Alon Fittinghoff | Bizcommunity

Alon Fittinghoff | Bizcommunity

News

We need to stop trying to control the B2B buying journey

Marketing

We need to stop trying to control the B2B buying journey

Alon Fittinghoff 1 Feb 2021

Image source: Gallo/Getty images.

Digital

Combining technographic and firmographic data is key in successfully selecting target accounts

Alon Fittinghoff 2 Jan 2020

ABM and inbound marketing: A combined approach

Marketing

ABM and inbound marketing: A combined approach

Alon Fittinghoff 14 May 2019