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News

We need to stop trying to control the B2B buying journey

Marketing & Media

We need to stop trying to control the B2B buying journey

Alon Fittinghoff 1 Feb 2021

Image source: Gallo/Getty images.

Marketing & Media

Combining technographic and firmographic data is key in successfully selecting target accounts

Alon Fittinghoff 2 Jan 2020

ABM and inbound marketing: A combined approach

Marketing & Media

ABM and inbound marketing: A combined approach

Alon Fittinghoff 14 May 2019