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Advertising can be poisonous but it should never damage a brand
Advertising can be poisonous but it should never damage a brandArticle

Clicks' blunder was easily avoidable. Was it worth the gamble, if intentional, or will it damage the brand within the hair care sector, or in the larger brand equity. What was the damage?

mike broom 10 Sep 2020

Screengrab from the Clicks website.
How conducting solid research could have prevented the Clicks fiascoArticle

Percy Shangase, managing owner of Mashuku Marketing Solutions, writes that the repercussions that Clicks is currently undergoing are as a result of not conducting ad-testing, exercising due diligence and at the very least understanding their markets...

Percy Shangase 7 Sep 2020

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