Galleries

Smirnoff 1818: How 'Light Up the Moment' transformed a vodka brand to rival the South African beer market. In 2012 Smirnoff 1818 had reached a volume ceiling; trading purely on price within the white spirits category. Brandhouse approached J Walter Thompson to reposition the brand against a shifting South African consumer landscape and expand its potential while sourcing volume from the hugely dominant mainstream beer drinking ritual. An idea was born out of the insight that the brand needed to deeply connect to the hearts and minds of both older, traditional loyalists and a younger, more aspirational set. An idea that harnessed the power and raw appeal of vodka consumed in social occasions. This allowed us to step more provocatively into beer drinking occasions....

The Millward Brown award for a campaign with limited funds went to DDB South Africa for the SA National Blood Service. The demand for blood is fairly consistent throughout the year. However, the supply of blood drops over the holidays - particularly over the Festive Season where the amount of blood donated falls by approximately 11% each year, essentially putting those lives in need of blood transfusions in serious jeopardy. Our job was clear: develop a campaign that would negate this traditional 11% drop in blood donations, while simultaneously build brand affinity and drive engagement. We took a non-traditional approach to solve the traditional problem....

A Change Bronze APEX award went to FCB Cape Town for Savanna. Launched in 1996, Savanna set out to be the category maverick. Everything about the brand was highly unusual. Its highly differentiated packaging and communication at the time propelled the brand to success. But after many years of serving up memorable one-liners, Savanna's communication was becoming a little predictable. Its packaging too was in need of a bit of a make-over. It was time to mix things up. Savanna together with FCB Africa embarked on an ambitious project to make Savanna the apple of everyone's eye again....

According to Audi, the new model boasts a powerful, high-revving mid-engine, a quattro drive system with freely variable torque distribution, systematic lightweight design with an ASF made of carbon-fibre-reinforced polymer (CFRP) and aluminium, and a dynamic chassis.

The latest APEX award winners were announced at a gala event held by The Association for Communication and Advertising (ACA) at The Forum on The Campus in Bryanston, Johannesburg on Thursday, 7 July 2016.

On the 22 June 2016 Glenmorangie and Pierre Cronje hosted a unique whisky and wood three course dining experience at Pierre Cronje's studio in Wynberg.

The Rémy Martin Opulence Revealed event was held on Tuesday, 28 June at the Taj Hotel.

The Reach For A Dream Foundation, together with Wimpy and Pick n Pay, launched Slipper Day at Wimpy, Mall of Africa. Children were entertained at a fun-filled morning with breakfast, clowns and an assortment of enchanted castle and dragon cakes.

The Five Star Ballito Pro Free Music Concerts powered by 5FM kicked off last night (30 June) bringing some of South Africa's most talented music acts to the stage in Salt Rock for three nights (30 June - 02 July). The concerts are free of charge and open to all members of the public on Salt Rock beach.

The Clarion Group has partnered with the new Burger King store in Cresta Shopping Centre situated in Johannesburg.

One of the biggest holiday events on the KwaZulu-Natal North Coast, the Ballito Pro, presented by Billabong, kicked off on Wednesday, 22 June and and runs until 03 July in KwaDukuza.

View the highlights of the final day at Cannes Lions, which ran from 18-25 June. Read more about Cannes Lions here.

View the highlights of the sixth day at Cannes Lions, which runs from 18 to 25 June. Read more about Cannes Lions here.

View the highlights of the fifth day at Cannes Lions, which take place from 18 June to 25 July. Read more about Cannes Lions here.

Rebranding took place by Clarion Group at Canal Walk Shopping Centre for Reebok's exterior windows.