - Johannesburg, 3 April
This course delivers critical methods and tools people can use to present compelling messages, connect confidently with any audience, and help generate new growth. | | |
| | Upcoming events | InDesign CS2 Project 3 - Claremont, 19 March Handling objections/closing the sale Richard Mulvey's Perception Business Skills - Durban, 20 March A guide to trading in Africa IMM Graduate School of Marketing - Johannesburg, 22 March Basic business finance for sales and marketing IMM Graduate School of Marketing - Johannesburg, 22 March Creating stellar customer relations AchieveGlobal SA - Newlands, Cape Town, 22 March Event risk management, insurance and safety The Hedgehog Event - Johannesburg, 22 March Direct marketing on a small budget IMM Graduate School of Marketing - Johannesburg, 23 March PA bootcamp The Excellent Film School - Fourways, Johannesburg, 24 March Leading brands programme UNISA School of Business Leadership - Midrand, 26 March Project management IMM Graduate School of Marketing - Johannesburg, 26 March | More... Submit an event | | |
| | Jobs offered | Specialising in Media Sales, Advertising
and Marketing placements |  |
| PR Intern/PR Account Executive - Centurion - Pretoria
Want to create a better world? SoulCircle is looking for a smart intern. Great opportunity for PR graduate to work on exciting initiatives. read more
| Account/Project Manager - Cape Town
You will be the primary contact for our clients. You will organise and schedule all projects from start to finish, managing client as well as the studio's time and resources. read more
| Junior DTP Operator - Newtown
Busy studio requires the services of a junior DTP operator with a minumum of 2-5 years experience.
General DTP skills - scanning, retouching, layouts, repro, and basic creative flair required. read more
| Designer - Fourways
Excellent designer needed! Excellent knowledge of
Freehand and Photoshop. Creative thinker who can interpret briefs and work in a team environment. Minimum five years agency experience. Sense of humour essential! read more
| Junior Account Executive - Newtown
Large newspaper publisher requires a highly organised account executive for in-house design studio. Strong client relations and a good knowledge of print and recruitment advertising would be advantageous. read more
| Regional Channel Managers - Rewards Programme - Tswane
Passionate, motivated, relationship-focused team players to manage and support rewards partner locations. read more
| Regional Channel Managers - Rewards Programme - Durban
Passionate, motivated, relationship-focused team players to manage and support rewards partner locations. read more
| Editorial Assistant - House and Leisure Magazine - Sandton
Assisting with research, sourcing, scouting and administration related to upcoming features and story ideas. Assisting with shoots and returning of items. Position is Johannesburg-based. read more
| Senior Designer - House and Leisure Magazine - Cape Town
Conceptualise and design layouts for the magazine's editorial pages, supplement pages and promotions pages. Assist with picture editing and photo shoots. Position based in Cape Town. read more
| Regional Channel Managers - Rewards Programme - Cape Town
Passionate, motivated, relationship focused team players to manage and support rewards partner locations. read more
| National Sales and Marketing Manager - Johannesburg
A leading supplier of stationery and office furniture requires a dynamic, passionate and extremely professional national sales and marketing manager. Salary range: R30 000 – R40 000 p/m. read more
| CRM – Senior Account Directors - Johannesburg
Our leading CRM specialist client is looking for two senior account directors to oversee exciting and varied portfolios. Five years direct marketing experience required. read more
| Industrial PR Writer - Johannesburg
An industrial communications company seeks an experienced and highly competent writer. This person must have at least three years writing experience and some account management experience. R15-18K. read more
| Strategist - Johannesburg
Opportunity for a seasoned strategist in the media advertising industry. read more
| Account Director - London
A fantastic opportunity for a highly talented AD to run an award-winning RM programme for one of the world's leading alcohol brands at a top ten, London-based agency. read more
| Account Manager/Account Director – Senior - PR - Johannesburg
If you have experience of working in a PR agency as a senior account manager or account director then this could be the right job for you. read more
| Account Director - Ad Agency - N Suburbs - Johannesburg
Dynamic TTL agency, which has made the others sit up and take notice through some highly publicised account gains. Dynamic, passionate, energised? Read further! read more
| Editorial Services Manager - Johannesburg
Opportunity for a confident, dynamic and entrepreneurial "self-starter" to join our team at the true beginning of the mobile music revolution. read more
| Regional Brand Marketer - Durban
A leading, innovative fast food retail outlet is looking for a regional brand marketer for the Kwa-Zulu Natal region. The ideal candidate must have strong retail experience. read more
| Implementation Planner - Johannesburg
The incumbent will be responsible for the effective media management, on account or assigned work, which encompasses implementation planning, negotiations, administration and budget control. read more
| Online Marketing Manager - Cape Town
Online marketing manager required for up-and-coming agency with great clients. Previous experience in similar role, or media role, is a definite requirement. read more
| Online Campaign Manager - Gardens - Cape Town
An ambitious, technically-orientated number cruncher to fill role of online campaign manager for newly launched up-and-coming agency with rapidly growing client base. read more
| Managing Director - Johannesburg
Management of a digital/litho division within a reputable company. Senior level experience - financial literacy, strategic sales, operational experience in a digital print environment. read more
| Television Sales Executive - AA - Johannesburg
Maintain and grow advertising market share and revenue. Develop and maintain relationships within the portfolio of agencies and clients in own area of responsibility. read more
| Sales Manager - Johannesburg
Advertising trade titles looking for a sales manager to manage revenue generating activities through the execution of marketing aligned sales strategy intended to achieve sales targets and direct-cost control. read more
| Marketing Services Manager - Sandton
We require a marketing services manager for a leading magazine publishing company. read more
| Media Buyer - Johannesburg
The incumbent will be responsible for the effective media buying, on accounts or assigned work. The incumbent should have solid experience in media buying, preferably 3-5 years experience. read more
| Medium-weight DTP - Johannesburg
Our client is looking for a sharp, quick and accurate, medium-weight DTP designer who has worked on medical or retail accounts to join their highly successful team. read more
| Junior DTP - Johannesburg
Our client is looking for a sharp, quick and accurate junior DTP designer who has worked on medical or retail accounts to join their highly successful team. read more
| Sales Agent - Villa Bookings - Cape Town
Cape Portfolios, the leading Camps Bay luxury villa rentals and property management company, is looking for an experienced sales/bookings agent to start immediately. read more
| Creative Graphic Designer - Pretoria
Signage company in Pretoria central requires a graphic designer - photoshop, coreldraw, freehand, signage software an advantage. read more
| Middle-weight Graphic Designer - Johannesburg - North
Minimum two years experience, three year design diploma, good technical skills - Mac-based, programmes include InDesign, Photoshop, Freehand and Illustrator. Experience in an advertising or marketing environment essential. read more
| Brand Manager - West Africa - Nigeria
Your creativity and understanding of the ethnic personal care market and West Africa is required to help develop strategies and activities for this world-class brand. read more
| Sales and Client Support Consultant - Randburg
Company offering data, laser printing, mailing, electronic document solutions requires dynamic person to source new business, offer customised document solutions based on business needs, client liaison, project management of assignments. read more
| Designer - Cape Town
Have you just graduated from design school? Are you looking to break into the wide world of media and marketing? Then this vibey online media publisher may just have the job for you! read more
| | | |
| | Noticeboards | | | CSI needed to save South African Youth Choir[Sponsorship] South Africa's exciting young soprano, Zanne Stapelberg and the South African Youth Choir combine forces for a life-changing fund-raising concert. | | More... Submit a Noticeboard | | |
| | Quotes | | | "It is advertising and the logic of consumerism that governs the depiction of reality in the mass media." - Christopher Lasch | | "The people will believe what the media tells them they believe." - George Orwell | | "Marketing takes a day to learn. Unfortunately it takes a lifetime to master." - Philip Kotler | | "Life is a shipwreck but we must not forget to sing in the lifeboats." - Voltaire | | "Nature provides a free lunch, but only if we control our appetites." - William Ruckelshaus | | More... Submit a Quote | | |
Print any item. Mondi Rotatrim - The Better Performance Paper - www.rotatrim.co.za.
Email - Email any item in this newsletter.
Comment - Comment on any item in this newsletter.
| 
| Sponsors:
| | | | | | | | | | |
| | Advertisement:
Advertisement:
Advertisement:
Leaders in focused media
Off The Wall offer displays at airports, railway stations, golf course branding and university advertising opportunities. For a wide range of focused media, contact Off The Wall.
The following companies have opened press offices on Bizcommunity.com!
Tru Touch is a creative, dynamic event management company offering services locally and internationally. We handle Incentives, Product launches, Conferencing / Congresses, Training seminars, Road Shows, Exhibitions. Contact us on 011 6750419
Click here to visit Tru Touch Events' press office.
bluesouth is a digital media agency and web branding partner. As part of the global Shake Interactive network, bluesouth brings up to the minute technology to the future of your brand.
Click here to visit bluesouth's press office.
A gathering space where timeless artistic design, integrated technology, locale practicality and refined cuisine, converge. A venue where the word 'convention' is best forgotten, and elevated levels of expectation are fostered instead.
Click here to visit the forum | the campus' press office.
Advertisement:
|
|
