We're in living in an omnichannel world. We use a number of different paths to get to the products, info and services that we want. Search has become intuitive...
Lauren Hartzenberg 6 Nov 2018
As store closures continue across the globe, we're witnessing the demise of physical retail as we know it...
Lauren Hartzenberg 26 Mar 2018
In the search to become 'more than a store', retailers in Africa need to put their customer at the heart of the operation, says Frans van der Colff...
Lauren Hartzenberg 9 Mar 2018
Before we can start talking about any trends, marketers need to be aware of the fact that mobile starts with an understanding of how fiercely personal this device is, it has become more of an appendage than a device...
Lynette Hundermark 8 Jan 2018
Leana Less, vice president of global connections and media at Coca-Cola, explores the benefits of agile marketing if done correctly at this year's Pamro conference...
Juanita Pienaar 29 Aug 2017
There is an organisational shift taking place in the customer experience industry, where traditional siloed structures are breaking down to enable a culture of customer-centricity...
Louise Marsland 21 Aug 2017
How do you convince your colleagues in government to embrace citizen needs first and deliver excellent customer service and experience to citizens, meeting service delivery needs and solving their problems?
Louise Marsland 18 Aug 2017
Many a retailer will sing to the tune of "The customer is always right", but not a lot actually live the phrase, much less invest any time or innovation in it. Luckily for you and I, this age of short-term vision is drawing to a close.
Sindy Peters 5 Dec 2013
No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.
HKLM Exco Team 31 Jan 2013
The recent global recession has changed our world forever. In a new digital age, characterised by oversupply and too many product types in almost every market, the challenge for companies will be to locate and capture pools of high-profit demand and be able to move with speed and flexibility to take advantage of them. Here are 11 trends for 2011.
Gisèle Wertheim Aymés 18 Jan 2011
If 2010 could be summed up as soccer, vuvuzelas and national pride, 2011 will be all about the hard work of restoring the economy to sustainable growth, paying attention to environmental concerns and mastering the technologies that are changing the world. Here are a few trends to watch in 2011.
Janice Spark 17 Jan 2011