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Screengrab from State Street Global Advisors - Fearless Girl .
The case for creativity in B2B marketingArticle

Warren Moss, CEO of Demographica writes that our B2C marketers are globally-renowned and regularly win international recognition for campaigns - so why don't B2B marketers, also?...

Warren Moss 14 Sep 2020

Image source: Gallo/Getty Images.
SA ahead of global standards for social listening and analytics adoption [report]Article

A global survey reveals 71% of professionals in the marketing and communications industry reported in South Africa indicated the use of at least 1 social listening tool. The global average is 48%...

4 Feb 2020

Characteristics of the best B2B marketing infographics
Characteristics of the best B2B marketing infographicsArticle

There is no way to deny the fact that infographics are quite trendy at the moment in the marketing community. They are definitely effective so we cannot dismiss this...

Veselina Dzhingarova 8 Sep 2015

The best of global digital marketing awards for February 2015
The best of global digital marketing awards for February 2015Article

European digital marketing research firm Best Marketing International monitors almost 300 digital award competitions Worldwide...

9 Mar 2015

New Facebook management tool to aid SA companies in global online brand battle
New Facebook management tool to aid SA companies in global online brand battleArticle

The recent high-profile acquisitions of specialised social media management companies by Salesforce.com Inc and Oracle is an indication of the growing global demand among marketers for digital tools to aid them in engaging with customers simply and effectively.

Dirk Dijkstra 19 Jun 2012

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