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SOUTH AFRICA

#OneShow2019: Double diversity, diversity of skill and diversity of self
#OneShow2019: Double diversity, diversity of skill and diversity of self

Ann Nurock interviews Chris Bergeron, VP of content experience of Cossette Montreal at The One Club Creative Summit in New York to find out more about the dual challenge in reinventing herself, in terms of her personal life as a transgendered woman and career shift from journalism to advertising...

By Ann Nurock 13 May 2019

SOUTH AFRICA

#OneShow2019: Put people at the centre, appreciate creativity and innovate
#OneShow2019: Put people at the centre, appreciate creativity and innovate

Ann Nurock interviews Marcel Marcondes, CMO of Anheuser-Busch InBev US after his talk at the One Club Creative Summit in New York to find out more about the pillars making Anheuser-Busch relevant in 2019...

By Ann Nurock 10 May 2019

SOUTH AFRICA

#AdForumSummit2019: Key learnings
#AdForumSummit2019: Key learnings

Johanna McDowell shares key learnings from the AdForum Worldwide Summit in Los Angeles, where she and other top players in the advertising industry visited various agencies and experienced how they are shaping the future...

By Johanna McDowell 17 Apr 2019

RWANDA

Zipline drone distribution centre, Rwanda.
#DesignIndaba2019: Bringing 'Wakanda' to life with life-saving drones

How an American and Rwandan partnership brought the mythical 'Wakanda' to life by harnessing drone technology to deliver life-saving medical supplies...

By Louise Marsland 1 Mar 2019

UNITED STATES

Boris Dzhingarov
Proven ways to generate leads for your consulting business

Here we have some specific marketing tactics and methods that you can assume for generating leads and growing the visibility of a consulting business...

By Boris Dzhingarov, Issued by Monetary Library 19 Feb 2019

SOUTH AFRICA

Screengrab from .
The lessons SA should take from 2019's Super Bowl ads

Arguably advertising's biggest moment, the Super Bowl acts as an inspiration to agencies and brands globally and has the potential to set trends. And with all the hype around the declining TV audiences, it's a testament to its power...

By Andrew MacKenzie 7 Feb 2019

SOUTH AFRICA

Why the wall?
Why the wall?

Chris Botha, group managing director of Park Advertising discusses why Wall Breakers will be the real change-makers in 2019...

By Chris Botha 16 Jan 2019

UNITED STATES

Boris Dzhingarov
Effective small business marketing tips you have to be aware of

Marketing keeps evolving and small businesses always need to be aware of what works and what does not... `

By Boris Dzhingarov, Issued by Monetary Library 8 Jan 2019

UNITED STATES

YouTube's influencer marketing phenomenon (Infographic)
YouTube's influencer marketing phenomenon (Infographic)

In 2018, the number of channels earning six figures per year on YouTube grew by more than 40% year over year! To try and learn more about this, Shorr Packaging conducted an analysis of more than 1,500 YouTube user channels to learn more about the growing impact of YouTube influencer marketing...

By Matt Zajechowsk 19 Dec 2018

UNITED STATES

Boris Dzhingarov
Marketing and ecommerce going forward

The marketing world has never been in such a state of rapid change, and that has made the job of marketers everywhere more difficult than ever...

By Boris Dzhingarov, Issued by Monetary Library 28 Nov 2018

SOUTH AFRICA

Jennifer Thomas is an assistant professor in the department of media, journalism, and film at Howard University. © .
The best of times and the worst of times for journalism

Jennifer Thomas, an award-winning, veteran American broadcast journalist, was invited by the United States Embassy (South Africa) to address the Cape Town Press Club on media coverage of elections in the age of fake news late last month...

By Juanita Pienaar 14 Nov 2018

SOUTH AFRICA

#Newsmaker: Giant Films' Sam Coleman and A Guardian
#Newsmaker: Giant Films' Sam Coleman and A Guardian

Giant Films in collaboration with an international team of creatives recently completed an anti-poaching, 90-second film for Over and Above Africa...

By Jessica Tennant 6 Nov 2018

UNITED STATES

Marketing and sales merge into one department
Marketing and sales merge into one department

The internet has changed the way brands market their products. It's also switched the order of the traditional sales progression...

By Boris Dzhingarov, Issued by Monetary Library 24 Oct 2018

NAMIBIA

The internet thinks this Namibian teen is Regina George from Mean Girls
The internet thinks this Namibian teen is Regina George from Mean Girls

Doppelgangers are instant viral internet fodder, but even more so when the person in question looks like Regina George from Mean Girls.

By Andy Walker 1 Oct 2018

UNITED STATES

Live trivia could be a powerful tool for building customer engagement
Live trivia could be a powerful tool for building customer engagement

The rising popularity of live trivia games in the mobile market supports the assertion that live interactive video content might be the future of advertisement and marketing...

By Boris Dzhingarov, Issued by Monetary Library 27 Aug 2018

SOUTH AFRICA

What's in a (cross)word?
What's in a (cross)word?

Newspaper readers don't like change. Especially if that change means the loss of their beloved crossword...

By Werner Theron 22 Aug 2018

SOUTH AFRICA

#Newsmaker: Clive McMurray recognised for outstanding event management
#Newsmaker: Clive McMurray recognised for outstanding event management

Earlier this month, FCB Durban MD Clive McMurray was awarded the Outstanding Event Management Award at the GLS Excellence Awards in Chicago, where he was recognised for his exceptional organisation of the annual Global Leadership Summit at Kloof Harvest Church...

By Jessica Tennant 22 Aug 2018

SOUTH AFRICA

Grey Adventures rolls out to SA
Grey Adventures rolls out to SA

The Grey Group's Grey Adventures startup incubator is now operational in its Johannesburg office as it continues to roll out across the global network. Here, an interview with Francois du Preez, chief digital officer at Grey Africa, to find out more about this open culture of collaboration from a local perspective...

By Jessica Tennant 20 Jul 2018

UNITED STATES

Boris Dzhingarov
How to sell more products in 2018 using Instagram

Unlike its parent company, Facebook, Instagram doesn't allow direct links to shopping sites. That gives brands the ability to connect with millions of potential customers, but only a limited way to actually get these customers to a shopping page...

By Boris Dzhingarov, Issued by Monetary Library 17 Jul 2018

UNITED STATES

Boris Dzhingarov
Mobile apps are not just for big brands - Here's why you too should have one

Do you believe that mobile apps only suit big-shot brands like Bank of America or Walmart? If answered yes, you're wrong and this is nothing but a misconception that you bear in mind...

By Boris Dzhingarov, Issued by Monetary Library 3 Jul 2018

UNITED STATES

4 tips for a successful online marketing strategy
4 tips for a successful online marketing strategy

Successful marketing now needs to incorporate an online component, but online marketing requires a very different approach to traditional, offline marketing methods...

By Boris Dzhingarov, Issued by Monetary Library 6 Jun 2018

SOUTH AFRICA

Boris Dzhingarov
Rethinking your marketing strategy for a worldwide audience

Marketers have agreed for many years: content is king. When a company is primarily trying to spread content and build brand awareness in their native country, they generally have a pretty good handle on how to tell an engaging story...

By Boris Dzhingarov, Issued by Monetary Library 24 May 2018

GLOBAL

All images ©
A priest and a psychic walk into a New York bar...

This is one of my favourite pictures of New York. It shows the density of the place. As I am taking a picture of the graffiti, in that split second of focusing, a yellow cab and a man on a motorised wheelchair drifted into frame...

By Damon Stapleton 9 May 2018

MALTA

(c) Stefan Ember -
A South African's guide to moving to and making it in Malta: The Daphne impact

You may not have heard of journalist Daphne Caruana Galizia who was murdered six months ago, but Meryl Streep certainly has and it would not surprise me if the Oscar winner optioned DCG's story...

By Marcus ‘The Maltese Falcon’ Brewster 20 Apr 2018

SOUTH AFRICA

#BizTrends2018: 18 trends for 2018
#BizTrends2018: 18 trends for 2018

Bizcommunity.com's 18 trends for 2018 from BizTrends2018 trend analyst, curator and editor, Louise Marsland...

By Louise Marsland 10 Apr 2018

SOUTH AFRICA

#SeamlessAfrica: Store 4.0 is an attitude, not a technology
#SeamlessAfrica: Store 4.0 is an attitude, not a technology

E-commerce may be where the retail industry is seeing growth, but the physical store is not dead. In fact, it may be more important than ever...

By Lauren Hartzenberg 12 Mar 2018

SOUTH AFRICA

Aleksandra Gosiewski
#DesignIndaba2018: The next generation of fashion is biology

New York-based Fashion Institute of Technology graduate and biomaterials research company AlgiKnit co-founder and COO Aleksandra Gosiewski gave a thought-provoking presentation at Design Indaba on Wednesday on why they, at AlgiKnit, believe that biology is the future of fashion and their revolutionary work in their search for a sustainable product...

By Jessica Tennant 23 Feb 2018

SOUTH AFRICA

Beth Wade, VML Global CMO.
Native VML's new journey: Conducting the orchestra

As Native VML moves into a new era, the changes in the agency are not only organic; it is about a new business model that adds value and brings the customer into the brand's ecosystem. It is a new form of integration...

By Danette Breitenbach 15 Feb 2018

SOUTH AFRICA

Neri Oxman © Noah Kalina.
Neri Oxman announced as speaker at Design Indaba 2018

Architect, designer and inventor, Neri Oxman, has been announced as one of the speakers at this year's Design Indaba Conference 2018...

By Juanita Pienaar 29 Jan 2018

GLOBAL

Image credit: Kaboompics // Karolina via .
Facebook news feed changes - What now for brands?

Facebook's new newsfeed can mean trouble for brands. Here's what to do to win in the post-news feed update framework...

By Joseph Neusu 23 Jan 2018

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