Marketing & Media South Africa

Another Tencent in the offing? - 10 Mar 2014

By Rod Baker

Speculation continues about the real reasons Naspers CEO Koos Bekker stepped down last month‚ but some reckon there could be plans to create a new global internet‚ media and digital group. So could another Tencent be in the offing?

Justice should be seen to be done and we expect those who witness certain events to be ready to come forward. That is what has happened in the Oscar Pistorius trial, but the experience has probably changed the witnesses' lives forever, writes Anton Harber.

Nicole Velleman writes that a recent article on the Harvard Business Review website caused a stir in her office, 'Three Long-Held Concepts Every Marketer Should Rethink'. It suggested that brands are more than product features and that brand, loyalty and positioning are increasingly irrelevant in the consumer decision-making process.

And finally, Sanele Mgaga asks: could globalisation be the fall of marketing?

PS Take a look at the latest ads in the Ornico ad showcase.

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Rod Baker

Content Director at Bizcommunity.com

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