Veteran marketer Sharon Keith shared four basic principles in explaining how to build global brands at the local level and examples to demonstrate these at the ACA SA's Apex 'Next Level of Thinking Masterclass'...
Jessica Tennant 26 Jul 2018
Design Indaba speaker Mark Kamau is a Kenyan on a mission to connect everyone in Africa, and then the rest of the world, to the internet...
Louise Marsland 26 Feb 2018
Dr William Mapham, an ophthalmologist hailing from the Eastern Cape, who conceived the Vula app, whilst working at the Vula Emehlo Eye Clinic in rural Swaziland and experiencing first-hand the difficulties faced by rural health workers in need of specialist advice, spoke on Day 2 of Design Indaba and received a standing ovation...
Sue Disler 22 Feb 2018
Kicking off on Wednesday, 21 February - Friday, 23 February, the 23rd edition of the Design Indaba will see ten global graduates presenting projects that speak to the water crisis, the power of sound, social entrepreneurship and so much more...
Juanita Pienaar 20 Feb 2018
A brand manager's dream: Produce a TV advert showcasing the benefits of a product whilst bringing a tear to the consumer's eye and galvanising them to rush out to purchase it.
Dina Saffer-Myers 18 Mar 2014
The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
Obaika Consulting Team 31 Jan 2013
No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.
HKLM Exco Team 31 Jan 2013
Visual journalists like Charles Apple play an increasingly important role as the news industry attempts to increase engagement, with consumers used to sound bites and quick synopses of news as it happens. Their work and strategic importance is already apparent locally in the recent redesigns of South African newspapers Rapport and City Press. Bizcommunity.com chats to Apple about visual journalism.
Herman Manson 28 Jun 2010
The 2010 FIFA World Cup is slowly but surely edging closer to a full stadium syndrome, with 2.2 million tickets sold so far. The remaining 500 000 tickets will go on sale on 15 April 2010 during the last ticket sale phase, which includes over-the-counter sales at designated FIFA ticketing centres nationwide, the organisers announced today, Friday, 9 April.
Issa Sikiti da Silva 9 Apr 2010