Warm up to cold calling and yield better results for your agency
Johanna McDowell 19 Oct 2016
MD of the Independent Agency Search and Selection Company (IAS), and partner in Scopen Africa, with a background that includes being on both the agency and the client side of the fence, Johanna McDowell is well-placed to offer commentary on marketing and advertising in the South African and international contexts. She built her career in marketing and advertising since 1974, holding directorship in both SA and British advertising agencies. She was MD of Grey Phillips Advertising in 1988.
Marketing & Media Warm up to cold calling and yield better results for your agencyJohanna McDowell 19 Oct 2016 Marketing & Media What marketers look for in an agency during a pitch processJohanna McDowell 13 Jul 2016 Marketing & Media Beware of over focusing on metrics, as mediation is the keyJohanna McDowell 16 Feb 2016 Marketing & Media Poorly drafted contracts break the bonds of client agency relationshipsJohanna McDowell 27 Aug 2014 Marketing & Media [2014 trends] What to look out for in the marketing and advertising spaceJohanna McDowell 7 Nov 2013 Marketing & Media [2013 trends] Opportunities for growth within marketing and advertising arenaJohanna McDowell 29 Jan 2013 Marketing & Media Focus on competitive differences rather than pitch orderJohanna McDowell 21 Nov 2011 Marketing & Media [2011 trends] Local, intl trends for advertising, marketingJohanna McDowell 12 Jan 2011 |