The MOST Awards is an independent web-based survey commissioned by Wag the Dog Publishers and conducted by Freshly Ground Insights (FGI) to inspire media agencies and media owners to improve their knowledge and service delivery to their clients. Media owners and media agencies vote for each other against criteria that have been set by the industry.
The MOST Legend and Rising Star Awards are presented to individuals in recognition of their commitment and integrity. Nominations for these awards are submitted by respondents to the survey and the winner was selected by a panel of previous winners using specially selected criteria. These awards cannot be won more than once by any nominee.
Winners were:
Leading media commentator and mentor, Gordon Patterson, received the MOST Shepherd Award, in recognition of his selfless contribution to the industry.
The MOST Lamb Award, for companies that do not receive the minimum number of 30 votes, but who excel in terms of great service, went to media owner Mark1 (Digital) and media agency Posterscope, Johannesburg. Winner of the Best Specialist Agency award went to PHD, Johannesburg while The MediaShop in Johannesburg scored honours with the award for Best Full-Service Agency.
The media owner category winners were varied and some were first-time winners. In the radio category, Mediamark Radio took the honours while Cinemark won in the Television/Cinema category. MMAP won in the Out of Home (OOH) category, the SpaceStation pipped other digital media owners to the post while Times Media Newspapers garnered the honours in the newspapers category and Caxton Magazines won the magazines category.
Due to a growing interest in Africa as an economic growth area, a new category was introduced this year for media owners Africa sales teams and for South African based agencies that strategically plan and book media in the rest of Africa.
The MOST Africa Media Owner category was won by Primedia Outdoor Johannesburg while The MOST Africa Media Agency Award was won by Initiative Media, Johannesburg.
| Overall Media Owner Award 2015 | Times Media Newspapers |
| 2nd | Caxton Magazines |
| 3rd | MMAP |
| Overall Media Agency Award 2015 | The MediaShop Johannesburg |
| 2nd | PHD Johannesburg |
| 3rd | OMG Digital |
| Media Agency Legend Award | Rob Smuts, RMS Media |
| Media Owner Legend Award | Chris Hitchings, DStv Media Sales |
| Media Owner Rising Star Award | Brett Tucker, Grass Roots Media |
| Media Agency Rising Star Award | Ilan Lazarus, PHD |
| MOST 2015 Shepherd Award | Gordon Patterson |
| Media Agency Lamb | Posterscope, Johannesburg |
| 2nd | Universal McCann |
| 3rd | Carat Cape Town |
| Media Owner Lamb | Mark1 - Digital Category |
| 2nd | Ramsay Media (Magazines Category) |
| 3rd | Graffiti (OOH Category) |
| Radio Category 2015 Winner | Mediamark Radio |
| 2nd | Primedia Broadcasting |
| 3rd | United Stations |
| Television/Cinema Category Winner | Cinemark |
| 2nd | DStv Media Sales |
| 3rd | e.tv |
| Out of Home Category Winner | MMAP |
| 2nd | Continental Outdoor Media |
| 3rd | ProVantage |
| Digital Category 2015 Winner | The SpaceStation |
| 2nd | Mediamark Digital |
| 3rd | Google Inc. |
| Newspapers Category Winner | Times Media Newspapers |
| 2nd | Independent Newspapers |
| 3rd | NAB Caxton (now Spark Media) |
| Magazines Category Winner | Caxton Magazines |
| 2nd | Media24 Lifestyle |
| 3rd | Ndalo Media |
| Best Specialist Agency Winner | PHD Johannesburg |
| 2nd | OMG Digital |
| 3rd | PHD Cape Town |
| Best Full Service Agency | The MediaShop Johannesburg |
| 2nd | OMG Media Direction, Johannesburg |
| 3rd | Vizeum South Africa Cape Town |
| Media in Africa - Media Owners | Primedia Outdoor |
| 2nd | Continental Outdoor Media |
| 3rd | DStv Media Sales |
| Media in Africa - Media Agencies | Initiative Media Johannesburg |
| 2nd | The MediaShop Johannesburg |
| 3rd | Mindshare |
